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In my interview with Charlie Hoehn, Charlie and I discuss how to successfully launch your book or product.
Here are some of the topics we go over:
– The #1 thing you need to include in a product launch
– The lowdown on the data testing process
– How to use Reddit’s forums to get emotional feedback and improve your books’ impact
– Useful tips for developing the right mindset to handle criticism
– How to create book titles that make people eager to buy
…and a bit more about building strategic relationships and how to effectively leverage them to sell more books.
Resources Mentioned In This Episode:
4-Hour Body – the New York Times bestselling book by Tim Ferriss
Play It Away: A Workaholic’s Cure for Anxiety – book by Charlie
Recession Proof Graduate – book by Charlie
Food Babe – writer with a massive audience
How I Cured My Anxiety – blog post from Charlie that struck an emotional chord
Act Like a Lady, Think Like a Man – example of a book with a polarizing title
Men are from Mars, Women are from Venus – another example of a book with a polarizing title
4-Hour Work Week – example of a brilliantly titled book
I Hope They Serve Beer In Hell – example of a divisive book title
Fifty Shades of Grey – book that channels an existing demand for a topic based on other successful books
Harry Potter – example of a hugely popular book series
Twilight – another example of a hugely popular book series
Ultimate Webinar Marketing Guide – book by Lewis Howes
Jason SurfrApp – he has a podcast on Lewis Howes’ website about making money on the side
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