Etsy Profit-Sharing – How We Made a Couple Hundred Bucks (and Counting) By Sending out Some PM’s

How to increase your sales using this easy Etsy profit-sharing technique.

Partnerships can be a fantastic way to increase your sales and tag-team your marketing efforts, thus significantly expanding your reach. And Etsy is a great hub to find people to collaborate with.

You don’t even need to have an Etsy shop yourself. But if you want to find talented designers and artists who’d be willing to let you use their creations on your products, then Etsy is the place to look.

I recently partnered with two Etsy sellers following the process detailed below. So far, I’ve been pleased with the results and so I wanted to share the strategy with you, too.

Basically, how it works is you reach out to Etsy sellers who have designs or artwork you think would look great on your products (mugs, pillow cases, shot glasses, t-shirts, etc.). Then, you form a mutually beneficial partnership in which you create new items to sell using their designs and then give the sellers a cut of the profits each month.

It’s a pretty simple process that can yield significant results, especially if you form multiple partnerships. And below, I go over everything you need to know.

Here’s how the process worked

My assistant ran searches on Etsy for things like paintings, artwork, and print wall art. She also searched for more niche-specific items, such as dog prints and dog watercolors.

Then, after scrolling through the various items, she selected those she thought would make nice designs for my products, including mugs, tumblers, and pillow cases. Next, she contacted the sellers.

You can do this by clicking on the Etsy shop’s name and then clicking “Contact” under where the shop owner’s name is listed on the right-hand side.

How to increase your sales using this easy Etsy profit-sharing technique.

Here is the exact message template we used:

Subject: I love your [product type]!

Hey [first name],

My name is [your name], and I’ll keep this as short as possible since I know your time is valuable. 

I’m reaching out because I absolutely love your [Etsy seller’s product(s)]! And I think a collaboration between our two Etsy stores would be a natural fit and a total win-win. 

My shop is [your shop’s name], and it specializes in [items you sell].

And if we were to put your artwork on [your shop’s name] products, I think it would create something really special that both of our audiences would love. 

Please let me know if this is an opportunity you’d be interested in discussing further. 

Thanks so much!

[your name]

What happened next…

Out of the 40 or so people we contacted, 4 sellers said they were interested so we sent them this follow-up message:

Hey [first name],

Thank you for getting back to us! 

Ideally, we’re looking to profit share with you. And the way that would work is you’d give us your design files and we’d put your designs on our mugs, pillow cases, tumblers, etc.

In exchange, we’d give you 20% (because we only have so much profit; we are willing to negotiate, however). And in the product’s description, we would link to your store so our customers could see more of your designs/artwork.

Then, if you could tell your audience that your designs are also available over on our Etsy page, a shout out like that would be great! 

We hope this sounds like a good win-win! What do you think?

Thank you!

[your name]

All four sellers ended up agreeing to the 20%. And three out of four agreed to be paid monthly via PayPal (be sure to collect each seller’s PayPal email address). The fourth person wanted to receive checks quarterly instead, though, since she lives in Canada and is unable to receive e-tranfers.

After some more back-and-forth communication, one seller eventually became non-responsive. And after submitting one design to us that we printed on a mug, another seller decided our partnership wasn’t a good fit for her business model after all.

So then we were left with two sellers, both of whom have been great to work with.

Partnering with two fantastic Etsy sellers

Seller #1 has submitted 42 designs (as PNG files) to us so far. And seller #2 has submitted 11.

You can have sellers email you the files, or the sellers can submit them to you via Dropbox or Google docs.

(Note: Seller #1 wanted us to sign a contract laying out some terms to protect her art and Etsy shop. It was all standard and not an issue to sign.)

We put the designs of both seller #1 and seller #2 on mugs to start to see how they’d perform. And at the end of each mug’s description, we included a shout-out to the seller as promised.

Here’s what that shout-out looked like: 

To see more amazing [product type] designs like the one featured on this [product], check out [Etsy seller’s shop name] shop at [Etsy seller’s shop link].

Seller #1’s designs have been performing decently so far. And sales have been picking up lately, most likely thanks to the holiday season.

But for seller #2’s designs, no sales were made in the first month. So we decided to branch out and also put her designs on tumblers and pillow cases. We’ve now seen two pillow case sales come in for her.

