Rachel Rofe’s Template + Slides From Marketer’s Mansion

You can download my slides right here..

You can download your copywriting template right here.

It’s also pasted below so you can follow along:

Could [Thing You’re Helping With] Be As Easy As A Few Simple Steps?
[Add In Main Proof Element Here!]

Dear Friend,

If you’re struggling with [problem people have], then you’re about to be extremely happy.

But first… can you tell me if any of these apply to you?

•    Do you deal with [insert big problem here]?
•    Do you lie in bed at night struggling with [insert big problem here]?
•    Are you just plain sick of [insert big problem here]?

If so, you’re really going to get a lot out of what I have to share with you. You see, unless you know what you’re doing…

(Problem You’re Solving)
Can Be Grueling.

If you go the traditional route, [problem here] can really take you down.

After all, you’ve got to deal with:

[Go over the 3-5 most grueling problems people need to deal with.

Remember to use THEIR words and really drive in on the emotions that not solving this conjures up.]

Luckily, there is a way to avoid all this.

This Is Your Chance To
(Insert Main Benefit)!

You see, I’ve discovered a way… that only takes [amount of time]… to [insert cure to problem here].

I know this might be hard for you to believe… and trust me, if I were you I would be skeptical too.

But here’s exactly what I’ve discovered:

[Use 3-5 bullet points here – go over your main promise BUT DO NOT INTRODUCE YOUR PRODUCT YET.

These are bigger picture benefits, just reassuring people that you can deliver what they want. List out the things your prospects want. Say things like: “It is possible to lose 10 pounds in 7 days!”, or “You can stop craving sugar in as little as 48 hours!”

These are just the things that you’ve discovered people wanted in your research.]

It all sounds wild… but it truly does work. In fact…

Here’s What REAL People Say:

[Insert testimonials here – make sure to bring out your biggest benefits

If you have a demonstration, you can make a subheadline that says, “Here’s PROOF!”]

Now that you can see it really does work…

Here’s Why It Works So Well:

As you know, the way everyone else tells you to fix [insert problem here] simply DOES NOT WORK.

You know that, I  know that. We wouldn’t be here if it did.

But there IS an answer… it’s just not what most people think. Here’s what I mean:

[Explain why your solution is so awesome and how it’s able to help people. Explain some of the ‘how’s’ here.

This doesn’t need to be rocket science – treat it like the “Xerox” example.]

Here’s an example:

There are methods you can use to find leads that are already looking for what you offer.

They’re TARGETED prospects who want exactly what YOU have. You don’t have to try and SELL anyone anything.

All you have to do is find the people who’ve already expressed they have a need… and then you FILL it.

And since all your initial contact is online, you can easily outsource EVERYTHING… meaning you only have to deal with people when they’re ready to give you money.

Pretty cool, right?

I know this might sound like a lot to chew. It’s why I decided to put everything together in a program that you can take advantage of. I know you want to [cure to problem here]… and so I wanted to do my best to help.

Product Name

Pictures If Possible

I created [Product Name] when I saw how many people were dealing with [problem here]. And judging by all the feedback I’ve already gotten, I’m quite confident it can help YOU too.

You see, I’ve created this so that you can [list prospect’s desired result]… FAST. You’ll discover:

[5-15 Bullet points here about the specific benefits of the offer. For example: “How to shed at least 5 pounds off with my patented 10 day cleanse… guaranteed!!”]

And although this sounds like your investment is going to be tons of money… it won’t.

Access To [Product Name]
Is Only [Price]…
For Now.

I know, you might be wondering, “What’s the catch?”

After all… [insert reasons why your price SHOULD be higher – for example, your hourly rate, what most people charge, “how much would it be worth to have this problem cured”, etc etc etc…]

But truth be told, it’s important to me to make sure you get a great value. It’s good for my reputation. And it helps me help more people.

I’m not saying I’ll keep it at this price forever though. Most experts charge [$X] and it’s been on the back of my mind.

But you won’t need to worry about that! Acting fast has its rewards:

Insert Some Kind Of Urgency Here!

Talk about how there are limited copies, or you’re only selling to “x” amount of people, or how the price might go up, or whatever. Get people to move NOW, not later.

And one more thing you should know:

Your Purchase Is 100%

[Put this part in a box with a seal – feel free to steal from HappyOutsourcing.com or use WP Sales Engine for this.]
I know you work hard for your money. I know you’re buying this solely on the promises I’ve laid out to you.

I’m willing to put my money where my mouth is.

If for any reason [Product Name] doesn’t work out for you… all you have to do is let me know within [Number Of Days] days of your purchase and I’ll promptly refund all your money.

No questions, no hassles – it’s that simple.

Sounds pretty fair, right?

With that said, it’s time to get moving.

Here’s What To Do Now:

As you can see, I tried to make this as easy as possible for you.

As soon as you sign up you’ll get instant access to everything I mentioned – [recap everything they’re getting in paragraph form].

[Describe the order process. Tell people what to expect. Tell them what happens once they sign up – where they’ll be redirected to, what happens, and when they can expect their problem to go away.]

The process is extremely simple and you can look forward to [desired result] in just [amount of time]. So go ahead and fill out the order form now and I’ll look forward to seeing you on the “other side”:

[insert order form]

Your Name

P.S. [Remind them of the urgency you’ve put into your offer.] Grab this while it’s available! [link to order form]

P.P.S. Remember you have absolutely nothing to lose because of [insert guarantee here]. Don’t miss out — secure your copy now! [Link to order form]

P.P.S. You’re still here. You’re obviously interested. You obviously don’t want to continue living with [problem here]. In [amount of time], you can have this all cleared up. You owe it to yourself to try — especially considering there’s absolutely nothing to lose. Take advantage while the opportunity is in front of you because if you come back even 5 minutes too late down the line, I’ll have to apologize and turn you away.. [Link to order form]

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