When it comes to selling products on Etsy, eBay, and Amazon you need to have as many products up for sale as possible. It’s often hard to predict which designs are going to be winners, so your best bet is to create lots of listings.
This isn’t even just an ecommerce thing. Even geniuses like Leonardo Da Vinci and Pablo Picasso created thousands of works, but only had a few pieces that were considered masterpieces.
You can do that by scaling up on what’s working, or you can keep adding in new designs (or better yet – both).
To give you some ideas, below I detailed 10 simple ways you can add new products to your stores. None of the ideas require hiring a designer or spending any money and many of them work with designs you already have.
If you’re struggling to come up with new offerings, I think you’ll find this post really helpful.
Let’s dive in…
Offer versions of your products that customers can customize
Offering the ability to customize products (via adding someone’s name or incorporating a unique photo into the design) is really appealing to shoppers. Plus, it’s an easy way to add more products to your shops.
You can take a design you already have that has a simple text message. Then, create a new listing for that design, but this time, give customers the ability to upload a photo of their choosing so they can create something unique and personal to them.
(If you’re in LHS the “how to” for this is covered in the Amazon section.)
Add “extras” to your existing products
For example, if you sell mugs, you can create different size and color options. If something’s working, you can try adding white text on a black mug, metallic mugs, maybe even a color changing mug. Again – this is ONLY if your other design is selling well.
All of these new listings would use the same design; they would just offer either different color or different size options.
Or, if you sell apparel, such as t-shirts, hoodies, or tank tops, you can offer a larger variety of sizes, including XXL and XXS. Or, if you currently sell only t-shirts, you can start selling tank tops and hoodies as well. You can also branch out to include more color options, like red, green, blue, and purple, and create a separate listing for each color.
This suggestion works for other products as well — not just for coffee mugs and apparel. The same concept can be applied to things like shot glasses, pillowcases, bibs, and tumblers too.
Turn one design into many
This won’t work for every design. But if you have a design that mentions a specific person (mom, dad, brother, sister, friend), occupation, animal, sport, school subject, political party, et cetera — I think you get the idea :-) — create a series of new designs using the same original premise but by swapping out those specific words for other fitting words in the same category.
For instance, if you reference moms in your design, maybe the same design could also work if you reference grandmas or aunts, or maybe even dads, grandpas, and uncles.
As a basic example… take the phrase “World’s greatest dad.” That phrase could work for just about any other family member. Plus, it could also work for occupations: “World’s greatest doctor” or maybe even political parties: “World’s greatest democrat.”
Create gift bundles by combining products that pair well together
I’m a big fan of gift bundles. They sell really well, especially around the holidays and when you market them as great gifts for birthdays, anniversaries, and other special occasions.
A nice gift bundle could include a coffee mug, t-shirt, and magnet featuring related or complementary designs on each item. You could create a dog lovers gift bundle that includes a mug, t-shirt, and magnet that all feature the same dog design or you could include items with varying dog designs, just as long as the items are related and go well together.
Similarly, you can create holiday-themed bundles, such as a bundle for Mother’s Day, including a coffee mug, women’s tank top, and necklace, all with heartfelt Mother’s Day sayings on the items.
Just offer the bundles at a slight discount to what the total cost of the items are when you add up all of their individual prices.
For instance, if a coffee mug costs $12.95 and a t-shirt costs $19.95 and a magnet costs $4.95, instead of selling the bundle for $37.85, sell it for a slightly lower rate to give shoppers an incentive. You might sell it for $34.95.
Offer “surprise bundles” of products with excess inventory
This is a great way to push inventory that doesn’t seem to sell super well. It’s also a great tactic if you have extra FBA inventory you’re trying to sell.
The way it works is you bundle together designs and styles you want to push, even if they don’t necessarily relate to each other. Then, sell the items as “surprise bundles” for a more significant discount. (These bundles are a surprise because customers aren’t able to make any of the size style, color, or design selections themselves.)
Sell products together as a set
Especially when it comes to items like coffee mugs, coasters, pillow cases, and shot glasses, people often want to purchase more than one item at a time, to create a set.
For example, if a customer has a family of four, he or she may want to purchase four coffee mugs at a time so each member of the family can have one. Similarly, people often purchase more than one coaster, pillowcase, and shot glass at a time.
So, in addition to selling your products individually, you can offer listings for sets of two, four, and six (or more) for a slightly discounted rate as a way to incentivize “bulk” purchasing.
Sell “collections” of items together
This is a similar concept to creating bundles and selling items in sets. But another tactic you can try is taking items that pertain to a similar theme — for example, all the different mugs you have that feature a design related to being a parent — and group them together into collections of 4-8 items and then sell the collections for a reduced rate, marketing them as a “parenting mug collection.”
As another example…if you have a lot of designs in the pit bull niche, you could take all the pit bull shirt designs you have and group them together to create a “pit bull t-shirt collection.”
You can do this for pretty much any niche you’re involved with.
Create new listings of old products using different photos
In addition to creating more product listings, this idea also presents a good way to split-test your listings. Just take products you already have listings for and create new listings using different photos and maybe different copy too.
For example, if you have a listing for a coffee mug featuring an image of the mug by itself against a plain white background, try creating a new listing for the mug using an image of a model holding the mug.
If you’re a member of the Low Hanging System, you can use the mockups in there to do this.
Team up with fellow shop owners
A great way to introduce new products to your shops is to collaborate with other sellers on products that incorporate what each of your brings to the table. This tactic can work especially well when you team up with artists who create and sell artwork that you can then take and add to a coffee mug or pillowcase, for example.
Last year, my assistant and I tried this technique with a few different Etsy sellers. We found sellers whose artwork we liked. Then, we asked the sellers if we could put their designs on our products and share the profits.
You can read more about the process we followed here.
Sell downloadable version of your designs
I recommend using this tactic for your best-selling items, especially. But really, this tactic can work for any of your designs.
A while back, my assistant and I did a case study about photo-sharing websites that let you upload your designs to and then sell them as downloadable prints (you can check out the post here to learn more).
You can also do this on other platforms and pitch your products as “printables,” allowing customers to purchase your designs, print them out, and then do basically whatever they want with them.
These printables generally don’t bring in tons of revenue, but they are super easy to create (you already have the design files) and the income you earn is passive.
What do you think of these suggestions for adding new products to your shops? Can you think of any other easy-to-implement ideas? Please leave a comment below and share your thoughts!