So far I’ve learned a bit from the face reading workshop.
This is a 3,000-year old science that has been REALLY cool to learn.
And it’s amazing that even though it may seem “out there”, we subconsciously use this ALL THE TIME. For example:
There have been studies where people were given 7 seconds to look at political candidates’ faces from po’dunk towns. They had to guess which person won the election, and they did it with 70% accuracy. That’s because we’re subconsciously looking for certain things (strong jaw = unwavering integrity, wider faces = more of them to look at so they come across as more “trustable”).
Fuller lips signifiy fertility, and it’s one of the things men LOVE in women…
Bigger eyes are also something that people gravitate to – and big eyes signify emotional availability…
This stuff is REALLY good to use in every day life too. You can use it to know which supermarket line to go down on, how to communicate with people, how to make a strong first impression, and so forth.
Someone asked me what my GOAL for this workshop is. I don’t really have one… I just like learning all the different psychological and communication meta systems I possibly can. And it’s fascinating how much this stuff works.
There’s a guy here who was the #1 financial banker in the world a few years ago, before he left banking. He’s only coming to ONE day of the workshop out of curiousity and never read Jean’s book before. But when we were talking about how each area of the face talks about a different age, he was surprised. He said when he was 3 years old he got a huge scar on the area of the face that signifies age 27. At age 27, he got in a near-death car accident.
Many people had interesting stories like that.
Of course, one disclaimer – each area of the face can mean 3 things – the time in one’s life (each area of the face signifies a different age), the personality features, and physical issues (that’s why acupuncturists who take this course get accreditation).
So – here’s just some of what I learned yesterday. I am LOVING this!!!
Just made a video to explain where I’m going this weekend and why I’m so excited!
And after you finish watching… I just want to be clear that there are MANY meta systems, and I don’t think any is “one size fits all”. The more meta systems you know, the more you can understand people, I think… so this is just another tool to add to my arsenal.
Specifically: “You have talked about “the money being in the list” and back end sales etc. I understand the concept to first get people on the list. But how often and what types of offers do make to your list? And given that only a fraction might open the email what sort of total conversion rate would you typically expect at a given price point?”
I am NOT happy with how the video turned out, but I don’t know how else I could answer it.
Truth is, in my experience, list building has been VERY variable. I can’t (honestly) give “clear cut” answers because there are so many things to consider (such as the niche you’re in, how often your niche gets mailed, when the last time you’ve mailed to your list, your relationship building abilities, etc).
That being said, I gave you some of my best tips for what to do when you’ve built a list.
I’d say this video is more newbie-oriented. I’ll give the Cliff-Notes below so you can see if it’s worth your time. Here goes:
Once you have a list, you can mail about these things:
Blog posts (This is better than content in an email since it trains people to click on your links.)
Relationship building goodies (The video goes over what I do in my niches. Relationship building is huge if you want people to trust and eventually buy from you.)
Surveys (Surveys are awesome for figuring out what people want to hear about! You can use them for product creation, for knowing what to promote, and knowing how to NOT waste your time.)
Affiliate offers (Promote things people have expressed interest in ONLY. Promoting other things is disrespectful – not to mention gets you a world of unsubscribes.)
Other tip: Make sure to have emotionally compelling headlines that get people to want to click.
If you’re totally lost:
When I say a “list”, I mean a list of names and email addresses that business owners accumulate. This can be a list of past customers, people who have signed up to your list to get a free giveaway, or people who have expressed some kind of interest in your services. List building is VERY important as it takes several exposures to a brand or company before most people want to do business with them..
Things I Forgot To Mention In The Video:
As far as how often to mail, I’d say to be respectful. I wouldn’t recommend emailing people with 3-4 different offers in one week on a normal basis.
I’ve done it before – and made a LOT more money when I did – but at the end, I don’t think it forms good long term relationships, it’s certainly not helping the consumer, and I feel like a worse person for it.
Dennis and I stick to one main offer during each week now, and maybe a weekend special for a cheaper item.
I’d also say when you’re writing your emails, it’s helpful to imagine that you’re writing to your core customer. Think about what that customer looks like – how old they are, what their house looks like, what they’re wearing, all of it… and then just write your letter to that ONE person. It makes it MUCH easier to write email copy.
As for emotional headlines – make sure they MAKE SENSE to your message! I hate when people have a headline such as “She’s going to KILL ME” and then when I open it, it says something like, “Made you look!”. Not only is it disrespectful but it makes me not trust the marketer.
