10 Ways to promote your print-on-demand mug business

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If you’re looking for ways to promote your print-on-demand mug business, you’ve come to the right place.

In this post, I discuss ten ways to spread the word about your print-on-demand mug business so you can attract more customers and live your best life by increasing your earnings from home.

Let’s take a look…

1. Use social media to your advantage

Social media is a powerful tool that can be used to promote your print-on-demand mug business. Be sure to post pictures of your mugs and use relevant hashtags to reach a wider audience. You can also run social media ads to target potential customers in your area.

Some of the top social media platforms you should create accounts on include the following:

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • TikTok

You should be consistent with your social media posting, though. You can’t simply post once and expect big results. The way to get good results with your social media activity is by consistently sharing new content about your mugs.

2. Use word-of-mouth marketing

Word-of-mouth marketing is one of the most effective ways to promote your print-on-demand mug business. Tell your friends, family, and co-workers about your business and offer them a discount on their first purchase. You can also give away mugs as promotional items (more on that later).

3. Create a website

A website is a great way to promote your print-on-demand mug business and reach a wider audience. Be sure to include clear photos of your mugs, pricing information, and a way for customers to contact you. You can use sites like Upwork and Fiverr to help build your website if you’re not familiar with the process.

4. Give away mugs

Giving away mugs is an awesome way to promote your print-on-demand mug business. You can give your mugs away as prizes at local events, or you can run online contests and give your mugs away to the winners as prizes.

5. Send mugs to bloggers

If you know any bloggers who write about mugs or other related topics, send them one of your mugs and ask them to write an honest review. This can help you reach a larger audience and generate more interest in your business.

You could also ask them to post an unboxing video in which they film the process of opening your mug so viewers could also see how your mug is packaged.

Just be sure to choose bloggers who have sizable followings. If they only have a few hundred people following them, they probably aren’t going to generate much additional traffic or sales for you.

6. Offer deals and discounts

Offering deals and discounts is a great way to attract customers to your print-on-demand mug business. You can offer a percentage or dollar amount off of the purchase price, or you can offer free shipping. Be sure to also promote these deals on social media and your website if you choose to create one.

7. Use email marketing

Email marketing is a great way to reach potential customers and promote your print-on-demand mug business. Be sure to include clear photos of your mugs and links to your website and social media pages. You can also offer discounts and coupons in your emails.

Here are a few good email marketing platforms you might like to test out:

  • Constant Contact
  • MailChimp
  • AWeber
  • ConvertKit

8. Create eye-catching mug mockups

Creating eye-catching mockups of your mugs is a must when promoting your business. You can use these mockups in your social media posts, on your website, and in your email marketing campaigns. Be sure to include a call-to-action so potential customers know where to buy your mugs.

You can also add mug mockups to your listings on Amazon and Etsy to make your listings more eye-catching to shoppers.

9. Optimize your store and product listings

If you’re selling your mugs on Amazon or Etsy, be sure to optimize your store and product listings. Use keyword-rich titles, descriptions, and tags. Keywords are how shoppers find your products so you definitely want to put some effort into your keyword research.

10. Participate in mug swaps

Lastly, mug swaps are another fantastic way to promote your print-on-demand mug business. You can join a mug swap group on Facebook or Etsy, or you can participate in a local mug swap event. This is a great way to get your mugs into the hands of potential customers.

I hope you found these tips helpful! If you have any questions, please feel free to reach out or leave a comment below. And if you enjoyed this post, please share it with your friends and followers!

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BONUS! Find this helpful? To download this post as a PDF, click here!

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