The ultimate character count guide – here’s what studies show are the perfect lengths for your videos, blog posts, social media, and more

This guide about character counts help you optimize your videos, blog posts, social media content, and more!

If you’re going to spend time creating content, you may as well prime it to get as much exposure as possible. And I’ve seen from experience that the length of your posts on social media, blog posts, videos, etc. make a difference.

I remember when I first started selling on Facebook, I’d try to sell a t-shirt by writing up a few pithy statements about how funny the shirt was, the quality, the fast shipping, etc…

Meanwhile, Don’s ads – which always outperformed mine – would literally just say something like “Click here to buy yours.”

@^#&^@!

Knowing that this is a “thing,” Michaela and I went through some studies to find the best length for the content you put out across different channels. You may as well get the most impact possible if you’re going to take the time to post content, right?

In this post I’ve laid out the most ideal character counts and timelines for the following online channels so you can get the most bang for your buck with the content you post. Plus, here’s an infographic you can download  or pin on Pinterest

This guide about character counts help you optimize your videos, blog posts, social media content, and more!

Download the infographic  or pin on Pinterest.

Now let’s go:

Social Media

Facebook

Posts: ideal length of 40 characters

If you have a link in your post, the copy should explain what you’re linking to. The link title + meta description (which is change-able) has been found to be more important than the actual post.

Keep posts on the shorter side and focus on the link’s title and description. The link title is optimal at 50-60 characters and the description is optimal at 155-160.

Instagram

Bio: up to 150 characters

Hashtags: no more than 30 total

Captions: 2,200 characters maximum but aim for less than 125

Instagram is a platform for sharing visual content but it’s still a good idea to provide viewers with some context about what you’re posting.

Keep your posts on the shorter side whenever possible. As soon as your text goes over three lines, readers  need to click “more” to view the rest.

Pinterest

Profile name: 21 characters maximum

User name: 3-15 characters

Bio: less than 160 characters

Pin descriptions: 500 characters maximum

Board names: no more than 100 characters (17 characters is the optimal length)

Board descriptions: 500 characters maximum

This guide about character counts help you optimize your videos, blog posts, social media content, and more!

LinkedIn

Status update: up to 600 characters – however experts say that the ideal LinkedIn status update length comes down to words more than characters. The optimal word length word count for B2B posts is 16-25, and B2C optimal word count is 21-25.

Headline: up to 120 characters

Summary: up to 2,000 characters

This guide about character counts help you optimize your videos, blog posts, social media content, and more!

Position title: up to 100 characters

Position description: 200-2,000 characters

LinkedIn’s Publishing Platform

Original post title: up to 100 characters

Original post body: up to 40,000 characters

Twitter

Tweets without links: 120-130 characters

Tweets with 120-130 characters have been found to have higher click-through rates.

Tweets with links: up to 116 characters

Hashtags: 1-2 hashtags per post and up to 11 characters each

Keep your hashtags short and sweet and don’t overdo it. Twitter is not like Instagram in this regard.

This guide about character counts help you optimize your videos, blog posts, social media content, and more!

Snapchat

Captions: 80 characters maximum

As with the other more visual social media platforms, Snapchat captions should provide context but keep them brief.

Google+

Posts: around 100,000 characters

Blog Posts

Title: 50-60 characters or less

This is to prevent your title from getting cut off on the search engine results page (SERP). With Google, titles max out at a length of 600 pixels, which translates to 60 characters roughly, meaning any characters beyond that probably won’t show up on the SERP.

To verify if your title’s length is okay, use the Google SERP Snippet Optimization Tool (it’s free).

This guide about character counts help you optimize your videos, blog posts, social media content, and more!

As you can see, the title of this blog post is on the longer side and the last six words get cut off in Google’s search results. In this case, though, I wouldn’t be too concerned because the “meat” or the gist of the title comes right at the beginning and the part that gets cut off is more descriptive.

Word count: 1,600-2,500+ words

Different sources say different things about the ideal word count for blog posts.

According to Medium, the read time that captures the most attention on average is seven minutes. Some sources say seven minutes of reading translates to 1,600 words. But other sources argue that the average read time for native English-speaking adults is 300 words per minute, so 300 words X 7 minutes = 2,100 words.

