3 LHS vets discuss their best-selling products, what to do if you want to give up, and a whole lot more

Last year, I shared the journeys of eight Low Hanging System members (you can read the posts here and here). And since we have even more members and success stories now, I decided to have one of my team members, Michaela, talk to a few more all-stars to see what they had to say.

Michaela spoke with three LHS members over Skype. And in their conversations, they shared things about business models they’d tried in the past, the number of designs they have up for sale, and their best-selling products.

They also offered practical tips for getting started, cultivating an entrepreneurial mindset, and persevering when challenges occur.

Here is the list of questions she asked each of the interviewees:

• What made you sign up for LHS?
• Have you tried other business models? If so, how did they go?
• Did you get started right away after you signed up for LHS?
• Do you remember how many designs you had before you made your very first sale?
• How many designs do you have now?
• What product do you sell the most of?
• Are you happy with your results so far?
• How much time do you spend on LHS each day, each week?
• If you could go back in time, what would you do differently when you first started with LHS?
• What has been the best resource for you to get help?
• To anyone who’s having trouble getting started, what advice can you share?
• What would you say to someone who’s thinking of giving up?

After the interviews, we had each person’s Skype recording transcribed, lightly edited for technical issues, repetition, etc. and then turned into a downloadable file.

You can click the links below to jump to each person’s full interview here, or you can download their transcripts to read later on.

• Beth S.
• Adam S.
• Kevin M.

Interview/Q&A with Beth S.

Michaela:   So jumping right in, what made you sign up for the Low Hanging System in the first place?

Beth:         Yeah, well I was looking around for something to do online that I could do while moving around a little bit, traveling a little bit, not being tied to a job that I had hours to go into. I had quit my job and moved in with my boyfriend, and so I wanted to be able to have some more flexibility, but I wanted to still make a little bit of money.

I just started searching around. I watched a lot of webinars on different programs and the Low Hanging System just seemed to be the one that made the most sense. Like it was win-win all the way around for everybody. I could understand why Rachel would be offering that kind of system.

I was like, “Oh, I can see how she’s going to profit from this.” But in the same sense, I’m in a profit as well and I could understand, it made a lot of sense. There was a lot of webinars I watched and I was like, “Wait, this doesn’t sound like a good deal for me.”

Michaela:   Had you tried other business models in the past, or this was kind of your first go at the online stuff?

Beth:         Yeah, this was my first real go. I mean, like I’d said, I’d watched, try this one, try that one, but I hadn’t really, I hadn’t bitten on any of them before that. So, yeah, first one I went with.

Michaela:   Okay, awesome. And once you signed up for the Low Hanging System, did you actually get started right away? Was there any confusion, hesitation, or did you just dive right in?

Beth:         I did. I just dove right in. I mean, I had, the only thing I had done before that was, I had set up a website, just a simple WordPress, nothing fancy. But I had done that, and so then I already had a business email I could use, you know what I mean? Instead of using my own personal email.

But then no, other than that, it was just simply going through the training and getting started. And I did that right away. I knew I wanted, I was looking for something, so it wasn’t like, a good time will come. It was like, now is the time.

Michaela:   Right, you were ready.

Beth:         I was ready, yup.

Michaela:   Do you remember about how many designs you had up for sale before you made your very first sale?

Beth:         Yeah. You know, I had to think about that. So, I know my first sale was kind of cheating. Because I had Rachel critique a mug on one of the phone calls [group coaching calls, part of the advanced LHS Jumpstart], and one of the fellow students loved it and bought it.

Michaela:   Oh, okay. Well, hey, that’s super exciting.

Beth:         So, it is a legitimate first sale, I know, but it wasn’t like it got out there and it got searched and everything. It’s the only time that mug has actually sold. So, that was a sale, but I think it was probably, I would say I’m gonna guess end of May. I guess I started February, end of May.

How many listings I had? Oh, I don’t know. Probably over a hundred.

Michaela:   Okay, wow. Over a hundred.

Beth:         But that’s a guesstimation. I am not a hundred percent positive.

I know it was a couple, it was a couple of months before I got my first sale.

