Everything you need to prepare for the holidays (done-for-you-graphics, social media templates & more)

Here is everything you need to prepare your ecommerce store for the holidays

Believe it or not, the 2018 holiday season is here. The decorations are out and people are planning for their parties and gift-giving.

For most businesses, this time of year is the most lucrative. And so, you need to prepare.

You need to have a promotional plan to optimize your sales, and you need to have a strategy to effectively handle customer service.

To help with both of these things, I’ve put together a bunch of resources you can use to make your business thrive this holiday season.

Below, you’ll find a table of contents outlining the resources I’ve included:

Table of contents

Now, let’s dive in!

Here are 200 promotional holiday graphics you can download

We had holiday 50 designs made into 4 formats each – one for Pinterest, Instagram, Twitter, and Facebook. There are 10 promotional graphics for Halloween, 10 for Thanksgiving, 10 for Hanukkah, 10 for Christmas, and 10 for New Year’s Eve.

You can see 15 of the designs below.

To get all 200 graphics, just head over to Dropbox where you can download them.

Social media post templates to use with your holiday graphics

Halloween

Template 1: #HappyHalloween, everyone! Don’t miss out on the spooktacular sale happening now: [link]. Use promo code ___ to get ___% off

Template 2: #Halloween2018 is almost here! No tricks, just treats. Save ___% with promo code ___. Check out our sale happening here: [link]

Template 3: Give someone special a fun #Halloween treat this year: [link] and save ___% on any order over $___. #TrickOrTreat

Thanksgiving

Template 1: #HappyThanksgiving, friends & family! Don’t miss out on the #TurkeyDay sale happening now: [link] It’s definitely one to be thankful for

Template 2: #Thanksgiving2018 is around the corner. Make it extra special with a unique holiday gift: [link]. Promo code ___ saves you ___%. #grateful

Template 3: There is much to be thankful for this #Thanksgiving, like friends, family, and lots of holiday savings: [link]. Save ___% with promo code ___

Hanukkah

Template 1: Wishing you a #HappyHanukkah! Check out the #Hanukkah sale happening now: [link]. Save ___% with promo code ___

Template 2: #Hanukkah2018 is almost here. Light up someone’s day with an extra special gift: [link]. Promo code ___ saves you ___%

Template 3: Our #HanukkahSale is happening now! Celebrate and save big with promo code ___. #LightItUp

Christmas

Template 1: #MerryChristmas! ‘Tis the season for big savings. Check out our #Christmas sale here: [link]. Use promo code ___ to get ___% off

Template 2: May your #Christmas2018 be merry & bright. Make someone’s day extra special with a gift from our store: [link]. Promo code ___ saves you ___%

Template 3: #ChristmasIsComing. Shop now for gifts: [link]. Save ___% when you use promo code ___. #HoHoHo

New Year’s Eve and Day

Template 1: #HappyNewYear, everyone! Ring in #2019 with big savings: [link]. Use promo code ___ to get ___% off

Template 2: Start the #NewYear off with awesome gifts and big savings. Shop now: [link]. With promo code ___, you get ___% off. #midnight

Template 3: Our #NewYearSale is happening now! Promo code ___ gets you ___%. #Hello2019 #Goodbye2018

Here’s a list of popular holiday hashtags to use with your posts

Halloween

#Halloween
#HappyHalloween
#Halloween2018
#HappyHalloween2018
#TrickOrTreat
#HalloweenParty
#HalloweenGiveaway
#HalloweenContest
#HalloweenNight
#HalloweenHaunt
#HalloweenFun
#HappyFall
#October31
#October
#Autumn

Thanksgiving

#HappyThanksgiving
#TurkeyDay
#Thanksgiving
#HappyThanksgiving2018
#Thanksgiving2018
#TurkeyTime
#ThankfulDay
#ThanksgivingDinner
#ThanksgivingCountDown
#ILoveThanksgiving
#TheBestThingAboutThanksgiving
#ThanksgivingPromotion
#ThanksgivingSale
#ThanksgivingGiveaway
#GiveThanks