And then there’s HubSpot who found that posts with word counts between 2,250 and 2,500 received the most organic traffic on average. And posts with word counts over 2,500 were shared most often via social media.

Meta description: 155-160 characters or less

This refers to the short description you see on SERPs, serving as a preview of what the content is about. Google typically cuts meta descriptions off after two lines of text or after around 923 pixels. And you can use the same Google SERP Snippet Optimization Tool to verify the length of your meta descriptions.

Video

Length: 2 minutes is ideal for just about every platform that supports videos.

Research shows that viewers stay engaged up until around the 120 second mark at which point they start to drop off. But you don’t need to make your videos exactly two minutes long. There are higher levels of engagement for videos of any length up to 120 seconds.

YouTube

Title: no set specifications

With no set specifications, it appears the only way to know whether or not your title is too long is if you get an error message saying, “Your title is too long.”

Description: no set specifications

The same goes for YouTube descriptions.

Channel description: up to 1,000 characters

I hope you found this character count guide useful! Leave a comment and let me know your thoughts down below. 

And again, you can Download the infographic  or pin on Pinterest if you’d like!

This guide about character counts help you optimize your videos, blog posts, social media content, and more!

Case studies on Instagram, Etsy & Gift Guides – Here are the results (so far!)

Last updated June 14, 2017

Over the last few months I’ve shared some cool case studies with you:

Each time I share a study, people invariably ask for updates. They want to know if contacting Instagram influencers pays off in the long run, if getting on gift guides is worth it, and so on.

And I get it – I mean, there’s no point in wasting time if these things don’t convert into sales.

That’s why this week I’ve done a roundup of some of my last few case studies to show you the real-world results we’ve gotten. You’ll see:

  • How many sales we’ve made (or not) with each case study
  • Exactly what products we’ve sold and where we sold them
  • Our total time + money invested for each strategy compared to the return

You’ll also learn about a couple new tools my sister found that I like even better than WordClouds.

Let’s dig in…

Case Study #1: Sending Samples To Instagram Influencers

I initially published the Instagram influencer post on April 26th. Since it was posted, another influencer asked for a sample so I’ve sent out a total of 5 mugs.

Of those 5, one person hasn’t confirmed if they’ve gotten the mug and four have posted my mugs to their Instagram accounts.

While it’s hard to completely track the sales on this, I believe the results in terms of both exposure and sales were well worth the effort.

Here are the posts people made…

The first post was published on April 28th:

Instagram marketing can be hard. There are some great ideas here.

1,944 likes, a link inside the description, and 34 comments—with lots of “I need this cup” type comments.

Here’s the second post (published on May 8th):

Instagram marketing can be hard. There are some great ideas here.

This person put my link in her bio (without me asking!), got over 4k likes to the mug (so far), and 29 comments—also mostly saying things like “I need this mug.”

Here’s the third post (published on June 4th):

Instagram marketing can be hard. There are some great ideas here.

This image has earned close to 400 likes. And although one of the comments said they’d prefer it if the real dog’s ears matched the dog’s ears on the mug, the Instagram influencer wrote a fun blurb about the mug and included a link to my site.

Here’s the latest post (published on June 6th):

Instagram marketing can be hard. There are some great ideas here.

This post was published only about a week ago, but it’s earned over 300 likes so far. Plus, the influencer included a link to my site in her bio and she posted to Facebook.

It’s hard to track sales, but considering we have things like retargeting software in place to keep marketing to people, plus an email list, plus the exposure, I’m pretty pleased.

Since the first Instagram post on April 28th, we’ve had 18 “pit bull” related sales.

While I feel confident that most if not all of those items were due to Instagram (I’ve barely touched Shopify lately), at least eight were the exact mug sent to the first two Instagram influencers (except in black).

MAJOR FAIL: For the first mug I showed you, the white mug was showing as “sold out” on our website! Who knows how many people came on for the white mug, saw it was unavailable, and left? We’ll never know.

For now, we’ll call those eight mug sales definite Instagram sales and the rest as gravy.

