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Here are some of my favorite Shopify apps

I know not everybody uses Shopify, and in fact I tell people in Low Hanging System not to sign up for it until they’re making sales on Amazon, Etsy, and eBay.

I almost didn’t write this post as I didn’t want to alienate anyone, but at the same time there are some great apps I’d be remiss not to share with you.

(If you don’t use Shopify, no worries – I’ve got your back next week. ;) And if you missed my recent Easter promotion tools or “how to get on a gift guide” posts, check those out!)

On this post, I’ve collected some of my favorite apps and sorted them by Free, Free-To-Paid (apps that start as free and have upsells), and Paid apps.

3 things before we dig in:

1. FYI: You can always find the most popular free Shopify apps by going to this link. It’s worth checking every once in a while to see if anything great came out.

2. There are 15 different apps listed here. Don’t feel like you need to try each one. I gave a brief description so you can grab whatever appeals to you now.  You can always bookmark this post and come back later to try more.

3. If  you don’t yet have Shopify and want it, use this link to get 20% off your monthly fees. The discount shows up after your trial ends.

Okay, let’s go!

Free Shopify Apps

 

Wanelo

This app will take all of your items and insert them into the Wanelo marketplace. Getting listed costs nothing and you only ever pay a 15% commission after your item sells.

I often make sales via Wanelo without doing anything extra.

Admittedly I don’t get as many sales as I used to from them but considering they’re zero-risk and easy to set up, it’s all icing on the cake.

Facebook Store

Facebook Store lets you sell your products directly on Facebook so customers don’t have to leave the site in order to make a purchase.

You can learn how to sign up for it right here.

Better Coupon Box

With this app, every time a customer comes to your store they’ll see a pop-up with an offer for a discount in exchange for following one of your social media profiles.

This is a pretty cool win-win: you get more social media love and the coupon code incentivizes someone to spend money at your store.

I think Wheelio is a bit better (see paid apps), but this is a good alternative.

Sales Pop

This app will help showcase the items other people are buying on your site. It’s an easy way to build social proof and pretty customizable.

ALT Text

The ALT Text app helps you add ALT tags to the pictures on your store. It’s an easy, low-hanging thing you can do to get more SEO to your store.

It will automatically create alt text to your store’s images and/or you can make manual edits.

Facebook Chat

This app will let you talk with your customers in real-time via Facebook chat.

Free-To-Paid Shopify Apps

Klaviyo

This app is fantastic for email marketing with Shopify.

It comes with multi-email abandoned cart sequences (these are emails to people who came to your store, started the order process, then left), a welcome series, winback campaigns and order follow-ups.

You can also set up newsletters, make product recommendations, work with Facebook ads, and a lot more.

I originally heard about Klaviyo in Don’s masterminds as most of the “big guys” (and gals!) use it.

The app is free for 250 contacts and then goes up according to how many emails you have in their system. If you implement, it’s very easy to earn your money back.

Smart Search

The default search bar on Shopify isn’t the most intuitive. If I type in “pillowcase” on my store, for example, I see 8 results. If I type in “pillow case”, I get 15. This app gives search suggestions, does spell checks, has functions for “did you mean to type in ___”, saves peoples’ search histories, finds synonyms, and so on.

It’s free for up to 25 products and then $9/month for up to 500 products or $18/month for up to 5,000.

This app is good if you have a lot of of products, and it’s AWESOME if you translate your store into multiple languages where things aren’t always flawless.

(Side note – if you’d like to learn about selling internationally, this course is incredible.)

Currency Converter

This simple app will automatically convert your prices to a user’s local currency based on their location.

You get 5 free currencies or you can upgrade to the “Elite” version for $9.95/month and for all currencies.

Yotpo

The Yotpo app will email customers on your behalf to generate product reviews which you can then share via Twitter and Facebook.

You can upgrade to get social integration (sharing reviews to Facebook and Twitter), collect user-generated photos (and push them to Pinterest), have comments uploaded to Google Reviews, have a shoppable Instagram page, and a bit more.

Paid Shopify Apps

 

Wheelio

This is a really cool app that helps build your opt-ins. If people go to leave your site, they can spin a “wheel” to get some kind of a prize.

It’s a fun way to get people to sign up for your list, and as I mentioned before – giving people coupon codes basically incentivizes them to shop on your store.

This app is customizable and is $14.92/month with a free trial.

Kit

This is an automated tool that sends thank you emails to your customers, runs Facebook and Instagram ads, and does retargeting for you.

