I’ve been working on a case study where I show you how I take a book from blank pages to bestseller.
I’d been outsourcing this for a while, so I had a lot of fun going through and doing it again on my own.
I have been discovering all kinds of new tricks that I simply didn’t know before.
Tricks that will make my books sell even better.
For example, while I was going through my outline process, I noticed that the best-selling book in my niche was one that offered a bonus of a year trial to a popular piece of software.
I had one of my assistants contact the software company to see if I could offer that bonus too.
Not only is the company open to it… but because it helps them too, they’re teaming up with me.
They are going to send out a press release of my book, write a blog entry, and mention it in their newsletter… all of which will put my book in front of 100,000 people.
So now they’ve helped me market… AND I have a better bonus to offer readers, which will help skyrocket sales + build a bigger list of people who sign up to claim the no-brainer bonus.
How could YOU do this?
Reach out to people in your niche who have something thatyour users would like. Get them to support you and your book.
You could outsource this very easily.
I’ll give you a couple ideas to get your mind going…
– Reach out to well respected leaders in your field. Ask if they’d do quarterly calls (potentially with affiliate offers).
– Reach out to people who have apps or software that you could give a year’s trial to.
– Reach out to stores who could give you coupon codes (think gluten free groceries, specialty clothes stores, etc.)
– If you’re selling book services to offline business owners, you could get bonuses from neighboring stores
There are all kinds of people with a built in audience that would LOVE the extra exposure from your book, and would be happy to create a win-win with you. :)