Recap:

Time spent: Around an hour

Money spent: $49.5 (five mugs)

ROI: 8  definite mug sales, 10 other pit bull-related sales I’m convinced are from Instagram, close to 7,000 likes, and tons of exposure.

The consensus: Not too shabby. I think the exposure and sales were worth the time and money spent on this.

Case Study #2: Making word-cloud designs to sell

I originally published the post about selling digital “WordCloud” designs on Etsy (along with other places) on May 16th.

My assistant and I collaborated to make three dog printables that we put for sale on Etsy. And while we actually haven’t gotten any Etsy sales yet, on a whim, we also took the same three dog designs and put them on pillow cases and mugs, which we listed on Bonanzaand got a sale that way!

Etsy selling doesn't have to be crazy hard. This is a super easy strategy.

Since the post my sister told me about a few new tools:

  1. Wordficator
  2. Wordart

I found Wordficator to be much easier than WordClouds so I quickly made a design over the weekend and put it on mugs and tank tops to sell on Shopify and Etsy.

And guess what? We made 2 tank top sales already!

Recap:

Time spent: Under 30 minutes

Money spent: $0

ROI: one set of pillow cases (minus Bonanza’s fees) and two tank tops

The consensus: Small results so far. I’m also not convinced that our initial printable test designs on Etsy were great. But with no upfront costs and a low time commitment, I think it’s worth testing further, especially using Wordficator.

Case Study #3: Getting Your Products Included In Gift Guides

I posted about how to get on gift guides on March 22nd.

Of the two positive responses I received, I heard back from one person two months later with an update letting me know that she had published an article featuring my products.

Want to give your sales a big boost? Get your products included on gift guides -- whether it's a gift guide for dad, a gift guide for teens...whatever type of gift guide works best for you!

In her gift guide, she featured not one but TWO of my pit bull mugs! Plus, she shared the guide on Facebook and Twitter, and to her 30.9K Instagram followers.

Want to give your sales a big boost? Get your products included on gift guides -- whether it's a gift guide for dad, a gift guide for teens...whatever type of gift guide works best for you!

She even used a photo featuring one of my mugs for her Instagram post, which generated 707 likes and also included my link in her bio.

Again, it’s hard to track sales for this. But since Laura posted her gift guide, I’ve gotten five Amazon sales for the two mugs she featured.

Recap:

Time spent: Around an hour

Money spent: $9.95 (one mug)

ROI: five mug sales, over 700 likes, and however much traffic she got to the gift guide she published

The consensus: Not too bad. Minimal costs and time commitment. Could definitely be worth trying again.

I hope you found these updates useful. Let me know if you tried any of the strategies described in the case studies and the results that YOU have seen so far. 

Instagram marketing and Etsy selling can be hard. There are some great ideas here, including how to get your product added to gift guides.

How to “hack” Google with search operators

Google search operators can make life so much easier. Grab some great ones here.

Search “shortcuts” – aka search operators – can help you save a lot of time.

If you’re as impatient as I am, you probably don’t love wading through pages of irrelevant results on Google when you’re looking for something specific.

That’s why this post gives you a bunch of shortcuts you can use to find the best information – fast.

I don’t expect this post to be an “OMG best info ever!” post immediately, but my hope is that you’ll bookmark it and find it growing on you over time. It’s a very useful reference when you need something specific.

Below we go over 50 useful shortcuts, along with examples and an infographic you can download or pin on Pinterest.

First, the infographic:

These Google search operator "hacks" make things so easy! ?

Want this?
Download (a bigger version) infographic here or pin it on Pinterest.

And here’s a little more detail about each one:

1. Search for phrases in page titles = allintitle: 

If you’re looking for a specific phrase in a page title, use the allintitle: search operator…

allintitle:get twitter followers

This can help you get past a lot of ads and get right to good information. For example, with get twitter followers, you have to scroll through 4 ads before getting to any content. When you do allintitle you immediately get to the relevant information:

Google search operators can make life so much easier. Grab some great ones here.