Michaela:   And around how many designs do you have now?

Beth: I had to look that up. So, I mean that’s kind of a funny question. I know everyone asks that question. So, I looked at my stats, and I have 925 sayings, images, designs, but almost every single one of those is on at least three. So, white mug, black mug, travel. So, on Amazon, my listing is 3,862.

But do you know what I mean? Like they count an 11 ounce and a 15 ounce separate listings.

Like the black, and the white. So I would say actual designs. I’m almost to a thousand.

And like I said, they’re, that design is multiplied at least by three, if not by six.

Michaela:   And what product do you sell the most of, if you’re okay to share that?

Beth: Yeah, black mugs and travel mugs.

Michaela:   Black mugs. Oh, interesting. Okay.

Beth:         By far. By far.

Michaela:   Wow. Okay, cool. And how do you feel about the results that you’ve had so far?

Beth:         The results, I’m pretty pleased. If you work the system, I think the system works. I find myself struggling with me actually working the system and doing what I want to do. I think listing every day, three to five listings a day really does help. I find when I do that, my sales pick up, and when I drop off and I don’t get there, my sales drop. So, I mean, not huge. I’m still not doing huge, huge numbers in any way. But I do notice the more I list, the better things go.

Michaela:   The more you put into it, the more you get out of it basically.

Beth:         Very, very, very much so.

Michaela:   And how much time would you say that you spend doing LHS related things each day or each week? On average?

Beth:         I would say, I’m going to guess about three to five hours, probably four, sometimes five days a week.

Michaela:   So you’re spending a decent amount of time.

Beth:         Yeah, I mean, like I said, I don’t have another full-time job that’s pulling me away, and I also don’t really want, I really don’t want to be putting 40, 50 hours into it.

So, that’s about right. And actually if I can nail that, if I can do four hours a day, four hours for five days a week, I feel really good about, I’m pleased and I feel like I’m meeting my goals. That’s what I aim for. But there are many days that it’s not that many. But then again, there’s also, there’s been hundreds of times I’ve been sitting at dinner, or I’ve been shopping for groceries, and I come up with an idea, and I’m constantly creating those ideas in my head.

Michaela:   Now, if you could go back in time, what would you do differently, or is there anything you would do differently when you first started out with LHS?

Beth:         Yeah, I think, and I’m seeing newer students do this now, and they’re responding in the Facebook group. Getting, trying to make it more complicated. I spent a lot of time with mock up photos, and elaborating a lot more onto each listing in each design that I needed to.

So, I think, really that mindset of keeping the listings really simple. But you know, it’s funny too, I think I would have appreciated the idea for Etsy, like I created a description template just for me for the travel, for the ceramic, for the tumblers, all that. I think if I would’ve known ahead of time or been able to have a little more training on Etsy and how to make those, how to make a listing on Etsy really personalized for your store, and really explain what’s going on there.

‘Cause I think Amazon, the stock description works is all you need, but I think on Etsy, customers are looking for just a smidgen more detail. Not a ton, but I think that you, I have found that putting in a description including my store name, here’s my store email address, contact me if you have questions, I mean really basic stuff. It took me awhile to figure that out. And I think that would have been have helpful if I would’ve started off there.

Michaela:   Now that you’re saying that, that does kind of make sense, if you think about what Etsy is, and what’s being sold, and who sells on Etsy. Yeah. That for sure makes sense.

Beth:         Exactly. They’re very different platforms. Very different.

Michaela:   Now what has been the best resource for you when you have questions, problems, any sort of –

Beth: Carl [the moderator of the LHS Facebook group] is by far the best resource. The Facebook group, or just simply emailing either CustomHappy or Gearbubble.

Michaela:   Very cool. Well, glad the group has been helpful, and awesome shout out to Carl.

Beth:         Yes. Oh my goodness. Yes. He must not sleep.

Michaela:   Yeah, I know he’s always posting.

Beth:         I don’t get it. I mean, I’ll see a new post and Carl’s already posted it. It’s like an hour old. I was like, “How?”

Michaela:   I mean it’s great.