You can start using Kit for a 14-day free trial. After that, monthly pricing plans range from $10-$25.

Lucky Orange

With this app, you can run heat maps on your site to see the actions customers are taking, do live sales chats, host polls, and more.

You can start using Lucky Orange for a 7-day free trial. After that, prices range from$10-$50/month.

Order Lookup App

This app helps your customers look up their orders without having to go through your customer service.

You can start using Order Lookup App for a 7-day free trial. After that, Order Lookup costs $10/month for your first 100 orders, and all subsequent orders are billed at $0.05.

Gift Reggie

Gift Reggie lets your customers create gift registries and wish lists on your store’s site that they can share with family and friends. This is awesome for birthdays and upcoming holidays, and there are cool social sharing tools so that users can easily share their wish lists with their friends.

Their pricing starts from $5/month for 5 active registries and unlimited wish lists, which is likely all you’ll need. The top tier is $40/month for 100 active registries and unlimited wish lists.

I hope you found value in this post. If you’re a Shopify user, I’d love to hear what YOUR favorite apps are and what you think about my list of favorites. Leave a comment and let me know. 

Hashtags, templates, and coupon codes for Easter promos

Easter promos

Because our St. Patrick’s Day promotional post had such an enthusiastic response, I thought I’d make another holiday post for Easter (coming up on Sunday, April 16th).

Thanks to anyone who left / is leaving comments, by the way – they really help me gauge what’s most useful for you. :)

Easter is a fun holiday to celebrate since there are tons of design opportunities – Easter eggs, bunnies, jelly beans, chicks, and more. Check out the cute design ideas I found by doing a quick Google search.

I especially love this one…so cute!
Even if you’re not making designs, you can use coupon codes, social media posts, and hash tags to generate some “oomph” for your offer.
Grab all of that below:

Easter Coupon Codes

Easter is a big gift-giving holiday, and people love feeling like they’re getting a good deal, especially when they have a number of people to shop for. So a fantastic way to drum up sales is to offer discounts using holiday-specific coupon codes, like the ones listed here.

BUNNY

BUNNYLOVE

EGGHUNT

EASTEREGG

EASTERFUN

SPRINGTIME

CHOCOLATE

JELLYBEAN

If you’re a member of the Low Hanging System and want to create codes on ecommerce sites, check out these “how to” articles about making coupons for Amazon, Etsy, and eBay.

Also, once you create a code, you can make it available to an even wider customer base by submitting it to a website like RetailMeNot.com.

Easter Hashtags

Hashtags are a must when it comes to increasing your content’s visibility on social media. Here is a list of Easter hashtags you can include with your tweets and posts.

  • #flowers
  • #chocolate
  • #spring
  • #spring2017
  • #bunnies
  • #egghunt
  • #spring2017
  • #Easterbunny
  • #Easterchick
  • #Easteregg
  • #Easter2017
  • #Easterbreak
  • #EasterSunday
  • #Easterweekend
  • #Easterholiday

Easter Social Media Templates

If you’re at a loss for what to write in your social media posts, here are three fill-in-the-blank templates you can use along with filled-in examples below.

Template 1: Happy #Easter2017, everyone! Celebrate in style with this _____: [link]. Use promo code _____ to get _____% off

Example 1: Happy #Easter2017, everyone! Celebrate in style with this holiday mug: http://bit.ly/2lchnOu. Use promo code BUNNYLOVE to get 15% off

Template 2: Get in the #Easter spirit with this one-of-a-kind _____: [link]. Save _____ with promo code _____ #bunnies #spring

Example 2: Get in the #Easter spirit with this one-of-a-kind hoodie: http://bit.ly/2lchnOu. Save $7 with promo code EASTERFUN #bunnies #spring

Template 3: #EasterSunday is almost here! Show your #bunnylove with this colorful _____: [link]. Promo code _____ saves you _____%!

Example 3: #EasterSunday is almost here! Show your #bunnylove with this colorful mug: http://bit.ly/2lchnOu. Promo code CHOCOLATE saves you 20%!

I really hope you liked this post and found if helpful! Be sure to leave a comment and let me know your thoughts and if you have any other promotional ideas to share! 

Easter promos

Get your products included on gift guides (+ sample scripts)

 

Being featured in gift guides is a GREAT strategy to find potential buyers.

You basically get to reach people who are about to make a purchase and want suggestions for the best things they can spend their money on.

Not too shabby.

