Okay, for the second half of Altitude takeaways from February 12.
(You REALLY need to get your hands on these DVDs!)
1. Although people are INSANELY important (in fact, Bill Gates had said something like, “Take my 20 best people away and Microsoft is nothing.”)… they’re maybe 5% of the results.
95% of your results come from your […]
Geeeez, so much awesome stuff going on! I have SO much to say, but I’m going to write more and post date them after this.
(Have I mentioned how much I love that feature of Wordpress? 
:))
Anyway, got a TON out of this Altitude… even more than last week maybe.
The first part was […]
As usual, I learned a lot this week.
Some of my best take-aways:
1. I need to use “If-then” statements in copy more often. Eben mentioned this in the DVDs, and Ray Edwards mentioned it at Idea Incubator.
(i.e. “If you need to lose weight, then this letter might be the most important letter you’ve ever read.”
2. Must-must-must […]