Here are some examples of good headlines:
“He did WHAT?”
“How leaving my hubby prevented overeating” (got this from Jena LaFlamme!)
“FINAL NOTICE!” (a Frank Kern classic that works very well if not used all the time…. it gets people super interested in what they might be missing)
Okay… I hope I remembered everything, and I hope that helps. I’m going to keep editing as more questions come in. Here’s the video:
For a few days I was completely stuck between 2 of them. One dress was a dress I always envisioned, and the other was one the saleswoman had me try on just to do something “new”.
I felt completely different (but amazing) in the two dresses – one left me feeling soft, like a princess… and I felt elegant and regal in the other.
I woke up the day after I tried them with one dress in mind, but then it seemed that my family was in favor of the other dress.
I went back to the store, tried them both on, got 4 opinions there… got opinions from my family, friends, a message board that I post on…
And I finally decided.
And I am SO EXCITED!!! I love love love the dress!!!
I’m going to post 5 dresses here to throw you off , but whoever guesses the right dress will win something special. You get one guess each!
Today’s video is on a question Max Stryker asked. He wanted to know about how Dennis and I launch products once we’ve got some created and ready to sell.
As I mentioned in the video, we don’t do the typical guru “launch” model with high priced products, but of course we do want to build momentum when we launch something new!
If you prefer video, feel free to watch that below. Otherwise I’ll post the main gist of what I talked about under it.
Here’s the video:
Here’s the basics of what I went over:
1. Figure out product we’re going to launch
2. Mention it in Earn1KADay
3. Send out an email to affiliates. Include a discount link for them to buy review copies, give them specifics on mailing out (like if it’s a dimesale), and include email copy for them to copy and paste.
4. Launch product
A few things:
- We almost NEVER launch without giving affiliates lead notice (we want to keep them happy!)
- Since we use Nanacash, affiliates WANT to promote us
Here’s an example email Dennis has sent out:
Hi, folks,
As always, thanks for being an E1KaD affiliate.
Have you promoted our dime sales yet? If not, I have a great one for you to start with…
… and the rest of you know that you can certainly count on our values to drive up your commissions every weekend!
This week, I’m combining a Jason Fladlien gem with 4 strong bonuses that tie in with it, and enhance the value tremendously.
As if the value needed to be enhanced, but still…
I’m talking about “7 MInute Articles”, the product that put Jason on the map, and still continues to sell on his site for $47.
For the dime sale, people are going to get a huge bargain, plus the extra bonuses, and they’ll love you for giving them this opportunity.
If you want to get a preview copy, you can use this link:
(replace XXXXX with the Nanacast affiliate ID that you determined earlier).
The link should be very near the bottom of the page.
And test your link before you send your email, to make sure that the right product is showing up, and the buy button doesn’t say that it’s paused, as it will until it’s time to start the dime sale.
Note: If you try to test your link before I unpause the product, your link won’t work, so don’t be surprised.
You should be able to start promoting this at 9:00 a.m. eastern (New York) time, Saturday, November 20th.
Here’s the email that I’m sending out if you want to swipe any part of it (obviously change at least the link to your affiliate link, if nothing else):
SUBJECT: Dime sale alert: 7 Minute Articles, and tons more!
Hi, folks,
I just started another dime sale, and hopefully you’ll agree that we’re seriously overdelivering on this one.
For those that don’t want to wait and want the absolute best price, here it is:
The main piece of this bundle is the original centerpiece to Jason Fladlien’s empire…
7 Minute Articles
By itself, Jason sells this gem for $47.
But you won’t pay that, and you won’t get it alone.
Included with this bundle are the following bonuses:
Content Speed Writing by Andrew Hanson Get Paid to Write: Content Speed Blogging 30 Day Bum Marketing Blitz
and last but not least:
Freelance Profit Method, which will show you how to get paid handsomely for every article that you write.
So learn how to write them fast, and learn how to get cash for what you write.
I’ll bet if you head over to the page right now, you could get all of this for less than half the regular price of 7 Minute Articles alone. Don’t delay too long, the price rises after every sale:
A few days ago someone asked me, “What are your all time Top 10 (or more) favourite books for life and business? I have heard or read you mention the odd one here and there but thought a list would be so great. Probably doesn’t warrant a vlog but would be a really interesting and wonderful blog post?”
I set out to make a list and realized it’s MUCH harder than I thought it would be.
That’s because some books had a HUGE influence on me at one point in my life… but would no longer be that useful. At the time though, I really needed them for my evolution!