In case you’re not familiar with gift guides, they’re basically round up lists of gifts that are well suited either for certain types of people, like mothers, fathers, teachers, and significant others; people with specific interests, such as animal lovers and sports enthusiasts; or for particular holidays, like Father’s Day, Christmas, and birthdays.

And because there are so many types of gift guides, there are lots of potential opportunities for you and your product.

How to Find Relevant Gift Guides

This is very simple and is mostly a matter of conducting targeted Google searches.

Say, for example, you specialize in selling dog-related mug designs. You might plug something like the following into Google:

dog lover gift guides

dog lover gifts 2017

dog lover Christmas gift ideas

dog Mother’s Day gift ideas

dog owner gift ideas

pet owner gift guides

gift ideas for dog owners

gift guides for dog lovers

holiday gift ideas for pet lovers

gift guide for the pet lover

You can obviously swap out Christmas and Mother’s Day for whatever holiday is most appropriate. Plus, this list of search terms is by no means exhaustive for the dog niche. But hopefully you get the idea.

dog lover gift guides

Also, if you want to search specifically for blogs with gift guides, include “inurl:blog/” at the end of your queries. For example…

dog lover gift guides inurl:blog/

dog lover gifts 2017 inurl:blog/

dog lover Christmas gift ideas inurl:blog/

You might want to cross-check sites on alexa.com to see how much traffic they get. We decided that if a site was on the top of Google for our search, it was good enough for us.

When my assistant ran this search last week, she looked for “dog lover gift guide 2017 inurl:blog/” and got the following results:

How to Get in Touch

You’ll need to look for the email address of the gift guide’s author or editor (or the next most appropriate person). You can usually find this information in the top navigation or footer of the website. Alternatively, if the author’s name is listed on the guide, you may be able to click it to learn more. If an email address is nowhere to be found, though, you may have luck reaching out via social media.

Once you’ve compiled a list of contacts, make sure to reach out to each person individually. Mass emails are far less personal and way more likely to get deleted.

Here are two sample scripts that you can personalize by filling in the blanks and then send to gift guide creators in your niche.

Script 1: Initial Message

Hey [first name],

I came across your [gift guide name with link] and loved it! I especially enjoyed _____, as I’m a big fan of _____. Do you plan on updating the guide for any other upcoming holidays or creating any new lists? 

My name is [your first name] and I sell [your product(s)]. Here is a link to my store: _____.

I typically run promotions around holidays and I think my [product name] would make a great addition to your next gift guide: [insert product link].

If you’d like to check out any of my [product type, e.g. mugs, t-shirts] first hand, I’d be happy to send you one for free. Here’s what other satisfied customers have had to say: 

[insert product review(s)]

Let me know what you think! And thanks so much for your time. I look forward to hearing from you soon. 

Warm regards, 

[your name]

After sending an initial email, if you don’t hear back, you can follow up a few days later.

Script 2: Follow Up

Hey [first name], 

I recently got in touch about your [gift guide name with link] and the possibility of adding my [product name with link] to it. 

I’m sure you’re very busy, but I think this could be a win-win and I wanted to make sure you got my message. 

Let me know what you think when you get a chance!

Either way, I wish you all the best and look forward to seeing more great gift guides from you. 

Thanks so much.

Warm regards, 

[your name]

Based on the search results of her “dog lover gift guide 2017 inurl:blog/” query, my assistant made a list of a dozen of the most relevant bloggers and then sent them an initial message as well as a follow-up in several cases. She far, she’s received two positive responses!

Here is the exact message she used for one of those contacts:

Subject: I loved your Valentine’s Day gifts for dog lovers post!

Message: Hey Laura (and Bentley)!

I came across your Valentine’s Day Gifts For Dog Lovers post and loved it! I especially enjoyed the book of photos of underwater dogs — so cute! Do you plan to update this guide for any other upcoming holidays or to create a new list?

My name is Rachel and I sell dog-related mugs and t-shirts. Here is a link to my Amazon store:

[LINK]

I typically run promotions around holidays and I think my [PRODUCT] would make a great addition to your next gift guide:

[LINK]

If you’d like to check out one of my mugs or t-shirts first hand, I’d be happy to send you one for free.

Let me know what you think! And thanks so much for your time. I look forward to hearing from you soon.

Warm regards,
Rachel

And here is a screenshot of the response she got four days later:

Not only is Laura going to share my mug in her new blog post, she is also going to feature it on her Instagram to her 31k followers!

Considering our total spend was an hour’s worth of work and the cost of two mugs on UseGearBubble, this was an EASY win.

I hope you found this useful! Please let me know what you think by leaving a comment below.