Rachel Rofe’

Headline

During all the holiday madness I made a video (hence the tired voice) but never wrote an email to tell you about it.

It’s a less-than-6-minute video that goes over:

  • What images are safe to use for your products, blog posts, or anything you use commercially?
  • Can you really use any Creative Commons images for anything you want?
  • What is the Fair Use act and how does it apply to selling products?

Check out the video below or view the cleaned up transcript underneath it:

copyright 101Hey, this is Rachel Rofe, and this video is a short video on copyright infringement. A lot of people ask me about which images you can and can not share and I wanted to make this clarification video.

It’s not really my normal style, in terms of what the video looks like because my incredible assistant created this. She created the slides and made an outline that I’m going to work off of.

My hope is this will give you some great insight onto what you can and can not use on your mugs, t-shirts, products, and blog content.

Let’s dig in.

Copyright Infringement

First, what is copyright infringement? Well, it shows up in a few ways.

One instance is when someone other than the person who possesses the copyright copies the expression of a work, whether it’s a photo, video, song, or something else, without the consent of the person who owns the actual copyright.

To clarify, this could be either when somebody directly copies something, or it could be something that is highly similar to works created by a copyright holder.

People who own copyright, by the way, happen to own it automatically. It’s not something where you need to fill out paperwork or apply for anything like you do with patents and trademarks. It’s automatic.

If you do post copyrighted material, the penalty can be having your content removed, which would be on the lighter side, having your website shut down, or even receiving a lawsuit.

Fair Use

That said, there is something called fair use, which says that works can be used without the copyright holder’s permission for limited and reasonable purposes, as long as they don’t violate the copyright holder’s right.

An example of something you could do within Fair Use would be writing a book review on your website and including an image of the book that you didn’t personally take.

It could also be something where you have criticism of something, or a commentary, or news reporting, teaching, scholarship, research, things like that.

What’s a violation?

Using other people’s images to put on things that you sell is definitely a copyright violation.

You are financially liable, of course, for posting copyrighted materials.

Even if you have a disclaimer on your site, by the way, you have to credit the copyright holder or you have to immediately take the content down.

Which images can you use?

There’s a couple. You really need to know your labels in order to be able to use copyright images the right way.

copyright logo information

If you see something like this, the single C, this means that the copyright holder reserves all rights. You can’t use the image unless it’s considered fair use, which means most of the time you won’t be able to use those images.

creative commons logo

This, the CC, stands for Creative Commons, and it means creators can stipulate which rights they continue to hold and which ones they want to waive in order for other people to use their materials.

You can use an image with this label only in certain circumstances.

Also be aware, by the way, that these stipulations can change at any time. Really, you’re going to have to research if you see the CC, to figure out if you’re able to use this or not.

It’s a little bit trickier, because those rights can change at any time.

public domain mark

If you see images like this, with a C or a zero with a strike through, that means the work is in public domain.

The creator has waived all of their rights, so this is 100% good to use all the time. You can use it in any way that you want, even if it’s for a moneymaking purpose.

This is definitely your simplest route.

This symbol over here is a fair use symbol. This means an image can be used on a case by case basis, provided it meets the criteria of fair use, which includes specific things pertaining to the purposes of the images used. It might be that there are specifics for the image, or the nature of the type of the image, the amount of the image used, the market effect of using the image. Perhaps you can use it a little bit, but you have to make sure that you meet the certain criteria. This, again, is a little bit tricky.

Public domain is certainly the easiest.

If you’re going to use an image…

Your safest bet is to copy both the image’s URL and the name of the person who created the image.

You also may want to contact the image’s creator, tell him or her how you intend to use the image, and then if you can get permission from them, attribute it to them.

To attribute, add the image’s attribution to both its alt and title tags, and name the person who created the image along with their image stream, if applicable, in a caption.

Edit: when it comes to attribution, it’s also a good practice to list the title of the image (if the author has specified an original one) and the license it’s under…e.g. CC. 

If you want to do this the 100% correct, legal way, there is a bit of work to it, but you also get to use some pretty cool pictures.

Wrapping up

I do have other videos, by the way, and blog posts, which I’ll link to underneath this, and the blog post on different places you can get free images that are significantly easier. But for now, this is how you can use them if you have your heart set on a specific copyright image.

Definitely make sure you treat, by the way, infographics and slideshares the same as images. It’s the same thing. Even if you’re not making money from those things directly, you still need to have the same exact treatment of them. That means you have to include a link back to the original source, as well as the creator’s name. Try not to compromise the image’s quality when you’re republishing. Use an embed code whenever you can, not 100%, but whenever you can. For the times that you can’t, leave instructions that say click to enlarge so that people can get the entire picture.

— Disclaimer: This advice is general in nature and not to be taken as personal professional advice. I am not a lawyer. —

You might also like…

Here’s where you can find awesome royalty-free images for commercial use: Blog post

Low Hanging System: Use images (or just text) to put on products and make passive income

           

emotional-power-words-pinterest

rachel-and-donThings here have been very, very busy. In no particular order: We welcomed a few hundred members into Low Hanging System, my sister got in a car accident (she’s OK, just did a lot of damage to her car), I had an inexplicable 24 hour bug on Monday, and I’m prepping to go to Jamaica tomorrow for a few days.

But as they say in Jamaica – Everything’s “irie mon” 😉

The picture to the left is from date night with Don on Saturday. We went out to dinner after spending the afternoon at a farm with my sister and nephew. My nephew rode another pony, went down a Monster Slide (6 second video clip), made s’mores, and basically did anything he wanted as he has me totally wrapped around his (adorable) fingers. 😉

I have a PDF of “Power Words” for you today. They’re words you can use to evoke emotion for your product listings, blog posts, articles, email subject lines, etc.

Research shows that headlines with these types of words are shared more (meaning more traffic, click-throughs, and conversions) and get stronger reactions from people.

And the good news is, it is VERY easy to include them. For example, with a product you can say something like:

“Beautiful golf coffee mug – Guaranteed to love it”

That has 3 power words in there – beautiful, guaranteed, and love.

You could talk about how this mug will be someone’s new obsession (power word), how it’s fully refundable (power word), how when you compare (power word) the mug to others, it’s the most attractive (power word). You can also remind people to get theirs immediately (power word).

Oh man, I could go on all day. 😉

(Side note: there’s a free tool that rates your headlines and use of power words from 1-100. You can use it right here.)

power_words

You can find the PDF of power words right here:

100 Words To Create Emotional Headlines

I hope it helps!

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