Grab these done-for-you Mother’s and Father’s Day social media graphics (+ content ideas)

Grab these done-for-you Mother's and Father's Day social media graphics

Mother’s and Father’s Day are the next biggest gift-giving holidays coming up, with Mother’s Day falling on May 13th and Father’s Day happening on June 17th.

Research shows that people spend over $21 billion dollars on Mother’s Day and more than $15 billion dollars on Father’s Day. And of that money spent, 28% of Mother’s Day and close to 38% of Father’s Day purchases are made online, which means there’s ample opportunity to give your ecommerce profits a boost by running Mother’s Day and Father’s Day promotions.

And one of the best and easiest ways to do that is through social media.

Creating social media content is time-consuming, though — especially since you need visual content for maximum engagement.

That’s why I had a bunch of promotional Mother’s and Father’s Day info made for you.

Below you’ll find:

– A gorgeous series of promotional graphics for you to post on social media (each graphic comes with 4 versions — one for Pinterest, Instagram, Twitter, and Facebook)

– Relevant hash tags you can use on the social media sites

– 30 days’ worth of content suggestions

Let’s start by taking a peek at some of the promotional graphics my super-talented designer made…

Promotional Mother’s and Father’s Day Graphics You Can Download:

Each design comes in 4 formats, and you can see 9 of the designs below:

To get your hands on all of the designs, head over the Dropbox and download them here.

Here’s a List of Popular Mother’s Day and Father’s Day Hashtags:

Mother’s Day

  • #MothersDay
  • #MothersDay2018
  • #ThanksMom
  • #ILoveMyMom
  • #MothersDayGifts
  • #Mother
  • #Mom
  • #MothersDayWeekend
  • #MomsDay
  • #Motherhood
  • #MomLife
  • #OnlyMomCan
  • #500kMomStories
  • #ThingsMyMomSays
  • #SuperMom
  • #MotherLove
  • #MomGoals

Father’s Day

  • #FathersDay
  • #FathersDay2018
  • #ThanksDad
  • #ILoveMyDad
  • #FathersDayGifts
  • #Father
  • #Dad
  • #DadsDay
  • #Fatherhood
  • #DadLife
  • #SuperDaddy
  • #BestDaddy
  • #MyDad
  • #MyFather
  • #BestDadAward
  • #MyDadMyHero
  • #MyDadStrongest

30 Days of Social Media Post Ideas to Use with Your Graphics

Day 1: Ask a question

For example…

If money were no object and you could give your mom/dad anything in the world, what would you give her/him? [hashtag]

Day 2: Encourage people to share themed photos

For example…

Let’s see your favorite photo of you with your mom/dad. Get in touch and share it with us using hashtag #[e.g. MotherLove/FatherLove]

Day 3: Create a Pinterest “Wish List” board

For example…

We created a Pinterist Wish List board: [link]. Come take a peek and pin any gifts you think your mom/dad would love this Mother’s/Father’s Day [hashtag]

Day 4: Make a “Caption This” post

For example…

This photo is so sweet! Come up with your best caption for the photo and share it with us! We’ll post our favorites at the end of the week [attach a poignant photo that relates to Mother’s/Father’s Day] [hashtag] 

Day 5: Share a relevant blog post

For example…

This is a fantastic article about [e.g. 10 Ways to surprise Mom/Dad on Mother’s/Father’s Day]. You can check it out here: [link] [hashtag]

Day 6: Share a testimonial

For example…

We always aim to please! Here’s what one satisfied customer had to say about our products: [testimonial text or a screenshot of the testimonial if the text is too long] [hashtag]

Day 7: Share the answer to a question you’re commonly asked

For example…

We’re often asked [e.g. about how long our products take to arrive]. Here’s our response: [e.g. our products typically ship within 3-5 business days so if you order by {date}, your order will arrive in time for Mother’s/Father’s day]

Day 8: Share a link to one of your blog posts

For example…

We recently published this blog post about [something that relates to Mother’s/Father’s Day or mothers/fathers]. Check it out here: [link] [hashtag]

Day 9: Give away a coupon code to the first X number of people who respond to your social media post

For example…

The first [e.g. 50] people who respond to this post will receive a special Mother’s/Father’s Day coupon code for [e.g. 40% off] their next order [hashtag]