Now to anybody who’s having trouble getting started, whether they just aren’t motivated, or are confused, or hesitating for whatever reason. What advice could you share to them?

Beth:         Take a deep breath and just read through the training, and just go step by step. I saw a lot of people struggling with setting up integration in their Amazon store, and I think it’s just like, okay, you have to use your brain a little bit, but the steps are there, and to just slowly go through it.

Does this make sense? Is this right? Okay. Yes. Okay. Next step, next step. And just take it step by step, and then once you get your integration in your store up, you’ll be good to go, and you can just move forward from there. But just take that slow, but keep moving through it.

Michaela:   And to anybody who’s thinking of giving up, what would you say?

Beth:         Well, maybe it’s not for them. I don’t know. I guess the question is to ask, why are you doing this? Do you really actually want to do it? And if you hate it, stop. It’s okay. Like, hey, leave your store up and maybe you’ll get random sales here and there, but you don’t have to do anymore.

I think if you are like, no, I really do want to do this, but I’m just feeling stuck. I will find, just randomly shopping Etsy and Amazon, looking at different people’s ideas and mugs and you know, like stealing ideas from people, or just spinning off on things you see, will often get my creative juices going. [editor note: Rachel of course doesn’t recommend actually “stealing” ideas from anyone, but certainly using others’ ideas to prompt your own designs is a great idea! :)]

And then I’m like, “Oh, I want to make this, and this, and this, and this, and all of a sudden I have 20 designs, and then I’m excited, and I want to make those right now, and get this listed, and then that gets me back into the flow.

So, I think, figure out how, where you can, if there’s something about the program that gets you really excited and you really like, spend a little bit more time there, and that might boost your motivation and get you moving again.

Michaela:   Awesome. Yeah, I really like that. ‘Cause you should be, regardless of how successful any type of system might be, if you hate it, then it’s not a great fit. You should enjoy what you’re doing.

Beth:         Right, right. I mean, you’re not out a crazy amount of money. You may be out a little money, but it’s okay. You learn something, move on.

Michaela:   Yeah. Cut your losses. All right. Is there anything else that you’d like to add before we wrap things up?

Beth:         I don’t think so. I think that’s basically it.

Michaela:   Well, thank you so much, Beth. I really appreciate it. Thank you so much again.

Beth:         Absolutely. Thank you.

You can also download the transcript below to read offline:  

Interview transcript

Interview/Q&A with Adam S.

Michaela:   So what made you initially want to sign up for the Low Hanging System ?

Adam:       Okay, so I actually signed up [through] Tom Woods two years ago and I had already signed up for a different training program, but the training hadn’t started yet and I was so eager to start doing something online that I jumped into this before I had even started the other one.

I signed up for it because I was impatient. It started selling online.

Michaela:   All right. And have you tried any other business models before? And if so, how did they go for you?

Adam:       Well, I’ve actually tried just about everything that you can do to sell online, including buying, selling domain names. I’ve done drop shipping from AliExpress. I’ve tried affiliate marketing using a blog. And all of those other business models, they’re fine or good, this is the only one that I’ve been able to scale into any kind of significant income at all.

Michaela:   Wow, that’s great. And after signing up for LHS, did you get started like straight away? Did you have any hesitations or things that were confusing to you, etc., or did you just feel like, “I’m just good to go, I want to jump right in.”

Adam:       Well, I did start creating designs, but because I am like the squirrel that gets distracted by shiny objects, I started and then I set it aside for a little bit and it was only when I came back to it after about three or four months and started getting back into it again, I started to see success in it. So it’s kind of a, there’s a thing that happens when you actually work on it, you see results, when you just let it sit there, it just sits there.

Michaela:   Sure, I know that makes sense. Do you remember how many designs you had before you made your very first sale?

Adam:       I believe on Etsy I did not have very many designs listed and the sale just popped up just completely unexpectedly. I think I maybe had 18 designs listed.

Michaela:   Okay, so Etsy was where you got your first sale?

Adam:       Yes, it was. And I got my second sale on Etsy, but they were probably a month or two between them.

