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Podcast Overview:
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In my interview with Charlie Hoehn, Charlie and I discuss how to successfully launch your book or product.
Here are some of the topics we go over:
– The #1 thing you need to include in a product launch
– The lowdown on the data testing process
– How to use Reddit’s forums to get emotional feedback and improve your books’ impact
– Useful tips for developing the right mindset to handle criticism
– How to create book titles that make people eager to buy
…and a bit more about building strategic relationships and how to effectively leverage them to sell more books.
As always, please me know your thoughts about this episode by pinging me on Twitter.com/RachelRofe or Facebook.com/RachelRofe. :)
Resources Mentioned In This Episode:
4-Hour Body – the New York Times bestselling book by Tim Ferriss
Play It Away: A Workaholic’s Cure for Anxiety – book by Charlie
Recession Proof Graduate – book by Charlie
Food Babe – writer with a massive audience
How I Cured My Anxiety – blog post from Charlie that struck an emotional chord
Act Like a Lady, Think Like a Man – example of a book with a polarizing title
Men are from Mars, Women are from Venus – another example of a book with a polarizing title
4-Hour Work Week – example of a brilliantly titled book
I Hope They Serve Beer In Hell – example of a divisive book title
Fifty Shades of Grey – book that channels an existing demand for a topic based on other successful books
Harry Potter – example of a hugely popular book series
Twilight – another example of a hugely popular book series
Ultimate Webinar Marketing Guide – book by Lewis Howes
Jason SurfrApp – he has a podcast on Lewis Howes’ website about making money on the side
Episode Transcript
Click here for a transcript of today’s episode.Click here for a transcript of today’s episode.
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