So with that said, here’s a list of lifelong list of the most influential books for me… and why:
Business
Secrets Of The Millionaire Mind – This book led me to go to a Millionaire Mind Intensive, which led me to Warrior Camp. Warrior Camp was amongst one of the top 2 or 3 life experiences I’ve ever had. The book also helped start me on my journey to spirituality.
Influence – Everyone cites this book, I know, but it is a marketer’s DREAM. It tells you all the emotional points on how people act the way that they do. It’s amazing.
Predictably Irrational – This book gives more amazing insight into why people act the way they do with absolutely brilliant examples.
4 Hour Workweek – This is the only book that I’ve ever finished reading and then opened right back up to read again (even with my waiting list of books to read). It’s UNBELIEVABLY AMAZING and totally transformed my life. I’ve gotten to live the 4HWW lifestyle for so long thanks to the principles I got here.
Psycho Cybernetics – Awesome book about the power of visualization. The regular book is beyond boring to read but the audiobook is actually REALLY good.
Anything by Dan Kennedy – He is BRILLIANT. The first book I read of his was “The Ultimate Sales Letter” but I really glean out so much from everything he writes.
Rhinoceros Success – Philip Cordova sent this book to me a while ago. He said it’s his #1 business book and really helps motivate him. For a while I had index cards with the “Rhinoceros” sayings around my bed. It was very motivational and brilliant in its simplicity.
Crush It – This book is SO MOTIVATIONAL and really gives an awesome step-by-step plan outline on how to prosper with your passions online.
Inspiration/Personal Development/Spirituality
Three Cups Of Tea – The story in this is not only amazing to hear, but it inspired me to be a better person. It’s the reason I am so passionate about building a school and why I’m working with someone now to deliver backpacks to underprivileged children in Brazil.
Mother Teresa Autobiography – I lent my book out and haven’t gotten it back, and Ican’t remember the title. All I know is reading the biography I read (there are a few) was so impactful and life-changing for me. It was so amazing to see how Mother Teresa got so much done with just sheer willpower and faith. She inspired me beyond words.
Attractor Factor – This is a book that seems so elementary spiritual-wise, but it really helped me. I don’t know what it is about the book, but good things seem to happen whenever I read it. In my opinion Joe Vitale doesn’t always come across the best online… but his books are REALLY good. Hypnotic Writing is also a phenomenal book of his.
The Big Leap – This is a GREAT book on getting out of your self imposed limitations and really shining your greatest gifts to the world.
Trust Your Vibes (or any book by Sonia Choquette) – When I first got into the whole world of spirituality I read Sonia’s books nonstop. They helped me out a lot.
Celestine Prophecy – This is a book I don’t know if I’d vibe with now, but at the time it was really huge for me. I found it randomly, in an all-Portuguese bookstore when I was living in Brazil, and it seemed to pop out at me.
Conversations With God – My mentor at the time recommended this book to me and it was so nourishing for me. I often think about things I read in there.
The Shack – This is actually a more religious book (I am NOT religious), but at the time, I really needed the message. I haven’t read it in years but still think about it fondly.
Like The Flowing River – After reading Paulo Coelho’s The Alchemist, I was in love with him. This book just makes me love him more and more. He writes so beautifully, he is so eloquent, and the stories that he shares are like food for my soul. I absolutely LOVE this book and refer to it often.
Do Gentlemen Really Prefer Blondes? – I LOVED this book. It read almost like a “Cosmo”, and I think it’s underrated because of that, but I learned so much about male psychology from it.
Keys To The Kingdom – I learned SO MUCH about men and how to relate to men because of this book. It seriously changed my relationships in a very profound way.
Wisdom Of Your Face – People underestimate face reading, but it’s really quite remarkable how much you can tell from what someone looks like. Just by looking at someone, you can change how you convey your message to make sure it gets delivered. The author of this book started using face reading to be able to better communicate with her clients but the uses for this run rampant. I’m going to a face reading workshop of Jean’s later this month and cannot wait!
Health
Mindless Eating: Why We Eat More Than We Think – This had really fascinating insights into why we eat the way we do and how we can stop acting out of subconscious autopilot so often. The stories and case studies in here were REALLY thought provoking.
12 Steps To Raw Foods – This book is REALLY simple, but it helped me a lot. It helped me understand why raw food is so important and exactly how much wisdom there is in our bodies.
Prakriti – I’m learning a ton about ayurveda through this book. The messages in here are super-interesting and I love that it does NOT offer a “one size fits all” approach to health.
