Hi! I'm Rachel.

My journey has been an adventure of turning ‘What ifs’ into ‘I did it.’ Starting as a young entrepreneur at 8, hustling in my neighborhood, to now navigating the digital world, my path has been about embracing freedom and exploring possibilities.

From eBay PowerSeller to creating the ‘Low Hanging System’, which has enabled over 1000 people to achieve their first sale, I’ve cherished every step and learning along the way. As an author, traveler, and energy enthusiast, I’ve experienced the beauty of diverse cultures and the joy of giving back.

My story is one of constant growth, and I’m excited to share it with you. Join me in the journey of mastering print on demand, and let’s turn your dreams into reality, together.

Students who made their first sale online
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Figures in sales for my companies
Figures in sales by my students
Years of Experience
Image of Rachel Rofé leaning on a railing at a business retreat in Croatia.

From Hustle To Freedom

Ever felt a thrill turning a “What if” into “I did it”? That’s been my mantra. I’m Rachel, and I’ve turned creating freedom into an art form – and a bit of an addiction.

Because I had a bit of a topsy turvy childhood, it was really important to me to be able to be independent and self sufficient. And because of that, a lot of people tell me I have a Midas touch when it comes to creating new income streams (but hopefully I don’t suffer Midas’s fate, ha).

At 8 years old, I’d hustle around my neighborhood, offering businesses a deal: $25 for me to hand out their flyers at the grocery store, or a bit more for a custom-designed flyer by yours truly. Armed with a stack of these flyers, I’d be the mini-marketing queen of Waldbaum’s parking lot until the manager shooed me away.

Growing up, I was the entrepreneurial kid on the block – from lemonade stands and dance performances of “Don’t Worry Be Happy” to flea market sales with my parents and helping out on our hot dog truck.

In 1997, the digital world caught my eye, and I dove into eBay, swiftly becoming a PowerSeller by flipping thrift store finds and leveraging a bit of cheeky feedback strategy with friends. (Back then, eBay allowed feedback on anything – we’d creatively comment ‘Great hair!’ or ‘Awesome shirt today!’ – just a bit of fun that helped us rack up reviews.)

Alongside these hustles, I climbed the ranks at Wal-Mart, from cashier to Personnel Manager to Assistant Manager, I was no stranger to the grind of long hours. I remember when a district manager, thinking he was doing me a favor, let me off at my scheduled time, oblivious to the irony. That was a real eye-opener about the value of my time.

Fed up with being told when I could have a day off in my life, I switched to Target for a $55k annual salary, and though it was slightly better, the grind was still real. This period was filled with side hustles and devouring personal development books.

A turning point was attending T Harv Eker’s event and his Warrior Camp, which instilled in me the confidence to quit my job and pursue full-time entrepreneurship.

A trip to a marketing event in Los Angeles changed everything. I drove myself from Pennsylvania to Los Angeles, sleeping in Wal-Mart parking lots along the way since I couldn’t afford hotels, and it turned out to be a pivotal decision in my life.

While there, I met a woman named Jaime and we became instant best friends. I moved to L.A. to live with her and that became the beginning of my travel nomad work-from-computer situation.

Back in the day, not that many people would work from cafes. I would always be surprised when I would hear someone talk about working online when I was at a Starbucks or something. :) Now it’s obviously commonplace.

Over the years, I’ve dabbled in various ventures – selling information products on Craigslist, I was a highly paid copywriter with an endorsement from the incomparable John Carlton, sold baby shower favor information products, had 40+ books I was selling on Amazon, had an outsourcing company with 120+ people working for me, and a ton of other things in between. I’ve always loved the entrepreneurial life.

Rachel Rofé standing on the grass in Greece, a location she has traveled to often thanks to her print on demand business.
Rachel Rofé sitting on the stairs.

The end of 2015 brought a “perfect storm”. I started selling pit bull mugs on Amazon which were made-to-order. I quickly started making $300/month with them and decided to put up more mugs – for poodles, Boston Terriers, and so on. And while not all of them sold, many of them did – so much that I soon had hundreds, then thousands, of products for sale on Amazon.

As this worked, I decided to share my method with other people in my flagship course, “Low Hanging System“. It was amazing to see so many people use this method and make their first dollar online. I still sell that course to this day.

Around this same time, for several reasons all involving trying to help people in my life, I created a print on demand fulfillment warehouse called CustomHappy where we would make mugs (and many other products). We made and shipped customers for all of our Low Hanging System students so that we could make sure everyone was able to keep their great feedback.

LHS has now helped 1000+ people make their first sale, I’ve sold over 7 figures in mugs and print on demand items myself, and CustomHappy has shipped out millions and millions of items.

Along the way there’s been all kinds of tough and not-so-tough moments. But here are some of the things I’d love to celebrate from along the way…

Rachel standing in front of a lake.
Rachel Rofé siting near the waters edge in Italy.
Rachel Rofé wearing a blue dress overlooking the ocean, mountains, and houses.

Thank you for reading my story. I hope it inspires you to chase your dreams and carve your own path to freedom.

Ready to embark on your own journey of success? Join me and thousands of others in mastering the art of print on demand. Let’s transform your dreams into reality, one step at a time. Click here to start!

Rachel Rofé siting near the waters edge in Italy.

The Values I Live By


Living life by your own choices and terms, by what feels right to you.


Being genuine and true both to yourself and in relating to others.


Enjoying play, life's pleasures and joyful experiences.


Evolving continuously towards being your best, happiest, most fulfilled self.


Honoring commitments, being impeccable with your word.


Treating others with compassion and benefit of the doubt.

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