Want to sell more custom wine glasses this season? Wine glasses are great gifts for holidays, birthdays, housewarming parties, and other special occasions. And LHS members can sell their print-on-demand wine glasses on Amazon and Etsy.
Below, I go over easy strategies and insights about successfully selling more custom wine glasses. These insights include…
- Tips for creating wine glass designs that customers are eager to buy
- Simple and effective marketing techniques to increase your wine glasses’ traffic and sales
- Easy-to-implement customer service tips
- And more!
At the end of the post, I also include access to a batch of wine glass mockups my designs whipped up. The mockups are 100% free and come in 4 sizes: Facebook, Twitter, Pinterest, and Instagram.
You can use these mockups to make your wine glass listings more visually appealing and to make your social media content more engaging.
It doesn’t matter if you’re an experienced seller or an ecommerce newbie. This 101 guide can help you sell more custom wine glasses.
Let’s take a look…
1. Create simple designs for your Amazon and Etsy custom wine glasses
Here are some tips about how to create winning designs for your custom wine glasses:
Keep your wine glass designs simple.
With most POD products, including wine glasses, simple designs work best. I recommend not using too many colors, fonts, or graphics in your designs. Designs with too many elements can look confusing and cluttered.
I suggest sticking to simple, text-based designs with a single black font. That way, your designs are clean and clear and are more likely to appeal to lots of shoppers.
Here are some examples of best-selling wine glasses from Amazon featuring simple designs:
If you DO create custom wine glasses with pictures, use high-quality images.
As I said above, simple, text-based designs are ideal. But if you want to include pictures with some of your wine-glass designs, make sure the images are high-quality. Your images should be clear and high-resolution. Low-quality images can make your wine glasses look unprofessional. And that can negatively impact your sales.
Let customers personalize your wine glasses.
Shoppers on every platform love being able to personalize products, especially if they’re shopping for gifts. When you let customers personalize your products, you let them create something unique and special. And some forms of personalization can be similar to engraving drinking glasses, which customers also love.
With almost any design you create, you can give customers some type of personalization option. You can offer customers the ability to customize wine glass with initials. Customers can get inscribed wine glasses featuring a special message. They could add a personal photo or add a special date.
The options for personalized stemless wine glasses are endless. And providing the option to personalize your products also helps you stand out from the competition.
If you want to get more ideas about how to create fantastic designs for your custom wine glasses, check out my TikTok videos:
- Evergreen ideas for your next Etsy product
- Winning print-on-demand ideas for your next Etsy sales
- Funny designs that made over $1,000 on Etsy
2. Optimize your listings for Amazon and Etsy custom wine glasses
Here are some tips about how to optimize your Amazon and Etsy wine glass listings:
Write clear, keyword-rich titles for your custom wine glasses.
When you create titles for your wine glass listings, use descriptive and relevant keywords. But don’t overload your titles with too many keywords (a practice known as “keyword stuffing”). Instead, include descriptive words like “wine tumblers” and “vacuum insulated” that accurately describe your wine glasses. Your titles should always be clear and easy to understand.
To find the best keywords for your wine glasses, use tools like…
You can also use the Amazon and Etsy search bar to quickly find relevant keywords. Here are some examples:
Write detailed descriptions about your custom wine glasses.
Be sure to mention the most important details about your wine glasses in their descriptions. These details include…
- 12 oz wine tumblers
- Clear lid
- Vacuum insulated
Get inside your customers’ heads. What questions might they have about your wine glasses? Then, use your descriptions as opportunities to answer those questions. You can also use AI, like ChatGPT, to help create your descriptions more easily. Learn more about how that process works here.
To learn more about what you should include in your CustomHappy personalized stemless wine glasses, click here.
Use high-quality lifestyle images in your wine glass listings.
In your wine glasses’ listings, include images that show your wine glasses in use. These photos are called lifestyle images. They help shoppers visualize what it would be like to own your wine glasses.
You could include an image of someone holding your wine glass while relaxing on the couch. Or you could add an image of someone sipping from your wine glass at a holiday party. (You can access my free wine glass lifestyle mockups below.)
3. Always provide professional customer service
To make your online store a hit, ace the customer service game. People want top-notch attention and support, and if you deliver, you’ll snag loyal customers who keep coming back. Happy customers also become your biggest fans. They spread positive referrals about your business.
Here’s the secret sauce for top-notch customer service: be attentive, responsive, and caring. Answer customer messages quickly and with a polite and friendly tone. Try to reply to everyone within twenty-four hours.
To simplify the customer service process, you can use copy-and-paste scripts for common inquiries. This can save you tons of time and energy. To access my collection of customer service scripts, click here.
Offering great customer service can also help you get the Etsy Star Seller badge, which can lead to more sales. You can learn more about how to get this badge here. You can also check out my YouTube video.
4. Offer discounts and promotions for your custom wine glasses
Many customers want to know, “Is it worth buying expensive wine glasses?” And I would say that wine glasses absolutely do not need to be expensive to be high quality and durable.
Budgets are tight for a lot of people. But they still deserve to have nice things. So especially around holidays, offer discounts and promotions on your wine glasses to attract more customers and boost sales. Discounts and promotions incentivize shoppers to choose your wine glasses over your competitors’.
Offering discounts and promotions can also help you move slow-selling items and reduce excess inventory. You can learn more about how to set up discounts and coupon codes on Amazon and Etsy here.
5. Promote your custom wine glasses
Here are some ways that you can promote your wine glasses to drive more traffic and sales.
Promote your wine glasses on social media platforms.
Use popular social media platforms like the following to highlight your wine glasses:
Make sure your social media posts include high-quality images and relevant hashtags. That way, you can reach a larger audience.
Promote your wine glasses through influencer marketing.
Look for influencers (people with large, engaged followings in your wine glasses’ niches) on your preferred social media platforms. Offer to send these influencers free wine glasses in exchange for them posting content about your products.
You could suggest that they create an unboxing video or simply post an image of your wine glass with a link to your store. Provide the influencers with all the information they need about your wine glasses. That way, you make your request an easy “yes” for them.
Hashtags and coupon codes to promote your custom wine glasses
Whenever you post on social media, you should include hashtags about your products to help get your content in front of the right audience. Include hashtags from this list to make your social media content more targeted:
Whenever you run discounts or promotions for your wine glasses, use a coupon code from this list:
Try to customize your coupon codes for your specific promotions and depending on the time of year. For example, if you run a Christmas sale, you might use a coupon code like HOLIDAYGLASS Also, be sure to establish clear terms and conditions for each offer you create.
Also, as I mentioned above, I had my designers create a bunch of fantastic wine glass mockups for you to use. Here’s a preview of what the mockups look like:
If you want to receive these mockups, sign up here. You won’t need to put in your credit card details on the next page (unless you’d like to sign up for other offers on that page). This is just an easy way for us to get you your mockups in as smooth a way as possible. Enjoy! :)
I hope you liked learning about selling custom-made wine glasses on Amazon and Etsy. If you have any other tips to share, please leave a comment below.
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