2. Search for keywords in page titles = intitle: 

To find a specific word in a page title, use the intitle: search operator. For example, if you want to make sure your results all include ecommerce somewhere in the title of the article and not just in the body of the text, this is a good operator to use.

intitle:ecommerce

3. Search for keywords in blog post titles = inblogtitle: 

If you want to search for keywords found specifically in blog content, use the related inblogtitle: search operator. For example…

inblogtitle:ecommerce

This way, if you aren’t interested in other types of content, you can ensure your results all come from blog posts that include the word ecommerce somewhere in the title.

4. Search for phrases in blog post titles = allinblogtitle: 

You can do the same thing for phrases in blog post titles…

allinblogtitle:get twitter followers 

This query gives only those results that include all three keywords in the blog post’s title. The words may not necessarily appear in that order (as you can see in the image below, but they will all be present).

Google search operators can make life so much easier. Grab some great ones here.

5. Search for keywords in page text = intext: 

Similar to the intitle: and inblogtitle: operators, to find a specific word in a page’s text, use the intext: search operator…

intext:ecommerce

This operator isn’t quite as specific as intitle: and inblogtitle: but you’ll likely use it a lot, especially if you spend a good chunk of time searching for articles online like I do. :-)

6. Search for phrases in page text = allintext: 

To find specific phrases in a page’s text, use the allintext: operator. For example…

allintext:ecommerce marketing tips

This is more efficient than searching for ecommerce marketing tips, and you’ll probably use this operator a lot as well. As you can see in the screenshot below, this operator helps you cut past ad content and get right to the good stuff.

Google search operators can make life so much easier. Grab some great ones here.

7. Search for exact matches = quotation marks

Putting quotation marks around phrases helps you be ultra specific about what you’re searching for. For example, to get more relevant search results, query…

“social media posting schedule” infographic

…instead of…

social media posting schedule infographic

That particular example gets you less ads and it brings you to the actual infographics faster:

Google search operators can make life so much easier. Grab some great ones here.

8. Search for keywords in anchor texts = inanchor: 

Find specified keywords in anchor text by using the inanchor: operator…

inanchor:Snapchat

The inanchor: operator is especially helpful in terms of SEO.

9. Search for phrases in anchor texts = allinanchor: 

And to find phrases in anchor texts, use the allinanchor: operator…

allinanchor:Snapchat marketing tips 

You’ll probably use this operator more often than inanchor: and it’s a good one to memorize.

10. Search for keywords in URLs = inurl: 

If you’re trying to find a specific URL or pages about a particular topic, the inurl: operator can help. For example…

inurl:ecommerce

This search operator is great for those times when you can’t quite remember a URL. Or, you need to find web pages that specifically concern a particular topic, like ecommerce.

You could also query something like…

rachel rofe inurl:ecommerce

…if you knew the gist of the URL.

When you run this exact search, you discover all the blog posts I’ve posted on my site that have the tag “ecommerce.” You also discover posts about earning “passive ecommerce income” with the Low Hanging System.

Google search operators can make life so much easier. Grab some great ones here.

11. Search for phrases in URLs = allinurl: 

The allinurl: search operator is even more useful if you’re stumped on a site’s URL. For example…

allinurl:how to get more sales

Or…

rachel rofe allinurl:how to get more sales

From this search, you get the following 9 ultra specific results, which sure beats wading through pages and pages of material:

Google search operators can make life so much easier. Grab some great ones here.

12. Search for content by a certain author = allinpostauthor: 

To find content written by a particular author, use the allinpostauthor: search operator.

For example, if you want to find articles written by Neil Patel (not necessarily from his website), this is the easiest and fastest way to go about it.

allinpostauthor:neil patel

Google search operators can make life so much easier. Grab some great ones here.

13. Search for words near each other = AROUND(X)

This search operator enables you to get results including terms that are near each other. The X represents the maximum number of words that can separate two search words or phrases. For example…

marketing AROUND(6) ecommerce

With this search, you will get only those results where the words marketing and ecommerce are within six words of each other. The AROUND (X) operator comes in handy when you need to connect two different topics.