Keeping track of sales

My assistant created a spreadsheet to keep track of the following information:

  • Seller name
  • Seller contact info (PayPal email or address if checks are being sent)
  • Seller’s Etsy store name
  • Seller’s Etsy store link (to include in the items’ descriptions)
  • Design name (e.g. Golden retriever watercolor, ‘Hope’ word art)
  • Etsy listing link (the link to the product we created using the seller’s design)
  • Payout percentage (20% unless otherwise noted)
  • Month – Under this column heading and next to the design name, you can note how many of each item was sold, on what date, and for what price (e.g. 1 – 11/25 – $14.95)

Then, at the end of each month, we tally up the total sales made for each seller, multiply that number by .20 (20%), and send that amount to the seller.

We also send the sellers an email to let them know how many of their designs sold and when they can expect their payouts.

Here are the results (so far):

There have been 20 sales so far for a total of $296 in revenue.

  • 2 pillow case – $9.95
  • 13 mugs (11 oz) – $14.95
  • 4 mugs (15 oz) – $17.95
  • 1 mug (15 oz plus shipping) – $24.90

The pillow case sales were under-priced but we still made revenue on every item, even factoring in expenses.

As previously stated, the Etsy sellers get 20% of each sale made. So factoring that in, $248.76 of this total was profit for me.

The consensus

This is a pretty easy strategy to implement. The most time-consuming part was the initial back and forth with the sellers to make sure everyone was on the same page and content with the arrangement.

After that, it takes just 5-10 minutes of work a day (I recommend checking your Etsy orders daily, especially if you have a high sales volume, as doing so helps you stay more organized).

And in case you’re not familiar with how to check your orders, here’s what to do:

  • Login to your Etsy account.
  • Click “Shop Manager.”
  • Go to “Orders.”

How to increase your sales using this easy Etsy profit-sharing technique.

  • Click “All.”
  • Scroll through looking for any orders for one of the Etsy seller’s designs.
  • Note these sales on your spreadsheet.

So, without needing to spend a ton of time — or any money — getting this strategy up and running and maintaining it, I’ve seen an extra $248.76 in profits in around 2 months. And if I were to continue recruiting even more Etsy sellers to profit-share with me, I’m sure I’d see even more revenue.

Both of the Etsy sellers I’ve been working with also said they’d promote the products with their designs to their social media followers — the more sales I make, the more money they make, after all!

This strategy is a total win-win. And overall, I’d say it’s definitely worth trying for yourself.

What do you think? Do you think this Etsy profit-sharing strategy is something you’d like to try? Please leave a comment below and let me know! 

How to increase your sales using this easy Etsy profit-sharing technique.

31 High-Achievers Share Their Top Tips for Staying Motivated and Productive

This time of year, there’s a lot of craziness going on, in both our personal and professional lives. (I’ve definitely started to feel a little manic over the last couple of weeks!)

And so, if you start to feel your motivation or productivity levels start to wane during all the craziness, I’ve got 31 pieces of advice right here that can help zap you back into high gear.

Awhile back, my assistant got in touch with a variety of high-achieving people, mostly via Udemy and Etsy, and asked them the following question:

In 50-60 words or less, what is the #1 tip you can share for how to keep going and stay productive when you’re not feeling at all motivated?

Most people who responded shared a lot more than 50-60 words!

Below, you’ll find a list of the people who contributed. Then, you’ll get to see the pearls of wisdom these high-achievers had to share along with a link to where you can learn more about each person and what they have to offer.

Hopefully at least one of these tips helps:

  1. Thor Pederson
  2. Ken Wells
  3. Brian Jackson
  4. Doru Catana
  5. Ali Mirza
  6. Sarah O’Leary
  7. Amgad El-Sakka
  8. Jonathan Levi
  9. Martin Georgiev
  10. Iulian Bubolea
  11. Tyler Speegle
  12. Elmira Strange
  13. Carl Pullein
  14. Dr. Roy Naraine
  15. Paulina Antonova
  16. Adam Karsh
  17. Emily Stoneking
  18. Benjamin Hero
  19. Andrew Alexander
  20. Alina Kislenko
  21. Nadine Bekkouche
  22. Dawid Tuminski
  23. Donald Wong
  24. Josh Paulsen
  25. Mike Hohenwarter, MSc
  26. Karen Oliver
  27. Tanmoy Das
  28. Oskars Dombrava
  29. Mr. Mohamed Dafallah
  30. Samantha Lynn
  31. Margaret

You can read each person’s complete advice below or jump down to the bottom to view a more condensed version of the advice shared in a downloadable infographic.