Day 10: Post a fill-in-the-blank

For example…

My mom/dad is the best because ___________. Fill in the blank with your response! [hashtag]

Day 11: Share something you feel grateful for

For example…

We’re grateful for all the amazing women/men in our lives, especially our moms/dads. What do you feel most grateful for? [hashtag]

Day 12: Highlight a customer of the month

For example…

Today, we’re giving a special shout-out to [customer’s name or social media handle]. You rock! And we really appreciate your business! Have a wonderful Mother’s/Father’s Day weekend

Day 13: Pose a multiple-choice question

For example…

Which Mother’s/Father’s Day design do you like best? [e.g. attach a photo including 3-4 different design ideas] A. [design 1] B. [design 2] C. [design 3] or D. [design 4] [hashtag]

Day 14: Share a relevant podcast

For example…

If you want to listen to a great podcast about [e.g. the role of mothers/fathers around the world] check out [pocast name and link] [hashtag]

Day 15: Give away a free gift

For example…

For 48 hours only, we’re giving away free [e.g. stickers, digital art, etc.]. Get in touch and claim yours now: [claim code or link] [hashtag]

Day 16: Run a time-sensitive free-shipping offer

For example…

All orders placed within the next 24 hours [time zone] get free shipping! Act now and make sure your orders arrive in time for Mother’s/Father’s Day [hashtag]

Day 17: Offer a gift guide

For example…

We took the liberty of creating this thoughtful gift guide, presenting a range of gifts your mom/dad is sure to love [hashtag]

Day 18: Share an attention-grabbing statistic

For example…

Did you know that [e.g. Anna Jarvia organized the very first Mother’s Day celebrations in Grafton, WV and Philadelphia, PA in 1908 or Father’s Day spending reached a record high $15.5 billion last year]? [hashtag]

Day 19: Share a helpful infographic

For example…

This infographic about [e.g. Mother’s/Father’s Day spending] is really interesting. We love the part about [specific infographic fact]. What do you think? [hashtag]

Day 20: Post an inspirational quote

For example…

“God could not be everywhere, so he created mothers.” – Jewish Proverb We love this quote! Show your mom how much you care this Mother’s Day with something special: [link to your store]

Or…

“Any man can be a father, but it takes someone special to be a Dad.” – Anne Geddes We love this quote! Show your dad how much you appreciate him with an extra special Father’s Day gift: [link to you store]

Day 21: Post a funny quote

For example…

“I used to have functioning brain cells, but I traded them in for children.” If there’s a woman in your life — including yourself — who can relate to this quote, treat her to something extra special this Mother’s Day: [link to your store]

Or…

“‘Don’t tell Mom,’ is the best advice you ever gave me.” Does this sound like something your dad would say? This Father’s Day, show your dad how much you appreciate all of his words of wisdom: [link to your store]

Day 22: Host a contest

For example…

In honor of Mother’s/Father’s Day, we’re running a [contest type — e.g. photo or caption-this] contest. The winner gets a free [prize — e.g. Mother’s/Father’s Day mug]. To learn more details, go here: [contest link]

Day 23: Post a helpful tip

For example…

If you’re struggling to come up with the perfect Mother’s/Father’s Day gift, here are some pointers: [tips — e.g. don’t wait until the last minute, think about what your mom’s/dad’s favorite hobbies are, etc.] [hashtag]

Day 24: Company or brand announcement

For example…

In honor of Mother’s/Father’s Day, we created a special line of [e.g. mugs] inspired by our love for our moms/dads. You can check it out here: [link] [hashtag]

Day 25: Create a list

For example…

We created a list of our favorite [e.g. gift ideas for Mother’s/Father’s day, interesting facts about Mother’s/Father’s Day, etc.]. Take a look here: [link] [hashtag]

Day 26: Conduct an interview

For example…

We talked to [e.g. 10 moms/dads] and asked them what their ideal Mother’s/Father’s Day would entail. Here’s what they had to say: [link] [hashtag]

Day 27: Come up with a product round-up

For example…

Shopping for Mother’s/Father’s Day can be tough. To help with this, we rounded up the best Mother’s/Father’s Day gifts that we could find and compiled them into one convenient place: [link — include some of your own products in addition to other brands’]