The Hidden Messages In Water – I learned so much about how water is affected by different things here. The book shows how water molecules actually change when exposed to negative words, different types of music, etc… it’s SO fascinating and totally scientifically backed.
——-
Wow… making this list was really interesting. There are SO MANY more books I could add!!! I have a feeling I might be forgetting some of my favorites, too, and will have to come back and edit when I think of them.
It’s also really interesting that two of the authors here (Neale Donald Walsch and Victoria Boutenko) live in Ashland, where I live. I should go see them before we move.
Today’s post is a 2-parter. Someone asked me 2 questions in one, and I didn’t think the first question was sufficient for its own blog post.
The first question:
Would you care to blog about how you ended up getting into Internet Marketing? I understand you were in a standard type of job previously, how did you come to find Internet Marketing?
I made a quick video (below) explaining how I jumped into internet marketing and started immediately earning $500 – $800/day:
The second question:
How did you and Dennis come to be partners? How did you find it initially when partnering with someone? How do you work together and who brings what particular skills to the company? And I would be even curious as to what Enneagram personality types and Myers Brigg’s type you both are and if that’s been a factor? (assuming you have thought about it?)
I explained how Dennis and I got started in the video below, the differences in our personalities, as well as our Myers Briggs and Enneagram types.
Please keep all questions coming! Just leave a comment here or ask on my fan page!
Hope you’re having a SUPERB day! I know I am, it’s SUNNY HERE!!!, which means I am loving life.
Today’s question comes from Jason Ayers. He was wondering:
“How do you determine what product you are going to create next and how do you improve your odds that it’s going to be something your prospects and customers are going to buy? I’m currently upgrading my process to include more “co-creation” where I work with the customers to refine the product itself before I make it and while I create it (kind of like “agile programming” in the software world). I’d love to hear how you approach this part of your business.”
I created a video to go into more detail, which you can see here:
The short form of the answers are:
1. Look at forums in the niche to gauge needs
2. Use surveys (on forums or with SurveyMonkey)
3. Bounce it by a partner or a mastermind
4. See how you can add to what’s already selling well
5. Look at your own frustrations with products in the market
Ninja tip: Sell BEFORE you create.
Again, if you have any questions on anything you want me to take a crack at, please leave me a comment here or post on my fan page.
Just made a video blog post on why the retreat I was at last week has forever changed my life.
I did a “Top 10″ style, and I’ll post the main reasons under the video. The video just goes into detail on some of the things.
At the end of the video, I also posted an idea for a fun exercise we did. It was VERY profound and I think you’ll get a lot out of it, so let me know if you do it and I can tell you what it means.
Here’s the video:
…and here are the top 10 reasons:
1. Being in a circle with AMAZING women (This was so nourishing to my soul!)
2. Feeling so much more clear about my purpose (Wow – I walked away with SO much insight that I didn’t have before.)
3. Cleaning up throat chakra (In the form of 3-4 blood curdling screams… talk about liberating!)
4. Breathwork to the ultimate meditative “universal intelligence” state
5. Delicious food created for us
6. Photo shoot with hair + make-up people and the amazing Alexa Miller…
7. Was out in a GORGEOUS canyon in Ojai, California…
8. Out-of-this-world massage work
9. Fire circle (I used to hate those but this was AMAZING!!!)
10. The tarot card exercise that shocked me in its accuracy (see the end of the video for details)
Overall, I am extremely ecstatic about it and am SO HAPPY I did it.
Hope you’re having a SPECTACULAR DAY!!! I sure am!
My internet was down when I made today’s video so I couldn’t answer IM questions (I like to show you what I’m talking about), so I will answer those ASAP. Please keep shooting questions in — I LOVE them and other people are telling me they’re getting a lot of benefit from them!
Today’s video is on 2 things:
1. The virtual assistant service I use – FancyHands – to do all my personal tasks (watch the video for examples if you’d like!) I make no commission off of them, they’re just awesome native English speaking people who make life very stellar.
2. My new self esteem practice, and how Otto made it even better. If you want the mp3 I mention in the video just leave a comment with your receipt or a picture of you with the book or just something and I’ll shoot the mp3 to whatever email you comment with. You can buy the book right here if you don’t have it already.
(I get a few cents if you buy through that link, you can feel free to bypass that if it makes you feel better )
Here’s the video!
…and I hope you have as great of a day as I’m having!!!
, but whoever guesses the right dress will win something special. You get one guess each!