Break bigger goals or tasks down into more bite-sized, manageable steps.

Thor Pederson

It is important to envision the end goal, see and feel having achieved the goal. Break the goal into manageable pieces, keep breaking it down until each step is achievable in a reasonable amount of time. Use rewards, milestones and envision each larger sub-goal.

Ken Wells

When you’re not feeling motivated: go micro…

Once you’re clear on the big picture (your “why”), then you need to break your goals into smaller, manageable chunks.

When you run into motivation issues…focus on even smaller pieces.

Find one tiny piece of the process you can work on to move towards your goal. It could be just focusing on writing a blog post title, instead of the whole blog post.

Brian Jackson

When a problem seems so overwhelming that I don’t know how to begin to solve it, I Swiss cheese the problem.  I break the problem into small, easily performed tasks and begin taking small steps towards my goal.  In other words, I punch small holes in my problem as if I’m making Swiss cheese until the problem is all gone.

Stop over-thinking and start taking action!

Doru Catana

DO IT. What I found, looking at others, at myself, everywhere I look, was that the problem is not motivation, [it’s] not skill, it’s actually taking action and doing. We do excessive research, over-think things, over-complicate things, analyze a million outcomes, when in reality, if we just did it already, we would have been far better off. The problem is we think too much and do too little. So what if you’re wrong? Adapt, change, switch what you’re doing. But at the center of getting things done is actually doing, not thinking about it.

Ali Mirza

Take “MIA” (Massive Imperfect Action). Just get moving and take action. Action brings clarity, and automatically, we start moving towards our goals. Many people get into the “thinking mode” and that’s dangerous. The key is to stop thinking too much and take action.

Sarah O’Leary

As we really started our Etsy shop in the early days of digital products for handmade artists, we really had no place to look for advice. It was really a trial-and-error process for us that lead us to build the business model we have today. One thing we know for sure is that execution trumps knowledge any day of the week.

We really focused on working to building inventory, developing marketing strategies, and sharing our business through social media by never, ever, putting [off until] tomorrow what we could do today. Setting goals and action plans and actually doing them is really the best advice we could have gotten.

We did expand our knowledge and followed multiple [pieces of] advice from mentors and masterclasses over the years and still [do] to this day, but what is most important is that you apply those principles right now, as soon as you can into your business. By doing that we were able to exceed market expectations and create our dream business.

Find a reason or purpose that inspires and propels you forward and hold onto it. 

Amgad El-Sakka

It’s all about finding a reason, a purpose, a goal, a motive. You can call it what you want, but it can’t be money because money is a result, not a goal by itself.

My personal goal, which may sound cheesy, was marriage and love. I needed money, so I needed to work as much as I could in order to marry this girl because I had a lot of responsibilities. If I’d worked for money only, I wouldn’t have married her.

The point is; this reason, this purpose made me wake up in the morning. It was the first thing that I thought about when I woke up, the last thing I thought about before I slept; because I knew that in order to reach this purpose or this girl, I had to work hard. When I felt disappointed, de-motivated, or even bored while working and that reason simply wasn’t just enough, I had another reason, which was to keep going for my own pride and my family’s pride.

So to cut it short, it’s all about finding a good enough reason for YOU. And only YOU can determine a good enough reason for YOU. Whenever you need to do something and get it done effectively, you have to find the reason. If you don’t have a [reason], you may get things done, but you’re going to hate it and may quit way faster than if you had a really good reason that moves you and helps you to get these things done.

Finally, the trickiest part is when you actually achieve something, I mean, when you actually get to that reason. In this case, you have to celebrate, rest, and find a new reason.

Jonathan Levi

Remember why you’re doing what you’re doing. Nothing keeps you as motivated as the long-term vision as to why your actions matter and what you’re working towards.

Martin Georgiev

If you are not feeling motivated today, then check who are you doing it for? If you [are] doing it for yourself, [that] is not motivating enough. Think of your parents or grandparents (and how much it cost them so you [could] be here today), think of your country or your (future) children.

Iulian Bubolea

To stay productive and motivated when you don’t feel it, remember why you started! It’s natural and normal to feel that laziness. Any natural habit can be changed if we focus on good emotions. One of these good emotions is old feelings of being enthusiastic about your final goal. Remember why you started!

(Link includes a coupon code.)