Day 28: Share a meme

For example…

We just came across this Mother’s/Father’s Day meme and it really made us [e.g. smile, laugh, cry, etc.] so we wanted to share it with you: [link] [hashtag]

Day 29: Poll your followers

For example…

Since Mother’s/Father’s Day are two really big gift-giving holidays, we wanted to find out more about our audience’s spending/shopping habits so we created this poll: [link] [hashtag]

Day 30: Host an “Ask-Us-Anything” event

For example…

For [e.g. 3 hours] starting on [e.g. Thursday the 8th at 9:00am PST] we’ll be online answering all your questions about our business, especially those related to our Mother’s Day/Father’s Day product line. Come pick our brains!

I hope you find these Mother’s and Father’s Day graphics useful! Please let me a comment below and let me know what you think!

Grab these done-for-you Mother's and Father's Day social media graphics.

How to use Google Analytics to track important metrics for your Etsy, eBay, and UseGearBubble shops (It’s free!)

Set up Google Analytics for your Etsy, eBay, and UseGearBubble shops so you can track important metrics for your ecommerce business.

If you want to have a successful online business, tracking your progress is an important part of the process.

And while tracking may not be the sexiest task on your to-do list, it is necessary if you want to ensure that your website and/or ecommerce business is getting the best possible results in terms of traffic, engagement, and sales.

I know some people shy away from tracking because it seems challenging and confusing, which is understandable. But Google Analytics is a free tracking tool that’s available to anyone with a Google account, and once you get over the initial hump of setting it up, it’s actually pretty easy to navigate and the benefits outweigh the challenges.

You can use analytics to:

  • See which search terms people are using to find you
  • Test out new strategies and see if they are working
  • Check conversion rates on each of your products (how many people view your pages and end up purchasing)

Google Analytics tells you these things and so much more. Below, I’ll share some of the ways you can use this tool to drive more traffic and sales to your stores. Then, I’ll walk you through how you can set up Google Analytics to work with Etsy, eBay, and UseGearBubble.

(NOTE: If you don’t have a Google Analytics account yet, scroll to the end of this post where you’ll learn how to set that up.)

(NOTE #2: This isn’t available for Amazon. If it was, I’d tell you how to do it. :))

Here’s How Google Analytics Can Improve Your Business:

Here are some of the things you can do with analytics:

Ecommerce reports: You can find multiple reports here, including product and sales performance, transactions, and time to purchase, all of which show you important data, like your visitors’ preferred price ranges and your most popular products.

(Here’s how to find these reports: Google Analytics -> Conversions -> Ecommerce.)

Search Terms report: This report lets you see the exact keywords your visitors are using to search so you can adapt your content accordingly.

(Here’s how to find this report: Google Analytics -> Behavior -> Site Search -> Search Terms.)

Landing Pages report: This report shows you the length of time visitors spend on each of your pages along with the bounce rate. This way, you can tell which of your pages and offers provide the most (and least) value to people.

(Here’s how to find this report: Google Analytics -> Acquisition -> Social -> Landing Pages.)

Lifetime Value reports: These reports illustrate the value of each of your visitors as they interact with your website and stores. You can learn lifetime value (LTV) metrics like revenue per user, page views per user, sessions per user, and transactions per user.

(Here’s how to find this report: Google Analytics -> Audience -> Lifetime Value.)

Now that you know some of the ways Google Analytics can benefit your business, let’s dive into how you can set up Google Analytics to work with your Etsy, eBay, and UseGearBubble shops.

How to Track Your Etsy Shop with Google Analytics

To help monitor important metrics with your Etsy business, including site visits, page views, popular content, page referrals, and keywords used to find certain items, there’s a free service you can use, which works together with Google Analytics.

It’s called Etsy Web Analytics. And here’s how to set that up for your Etsy shop:

  • Go to www.google.com/analytics.
  • Click the sign in link at the top right and select “Analytics.”
  • Go to the “Admin” section at the bottom left and select “Create new account” from the dropdown.
  • Where it says “Account Name,” put the name of your Etsy shop.
  • For “Website Name,” you can put “Your Shop Name Etsy” or “My Etsy shop.”
  • Where it says “Web Site URL,” put www.etsy.com/shop/yourshopname.
  • Select your “Industry Category” and “Reporting Time Zone.”
  • Click “Get Tracking ID” and accept the terms of service.
  • On the next page, you’ll find your tracking ID, which should begin with the letters UA.
  • Copy that and go to your Etsy shop.
  • Click “Shop Manager” and then go to “Settings” on the left and choose “Options.”
  • Click the “Web Analytics” tab at the top.
  • Paste the tracking ID where it says “Web Property ID” and click “Save.”