Hanukkah

#Hanukkah
#HappyHanukkah
#Hanukkah2018
#HappyHanukkah2018
#HanukkahSale
#HanukahGiveaway
#HanukkahCelebration
#8Days
#LightItUp
#HanukkahPromotion
#FestivalOfLights
#HanukkahGifts
#Chanukkah
#CelebrateChanukkah
#Chanukkah2018

Christmas 

#MerryChristmas
#Christmas
#MerryChristmas2018
#Christmas2018
#Xmas
#ChristmasIsComing
#ChristmasGifts
#ChristmasPromotion
#ChristmasSale
#ChristmasGiveaway
#ChristmasEve
#ChristmasCountdown
#FelizNavidad
#ChristmasFun
#ChristmasLove
#StockingStuffer
#FelizNavidad
#HoHoHo
#Noel
#ItsChristmas

New Year’s 

#NewYear
#HappyNewYear
#NewYear2019
#HappyNewYear2019
#NewYearsDay
#NewYearsEve
#NewYearsResolution
#Goodbye2018
#Hello2019
#NewYearGiveaway
#NewYearSale
#NewYearPromotion
#Happy2019
#Midnight
#NYE2019

Other

#HappyHolidays
#Holidays
#HolidayCheer
#HolidaySale
#HolidayPromotion
#HolidayGiveaway
#HolidaySavings
#BlackFriday
#CyberMonday
#BlackFri
#CyberMon
#SeasonsGreetings
#Gifts
#Celebrate
#Celebration

Here’s a calendar of shopping days to note during the holiday season

Holiday season calendar - October
Holiday season calendar - November
Holiday season calendar - December

Holiday gift guides where you can promote your products

People who look at gift guides are people who want to buy. And so, promoting your products via gift guides is a great way to reach more potential buyers.

(Last year, my assistant and I did a case study involving gift guides. You can read it here.)

You can look for gift guides on your own by searching for things like Halloween gift guides, Hanukkah gift guides, or Christmas gift guides.

Or, you can search more specifically by niche or person – for example, dog owner holiday gift ideas, holiday gift guides for mom, or teacher gift guides.

I’ve also compiled a quick list of websites offering gift guides that you can reach out to. (Note: I haven’t contacted these sites myself so I don’t know how likely they are to respond, etc.)

Here’s the gift guide list

ChristmasGifts.com
WhatToBuyYourGF.com
GiftBeta.com
GuilianaRancic.com
PersonalizationMall.com
BradfordExchange.com
TheGreatGiftCompany.co

Copy-and-paste customer service response templates

In addition to reaching more potential buyers, another crucial component of managing your business is taking care of your existing customers.

And that means providing excellent customer service.

Customer service is time-consuming, though, especially during the holidays when you’re dealing with a lot more orders.

To help with this, I created customer service templates, fitting common ecommerce scenarios, that you can copy and paste.

(I recommend storing these, and any other templates you make, in a Word or Google doc for easy access.)

Here’s what to say…

When customers receive the wrong item

Hey [first name],

We are very sorry for the mix-up and any inconvenience it has caused! We do our best to get our orders right 100% of the time. But unfortunately, mistakes can sometimes occur. We will get the correct item shipped out to you asap and make sure to send it priority.

Please accept our apologies again and let us know if there’s anything else we can assist you with.

Thanks.

Best,
[your name]

When items arrive damaged

Hey [first name],

We are very sorry your order arrived damaged! We do our best to package our products securely with the highest quality packaging materials. But unfortunately, sometimes things do still get damaged during the shipping process.

We will get the correct item shipped out to you asap and make sure to send it priority.

Please accept our apologies again!

Thank you.

Best,
[your name]

When items haven’t arrived yet

Version 1: If customers did NOT pay for expedited shipping (This applies to 99% of cases – for example, if customers ordered via UseGearBubble where all shipping is standard.)

Hey [first name],

We are sorry your order is taking so long to arrive! Your order has shipped, though, and is currently in-transit with USPS so you should receive it within the next few days.

Here is the tracking number: [insert USPS tracking number]

According to it, your order is due to arrive on [insert the new estimated arrival date]. Please accept our apologies again for the inconvenience and let us know if we can do anything else to assist you.

Thanks.

Best,
[your name]

Version 2: If customers DID pay for expedited shipping (This would be if customers purchased an item from your Shopify store, for example.)

