Rachel Rofe’

Headline

Book Writing

booksEven though writing a book is not easy for most people, many authors tell me that selling their books is far harder for them than writing them.

Most people are writers OR marketers – not both.

That said, here are some tips you can use to sell more copies of your book – even if you’re horrific at marketing:

1. Turn your book into an audiobook.

Audiobooks are a super-simple way to sell more copies of your books.  There are lots of people who only consume books by listening to them when working out, driving, or running errands. I find that offering audiobooks often accounts for 10-20% of all of my book sales.

There are lots of ways you can create an audio book. Read it yourself, hire a voice-over artist, or, if you’re based in the USA, go on ACX.com and work with a voiceover artist on a no-money-down, 50-50 royalty split. This makes it risk free for you.

2.  Post on Goodreads.

Goodreads is a social networking site for readers and it’s very powerful in getting the word out about your book. Studies show that more people buy books based off of Goodreads recommendations than Amazon reviews. Post your book on the site and get active there.

3. Get your book translated.

Many countries are hungry for new information. Depending on what your book topic is about, it could be very profitable to get your book translated into other languages. You can either pay for translations or use a site like Babelcube (thanks to Steve Scott for sharing that with me) that’ll work with you on a royalty split.

4. Put your book on more than just Kindle.

Use a free tool like SmashWords to distribute your book to Apple, B&N, OverDrive, Scribd, Oyster, Kobo, and more. If you’re not using the Kindle Select system, you may as well get the free sales from other places. There’s no cost for you to submit them.

5. Get a better cover.

Out of all of my tests, I’ve found that the #1 thing that helps increase book sales is a great cover. Make sure yours looks like something you’d find on a bookstore shelf.

Until recently, I always used this gal on Fiverr. She has been great, but I just tried hiring someone over at 99Designs.com to see if a more expensive cover will help book sales a lot more. I’m looking forward to seeing what happens. Send me a tweet in a week or so and I’ll tell you what performed better.

6. Offer bonuses for buying.

Use your social media and/or email list to offer a bonus for people buy your book. Not only does this give people incentive to buy from you, but when they do, your book’s sales rankings will increase. This will help even more people see your book.

7. Reach out to podcasters in your niche to do interviews.

There are lots of podcast hosts who are eager to get new content for their shows. Go to the iTunes store, do a search for your niche, and contact people who have shows in your field. You can offer to do interviews or submit episodes for them. This is a great win-win that lots of hosts go for.

8. Get more reviews.

There are all kinds of ways you can get reviews. Here are a few ideas: join a review exchange, beg your friends and family, post a Goodreads giveaway, offer Free Days, contact reviewers on Amazon who have reviewed similar books and offer them a free copy in exchange for their review.

Even if you follow one of these tips, you should see more book sales. If you follow multiple, expect to see a pretty spectacular compound effect.

One of my favorite things to do is survey people.

It’s a strategy that takes 5 minutes, but can generate absolute GOLD.

There are all types of places you can use surveys. Here are some to get your mind rolling:

  • If you have a Kindle book, give people a survey after they sign up for your list. See if they want to buy more from you.
  • If you do a lot of 1 to 1 work, you can start to develop programs to create for your clients so you don’t have to do as much in-person work.
  • If you have Facebook fan pages you monetize, you can ask people what they want more of.
  • If you’re brand new and feeling stuck or unsure of your next steps, ask people what they want so you can get out of guess-land and into action mode.

I seek to make surveys that people can answer in 5 minutes so it’s easy for them but still gives a TON of info.

I am often shocked by the results that occur from surveys, and 99% of the time they help me change course.

I’m going to give you my typical survey format, then tell you WHY I ask each specific question.

Question 1: Why are you interested in ______?

I will list out different reasons I think people might be interested, but also have an “Other” box in case I missed something.

So for example…

Why are you interested in internet marketing?

I want to quit my job.

I need to earn extra money every month.

I think it’s a great way to spread my message.

People tell me I need to learn it.

Other – ______________.

Here’s a non-IM survey I asked:

Why are you interested in mind mapping?

To think more clearly

To make sense of complex topics

To learn more powerfully

To unlock my brain’s potential

To take better notes

To be more creative

To study better

To teach my kids

Other – ______________.

The reason I ask this is because I can then write copy specifically to what people are looking for.

If people don’t care about certain things, I won’t use that in my copy.

When you can explain to people that you understand what they need, they trust you more and it builds rapport. It’s great for building long-term relationships.

This also helps you develop custom products catered to what people care about.

Question 2: Do you still want to learn more?

I use this to see if people still have interest in a topic.

Most of the time the answer is yes, especially if they’re filling out a survey… but the other cool part about asking this is that you’re helping them realize that they DO want to hear more from you. You’re helping them acknowledge that even more.

Question 3: How do you learn best?

Written reports

Audios

Video explanations

Blueprints

Interviews

One-on-one coaching

Facebook groups and pages

30 day challenges

This helps you learn exactly how to structure your products and know what formats your audience responds best to.

Different markets definitely have different preferences.

For example, in more female markets, I find that written reports win out over video. In male, video usually wins.

Question 4: Would you pay to learn more about ______, or anything you chose in #1?

Yes

No

This helps you see if people want to spend money or not.

Sometimes people say no, and you know not to bother creating products.

Sometimes they say YES — full throatedly.

Like Question #2, this pre-baits them a little bit too.

Question 5: How much is this information worth to you?

Under $50

$51 – $99

$100 – $249

$249 – $499

$500 – $999

Over $1k

This helps you project how much you’ll earn and how much to put into your projects.

For example, I got this result on one of my Facebook fan pages:

 

Survey Responses

So from that, I knew not to make any majorly comprehensive packages.

In other niches, I might get $100+ as the most answered.

Question 6: Is there anything else you’d like me to know?

This is an open ended space for people to go through and tell you whatever they want.

Look through this carefully… it can give you AMAZING info.

Question 7: So I know where to send your prizes for the giveaway, please enter your email address. (Optional)

I like to give something away with all of my surveys, for two reasons:

1. I honor the people who have taken their time to help me.

2. I use PollDaddy for my surveys, and when someone gives me their email addresses, I can also click through and see what their other responses were. I can then go and send them emails custom-catered to them and recommend certain programs I have. 🙂

I hope this helps. 🙂

If you have any questions, or just like this post, please hit “Like” or leave a comment below.