14. Search for phrases near each other

You can also use AROUND(X) to find phrases that are near each other using quotation marks. For example…

“content marketing” AROUND(8) “ecommerce strategies”

This query will give you only those results that connect “content marketing” with “ecommerce strategies” in eight words or less.

15. Search for synonyms = ~

To get results including synonyms for the term or phrase you’re searching for, use a tilde (~). For example…

birthday party ~decor

The results of this query also include similar words to decor, such as decorations and supplies, which saves you time from having to run separate searches for birthday party decorations and birthday party supplies.

Google search operators can make life so much easier. Grab some great ones here.

16. Search for alternate TLDs (top-level domains)

To find sites, especially competitors’ sites, that have the same domain name as your website but a different TLD, run a search like the example below:

site:ebay.* -site:ebay.com 

Or…

site:Amazon.* -site:Amazon.com

17. Search for a phone number = phonebook: 

This one seems to be US-specific. But to find a list of phone numbers linked to a particular person’s name in the United States, use the phonebook: operator. For example…

phonebook:patti smith

This gives you all the white pages results for Patti Smith. You can further refine your search results by including the location search operator (loc:) too (see #47).

18. Search using a range of numbers = ..

To get search results within a range of numbers (especially when you’re conducting product research), use two periods (..) to specify a minimum and maximum value.

For example, say you’re in the market for a new Dell laptop but you don’t want to spend more than $600, you might query something like…

dell laptops $400..$600

Google search operators can make life so much easier. Grab some great ones here.

19. Search specific types of domains = site: 

In addition to being able to search for specific websites, you can also search for specific types of domains. For example, if you’re looking for government information, you could query…

site:.gov

…Just add your search terms in the beginning…

2017 taxes site:.gov 

This type of query is useful especially for research purposes—to make sure you’re getting the most official information possible.

20. Search for a movie = movie:

Use this search operator to look up information about specific movies, like which theaters a movie is playing at along with show times.

For example, if you wanted to quickly find out when and where Wonder Woman was playing in your city or town, this operator could be useful. Just type…

movie:wonder woman

21. Search multiple specific types of domains

To search for multiple domain types, use parentheses plus the OR command. For example…

healthcare (site:.gov OR site:.edu)

Again, this really proves helpful when you’re trying to find reliable information. The query above will provide you with a list of results from government and university websites.

22. Search hashtags = #

Have Google include hashtags from social media networks by adding the pound symbol (#) right before your search term. For example…

#marketing

This brings news about #marketing on Twitter up close to the top of the search results, letting you view the conversation that’s currently taking place.

Google search operators can make life so much easier. Grab some great ones here.

 

23. Search within a date range = daterange: 

To search for results within a certain date range, you can use the daterange: operator…

ecommerce strategies daterange:2457875.43304-2457899.43304

The only thing is this operator uses the Julian calendar format as opposed to the Gregorian calendar format, which is what most people are used to.

But you can use this website to convert dates to the Julian calendar format.

This type of search is useful if you want to find the most up-to-date information about a topic. Things change so fast, so it’s beneficial to be mindful of when information was published.

24. Search by filetype = filetype: 

If you’re looking for a particular filetype or document, the filetype: search operator is useful. For example, if you’re looking for a case study, which is often a certain filetype, you might search…

inbound marketing filetype:pdf

This search will yield information about inbound marketing only in PDF format.

25. Search a specific site = site: 

If you’re looking for results from one specific website, do this: type site: plus the name of the website and then your query. For example…

site:rachelrofe.com how to boost ecommerce sales

Maybe you heard that a particular site offers really great information about a certain topic and you want to check it out. Perhaps you find a particular site to be more credible or trustworthy than others. Or you might just like a particular site’s writing style or find the site easy to navigate. Whatever the case may be, this operator helps you find the most relevant information.

Google search operators can make life so much easier. Grab some great ones here.

