It’s hard to believe we’re already halfway through 2020. In some ways, this year has flown by. But in other ways, it feels like it’s dragged on for 5 years already.
Anyway, since it’s important to check in with yourself and your business regularly, I thought I’d report on my mid-year check-in with my Amazon and Etsy businesses.
I know people generally love the transparent breakdowns so in this post, I’m going to be completely transparent about…
- My sales numbers for Amazon and Etsy
- Which products sold best
- And how I’m preparing to make the second half of 2020 even better
This post specifically deals with Amazon and Etsy and not my other ventures, including my marketing courses, eBay income, warehouse, stocks, et cetera.
And of course, I also can’t say that any of this is “typical” – these are all just my specific numbers.
That said, let’s get going with the mid-year review…
Here are my 2020 sales details (so far)
During the first half of 2002, I earned $221,520.90 on Amazon.
Here’s the monthly breakdown:
January
February 
March 
April
May
June
For Etsy, my stats are as follows:
Store #1 – $60,180.53
Store #2 – $649.01
Store #3 – $2,632.83
Store #4 – $0.00
Store #5 – $14,404.05
Store #6 – $14,184.48
Store #7 – $6,283.65
Store #8 – $891.87
That’s a total of $99,226.42 in Etsy sales for 2020 thus far.
My Amazon + Etsy income for 2020 has been $320, 747.32
For Amazon, my best-sellers have been…
Bestseller #1 – 15 oz white, ceramic, text-based coffee mug (989 sales)
Bestseller #2 – 11 oz white, ceramic, text- and image-based coffee mug (664 sales)
Bestseller #3 – 11 oz white, ceramic, text-based coffee mug (627 sales)
Bestseller #4 – 14 oz stainless steel, text-based travel mug (315 sales)
Bestseller #5 – 15 oz white, ceramic, text-based coffee mug (260 sales)
Bestseller #6 – 11 oz white, ceramic, text- and image-based coffee mug (258 sales)
Bestseller #7 – 11 oz white, ceramic, text- and image-based coffee mug (251 sales)
Bestseller #8 – 11 oz white, ceramic, text- and image-based coffee mug (198 sales)
Bestseller #9 – 11 oz white, ceramic, text-based coffee mug (191 sales)
Bestseller #10 – 11 oz white, ceramic, text- and image-based coffee mug (177 sales)
There was a total of 11,449 units ordered on Amazon, and these top 10 make up ~34% of all orders (or 3,930 sales).
Here’s how my sales fared during the same timeframe last year
Last year, from January 1, 2019 through June 30, 2019, I grossed $144,027.59 on Amazon.
Here’s what I’m doing to make the second half of 2020 even better
To keep my sales going through during the second half of the year, I plan on doing a few key things:
(NOTE: Several of these things are repeats from my other review posts. But they’re evergreen tactics to generate more sales and traffic.)
1. Send more products to FBA (Fulfilled by Amazon).
Every product of mine that’s in FBA is one that I don’t need to worry about fulfilling later. And while you don’t need to have products in FBA to succeed with LHS, it does boost your conversions, as customers love purchasing items with the “Prime” label.
2. Come up with more designs.
This is the number one thing I say to anyone who wants to get more LHS sales. It’s a number’s game – the more designs you make, the more sales you’ll earn.
3. Create more products.
I want to experiments with selling different types of products, especially Christmas ornaments and journals.
4. Look for more possible great niches using SpotNiches.
I can’t say enough good things about this tool. SpotNiches lets you know what customers are hungry for but isn’t necessarily available to them yet. This gives you the opportunity to create products that fill this gap and make easy sales.
5. Double down on Etsy.
I’ve got some Etsy case studies that I want to implement for my Etsy store challenge to try and get more sales there.
…Those are my 5 big action steps for the rest of 2020.
And because I’ve designed my Jumpstart program to incorporate all of the most important elements in getting sales, each one of these is covered in my Done For You Jumpstart program.
And speaking of which…
Do you want my help to prepare for the second half of the year?
You can check out my incredible Jumpstart Coaching Program. It’s a high-end package that gives you everything you need to make the rest of 2020 super profitable. The package includes the following:
- 200 done-for-you designs
- free mugs shipped to Amazon for you
- SpotNiches software (!)
- planning resources
- laser coaching
- accountability
- and some behind-the-scenes looks at advanced strategies I’m testing out.
If this sounds like something you’d be interested in, click here to learn more — it’s worth it even if you’re just a little bit curious. :-)
What about you? How are you going to make the rest of 2020 super profitable?
0 thoughts on “2020 sales numbers so far + my plan for the rest of the year”
You’ve probably said a hundred times already but what is the average NUMBER of products in your etsy stores? Sorry for caps… it wont turn off. :(
Hey Karen, It depends on the store. Rachel’s newest Etsy store, the one she created for her Father’s Day challenge, has over 10,000 products. Her other stores don’t have that many, though. One of the other ones has around 1,100.
Rachel;
Congrats on all your success especially on this transparent report of “2020 sales numbers so far” … that I love you from every dimension. You are an INTELLIGENT and extraordinary guru businesswoman who makes me so proud to be your student, however here is my 2 cents question: You have 10,000 + 1,100 [for instance] + 1,000 + 1000 + 1000 + 500 + 500 products on Etsy. With all due respect and just if you feel considering to respond, about how much money $$ have you invested or expended for your Etsy business? Without counting your priceless time and talent.
Hey there, Thanks for your message and kind words! It depends on the Etsy store. Rachel invested quite a bit in the Etsy store she set up for the $50K challenge (thousands of dollars, but that was also in testing out a variety of courses and tools aimed at improving her rankings). She doesn’t typically invest that much, I don’t believe. :)
Ok, so my problem is that after selling the 5 mugs, I have to pay for all the mugs going forward and have enough money to do tHis before retailing them to the public. What happens if I get an order for 50, 100, and so on. Then I get behinD or worse yet can’t fullfill the request/s. My business reputation gets ruined right there . Rachel voiced if I really can’t afford to do this, don’t. But I felt I Had to try and do something, And this Is dam good thing to do. SuggestIons?? I set aside 200 a month in savings, do you think that might be enough. Plus not THOROUGHLY sure, but keeping tabs on business, dOes Amazon back office keep track so maybe I just have to review. I got frustrated with end Dilema and reality of this
Hello Chris,
I will give you an advice to start with Etsy. First of all, I will be shocked if somebody will order 50 or more mugs especially from a new store. You are a retailer, and not a wholesaler. I sell on etsy since 2017 and the most mugs I sold was 40 (once). People don’t order a lot on etsy, it’s very rare event. My Etsy revenue is over $150K for 2020 so far. So, I may know one or two things. :) Plus you won’t get many sales right away. Your store will need to be ranked on both Etsy and Google. So, go for it! $200 is a good start up for the dropshipping! One thing to notice – you will have to learn how to find winning designs and be able to create your own unique designs (also a learning curve, but it’s doable, if you have a will). And also remember – you’ll have to put a lot of hours in it, before you see results like mine. I have less than 500 designs, but I did a lot of research, learned how to rank my listing, etc. I started to see sales right away. Again the key is to find winning designs, make your own unique designs and you’ll see the sales – guaranteed!