Tyler Speegle

I’m a writer, so when I don’t feel motivated to write, I go back to the reason why I started in the first place. I started writing because I want to connect with people. Inspire them. Encourage them. That reason why is a constant, so I know I can always depend on it for motivation when I need it most.

Elmira Strange

1. Remember the reasons for starting your project (business). What is it you wanted?  To have independence, to stay at home, to travel the world whilst working ‘online’? Take 2-3 minutes and realize how far you’ve come. This is not the time to procrastinate!

2. Find a reward that will work for you! You can reward yourself with a favorite movie, delicious snack, or some little shopping, but only after you complete today’s project!

Practice visualization. Imagine the life you want (or the one you want to avoid).

Carl Pullein

Staying productive and motivated starts with your vision of the life and lifestyle you want. Without that, you lose motivation and get caught up in unimportant busy work stuff that takes you nowhere, fast. So, my advice, decide what you want, and have one or two tasks each day that take you closer towards achieving the vision you want for you.

Dr. Roy Naraine

The strategy that works best for me is visualization. I analyze the purpose of my task, the consequences of not following through, and the benefits of completing it. I turn these thoughts over in my mind and go through the action of actually carrying out the tasks the night before. The next day, everything works like a charm.

Paulina Antonova

There is a great exercise to get fired up. Remember the moment in your life when you felt greatly empowered. It can be anything, sports competitions, work success etc. Define the exact moment/second when you felt extremely powerful. Relive that moment, feel it to the fullest. What you were wearing, what position you were taking, what were you thinking about. Remember that feeling. It will bring you back to the state of “I can do everything” and will motivate you.

Adam Karsh

My personal technique to maintain productivity when motivation levels are low is simply reminding myself of how the task at hand fits in the bigger picture, and to visualize the positive outcome. I strongly believe in the concept of delayed gratification (i.e. accept present pain and discomfort for future success).

Emily Stoneking

Honestly, I keep motivated by imagining what my life would be like if I had to grind out a 9-to-5 job somewhere, working for someone else, and not having control over my own hours. I would be miserable. So however much I might want to nap, keeping up with my to-do list takes priority! (But later…a nap!)

Benjamin Hero

The best tip I can give to stay motivated and productive is to embrace all sides of motivation: both the negative and the positive. We have often been told that we need to have a pure source of motivation in order for us to maintain a level head, but tapping into the negative energy, when it is available, will turn you into a productive animal!

Hold yourself accountable.

Andrew Alexander

Most people think they have to “feel” motivated in order to take action. For those who are struggling to take action, they are usually more motivated by avoiding immediate pain. The solution is to find one task you have to do (go to the gym, write one chapter for you book, etc.) and write a $100 check to a friend, and hand it to them. If you take action, you get the check back. If you don’t take action, they cash it. This way, the fear of losing the money will put you in action like it never has before.

(Link includes a coupon code.)

Alina Kislenko

Give a friend 10 or 20 dollars (whatever amount you don’t want to lose) and tell them to only give it back if you finish your project step by a certain date and time. That puts a fire under your as$ like no one’s business and helped me graduate top of my class from my master’s degree!

Take care of yourself first and foremost.

Nadine Bekkouche

To keep going and stay productive when you’re not feeling at all motivated, you need to…

Take care of yourself! Figure out what would make you feel better right now. A jog, a stretch, some music, a chat, a hug, some sleep, some healthy food? Give it to yourself. Once your needs are met, you can remember how passionate you feel about your goals, your work…and get back in there!

Dawid Tuminski

The #1 tip to keep going and stay productive is to just stop and relax until you clear your head. In fact, rest should be the first thing you plan for the day.

There is nothing more demotivating and diminishing to productivity than tiredness. Especially if your work involves creativity, rest is essential to stay positive and full of ideas.

Donald Wong

The most productive entrepreneurs use SIMPLE, FAST TOOLS everyday to CONSISTENTLY perform at their best. Our highest growth clients use at least one of the following each day, even on family days: a 10 minute cold shower, 15 minutes of positive meditation, 10 minutes of future forecasting, and proper hydration. Most importantly, surround yourself with those who push you towards your dreams.

Josh Paulsen

Take 15 minutes to change your physiology. Go for a walk, or run while listing to your favorite music. Spend time meditating, or just taking deep breaths. Even doing a few jumping jacks or push-ups can create enough energy and motivation to help you get going.

Be clear about your goal and top priorities.