Hey [first name],

We are sorry your order is taking so long to arrive! Your order has shipped, though, and is currently in-transit with USPS so you should receive it within the next few days. I have also gone ahead and refunded your expedited shipping costs since the expected delivery date has passed.

Here is the tracking number: [insert USPS tracking number]

According to it, your order is due to arrive on [insert the new estimated arrival date]. Please accept our apologies again for the inconvenience and let us know if we can do anything else to assist you.

Thanks.

Best,
[your name]

When customers just aren’t happy

Hey [first name],

We’re sorry that you weren’t completely satisfied with your purchase! If the item arrived not as described or was damaged in any way, then we would be happy to get you a replacement sent out asap.

If you could please let us know more about why you were not satisfied, we will do our best to address your concerns. Or, if you would like to proceed with a refund, then, of course, we can do that for you right away.

We strive to create top-of-the-line products that our customers love, and we want you to be satisfied with everything you purchase from us.

Please let us know how you would like to proceed and our apologies again that you weren’t completely satisfied.

Thanks.

Best,
[your name]

I hope you find this compilation of ecommerce holiday resources useful! Leave a comment below and let me know how you’re preparing your business for the holiday season!

Here is everything you need to prepare your ecommerce store for the holidays

13 Ways To Feel More Motivated This Month

Here are 13 ways to start feeling more motivated this month

Staying motivated is hard, especially when you’re always surrounded by potential distractions (e.g. your phone, social media, etc.).

So to help you stay on track so you can accomplish your goals, I had an infographic created, detailing thirteen ways to feel more motivated this month.

(Hint: If you want to get to the heart of your motivation issues, jump to the very last suggestion…it’s a game-changer.)

All of the suggestions are easy to implement and you can start doing them today.

Check out the infographic below.

Here's how to feel more motivated this month

What do you think of these suggestions to help you stay on track and accomplish more this month? Is there any other advice you can share? Please leave a comment below!

Here are 13 ways to start feeling more motivated this month

Here are the best little-known keyboard shortcuts to boost your online productivity

Just about everyone wants to save time and become more productive. But how can you do this realistically?

Entrepreneurs who spend a lot of time online, like I do, are always looking for ways to improve their work flow and optimize their time.

One way this can be achieved is by learning how to navigate the web and work on documents and spreadsheets more efficiently. So what I want to talk to you about today are keyboard shortcuts.

For example, instead of highlighting an entire document from start to finish, just use the command “Ctrl + a” to achieve the same result much more efficiently.

Below, I go through a big list of keyboard shortcuts (for both PC and Mac) that you can use to make your digital operations way faster and easier (I also had an infographic created).

To make things even simpler, I have a Table of Contents at the top. Click the category you’d like to learn about and you’ll be taken there directly.

Here we go!

Table of Contents

PC and Mac
Google Chrome, Internet Explorer, and Firefox
Gmail
YouTube
Microsoft Word
Excel
Extra Mac shortcuts

Keyboard shortcuts for PC and Mac 

Select all

PC: Ctrl + a

Mac: Command + a

Copy 

PC: Ctrl + c

Mac: Command + c

Paste

PC: Ctrl + v

Mac: Command + v

Cut

PC: Ctrl + x

Mac: Command + x

Bold text 

PC: Ctrl + b

Mac: Command + b

Underline text

PC: Ctrl + u

Mac: Command + u

Italicize text PC

PC: Ctrl + i

Mac: Command + i

Undo 

PC: Ctrl + z

Mac: Command + z

Redo

PC: Ctrl + y

Mac: Command + y

Find items in a document or open a find window

PC: Ctrl + f

Mac: Command + f

Print

PC: Ctrl + p

Mac: Command + p

Save 

PC: Ctrl + s

Mac: Command + s

Close the front window 

PC: Ctrl + w

Mac: Command + w

Minimize a window

PC: Alt + Spacebar + n

Mac: Option + Command + m

Shortcuts for Google Chrome, Internet Explorer, and Firefox

(Unless specifically stated, the commands are the same for each browser.)