I didn’t start seeing regular sales until I had around 200 or 300 listings and I was regularly adding more of them.

Michaela:   And is Etsy where you see the bulk of your sales to date or has that shifted?

Adam:       No, I do see pretty good sales from Etsy, but because I’m a busy guy, I don’t have time to sit there and fiddle. Etsy is a little bit more fiddly, so Amazon has taken off as my highest seller by a long shot.

Michaela:   And around how many designs do you have up for sale now?

Adam:       Well on Etsy, I’ve only got about 350 and I’ve actually purged a lot of the ones that didn’t sell and I’ve been doing that on Etsy since I started. Anything that doesn’t sell after six months. I just reached 1000 sales.

Probably another 100 in the queue that I can actually launch, but I have to sit there and massage the title and stuff like that.

Michaela:   And which product do you sell the most of, if you feel comfortable sharing that?

Adam:       Oh yeah, that’s no problem. It’s the white 11 ounce coffee mug.

Michaela:   And how are you, do you feel about your results so far? Are you pretty satisfied? Do you feel like you want to improve or just, yeah, how are you feeling about your results so far?

Adam:       Well, I can’t say that my results are terrible. I always look for improvement and I’m delighted in, it’s not even what I’ve done so far, it’s what I know I can do if I keep working on it.

And I know that it’s entirely up to me as far as I go, so I’m very happy with this month.

Michaela:   Awesome. Well very glad to hear that. And about how much time do you spend working on Low Hanging System related things each day, each week? Just approximation.

Adam:       I spend shockingly little time doing anything. In fact, I haven’t launched a new design since before Father’s Day.

I’ve been mostly working on just sending in stock for the things that are already selling and sort of just managing the things that are already ongoing, maybe one and a half hours a week.

Michaela:   And if you could go back in time, what would you do differently about when you first started with the Low Hanging System?

Adam:       I don’t think I would do anything differently. I think this has progressed as well as it possibly could have. I needed the two years to really get in my head what was needed to be done and personal things that I needed to sort out. And now that I’m where I am now, I can’t see anything I would have done really differently.

Michaela:   And along your journey here, what has been the best resource for you to get help when you needed it?

Adam:       I would have to say the Facebook group is probably the number one resource for the Low Hanging System. It’s really, it’s just like that constant training source.

The Facebook group is absolutely the best part of the Low Hanging System.

Michaela:   I had a feeling you were going to say that. And to anybody who’s having trouble getting started with the Low Hanging System, any newbies out there, what advice can you share?

Adam:       The first thing I’ll say is lower and get rid of your expectations and just start taking action. Don’t expect to make any progress until you’ve got two or three months of actual action behind you, and then once you start getting results, go back and look and see what’s working for you and do more of that. [editor note: it’s not always the case that it takes months of action to begin making sales; immediate and constant, consistent action can result in sales within just a few days – there have been numerous students that made sales the same day they purchased LHS and listed their first product!]

Michaela:   Yeah, perfect. I like that a lot, thanks. And what would you say to somebody who, especially somebody who’s starting out, is having trouble, anybody who’s thinking of giving up, what would you say to them?

Adam:       Well, the reasons that people give up are, I think that’s pretty common people get disillusioned. They say, “Oh, this system doesn’t work.” Or they make excuses that nobody can get ahead unless you spend a bunch of money on this, and what I have to say is that that is not true. If you want to make 10 bucks a day, you can make 10 bucks a day and there’s nothing wrong with just making a couple of sales a week. There are lots of people, a couple bucks a week is something, it’s more than you’d be making if you give up.

Michaela:   You can get out of it what you put into it kind of.

Adam:       Exactly. And if you don’t have high expectations, yeah.

Michaela:   Is there anything else you’d like to add about your experience? Yeah, just any other final notes you’d like to share?

Adam:       Sure. When I first started doing the Low Hanging System, I didn’t know anything about selling online. I didn’t even know a month before that you could sell things online and today, not only am I making, I’m on track to probably reach 200,000 in sales this year, by this time I should cross that.