Meike Hohenwarter, MSc

Usually, when people do not feel motivated, they are [missing] the big picture. They are stuck in details, which would be clear once they have completely clarified what the goal and outcome of the work should be. But this must not only be done mentally; [it] has to include a clear picture and feel of the outcome.

Karen Oliver

Whenever you feel like you’ve lost sight of why you’re doing something, take a piece of paper, draw a 2×2 grid, and write across the top ‘advantages’ and ‘disadvantages,’ and down the side, write ‘doing it’ and ‘not doing it.’ Then, list the pros and con of completing your task and also of not completing it. This exercise will either keep you on track, or make you rethink your priorities.

Write down your goal and display it where you can see it. 

Tanmoy Das

One way to keep you at your goal is to write it down in BIG LETTERS and hang it right in front of your work desk, where you can see it every time you lift your head from the PC. It reminds me of what I need to achieve and keeps me motivated to stay productive!

Start small and “warm up” first.

Oskars Dombrava

My best productivity tip would be just set a timer for one minute and start doing the task. Similar, like for a workout, you need warm up for work. It will get you in [shape], and after a minute, you probably will want to finish that task, which you started.

Be active, show appreciation, and don’t compare yourself to others.

Mr. Mohamed Dafallah

So here [are] three tips that are really important for me.

Number 1: Be active. People love talking but they don’t understand that the only thing that will take you a step further to your goal is [if] you do something, anything, even if it is small.

Number 2: Appreciate the people around you, especially those who help you. You cannot accomplish anything on your own, no one ( or very, very rarely) can anyone say they have been successful on their own. The people who believe in you are the most important to you and you should give them your respect and time.

Number 3: Don’t look at a successful person and say that you can never be him/her because he/she has a Bugatti or something you don’t have. You must understand that a successful person’s next step is not your next step, and so, focus on yours and be CONSISTENT at it.

Do/sell what you love.

Samantha Lynn

LOVE YOUR PRODUCT. Don’t stock your shop with something solely because it makes money; you’ll burn out fast. It’s easier to answer the same questions, over and over, when you love talking about your product. It’s easier to wake up early and stay up late when you love your job.

Surround yourself with positive, supportive people.


My motivation comes from the people around me, so when I notice myself losing productivity, I increase interaction with my customers and friends in the community, and that always gives me new ideas and a renewed fire to work with.

Below, you’ll find the infographic I mentioned earlier, which you can view, download, or pin

Here's how you can stay productive and motivated even when your energy levels run low.

I hope you found these motivation and productivity tips useful! Please leave a comment and let me know your thoughts and if you have any other advice to share. 

Here's how you can stay productive and motivated even when your energy levels run low.

Create and Sell Gift Cards for Your Ecommerce Store (+ Done-For-You Graphics Telling Customers How to Redeem Gift Cards and Coupons Hands-Free!)

Discover how to create and sell gift cards for your ecommerce store.

It’s no secret that life gets hectic during the holidays. Sometimes, there just aren’t enough hours in the day to get everything done. And shopping for presents is one of the most common errands that people don’t have enough time to do.

No one wants to leave a loved one empty-handed, though, which is why gift certificates make such great last-minute gift options.

And you can make gift certificates to sell for your store too! So even if a customer loves your stuff but isn’t quite sure what to buy or doesn’t have time to mull it over, he or she can buy a gift certificate and give that as a present.

Below, I talk about how to create gift certificates using a variety of popular selling platforms, including…

  • Etsy
  • eBay
  • And Shopify.

Plus, I had one of my designers create a few different types of super useful graphics for you.

One set is a variety of printable photo gift cards onto which you can upload images of your products and give them to your customers. Then, I had him make instructional graphics that you can send to customers about how gift certificates can be redeemed. And the last set is a series of graphics about how to apply coupon codes to Amazon, Etsy, eBay, and UseGearBubble.

This way, your customer service work gets minimized and you won’t have to answer as many questions about the gift card redemption and coupon code application processes.

Let’s get started!

Printable Photo Gift Cards

With these photo gift cards, you can upload images of your products and then send them to your customers.

Each one comes with a beautiful mockup like this one:

It also includes a printable gift card you can easily upload a photo onto for your customers to give their recipients. Here’s an example:

To download these designs, just head over to Dropbox and download here.

Now we’ll go over how you can create these gift cards, plus give you printable instructions for your customers.