 

26. Search maps = map: 

To view map-based results, type map: plus the location…

map:paris

Especially if you’re traveling, this operator is useful to get a lay of the land or to discover where the most popular tourist attractions are. Here are the top results you get when you make the above query:

27. Get Google to “fill in the blank” = *

For those times when you can’t remember what’s supposed to go in your search—for example, when you can’t remember song lyrics—use the wildcard operator, or an asterisk (*). For example, if you have this stuck in your head “Drove my Chevy to the levee but the levee was…” but can’t quite put your finger on the rest of the lyrics or the name of the song, just type…

drove my chevy to the levee but the levee was *

…and you’ll discover the song’s name is American Pie by Don McClean, and the word you’re searching for is dry. 

28. Search related sites = related: 

If you’re looking for websites that are related to a site you know, use the related: search operator…

related:searchenginejournal.com

This comes in handy if you want to find other sites that share similar information to a site you are already familiar with.

29. Get more information about a website = info: 

For those times when you need to gather some extra information about a website, use the info: operator…

info:rachelrofe.com 

For example, when I did this for my site, I got the following results:

Google search operators can make life so much easier. Grab some great ones here.

30. Get a definition = define: 

If you need to get the definition of a word, use the define: operator. For example, if you wanted to know what the word microsite refers to, you would query…

define:microsite

And unlike some of the other search operators, this one also works for phrases without having to use quotation marks…

define:inbound marketing

When you type this into Google, you discover…

Google search operators can make life so much easier. Grab some great ones here.

31. Get the weather = weather: 

To learn about the weather in your area or a place you’ll be visiting, just type weather: plus the location. For example, if you live in Boston, MA and you want to know what the weather is going to be like today, you’d query…

weather:boston

Then, you’d discover that the weather in Boston is clear with period clouds and 71 degrees Fahrenheit.

Google search operators can make life so much easier. Grab some great ones here.

32. Exclude words = – 

To exclude certain words from your search results, use a short dash (-). For example…

facebook marketing tips -hootsuite

Say you want to learn about how to market your products on Facebook, but you don’t want to use Hootsuite. Maybe you’re already using Hootsuit and know all about it and want to learn about different strategies. Excluding hootsuite helps give you the more narrowed down results you’re looking for.

And as you can see, without using this search operator, the very first result on the left-hand side comes from Hootsuite’s blog:

Google search operators can make life so much easier. Grab some great ones here.

33. Exclude multiple words

Use this same operator to exclude multiple words to be even more precise. For example…

facebook marketing tips -hootsuite -bufferapp

You might not want to bother with results that talk about BufferApp either. And by using the short dash operator twice, you can exclude both the terms hootsuite and bufferapp from your results.

34. Exclude exact match phrases

To exclude exact match phrases, use a short dash (-) plus quotation marks…

facebook marketing tips -“facebook live”

Maybe you’re an introvert and shy away from creating any type of video content so you don’t want your search results to include tips about using Facebook Live. This is how you could customize such a search.

35. Exclude multiple phrases

If there are multiple exact match phrases that you want to exclude, do something like this…

facebook marketing tips -“facebook contests” -“facebook ads”

Maybe you already have experience with these techniques and you want to learn about other new ideas. If that’s the case, this is the most efficient way to search. Notice how the left-hand query specifically mentions Facebook contests in the top results…

Google search operators can make life so much easier. Grab some great ones here.

36. Exclude subdomains

To crawl though a website’s subdomains, use a combination of the inurl: and site: operators to narrow your search and exclude any subdomains that aren’t what you’re looking for. For example…

site:DigitalMarketer.com -inurl:www

This query excludes the www subdomain. So anything beginning with www won’t be included in the results.

Google search operators can make life so much easier. Grab some great ones here.37. Include phrases

To include entire phrases, combine the plus sign with what we talked about earlier: using quotation marks to get exact matches…

how to get more sales +”instagram live”

Similar to using the + operator to include specific words, when you add quotation marks around specific phrases, you direct Google to give you the most relevant results. In this case, those results that also include how to increase your sales volume with Instagram Live.

38. Use an AND command = AND

The AND search operator is another option to indicate that all search terms should be present in the results.

ecommerce AND shopify

In this query, you’re telling Google that results must include both the terms ecommerce and shopify

39. Use a customized AND command

Combine the AND operator with quotation marks to specify exact match phrases…

“instagram marketing” AND “pinterest marketing”

This is the same principle as using the + search operator in conjunction with exact match phrases and quotation marks.