I also have a podcast that’s just devoted to print on demand. And I had no expectation that anything like that would ever happen. So I mean this has become much more than I ever thought it would be.

Michaela:   Yeah. Oh that’s so great. I’m so happy for your success and yeah, that you’re doing well with it and hopefully enjoy it as well. That’s awesome.

Adam:       Mm-hmm (affirmative)

Michaela:   All right, well thank you so much Adam.

Adam:       Great, thank you, appreciated.

You can also download the transcript below to read offline:  

Interview transcript

Interview/Q&A with Kevin M.

Michaela:   Thank you so much for taking the time to talk about your LHS experiences with us. Rachel and I both appreciate that. And then, I’ll just dive in.  So, what made you sign up for LHS in the first place?

Kevin:       Well, I had several people promoting it to me back in June of 2016. And I initially said no, because I was working in Amazon Selling Machine Model, which I needed capital to work that model.

But on the last day, someone who I had purchased products before from, Tina Williams, she offered some bonuses, and then I said all right, I’ll give it a try. And then, it’s turned out to be my most profitable business model that I’ve done.

Michaela:   Wow! That’s fantastic. Glad to hear that. So, I guess you have tried other business models, then. And, so, how did they go for you?

Kevin:       I’ve done flipping domain names. I’ve sold a couple there. I’ve done Facebook ads to webinar recording that sold a $297 training program. I sold a couple of those. I’m doing private label products where I have a… I may get a product manufacturer. This one wasn’t in China. I’ve done affiliate marketing, search engine optimization, and niche websites.

And I’ve made a little bit of money on each of them, but LHS has been by far the most profitable.

Michaela:   Awesome, awesome, and wow, it sounds like you’ve done a little bit of everything.

Kevin:       Yeah. I love trying new stuff.

Michaela:   I’m glad to hear LHS has been working for you. So after you signed up, did you get started right away? Or were there any hesitations? Or, I mean, initial confusion, or things like that?

Kevin:       No, once I went to the program, I decided to jump right in. My first listing was actually created on June 26, 2016.

So that was my first listing. Now, one thing that was a little different for me was since I was doing private label products, I already had a Professional Seller central account, and I’d already created a listing for my PLL products, so…

I was already familiar with those pieces and I already had them done, so it was pretty easy for me to jump right in to LHS, since I already had that experience.

Michaela:   And do you remember how many designs you had before you made your very first sale with LHS?

Kevin:       That’s… not quite sure, but my first sale was made on July 12. So that’s about 16 days after my first listing. And I was probably adding a handful each day so, my guess is just slightly under 100 listings. That would be my guess.

Michaela:   And approximately how many designs do you have up for sale now?

Kevin:       I have 2578 active listings, but those also include variations, like 11 ounce, 15 ounce. And then black mugs and white mugs.

Typically, what we do is we sell just the 11 ounce white mugs, and then once we get a couple sales, then we’ll typically put… add the 15 ounce, and a black mug version of that. So, that’s typically how we do it.

Michaela:   And what product do you sell the most of? Is it the white mugs, I’m guessing?

Kevin:       Yes, 11 ounce white mugs are definitely our best sellers. Now, our top seller is black text with one simple image. But the next three or four best sellers are all just no images. Just 11 ounce white mug, black text only.

Michaela:   So just very simple designs.

Kevin:       Yeah, very simple designs. Those are always going to be your top sellers. We do sell some with images. We do make some fancy ones, with the full image and everything. And we sell some of those, but, our best sellers by far are just simple text ones.

Michaela:   And are you happy with the results you’ve gotten so far?

Kevin:       Oh, extremely happy. It’s always fun… Especially around Christmas time. New meaning, holiday season.

Michaela:   Around how much time would you say you spend doing some LHS-related activity each day, or each week?

Kevin:       For the last few weeks, I’m scheduling around 35 to 40 minutes each day for LHS. Because our current plan is to basically add four to five new listings daily. Basically. We’ve always found, whenever sales slow down, just adding new listings typically helps the sales. So, right now, we’ve just said let’s go ahead.

