Rachel Rofe’


A few weeks ago I shared some master lists my assistant made for me that I use to scale designs across all kinds of product campaigns. The lists are very helpful because you can take one design concept, swap out a word or two, and then easily create tons more designs.

For example, you could take a simple text-based design like the one below and replace the words “pit bull” with virtually any other dog breed, such as dachshund or golden retriever. Or, you could take the same design and apply it to cats, fish, bunnies, or any other popular pet type.

Using these lists, I’ve turned one design into literally hundreds with barely any extra effort.

The first set of master lists consisted of occupations, athletics, and countries and nationalities. And the lists have now been updated to include a variety of popular pet breeds — from dogs and cats to horses and fish — perfect for anyone who is currently or plans to be involved with animal niches.

I personally have had a lot of success with dog-related products, especially pit bulls. 🙂

The master lists are not totally comprehensive, but they are a great starting point for the most popular pet breeds within each category.

You can view or download the lists right here:


I hope this helps you. If it does, OR if there’s something we can do to make it MORE helpful, please leave a comment below! I’d love to hear your feedback. 🙂


Sales for creative novelty items spike way more often around holidays and special occasions. People love traditions and getting into the holiday spirit.

During Christmas for example, sales were through the roof. We could barely keep up at the warehouse. I saw another sales spike just before Valentine’s Day, and I even see them for “smaller” holidays like Columbus Day.

Now that St. Patrick’s Day is around the corner, it’s a great time to start planning for that. Take advantage of those holiday spirits and increase your sales.

While not everyone is Irish or of Irish descent, everyone’s Irish on St. Patrick’s Day. It’s a holiday that people love getting dressed up for. They sport green attire, pins, and other paraphernalia, like mugs and shot glasses, with popular sayings, such as “Top of the mornin’ to ya,” “Erin go bragh,” and Kiss me, I’m Irish.”

If you do a search on Google Images or Pinterest, you’ll find tons of awesome design ideas.

And to help you prepare to push your St. Patrick’s Day designs, I’ve detailed three promotional ideas below:

St. Patrick’s Day Coupon Codes

Holiday-inspired coupon codes are really fun, and people love feeling like they’re getting a good deal on gifts and holiday merchandise. So in keeping with the St. Patrick’s Day spirit, you can create coupon codes using words that reflect the day. For instance…






If you’re using Low Hanging System and want to create codes on ecom sites, here are “how to” articles to create coupons for Amazon, Etsy, and eBay.

Once you create a code, you can submit it to RetailMeNot.com, making it available to an even wider customer base. 

St. Patrick’s Day Hashtags

To promote your products via social media, add the following hashtags to your messages, linking your tweets and posts to the holiday and attracting more viewers:

  • #shamrock
  • #leprechaun
  • #green
  • #Ireland
  • #Irish
  • #clover
  • #parade
  • #kissme
  • #gotgreen
  • #luckycharms
  • #drink
  • #stpattys
  • #stpatricksparade
  • #stpats
  • #paddysday
  • #stpatricksday

St. Patrick’s Day Social Media Templates

And speaking of social media posts, you can obviously feel free to make up your own and add the aforementioned hashtags. Or, to make the process super simple, I’ve created a few templates that you can simply fill in the blanks, and copy and paste.

Template 1: Everyone’s Irish on #StPatricksDay! Celebrate in style with this _____: [link]. Use promo code _____ to get _____% off

Example 1: Everyone’s Irish on #StPatricksDay! Celebrate in style with this fun t-shirt: http://bit.ly/2lchnOu. Use promo code LUCKY to get 25% off

Template 2: Get into the #StPattys spirit with this one-of-a-kind _____: [link]. Save _____ with promo code _____ #green #drink

Example 2: Get into the #StPattys spirit with this one-of-a-kind shot glass: http://bit.ly/2lchnOu. Save $5 with promo code IRISH #green #drink

Template 3: #StPats is almost here! Show your #green spirit with this festive _____: [link]. Promo code _____ saves you _____%!

Example 3: #StPats is almost here! Show your #green spirit with this festive mug: http://bit.ly/2lchnOu. Promo code EMERALD saves you 10%!

I hope you find this useful! Please leave a comment or “like” this if you appreciate it, and let me/us know if you have other holiday promo ideas to share!