5 Best ways to sell custom pillow cases on Amazon and Etsy

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Looking to sell more custom pillow cases in 2024? Pillow cases make fantastic gifts for holidays, anniversaries, birthdays, and housewarmings. If you’re part of LHS, you can sell your print-on-demand pillowcases on Amazon and Etsy.

Below, you’ll learn simple yet effective strategies to help you sell more custom pillow cases online. You’ll discover…

  • Tips for creating highly sellable designs that customers love
  • Marketing techniques to boost your traffic and sales
  • Easy-to-implement customer service tips

Plus, I provide free pillow case mockups in Facebook, Twitter, Pinterest, and Instagram sizes. You can add these mockups to your product listings and social media posts to make them more engaging.

Whether you’re a seasoned seller or new to ecommerce, you’ll find something of value here.

Let’s take a look…

Sell more print on demand pillow cases

1. Create simple designs for your custom pillow cases

Here are some tips for creating winning designs for your custom pillow cases:

Keep your designs simple.

Simple designs tend to work best for most print-on-demand products, and this includes pillow cases. Avoid using too many colors, fonts, or graphics in your designs. Too many elements can make the design look cluttered and confusing.

I recommend sticking to text-based designs. Create clean designs with a single black font. This approach makes your designs clear and appealing to a wide range of shoppers.

For inspiration, check out some best-selling pillowcases on Amazon featuring simple designs:

Sell more custom pillow cases

Image Source

Sell more custom pillow cases

Image Source

If you WANT to create custom pillow cases with pictures, use high-quality pictures. 

As I said, I recommend creating simple, text-based designs for your pillow cases. However, if you want to customize your pillow cases with images, make sure the pictures you use are high quality. Your images should be clear and high-resolution. Low-quality images can give your pillow cases an unprofessional look. And this could negatively affect your sales volume.

If you want to know, “How do you put pictures on a pillowcase?” you just upload the image, the same way you would a text-based design.

Let your customers personalize the pillow cases they buy from you.

Customers across various platforms enjoy personalizing products, especially when they’re shopping for gifts. Offering customization options allows customers to create something unique and meaningful, making their bedroom decor extra special.

Nearly any one of your designs can be personalized in some way. For instance, you can let customers customize your pillow cases with names, initials, special dates, or personal photos.

The possibilities for personalized pillow cases are limitless. And offering customization sets your products apart from others on the market.

For more ideas on creating fantastic designs for your custom printed pillowcases, check out my TikTok videos:

2. Optimize your Amazon and Etsy pillow case product listings

Here are some tips about how to optimize your Amazon and Etsy pillow-case listings: 

Write clear, keyword-rich titles for your custom pillow cases.

When crafting titles for your pillow-case listings, choose descriptive and relevant keywords. Avoid filling your titles with too many keywords, as this can be off-putting, and it’s a practice called “keyword stuffing.” Instead, focus on including keywords like “standard size” and “microfiber” that accurately describe your pillow-cases. Keep your titles clear and easy to understand.

If you want to find the best keywords for your pillow cases, you can use tools like…

Additionally, you can use the Amazon and Etsy search bar to scout out relevant keywords. Here are two examples: 

Sell more custom pillow cases

Sell more custom pillow cases

Write detailed descriptions about your custom pillow cases.

In your listings’ descriptions, mention your pillow cases’ most important details. These details include the following: 

Sell more print on demand pillow cases

Understand your customers’ perspective. What questions might they want to ask about your pillow cases? For example, someone might want to know, “What is the best fabric to make pillowcases?” To which, you might answer: microfiber.

Use your descriptions to address these questions. Consider using AI, such as ChatGPT, to assist in creating your descriptions. You can learn more about how this process here.

Click here to learn more about what you should include in your Custom Happy print-on-demand pillow cases, click here.

Include lifestyle images in your pillow-case listings on Amazon, Etsy, and social media. 