40. Use an OR command = OR

The OR operator tells Google to display results that have either A or B present. To do this, just type two keywords into the search bar and separate them with OR. For example…

ecommerce platform shopify OR magento

This operator is great for those times when you don’t need to be super specific but still want to somewhat narrow down your results.

Without using the OR operator, the results on the left mostly pit Shopify and Magento against one another in compare-and-contrast type articles, which isn’t necessarily what you’re looking for. Using the OR operator helps you be more precise about the results you want.

Google search operators can make life so much easier. Grab some great ones here.

41. Use a customized OR command

Further customize your OR searches by including exact match phrases…

“content marketing” OR “social media marketing”

Again, this is useful for when you don’t need to be super specific but you want to use OR with a specific phrase to refine your results.

42. Use an alternative to the OR command

The pipe operator (|) functions exactly the same way as OR. So you can use whichever operator is easiest for you to remember.

Here’s an example of the pipe operator in practice with both keywords and exact match searches:

social media marketing instagram | pinterest

Or…

“email marketing” | “social media marketing”

Google search operators can make life so much easier. Grab some great ones here.

43. Identify pages that aren’t secure

To discover webpages that aren’t secure, run a search like in the example below:

site:ebay.com -inurl:https

It’s also a good idea to run this search on your own website. If you’re using HTTPS, then, by and large, your site’s pages should come with the HTTPS certificate.

44. Identify unnecessary text files

Some text files are useful to keep on your site—for example, your robots.txt file. But other text files take up unnecessary space. To expose any unnecessary text files on your site, run a search like the one below:

site:yoursite.com filetype:txt -inurl:robots.txt

For my own site, I would do the following:

site:RachelRofe.com filetype:txt -inurl:robots.txt

(I just tried this for my website, and it looks like no unnecessary text files were found. Yay!)

Google search operators can make life so much easier. Grab some great ones here.

45. See cached versions = cache: 

To view an older version of a website, use the cache: operator…

cache:rachelrofe.com 

Sometimes you might need to see an older version of a particular website—for example, if there’s information you need that’s been deleted since you last visited the website.

46. Narrow your search to a specific location = loc: 

Especially if you’re doing local SEO or targeting a location-specific audience, the loc: search operator can come in handy. For example…

coworking space loc:new york city

The results of this query will show only those coworking spaces located in New York, NY.

47. Track stocks = stocks: 

To learn more information about a particular company’s stocks, use the stocks: operator followed by the company’s ticker symbol. For example, for Bank of America’s stock information, you would search the following:

stocks:BAC

Or, as another example, if you’re a fan of Tesla, you would search…

stocks:TSLA

48. Restrict results to a particular news source = source: 

If you want to see results only from a particular news source, type source: after your query and then specify the news source.

This helps you get information from your most trusted sources.

Examples:

united states health care source:washington post

climate change source:discover magazine or climate change source:national geographic

best copywriting headlines source:copyblogger

Google search operators can make life so much easier. Grab some great ones here.

49. Use Google as a calculator = in: 

If you want to know how many units of something are in something else, you can use the in: search operator.

For example, if you want to know the number of miles per hour in the speed of light, you’d query…

in:mph in the speed of light

This could be really useful for cooking if you need to do any conversions. For instance, finding out how many ounces are in a pound…

in:ounces in a pound

50. Include words = + 

If you want to make sure certain words are included in your search results, use the plus sign (+)…

email marketing platform reviews +Experiture

The above query is useful because there are tons of articles that talk about the pros and cons of various email marketing platforms. But not all of the articles mention Experiture specifically. So if you want to ensure that your results do talk about Experiture, the + operator is the way to go.

Google search operators can make life so much easier. Grab some great ones here.

 

Whew! That’s it. Thanks to Neil Patel for the inspiration behind this post, and I hope you get a lot of value from it over time.

 

These Google search operator "hacks" make things so easy! ?

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I hope you found this list of Google search operators helpful! Leave a comment and let me know if there are any other shortcuts that you think are helpful – or if you found this post useful!