Etsy is a great platform for artists, creators, and small business owners to sell their handmade, print-on-demand, and unique products.
But like any online marketplace, Etsy can be competitive. And getting your products seen by potential customers can be a challenge. One way to increase your sales on Etsy is to run sales and offer Etsy promo codes to your customers.
Before we dive into how to run sales and offer promo codes on Etsy, you should understand the difference between the two.
What is an Etsy sale versus an Etsy promo code?
A sale is when you offer your products at a discounted price for a limited time. A promo code is a special code your customers can enter at checkout to receive a discount on their purchases.
Now, let’s talk about how to run a sale on Etsy.
How to run a sale on Etsy
You have a few different options for running a sale on Etsy:
Markdown sale
This is when you mark down the price of your products for a limited time. To do this, go to the listing you want to mark down and click on the “Edit” button. From there, you can change the price of the item and set the sale to end on a specific date.
Flash sale
This short-term sale lasts for a few hours or a day. To run a flash sale, create a new listing with the discounted price and set the sale to end at a specific time.
Sale event
This is a sale that lasts for a longer period, such as a week or a month. To run a sale event, create a new listing with the discounted price and set the sale to end at a particular time a while in the future.
How to market your sales
No matter which sale you choose to run, you need to promote your sale effectively. You can do this by sharing the sale on your social media channels, with your email list, and within your Etsy shop. You should also consider creating a banner or announcement on the front page of your shop to draw attention to the sale.
How to offer Etsy promo codes to your customers
Now, let’s talk about how to offer promo codes to your customers. Etsy allows you to create and distribute promo codes to your customers through the “Promotions” tab in your shop’s settings.
To create a promo code, click on the “Create a new promotion” button and fill out the form. You can choose to offer a percentage off or a fixed amount off. And you can set the promo code to expire after a certain number of uses or on a specific date.
How to distribute your Etsy promo codes
There are a few different ways you can distribute your promo codes to customers:
Email list
If you have an email list, you can send your promo code to your subscribers. This is a great way to reward your loyal customers and encourage them to buy from you.
Social media
You can share your promo code on your social media channels, such as Instagram, Facebook, and Twitter. This is a good way to reach a wider audience and attract new customers to your shop.
Coupon websites
You can find many websites that allow you to submit your promo codes and coupons for free. This can help you reach a larger audience and drive traffic to your shop.
Product packaging
If you sell physical products, you can include your promo code on the packaging or in a thank-you note. This is a great way to thank your customers for their purchases and encourage them to come back to your shop in the future.
Running sales and offering Etsy promo codes can be effective ways to increase your sales. Just make sure to promote your sale or promo code and consider the different ways you can let your customers know about them.
I hope you find this post useful! If you have any other tips related to Etsy promo codes, leave a comment below. And if you enjoyed this post, please share it with your friends and followers.