There’s someone else, I think her name is Jennifer, but she recommended doing 5 listings a day and I also agree, and I know Rachel suggested it. We’re just adding new listings every day. It takes me 30 to 45 minutes if I’m just taking my time.

Michaela:   Okay, but yeah, so not too much time. So, it’s pretty passive for you then.

Kevin:       Oh, yeah. Very passive. I barely… we get sales. You’ve got to love the integration. When we first started, integration was not available. So the newer people don’t know how lucky they had it because we went through our first holiday season where we sold hundreds of mugs and we had to do each one manually.

So this integration is awesome. It’s really complete. The only real thing I need to do is just add new listings.

Michaela:   If you could go back in time, what would you do differently when you first started with LHS? If there is anything you would do differently.

Kevin:       The one thing I would do differently is when I first started, I was adding listings daily. And then once I started making a decent amount of sales, I kind of slowed down a bit.

So the thing I would do differently is I would keep adding listings daily. Even if it’s only one or two. Because the other thing that it does is, not only does Amazon like that, you get more sales, but it just gets you in the mindset of creating new designs. And then what happens is you can look around and everything you see says, oh, that’s a design, that’s a design.

Sometimes I walked into Walmart, and I would look at their designs and I would see all the novelty mugs they have and I would base designs off of that. So, that’s what I would do differently.

Michaela:   So just to kind of keep your own momentum going and not let it get out of the flow or anything?

Kevin:       Exactly.

Michaela:   So what has been the best resource for you to get help whenever you needed assistance in the past?

Kevin:       By far the Facebook group.

Michaela:   That’s what most people have said.

Kevin:       Yeah, it’s by far the best resource. Because it’s one of the… Because what typically happens sometimes, is I’ve seen it happen with other groups, is after awhile sometimes it turns into a customer support and a lot of people are complaining then it kind of dies out.

But, this group is much more positive. A lot more people are willing to help. So that is the best resource.

Though, there is one tool that I would add. It’s called Bindwise. And what that does is that monitors your listings. It looks for hijackers, if there’s changes to the listings. Because once you get a few hundred listings to thousands of listings, you can’t monitor all of them.

So, about three months ago, it really saved me. Because what happened was I started getting these messages saying that a listing was suspended. I was like, “What?” Now, that happens occasionally, but usually Amazon sends you a notice, but it’s usually after they already suspended the listing.

Then I started getting more and more. And there started to be dozens of listings suspended. And it got up… so I had to contact Amazon, they said, what’s going on? And they said copyright violation. So I said, “Well, what is it?” And they… apparently… they said it’s something about Michael Kors.

Like, Michael Kors? That’s nowhere on my listing. They don’t even sell coffee mugs, I don’t think. Because I actually got on their website and looked. And so, Amazon went back and said that they had to go to another group to find out what was going on. That took a couple days. And during that day, over close to 300 of my listings were suspended, including some of my best sellers.

So, if I hadn’t had Bindwise telling me, Amazon would have told me after all my listings were suspended that, hey, we got to do that. But, Amazon cleared it up, said Michael Kors was nowhere in my listings, so they went ahead and they unblocked all of my listings. So you need some type of… so, it’s like $19 a month. There’s other services, but this happens to be the one that we use.

Michaela:   Thanks for sharing that. And that sounds like it could have been… well, no, that sounds like it was pretty bad, but I guess it could’ve been something worse.

Kevin:       Yeah. It was stressful.

Michaela:   Yeah. Well, glad you got that taken care of. That’s good.

To anyone who’s having trouble getting started, especially some real newbies, to the online internet marketing world, that whole game, what advice can you share?

Kevin:       Again, it’s the typical one, really. You got to go to the Facebook group and talk to people. There’s very few problems that people are having that we’ve actually never seen before.

So, basically, ask for help, but kind of try to be friendly. Because, sometimes, I’ve seen some people that are complaining and that doesn’t help make people want to help you.

But Carl [Facebook group moderator] is awesome. And there’s a bunch of other successful sellers on there who gave great advice. I used to get on there early on and help a lot of people, but Carl was on there so quick, fast he just beat me to the punch all the time. I said, ah, he’ll do it.