Enhance your pillow case listings with images that showcase your products in use. These images, known as lifestyle images, help shoppers envision owning your pillow cases.

Consider including images of someone resting on your pillow cases on a bed. Or maybe you show someone lying on your pillow case while watching TV on a couch. You can access my free pillow case lifestyle mockups below.

3. Always provide professional customer service in your business

To succeed with your ecommerce business, you need to provide top-notch customer service. Customers crave excellent attention and support, and meeting their needs can turn your customers into loyal fans who spread the word about your business.

The key to great service is being attentive, responsive, and caring. Respond to messages promptly and with a friendly tone, aiming to reply within twenty-four hours. To streamline your responses, consider using pre-written scripts for common inquiries. This can save you time and effort. You can access my collection of these scripts here.

Providing excellent service can also earn you the Etsy Star Seller badge, which can boost your sales potential. You can learn more about achieving the badge here. Or you can check out my YouTube video for more tips.

4. Offer promotions and discounts for your custom pillow cases

Many people are on tight budgets, but they still want quality items. During gift-giving holidays, consider offering discounts and promotions on your pillow cases to attract more customers and increase sales. Discounts and promotions can motivate shoppers to choose your pillow cases over others.

Additionally, these strategies can help you sell slow-moving items and reduce excess inventory. To set up discounts and coupon codes on Amazon and Etsy, learn more here.

5. Promote your custom pillow cases to increase your sales

Here are some ways for you to promote your pillow cases and earn more sales and traffic: 

You can promote your pillow cases on social media platforms.

To promote your pillow cases, use popular social media platforms like the following: 

  • Instagram
  • Facebook
  • Twitter
  • TikTok
  • Pinterest 
  • YouTube

Enhance your social media posts with high-quality images and relevant hashtags to expand your content’s reach and engage a wider audience.

You can use influencer marketing to promote your pillow cases. 

Search for influencers in your pillow cases’ target audience who have large, active followings on your favorite social media platforms. Consider offering them free pillow cases in exchange for promoting your products.

You can suggest different ways they can showcase your pillow cases, such as creating an unboxing video or posting an image with a link to your store. Make sure to provide the influencers with all the necessary details about your pillow cases to make it easy for them to agree to your offer.

Hashtags and coupon codes to promote your custom pillow cases


When you share content on social media, incorporate relevant hashtags related to your custom pillow cases. That way, you ensure your content reaches the appropriate audience. To enhance your social media posts, consider using hashtags from the following list:

  • #PillowCase
  • #PillowCasess
  • #CustomPillowCase
  • #CustomPillowCases
  • #PersonalizedPillowCase
  • #PersonalizedPillowCases
  • #PODPillowCase
  • #PODPillowCases
  • #CutePillowCases
  • #FunnyPillowCases
  • #FunPillowCases
  • #PillowCaseCollector
  • #PillowCaseCollection
  • #PillowCaseGift
  • #MicrofiberPillowCase
  • #BedroomDecor
  • #Bedding
  • #RoomDecor

Coupon codes

When you offer discounts or run promotions for your pillow cases, use a coupon code from this list: 

  • REST

Tailor your coupon codes to match specific promotions and seasonal themes. For instance, during a Valentine’s Day sale, consider using a code like PILLOWCASELOVE. Additionally, ensure you have clear terms and conditions for each offer you create.

Also, as I mentioned above, my designers created a collection of great pillow-case mockups that you can add to your listings or social media posts. Here’s a preview of what the pillow-case mockups look like: 

Sell more print on demand pillow cases

Click here to access your free pillow case mockups

If you want to receive these mockups, click here. You won’t need to put in your credit card details on the next page (unless you’d like to sign up for other offers on that page). This is just an easy way for us to get you your mockups in as smooth a way as possible. Enjoy! :)

Sell more print on demand pillow cases

I hope you liked learning about selling the best custom pillow cases online. If you have any other tips to share, please leave a comment below

BONUS! Find this helpful? To download this post as a PDF, click here!

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