Close current tab 

Chrome: Ctrl + w

IE: Ctrl + F4 key

Firefox: Ctrl + F4 key

Or…

Ctrl + w

Open a new window 

Ctrl + n

Open a new tab 

Ctrl + t

Move through currently open tabs to the right 

Ctrl + Tab

Move through currently open tabs to the left

Ctrl + Shift + Tab

Close active window 

Alt + F4 key

Reopen the last closed tab 

Ctrl + Shift + t

Reload current page

Ctrl + r

Go back a page 

Alt + Left arrow

Open browser history in a new tab 

Ctrl + h

Zoom in

Ctrl and +

Zoom out 

Ctrl and –

Reset the default size of your webpage after zooming

Ctrl + 0

(Zero, not the letter o)

Show the downloads window 

Ctrl + j

Quickly finish a website address 

[Basic website name] Ctrl + Enter

For example, if you wanted to visit http://www.rachelrofe.com, you can type rachelrofe Ctrl + Enter instead.

Open the clear data window

Ctrl + Shift + Delete

Move down a page at a time

Spacebar

Move up a page at a time 

Shift + Spacebar

Save current page as a bookmark 

Ctrl + d

View a webpage’s source code

Ctrl + u

Go forward a page 

Alt + Right arrow key

Go back a page

Alt + Left arrow key

Go to the top of a page 

Home key

Go to the bottom of a page 

End key

Highlight text on a webpage 

Click the point where you want the highlighting to start. Then, press Shift + Click on the end point.

Open a new window in incognito mode

Ctrl + Shift + n

Toggle between browser windows

Alt + Tab

Show the current webpage in full-screen mode

F11 key

(Press it again to exit this mode.)

Highlight the text in the address bar

Alt + d

Open your homepage

Alt + Home key

Open the find option and search for specific text on the current webpage

Ctrl + f

Move the cursor to the search box

Ctrl + e

Move cursor to the address box

Ctrl + l

(The letter l, not the number 1)

Open the bookmarks bar/window 

Ctrl + Shift + b

Troubleshoot an unresponsive script error by opening the browser console

Ctrl + Shift + j

And one more Chrome specific shortcut…

Open Chrome’s built-in task manager

Shift + Esc

(This is helpful when Chrome freezes.)

Shortcuts for Gmail

Compose new message

Shift + c

Reply

Shift + r

Reply all

Shift + a

Forward

Shift + f

Delete

#

Label as

l

(The letter l, not the number 1)

Mark as read

Shift + i

Mark as unread

Shift + u

Go to sent mail

g then t

Go to contacts

g then c

Put your cursor in the search box

/

Report spam

!

Shortcuts for YouTube

Pause a video 

k

(Press k again to resume playing the video.)

Jump to the beginning of a video 

0

(Zero key)

Jump to the end of a video or go to the next video on a playlist

End key

Make the video full screen 

f

Turn the volume up and down

Up arrow key (to turn the volume  up)

Down arrow key (to turn the volume down)

Mute the volume

m

Skip 10 seconds forward

l

(Lowercase l, not the number 1)

Skip 10 seconds back  

j

Speed up a video

>

Which is actually…

Shift + ,

(Comma key)

Slow down a video

<

Which is actually…

Shift + .

(Period key)

Shortcuts for Microsoft Word

Capitalize the first letter of each highlighted word

For example, to capitalize the R in Rachel here…

“My name is rachel”

…highlight rachel and hit Shift + F3 key to make it read…

“My name is Rachel”

Capitalize each letter of the highlighted text

In the same example, to capitalize every letter in rachel…

“My name is rachel”

…highlight rachel and hit Shift + F3 key twice to have it read…

“My name is RACHEL”

(NOTE: to return text to how it was originally ((My name is rachel)), hit Shift + F3 key three times.)