How to Create Gift Certificates Using Etsy

In order to sell gift certificates for your Etsy store, you need to create a listing the same way you would for any other item you sell:

  1. Login to your Etsy account.
  2. Click “Shop Manager,” then “Listings.”
  3. Click the orange “Add a new listing” button on the top right-hand side.
  4. Be sure to include the words “Gift Certificate” in the listing’s title, description, and as a tag.
  5. Make the listing for a set price (the full value of the gift certificate).
  6. Inside “Shop Manager,” click “Finances,” then “Payment settings.”
  7. Make sure your shop accepts gift certificate payments.

Discover how to create and sell gift cards for your ecommerce store.

In your gift certificate’s description, you need to…

  1. Include all of the same information as the gift certificate itself, including its value (just don’t give away the gift certificate’s unique code).
  2. Clearly state that the gift certificate is redeemable only in your shop.
  3. Specify how an order with a remaining post-gift certificate balance is to be handled (e.g. sending the purchaser a revised PayPal invoice).
  4. Let customers know how long it will take recipients to receive their gift certificates.

What else you need to know about Etsy gift certificates:

  • Your gift certificate must be a tangible item (digital, downloadable files, like PDFs, also work) — for instance, a traditional paper gift certificate, a notecard, or even something like a sticker, badge, or patch.
  • Your gift certificate should include your shop’s unique Etsy URL.
  • It should contain a unique, secret code that the recipient can type into the “Message to Seller” section while checking out in order to redeem the gift certificate.
  • Gift certificates should include clear information about how they can be redeemed (see below).

How Customers Can Redeem Their Etsy Gift Certificates

To redeem a gift certificate for your Etsy shop, recipients should click the “Checkout” button. Then, choose “Other” as the payment option.

(NOTE: To enable “Other” as a payment method, go to “Shop Manager” > “Finances” > “Payment settings.” Then, open “Enable manual payment methods” and turn on “Other.”)

After this, they’ll need to message you, the seller, with their unique gift certificate code.

And as the shop’s owner, you will then need to respond to the conversation by confirming the order and sending a revised PayPal invoice prior to the customer completing the order.

To simplify this process, you can send customers the following graphic, which goes through the process step by step. Discover how to create and sell gift cards for your ecommerce store.

Stay Organized with Your Etsy Gift Certificates

You need to keep track of any gift certificates that are purchased from and redeemed in your shop (along with their unique codes and values).

I recommend creating a Google spreadsheet.

The reason for this is because sometimes when gift certificates are redeemed, the gift certificate balance doesn’t cover the total purchase cost. And in these cases, you will need to verify the gift certificate amount so you can send an updated PayPal invoice to the customer.

How to Create Gift Certificates for Your eBay Store

Use a third-party site

You can’t create gift certificates directly on eBay, but you can use third-party sites (for a fee) to get the job done. Here are a couple good ones:

  1. Plastic Resource
  2. Custom Gift Cards

Plastic Resource offers a ton of different designs for you to choose from. And all you have to do is select the design you want and then Plastic Resource customizes the gift certificate for your eBay store.

Alternatively, you can send the company your design preferences and have the Plastic Resource team create a custom design.

Custom Gift Cards also includes an image library with loads of background images onto which you can upload your store or company logo.

Or, you can have the Custom Gift Cards team create a custom design specifically for your eBay store.

Be aware of eBay’s gift certificate policies

Once you create your gift certificate, you need to create an eBay listing for it. But there are certain restrictions you need to be mindful of. For example…

  1. You’re allowed to list only one gift certificate at a time during any 7-day period.
  2. You need to have the gift certificate in your possession (in order to sell electronically-delivered gift certificates, you must be approved and meet additional requirements).
  3. You may list only one gift certificate per listing.
  4. You must ship the gift certificate within five days of the purchase date.
  5. The gift certificate amount cannot exceed $500.

(Additional restrictions may apply.)

List the gift certificate on eBay

Once you’re ready to list your gift certificate…

  1. Login to your eBay seller account.
  2. Click the “Sell” link at the top right-hand side.
  3. Click the blue “Create a listing” button.
  4. Title your listing (e.g. Gift Certificate for $100) and click “Sell it.”
  5. Since you won’t be likely to find a similar item from the list, click “Create a new listing.”
  6. From there, fill in the details about your gift certificate’s listing, including “Product details,” “Selling details,” and “Shipping details.”

Discover how to create and sell gift cards for your ecommerce store.