Set up Google Analytics for your Etsy, eBay, and UseGearBubble shops so you can track important metrics for your ecommerce business.

Google should now begin collecting data from your Etsy shop.

Then, if you go back to Google Analytics “Audience” and “Overview,” you can see the data from your Etsy shop as Google starts to collect it.

Set up Google Analytics for your Etsy, eBay, and UseGearBubble shops so you can track important metrics for your ecommerce business.

(NOTE: It can take up to 24 hours before any data starts to show.)

Also under “Audience,” if you click “Demographics,” you have the option to enable “Demographics and Interest Reports,” which is recommended. Turning on this feature shows you information about your visitors’ demographics, including their age and gender.

Another thing you want to do is remove yourself from the tracking so your own visits to your shop aren’t counted, thus inflating your site’s number of page views. To do this…

  • You need to find out your IP address (to do this, go here) and copy it.
  • Back in Google Analytics, go to the “Admin” tab.
  • Then, “Filters” and “Add filter.”
  • Give the filter a name, like “Ignore Me.”
  • Make it a “Predefined” filter and exclude traffic from the IP address that’s equal to…
  • Paste your IP address in the space provided.
  • Click “Save.” This will now exclude traffic from your IP address from Google’s data collection.

How to Track Your eBay Listings with Google Analytics

Tracking your eBay analytics is a little different from Etsy, but you can accomplish the same types of goals in terms of tracking the popularity of your listings and the number of people who visit your shop.

You’ll need to get the eBay-approved third-party app called Ki Googalytics. The application is free to try, but it does cost $3.99 a month or $29.99 a year after the trial ends.

This app adds a small image add of the bottom of your eBay listings and then acts as a proxy, taking the information gathered on the images and transferring it to your Google Analytics account so you can track your eBay analytics directly from there.

If you get the stealth version of the app, the image is invisible. Otherwise, you’ll see a little icon at the bottom of your listings that looks like this:

Set up Google Analytics for your Etsy, eBay, and UseGearBubble shops so you can track important metrics for your ecommerce business.

After signing up for Ki Googalytics…

  • Go to the homepage and then to “Config items.”
  • For the “Items Property ID,” you’ll need to refer to your Google Analytics account.
  • Go to www.google.com/analytics.
  • Click the sign in link at the top right and select “Analytics.”
  • Go to the “Admin” section at the bottom left and select “Create new account” from the dropdown.

Set up Google Analytics for your Etsy, eBay, and UseGearBubble shops so you can track important metrics for your ecommerce business.

  • You can put anything you want for “Account Name,” but I suggest something like “eBay tracking.”
  • For “Website Name,” put www.ebay.com.
  • For “Web Site URL,” put www.ebay.com.
  • Have the reporting timezone be Pacific Time since eBay is located on the west coast of the US.
  • Click “Get Tracking ID” and accept the terms of service.
  • Copy the tracking ID that shows at the top of the next page. It will begin with the letters UA.
  • Go back to Ki Googalytics and paste the tracking ID where it says “Items Property ID.”
  • Where it says, “Add Tracker Code to All Items,” make sure “Yes” is selected.
  • For the “Items Domain (Profile),” use www.ebay.com.
  • And for “Path To Items,” use www.ebay.com/itm/.
  • For the rest of the items, you can just leave the default settings (as shown in the screenshot above).
  • Click “Save this information.” The tracking code will then be added to all of your eBay listings.

It can take a bit of time for the program to add all of the tracking codes, but here’s how you can tell if the code has been added properly so you know it’s working:

  • Go to eBay and click on one of your listings.
  • Scroll to the bottom of the page and look for the Ki Googalytics icon. If you aren’t using the stealth version, the icon should appear and you’ll know the tracking is working.
  • If you are using the stealth version, however, the icon will not appear and you will need to right click and select “View frame source” from the dropdown.
  • Scroll to the bottom of the code that appears and look to see if you can find this: <!—added by Ki Googalytics –>. If you can find that, you know the tracking is working in stealth-mode.

