If you’re an Etsy seller looking to boost your revenue, you may be wondering how to do it without hiring more staff. Luckily, there are a number of things you can do to increase Etsy sales without expanding your team.
In this article, I outline eleven different ways that you can increase your earnings from home with your Etsy shop. So whether you’re looking to improve your images, write better product descriptions, or participate in Etsy treasuries, there’s something here for you.
Let’s take a look…
1. Improve your images
Your images are one of the most important selling tools you have at your disposal. So it’s important to make sure they’re as high-quality as possible. If your photos are dark, blurry, or poorly cropped, potential buyers are likely to move on to a different listing.
There are a few things you can do to improve your product photos:
– Use a white or light-colored background to make your items pop
– Use natural lighting whenever possible
– Take multiple photos from different angles
– Edit your photos to remove any blemishes or imperfections
2. Write better product descriptions
In addition to great images, potential buyers also want to know what they’re buying. That’s where your product descriptions come in.
Your descriptions should be clear, concise, and free of any grammar or spelling errors. Be sure to include all the relevant information about your items, such as the materials used, dimensions, colors, et cetera.
You should also use keyword-rich phrases to help potential buyers find your listings. For example, if you’re selling a hand-knit scarf, you might include phrases like “handmade scarf,” “knit scarf,” or “winter scarf.”
3. Participate in Etsy treasuries
Etsy treasuries are curated lists of items that are displayed on the site’s front page. If your item is featured in a treasury, you’re likely to see an uptick in traffic and sales.
To be included in a treasury, start by browsing the Etsy front page and looking for items that catch your eye. Then, contact the treasury curator and ask if they’d be interested in including your item.
4. Offer discounts
Discounts are a great way to attract new customers and boost sales. You can offer discounts in several ways, you can offer a percentage off orders over a certain amount, you can offer a specific dollar amount off, or you can provide free shipping.
Just be sure to set expiration dates for your discounts so you don’t lose money in the long run.
5. Create bundles
Bundles are another great way to increase sales. By offering multiple items for one low price, you’re more likely to attract buyers who are looking for a good deal. Bundles also make great gifts, which can be a selling point during the holiday season.
To create a bundle, simply choose a few items that go well together and offer them at a discounted price. For example, you could create a bundle of your best-selling items or a seasonal bundle featuring items that are perfect for the current season.
6. Run a contest or giveaway
Contests and giveaways are another great way to attract new customers and boost sales. To run a contest, simply choose a prize you think your target audience would like and promote the contest on your social media channels and other marketing materials.
To run a giveaway, you can either give away one of your products or partner with another business to give away a prize that’s related to your product. For example, if you sell handmade jewelry, you could partner with a local spa and give away a day of pampering.
7. Leverage social media
Social media is a great way to connect with potential customers and promote your Etsy shop. Make sure you’re active on all of the top social media platforms, including Twitter, Facebook, Instagram, and Pinterest.
When promoting your Etsy shop on social media, be sure to use high-quality images and engaging descriptions. You should also use relevant hashtags, such as #EtsyFinds or #EtsyShop, to help potential customers find your listings.
8. Get featured on Etsy blogs and other publications
Getting featured on an Etsy blog or in another publication is a great way to reach a wider audience and boost traffic to your shop.
To get featured, reach out to the editors of relevant blogs and publications. Let them know about your Etsy shop and why you think it would be a good fit for their audience. Include links to your best-selling items or most recent collections.
9. Participate in local artisan markets
Local artisan markets are a great way to connect with potential customers in your community.
To find markets in your area, start by searching online or asking other Etsy sellers if they know of any upcoming markets. Once you’ve found a few markets that pique your interest, contact the organizers and inquire about participating.
10. Teach a workshop or class
Teaching a workshop or class is a great way to build your brand and connect with potential customers.
When teaching a workshop or class, be sure to choose a topic that’s relevant to your product. For example, if you sell handmade jewelry, you could teach a class about how to make jewelry.
11. Sell on consignment
Selling on consignment is a great way to reach a wider audience and boost sales. To sell on consignment, simply find businesses that are interested in selling your product. Then, agree on a price and arrange for the business to send you payment once the item is sold.
Consignment can be a great way to reach new customers and increase sales, but it’s important to choose businesses that are a good fit for your product. For example, if you sell handmade jewelry, you might consider selling on consignment at a local boutique or art gallery.
By following these tips, you can increase sales for your Etsy shop without hiring more staff. By improving your photography, writing better product descriptions, participating in Etsy treasuries, and offering discounts, you can attract new customers and boost sales.
And by leveraging social media, getting featured on blogs and other publications, and participating in local artisan markets, you can reach a wider audience and promote your Etsy shop.
I hope you find this post useful! Being an Etsy seller is one of the best ways to make money online. If you have any other tips for how you can increase Etsy sales, leave a comment below. And if you enjoyed this post, please share it with your friends and followers.
