2023 Etsy trends – What you need to know for the New Year

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Now that we’re into the new year, it’s good to do some business planning and create goals for 2023. As a member of the Low Hanging System one of your goals should be to create new designs and add products to your inventory.

To take a more targeted approach to achieve this goal, I recommend checking out Etsy’s Marketplace Insights: Early 2023 Trends.

According to this report, some of the biggest Etsy trends predicted for 2023 are…

  • Indigo and honeycomb
  • Encouraging words
  • Budgeting and planning
  • Simplified Valentine’s Day
  • Personalized Mother’s Day
  • Desert-inspired
  • Earth tones

You can incorporate these Etsy trends into your product and design ideas. That way, you optimize your chances of creating designs and products that customers love and want to buy.

Below, I talk about each of the Etsy trends in more detail. Then, I share design ideas for each trend as well as some examples from Etsy.

Let’s dive in…

Take a look at the Etsy trends predicted for 2023

Indigo and honeycomb

Indigo is a deep blue with hints of purple. And honeycomb is a sophisticated golden yellow. These colors are complementary. You can use them separately or together to create a balance between sophistication and peaceful energy.

Design ideas

You can add one or both of these colors to any design you create. If you make a text-based design, you can make your font either indigo or honeycomb. Normally, I say to stick to black text. But in this case, you can add these colors to go along with the trend. You can also create image-based designs featuring these colors. You can make simple shapes, like hearts, circles, or stars.

Here are some examples I found on Etsy:

Learn more about what's trending on Etsy as predicted for 2023

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Learn more about what's trending on Etsy as predicted for 2023

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Encouraging words

Encouraging words are also going to be popular designs in 2023. Shoppers want items that remind them of who they are or who they aspire to be and the positive things in their life.

Design ideas

Look for inspiring phrases and quotes to include in your designs. You can also make up quotes. You can say pretty much anything as long as it’s positive, encouraging, or inspirational.

Here are some examples I found on Etsy:

Learn more about what's trending on Etsy as predicted for 2023

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Learn more about what's trending on Etsy as predicted for 2023

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Budgeting and planning 

Especially right after the New Year, people want to make sure they spend their money wisely and meet their financial goals. The Etsy report says there’s been a “206% YoY increase in searches on Etsy containing ‘monthly budget.'” Customers are looking for tools that can help them budget and plan better.

Design ideas

You can create digital budgets and planners to add to your inventory. To make these items extra special, you can also add budgeting tips, helpful reminders, and inspirational quotes about money and planning for the future.

Here are some examples I found on Etsy:

Learn more about the Etsy trends predicted for 2023

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Learn more about the Etsy trends predicted for 2023

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Simplified Valentine’s Day 

As Valentine’s Day approaches, shoppers are looking for special, yet practical gifts that don’t cost a fortune. Shoppers don’t necessarily want complicated Valentine’s Day gifts. They want to express their love in simple ways and without breaking the bank.

Design ideas

Add items to your inventory like simple, customizable mugs, jewelry, and cards with loving messages. These items let your customers make their loved ones feel special without spending a lot of money. Create simple designs like hearts and flowers and thoughtful text.

Here are some examples I found on Etsy:

Learn more about the Etsy trends predicted for 2023

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Learn more about the Etsy trends predicted for 2023

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Personalized Mother’s Day 

After Valentine’s Day, Mother’s Day is the next big gift-giving holiday. And when it rolls around, customers will look for unique gifts that show their love and appreciation for their mothers, grandmothers, stepmothers, and daughters. According to the Etsy report, there’s been a “56% YoY increase in searches on Etsy containing ‘personalize gift mom.'”

Design ideas

Create items like custom jewelry, cards, and coffee mugs with special text and favorite photos on them. And let customers add names and dates to the designs. These types of products make fantastic Mother’s Day gifts. And they’re highly sellable.

Here are some examples I found on Etsy:

Learn more about the Etsy trends predicted for 2023

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Learn more about the Etsy trends predicted for 2023

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Desert-inspired

This trend is all about creating items that evoke a sense of adventure and exploration. It encourages designs with desert motifs and quotes about wandering.

Design ideas

Look for desert-inspired patterns and earthy colors to incorporate into your products. These include cacti, sand dunes, and pastel sunsets. You could also add desert-inspired text to your designs – for example, “In the desert, I am free.”

Here are some examples I found on Etsy:

Learn more about the Etsy trends predicted for 2023

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Learn more about the Etsy trends predicted for 2023

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Earth tones

Etsy also predicts that earth tones will be popular in 2023. Think of warm and neutral colors, like beige, terracotta, and olive green.

Design ideas

Incorporate these colors into your designs by creating a palette of earthy hues. Alternatively, you can use these colors as design accents to add a touch of nature.

Here are some examples I found on Etsy:

Learn more about the Etsy trends predicted for 2023

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Learn more about the Etsy trends predicted for 2023

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…Want to see how fast you can take your product listings to the next level? Take advantage of my 7-day free trial of the Easy POD Mastermind! It’s the perfect way to test drive our accountability and action-based strategies: www.EasyPODTrial.com.

I hope you find these predictions for Etsy trends happening in 2023 useful! If you know of anything else that’s currently trending, leave a comment below. And if you enjoyed this post, please share it with your friends and followers!

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