Open the thesaurus function 

Shift + F7 key

Launch spellcheck 

F7 key

Refresh

F9 key

Open save as 

F12 key

Save document

Shift + F12 key

Or…

Ctrl + s

Create a hyperlink 

Ctrl + k

Create a new document

Ctrl + n

Redo the last section 

Ctrl + y

Undo the last section 

Ctrl + z

Insert a page break 

Ctrl + Enter

Select print preview

Ctrl + F2 key

Open the font preferences window 

Ctrl + d

Change the font 

Ctrl + Shift + f

Center align 

Ctrl + e

Right align 

Ctrl + r

Left align 

Ctrl + j

Create a hanging indent

Ctrl + t

Open the find box

Ctrl + f

Indent a paragraph 

Ctrl + m

Close the currently open document 

Ctrl + w

Create a bullet point

Ctrl + Shift + l

(The letter l, not the number 1)

Single-space lines 

Ctrl + 1

1.5 line spacing 

Ctrl + 5

Double-space lines

Ctrl + 2

Change text to heading 1

Ctrl + Alt + 1

Change text to heading 2

Ctrl + Alt + 2

Change text to heading 3

Ctrl + Alt + 3

Increase the selected text by one font size

Ctrl + Shift + >

Decrease the selected text by one font size

Ctrl + Shift + <

Print a document

Ctrl + Shift + F12 key

Open the find, replace, and go to window 

F5 key

Insert the current Date

Shift + Alt + d

Insert the current time

Shift + Alt + t

Delete one word at a time

Ctrl + Backspace

Shortcuts for Microsoft Excel 

Fill down 

Ctrl + d

Fill right 

Ctrl + r

Save the current workbook 

Ctrl + s

Close the current workbook 

Ctrl +

Search current sheet

Ctrl + f

Go to a specific area

Ctrl + g

Find and replace

Ctrl + h

Insert a hyperlink 

Ctrl + k

Create a new workbook 

Ctrl + n

Open a workbook 

Ctrl + o

Print the current sheet 

Ctrl + p

Repeat the last entry 

Ctrl + y

Undo the last action 

Ctrl + z

Change the format of the highlighted section

Ctrl + 1

Bold all cells in the highlighted section 

Ctrl + 2

Italicize all cells in the highlighted section 

Ctrl + 3

Underline all cells in the highlighted section 

Ctrl + 4

Put a strikethrough all cells in the highlighted section 

Ctrl + 5

Show or hide objects

Ctrl + 6

Show or hide the toolbar

Ctrl + 7

Toggle the outline symbols 

Ctrl + 8

Hide rows

Ctrl + 9

Hide columns

Ctrl + 0

(Zero, not the letter o)

Enter the current time

Ctrl + Shift + :

(Colon key)

Enter the current date

Ctrl + ;

(Semi colon key)

Apply time formatting

Ctrl + Shift + @

Apply date formatting 

Ctrl + Shift + #

Apply comma formatting 

Ctrl + Shift + !

Apply currency formatting 

Ctrl + Shift + $

Apply percentage formatting

Ctrl + Shift + %

Insert a new row or column 

Ctrl + Shift + =

Add a border to the selected cells

Ctrl + Shift + &

Remove a border

Ctrl + Shift + _

Select the entire column 

Ctrl + Spacebar

Select the entire worksheet

Ctrl + Shift + Spacebar

Move to cell A1

Ctrl + Home key

Move to the last cell on the worksheet

Ctrl + End key

Move between two or more open Excel files

Ctrl + Tab

Open the font drop-down menu 

Ctrl + Shift + f

Select all of the cell with comments

Ctrl + Shift + o

(The letter o, not zero)

Extend the highlighted text up one cell 

Shift + Up arrow

Extend the highlighted text down one cell 

Shift + Down arrow

Extend the highlighted area left one character

Shift + Left arrow

Extend the highlighted area right one character

Shift + Right arrow

Undo 

Alt + Backspace

Move to the next line when typing text in a cell, allowing for multiple lines in one cell 

Alt + Enter

Open the help menu 

F1 key

Edit the selected cell 

F2 key

Repeat the last action 

F4 key

Go to a specific cell (e.g. A24) 

F5 key

Go to the next pane

F6 key

Spellcheck 

F7 key

Recalculate every workbook 

F9 key

Activate the menu bar 

F10 key

Save as 

F12 key

Edit a cell comment 

Shift + F2 key

Open the find the replace box 

Shift + F5 key

Perform the calculate function on the active sheet

Shift + F9 key

Close the current window 

Ctrl + F4 key

Restore window size

Ctrl + F5 key

Move to the next workbook 

Ctrl + F6 key

Go to the previous workbook 

Ctrl + Shift + F6 key

Resize the window 

Ctrl + F8 key

Minimize the current window

Ctrl + F9 key

Maximize the current window

Ctrl + F10 key

Open a file 

Ctrl + F12

Print the current worksheet

Ctrl + Shift + F12 key

Save as

Alt + F2 key

Exit Excel 

Alt + F4 key

Create a new worksheet

Alt + Shift + F1

Save the current worksheet

Alt + Shift + F2

More shortcuts for Mac

Minimize the front window to the dock 

Command + m

Open the selected item 

Command + o

(The letter o, not zero)