But I still got on there… I still get in there occasionally. But another thing I’ll say though, that if it’s a problem with Amazon, which, I mean, there’s not much we can do to help with that, but you just have to be patient and persistent with them. Because, Amazon can be a pain to deal with, but I’ve got so many stories where people could just… They just kept after them, just kept I say we need to do this or that, and they would eventually get their problem solved. So…

Michaela:   Okay, just being persistent.

Kevin:       Yeah, and just be a little patient. Some people that have done this online marketing probably have never owned a business before. Whereas, I’ve owned a business since 1996. So to me and my brother, who is my partner, when we run into these issues, it’s just kind of like par for the course. We say all right, what do we need to do? We need to do this step. If this doesn’t work, do we go this step?

So that’s kind of our attitude, but that’s something you get as you run a business. So I just encourage some of these people if they’re never done an online business or any business before, just keep moving forward. Keep asking for help. There’s other people who’ve already done what you want to do. And they can get you there. So just keep moving forward. I mean, this is one of the easier business models. Like you said, I’ve done a lot of different business models. And those are all a lot more complicated than this one.

So, I just encourage them, just keep moving forward.

Michaela:   Okay, yeah, so that’s good. So you kind of need to have a certain mindset when it comes to this stuff, too? Or when encountering issues, it’s just, like you said, par for the course and you have to just know what it’s like to be a business owner and be in that sort of scene.

Kevin:       Yeah, it’s just the fact of being a business owner. A lot of us have gone through the same thing, so just keep moving.

Michaela:   So what would you say to somebody who’s thinking… you may have already touched on this, but if there’s anything else you can add, what would you say to somebody who’s thinking of giving up?

Kevin:       One thing I would encourage them to do is just keep adding listings every day. Get you in the mindset. Also, to at least keep doing it until you hit a holiday season. Because when you get through the holiday season, more than… probably about 50% or more of your sales will come through the late October into early January. I mean, people are in the buying mood, so if they can just get in the mindset to just keep adding a listing every day or so, preferably every day, but every day or so, and then just get to October.

And after you go through a holiday season, then go ahead make the decision whether you’re not… because it doesn’t cost you any money. See, that’s the nice thing about this particular business model. It truly is one of the passive ones. Because you just need to add listings every day. So what we use it for, this is our passive model. So, we using the revenue from this model into another business model for our private label product. So it goes into our active business stream.

So that’s what I would encourage you. Even if you do decide to use a different business model, for example Facebook Ads to Gearbubble, which I’ve done and will probably do later. Get more into it later on. You could use LHS because it doesn’t require any capital. It just requires time. So if you can set aside half an hour a day, boom, and then hit Christmas time, boom. You’d be surprised how… It’s just amazing the difference in buying that happens during Christmas time.

Michaela:   All right, is there anything else that you’d like to add?

Kevin:       I guess one thing maybe is the scaling part, is once you do find a winner, then send it in to FBA. You don’t really want to do it beforehand because you don’t know if it’s going to sell. I wouldn’t trust my judgment on whether or not something’s going to sell. I’m going to let Amazon tell me what’s going to sell.

So once you sell maybe a dozen or more, then send it in to FBA because the conversion rate is much higher. So it’s kind of like giving a little kickstart. So, that’s kind of our business plan, is you just put up all these listings. The ones that sell, once you get 10, 12 or more, then send it in FBA and then just keep it in FBA. And they just keep selling. So, the whole idea put all these other listings until you get a bunch of sellers and then just send those sellers to FBA. And then just rinse and repeat. Just keep doing it. And that’s how you can build a more sustainable model. Because FBA is really nice.

Michaela:   Thank you so much for sharing that. So that’s all the questions I have for you. And thanks again for taking the time to talk to me.

Kevin:       I appreciate it. I enjoyed it. Thank you.

You can also download the transcript below to read offline:  

Interview transcript

I hope you found these interviews helpful! If you have any tips or advice you can share based on your LHS experiences, leave a comment below! I’d love to hear from you! And if you enjoyed this post, please consider sharing it.