Rachel Rofe’



How I’m Quitting Internet Marketing – And How To Tell A Lot About Yourself

WARNING: If you did not yet do this exercise, please do it NOW.

If you read this post before doing the exercise, you’ll lose all benefit of it. It only takes 5 minutes and can give you tremendous insight – so please go do it NOW!


Okay, so as I mentioned, Eben mentioned that Joe Polish taught him this exercise, and it’s supposed to reveal your life purpose.

The top 3 things are things you need to accept and develop, and the bottom 3 are your shadows – things that exist in yourself but you don’t yet want to recognize.

If you write “liar” for example, remember that it doesn’t necessarily mean you’re lying to others (though that could be true) – it could also mean you lie to yourself.

Here Were My Results:

The 3 people I admired were:

Mother Teresa – unwavering faith, dedication to goal

Albert Einstein – open-mindedness and intelligence

Piperlyne (my mentor) – not accepting fear, being OK in the face of anything

I thought and thought and could only come up with 2 people I didn’t like:

A popular “guru” that I’ll leave nameless – scammy, willing to do anything for money, doesn’t care about people

A copywriting client I once worked with  – unnecessarily aggressive, liar

After I Saw My “Shadows”, I Had To Do A Double Take.

I thought, “I care about people! How could that make sense?”

Then it hit me. Hard.

I’ve been telling people I want to get out of internet marketing for years now. Being totally transparent, the whole “make-money” market kind of disgusts me most of the time.

My pattern has been that I’ll want to get out, think of a new idea that can make a good amount of money and “help people”, and convince myself that if I’m helping people, it’s OK.

Don’t get me wrong here – I believe in the products I put out, knew they worked, etc… but still – those products are NOT my greatest gift to the world. At all.

After doing the exercise I realized that putting out 99% of my make-money products is not coming from my heart. A factor is helping people, yes, but there’s also the factor of wanting instant money without having to do that much work. It’s amazing how so many people just automatically buy products without even thinking about it, and it’s beyond easy to make 5-6 figures with a good information product.

Then I started thinking…

How Can I Feel Good In A Market That Disgusts Me So Much?

My first thought was, “I know I can still help people with some of my products.  How can I do it from a heart-centered place? Or do I even WANT to?”

The first thing I thought of was to do more webinars and teleseminars so I could follow up with people to ensure their success. After thinking about that though, I realized I really don’t want to tie myself down to any weekly commitments.

Then I started thinking… why do I make products in the make-money niche?

I had a few answers:

  • Good money
  • Helping people
  • I love when people tell me they quit their jobs

And I asked, why do I hate the make-money niche?

  • Feels sleazy often
  • Many people hand me money they need in order to get something they’ll never use
  • I would hate if someone I just met were to Google me and see long-form sales letters that just scream of “Scam” (even though they’re not.)
  • Making money is important when you’re in survival mode, sure… but it’s not that big of a deal once you’re “comfortable”. There are a lot more important (in my mind) things that could be done to help the world – such as having people do nice things for others, inspiring people to push themselves, and really pushing their SPIRIT.

I also realized I usually put out the make-money products when I’m in survival mode (bank account getting low, want to pay for something, whatever). Sure, I could do the offline tactics that I teach, and they work – but internet marketing is pushbutton. Put out a product, put a price tag on it, send it to the list, and bam – tons of instant money.

Again I want to be clear here that I NEVER put out crap and really worked hard to ensure quality – but still – the point is, it wasn’t coming from a super-heart-centered place, no matter how hard I tried to convince myself otherwise.

So if I ever do internet marketing again…

Here’s My Commitment To You:

I don’t even know if I will make a “make-money” product ever again.

If I do, though, it will be different.

Every product I have will have an application process with a few questions people need to answer in order to get the product. I feel this step alone will knock off 50% of people who just buy on autopilot without even thinking about what they’re doing.

If my assistant and I approve the application, I will give access to the product for free and then the customer will pay what they feel it’s worth.

If they pay nothing, it means they never went through the product. That bans them for life on all my other products.

I may also allow people to do nice things for other people as payment.

This makes me a lot happier to do internet marketing products, *IF* I ever do them, because I work with only qualified people and will only hear from those who are actually going to do something with the information I teach.

I want to mention 2 things with this:

1. Nobody has this model yet. I may continue to recommend other people’s products that ask for a set price, and they will only be products I have used and 100% believe in. I will find these ON MY OWN, so marketers… please don’t send me joint venture requests any more.

2. I have already committed to an event series with several marketers to give in-person conferences. I will continue to do that, and those conferences will have a set price. I am continuing to do this because:

a) I already committed to it
b) The price is very inexpensive compared to the value
c) I will speak about outsourcing, which is something that I could believe in, since I know outsourcing gives people the power to live a more fun-filled life. It’s just not just about make-money rubbish.

I am also not sure if I plan on changing my old products out or not. As I think about it I will continue to keep the old prices up. Most of them are with partners and I don’t want to shove this down other people’s throats.

That being said, I don’t think I’ll be doing a lot of marketing any more. It’s just not that stellar to me.

My True Goal Is This:

I want to get 5,000 people (short-term) to post on my blog with something nice they did for the world.

THAT is something that gets me jazzed and pumped. It comes from my heart and aligns with the exercise.

For the next few weeks I need to focus full time on a specific short term goal I have, and when I’m done, I’ll be doing a ton of work on this blog.

I want to get it redesigned and have it tracking people who do nice things. There will be prize giveaways and other awesome motivations, and I’m super-excited to get those rolling out.

I feel it’s high-time I started doing what my heart and spirit want again, and NOT what my bank account feels good about.

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