Force quit an app 

Option + Command + Escape

Show or hide the Spotlight search field

Command + Spacebar

Bring up the character viewer

Control + Command + Spacebar

Use the app in full-screen mode

Control + Command + f

Take a screenshot of the whole screen 

Shift + Command + 3

Create a new folder in the finder

Shift + Command + n 

(NOTE: You may need to hold the following general sleep, logout, and shutdown Mac commands down for longer than other shortcuts.)

Put the Mac to sleep

Option + Command + Power button

Put your displays to sleep 

Control + Shift + Power button

Quit all apps and force your Mac to restart while being prompted to save any unsaved documents

Control + Option + Command + Power button

Or…

Control + Command + Media Eject

Logout of your macOS user account while being asked to confirm 

Shift + Command + Q

Finder and system Mac shortcuts

Duplicate the selected files

Command + d

Eject a disk

Command + e

Open the home folder of the current user

Shift + Command + h

Open iCloud Drive

Shift + Command + i

Open the network window 

Shift + Command + k

Open the download folder

Shift + Command + l

(The letter l, not the number 1)

Create a new folder

Shift + Command + n

Open the documents folder

Shift + Command + o

(The letter o, not zero)

Open the AirDrop window

Shift + Command + r

Open the utilities folder

Shift + Command + u

Show or hide the Dock

Option + Command + d

Show view options

Command + j

Open the connect to server window

Command + k

Create a new smart folder

Option + Command + n

Open the selected item

Command + Down arrow key

Open the selected folder

(This only works in list view.)

Right arrow key

Close the selected folder

(This only works in list view.)

Left arrow key

Move an item into the trash.

Command + Delete

Empty the trash 

Shift + Command + Delete

Show the desktop

Command + Mission Control

Open sound preferences

Any volume key

Adjust the volume

Option + Shift + Volume up

Or…

Option + Shift + Volume down

Documents shortcuts for Mac

Bold the text

Command + b

Underline the text

Command + u

Italicize the text

Command + i

Add a weblink

Command + k

Show or hide the fonts window

Command + t

Show or hide the definition of the selected word

Control + Command + d

Show the spelling an grammar window

Shift + Command + :

(Colon key)

Find misspelled words

Command + ;

(Semi colon key)

Scroll up one page

Fn key + Up arrow

Scroll down one page

Fn key + Down arrow

Scroll to the beginning

Fn key + Left arrow

Scroll to the end

Fn key + Right arrow

Move the insertion point to the beginning

Command + Up arrow

Move the insertion point to the end

Command + Down arrow

Extend text selection one character to the left

Shift + Left arrow

Extend text selection one character to the right

Shift + Right arrow

Go to the beginning of the line or paragraph

Control + a

Go to the end of a line or paragraph

Control + e

Jump one character forward

Control + f

Jump one character backward

Control + b

Go up one line

Control + p

Go down one line

Control + n

Left align

Command + {

Right align

Command + }

Center align

Shift + Command + |

(Vertical bar, not the letter l or the number 1)

Move to the search field

Option + Command + f

Show or hide the toolbar

Option + Command + t

Paste and match style

Option + Shift + Command + V

Show the save as box or duplicate the current document

Shift + Command + s

Decrease the selected item’s size

Shift + Command + –

(Minus sign)

Increase the selected item’s size

Shift + Command + +

(Plus sign)

Below, you’ll find the infographic I mentioned earlier. 

Increase your web productivity with this big list of keyboard shortcuts

What do you think of this big list of keyboard shortcuts? Do you think you’ll use them to save time and increase your web productivity? Leave a comment below and let me know your thoughts!

Increase your web productivity with this big list of keyboard shortcuts