How to Use Google Analytics with UseGearBubble

Setting up Google Analytics for UseGearBubble is probably the simplest of the three, and it can help you monitor things like how many people come to your store and how long they stay.

To set Google Analytics up for UseGearBubble…

  • Go to www.google.com/analytics.
  • Click the sign in link at the top right and select “Analytics.”
  • Go to the “Admin” section at the bottom left and select “Create new account” from the dropdown.
  • Where it says “Account Name,” put your store’s name.
  • For “Website Name,” you can put “Your Gear Bubble” or whatever else you want that’s related to GB.
  • Where it says “Web Site URL,” put www.gearbubble.com.
  • Click “Get Tracking ID” and accept the terms of service.
  • On the next page, you’ll find your tracking ID, which should begin with the letters UA.
  • Copy that and go to your UseGearBubble account.
  • Go to “Settings.”
  • Click the “Tracking Pixels” button.
  • Where it says, “Default Google Analytics Tracking ID,” paste your Google Analytics tracking ID.
  • Click “Save Changes.”

UseGearBubble also says the following: “Please remember to enable ecommerce for purchase and checkout. More details here.”

According to the Google Analytics support page, this is how you enable ecommerce for a view:

  • Sign in to Google Analytics.
  • Click Admin, and navigate to the view you want.
  • In the VIEW column, click Ecommerce Settings.
  • Set Enable Ecommerce to ON.
  • Optional: Set Enable Related Products to ON.
  • Click Next step.
  • Click Submit.”

How to Get Started with Google Analytics

As previously mentioned, you need to have a Google account, like Gmail, to set this up. Assuming you already have that, go to www.google.com/analytics. Then…

  • Click the sign in link at the top right and select “Analytics” from the dropdown.”
  • A new tab will open. Click “Sign up.”
  • Go through the process of filling in your account information (name, website, URL, etc.).

Set up Google Analytics for your Etsy, eBay, and UseGearBubble shops so you can track important metrics for your ecommerce business.

  • You can also check or uncheck the Data Sharing Settings.
  • Click “Get tracking ID.”
  • Accept the terms.
  • You’ll be taken to where you need to copy your Website tracking code.
  • Then, depending on where you want to add Google Analytics tracking, you’ll paste that code into the space provided and within two hours Google should begin providing data about that site’s analytics.

After you get set up your profiles, you can scroll through and find out all kinds of valuable information. Check out the “Here’s How Google Analytics Can Improve Your Business” section above and pick your pleasure to get started!

What do you think about using Google Analytics to track performance metrics with your Etsy, eBay, and UseGearBubble stores? Is monitoring things like site views, visitor demographics, and page referrals something that’s important to you? Please leave a comment below and let me know what you think! 

Set up Google Analytics for your Etsy, eBay, and UseGearBubble shops so you can track important metrics for your ecommerce business.

March 2018 Brags

In this brag post I’m going to go over March 2018’s wins.

In no particular order, here are some of the biggest wins:

1. I spent a ton of time with my nephew. He’s the light of my life and spending time with him fills my mental/emotional bank account in a big way.

2. The school I’ve helped to fund in Laos is finally breaking ground! There’s a customized microsite to track what’s going on here.

3.  We made over 7 figures in a week with the re-launch of LHS Jumpstart. I’ve never had a 7-figure launch in a week before, so that was pretty cool. More importantly, I feel confident that we’re delivering more than 7 figures worth of value.

4. Partly because of the launch (not completely though, as many commissions were paid instantly), I had a 7-figure PayPal account for the first time.

My password for PayPal was a variation of “1millionbalance” (with lots of numbers and symbols), so now I need to change it to a new goal. And I need to be clearer with my goals, haha, as that million wasn’t all for me. I’ve already had to transfer out $400k for various expenses – womp, womp. ;)

5. My third (and final for a while) investment house closed in the beginning of the month.

6. I miscalculated last month. In March alone, our warehouse in shipped out over 58,000  items.

7.  People in LHS are continuing to get excellent results. I haven’t made a screenshot yet for this  month but there are lots of reviews rolling in. :)

I think that’s everything for now. Please feel free to share your wins, too!