7. Once you finish with the details, click “List item” (NOTE: you will be charged a small listing fee).

How Customers Can Redeem Their eBay Gift Certificates

Redeeming an eBay gift certificate is a very straightforward process. Recipients should proceed to checkout and enter their unique gift card code into the space provided and then click the “Apply” button.

If the gift certificate balance is greater than or equal to the total purchase amount, recipients should just click “Confirm & pay.”

Or, if the gift certificate balance is less than the total amount, recipients should select an additional payment method (e.g. credit card, PayPal) and then complete their order.

To keep things super simple, you can send customers the following graphic, which details the process:

Discover how to create and sell gift cards for your ecommerce store.

How to Create Online Gift Cards Using Shopify

If you have either an Unlimited or a Professional plan, you can create gift cards with Shopify. But first, you have to activate the gift card feature.

Here’s how to do it:

  1. Login to your Shopify admin.
  2. Click where it says “Products” on the left-hand side.
  3. Select “Gift Cards.”
  4. Click the purple “Sell gift cards” button.

Discover how to create and sell gift cards for your ecommerce store.

The first gift card gets created automatically, but it’s hidden from sales channels by default. Here’s a preview of what it may look like:

Discover how to create and sell gift cards for your ecommerce store.

To edit your gift card…

  1. Click the “Edit product” button.
  2. Select the gift card and hit “Edit products.”
  3. From here, you can edit the gift card amount or add a variety of attribution, pricing, and inventory fields.

Discover how to create and sell gift cards for your ecommerce store.Discover how to create and sell gift cards for your ecommerce store.

To make your gift card available…

  1. Once you finish editing, go back to your gift card’s “Manage” page.
  2. Select the gift card and click “Bulk actions.”
  3. From the drop-down menu, select “Make products available.”
  4. Choose the sales channels you want your gift card to be available on.
  5. Click “Make product available.”

Discover how to create and sell gift cards for your ecommerce store.

That’s it!

How Customers Can Redeem Their Gift Cards

When customers purchase gift cards made using Shopify, redemption is simple. All they have to do is enter their unique gift card code at checkout.

If the gift card balance is greater than or equal to the total purchase amount, customers can simply click “Complete order.”

Or, if the gift card balance is less than the total purchase amount, they’ll be prompted to choose a second payment method to supplement the gift card balance and complete their order.

To make things easier on yourself, you can present customers with the following graphic, which outlines the redemption process:

Discover how to create and sell gift cards for your ecommerce store.

You Can Also Use The Shopify App: Shopkeeper Gift Cards

To use this app, you need either a “Shopify” level or a Pro Shopify account. The app comes with two versions: one is free and fully functional; the other costs $9.99/month and includes more gift card designs and features, such as the capacity to add a personalized note or your store’s logo. Both versions offer more functionality than Shopify’s default gift cards. You can also start with a free trial.

Shopkeeper lets users create customized gift cards using the app’s virtual gift card layout. And there are hundreds of designs for a variety of occasions, including Christmas and Hanukkah, birthdays, anniversaries, weddings, and more, to choose from.

Also, the app doesn’t take a cut of any of the gift cards you sell, nor are your customers charged any convenience or processing fees.

Shopkeeper is simple to install. Then, you just create your gift cards to sell and add two extra links to your gift card product page template.

The one downside is that the app requires customers to forward gift card links to their intended recipients. But that’s hardly a huge hassle. :-)

What About Amazon?

Unfortunately, Amazon doesn’t allow sellers to create gift cards to sell for their seller accounts. What you can do, however, is create discount codes to give to shoppers (you can also do this with Etsy, eBay, and UseGearBubble).

I actually wrote about how to do this a few weeks ago.

(In case you missed it: How to Create Coupon Codes and Discounts on Amazon, Etsy, eBay, and UseGearBubble.)

To help your customers easily apply their coupon codes (and minimize the number of related support questions you receive), you’ll find three instructional graphics below that you can send along with the coupons.

How to apply an Amazon coupon codeDiscover how to create and sell gift cards for your ecommerce store.

How to apply an Etsy coupon code

Discover how to create and sell gift cards for your ecommerce store.

How to apply an eBay coupon code

Discover how to create and sell gift cards for your ecommerce store.

How to apply a UseGearBubble coupon codeDiscover how to create and sell gift cards for your ecommerce store.

I really hope you found this post useful! Let me know what you think by leaving a comment below. Thank you!

Discover how to create and sell gift cards for your ecommerce store.