A lot of people think print-on-demand is too crowded to make sales. But that’s just not true! While competition exists (just like in any business), there are plenty of ways to stand out and succeed.
If you’ve been holding back because you’re worried the market is too saturated, here are five reasons why POD is still full of opportunities—and how you can take advantage of them.
1. New Trends Are Always Emerging
What’s trending today isn’t the same as last year—or even last month.
Why This Matters:
- Viral topics, memes, and pop culture moments create new product opportunities all the time.
- Seasonal trends (holidays, graduations, weddings) repeat every year with fresh demand.
- People love discovering unique, niche-specific products that big brands don’t offer.
What to Do:
Stay ahead by researching trending keywords on Etsy, Amazon, and TikTok. Ride the wave before everyone else jumps on!
2. Niches Are Infinite (And Profitable)
Most people fail at POD because they try to sell to everyone. The real money is in specific niches.
Why Niches Work:
- A funny design for nurses will sell better to nurses than a generic “funny” t-shirt.
- Hobby-based products (gaming, hiking, knitting, etc.) attract passionate buyers.
- The deeper you niche down, the less competition you’ll face.
What to Do:
Find untapped micro-niches. Instead of just “dog lovers,” try “corgi moms” or “funny German Shepherd owners.” The more specific, the better!
3. Personalization Changes Everything
Personalized products are harder to mass produce, which makes them a goldmine for print-on-demand sellers.
Why Personalization Works:
- Buyers love custom gifts—names, birth years, and personal messages make products feel special.
- Less competition because not every seller offers it.
- Etsy reports that personalized products consistently rank among bestsellers.
What to Do:
Add name, date, or custom message options to your designs. Use Etsy’s built-in personalization feature or create bulk variations with Canva’s CSV tool.
4. Many Sellers Give Up Too Soon
A lot of people think POD is saturated because they list 10 designs, get no sales, and quit. That’s why you have an advantage!
Why Sellers Fail:
- They don’t research what customers actually want.
- They expect instant results without testing different designs.
- They give up after a few weeks instead of playing the long game.
What to Do:
Keep going! Test different designs, pricing, and keywords until you find what works. Success in POD is about consistency.
5. There Are Always New Platforms & Tools
Etsy and Amazon aren’t the only places to sell. New platforms and automation tools make it easier than ever to scale.
Where Else You Can Sell:
- Walmart Marketplace (less competition than Amazon)
- TikTok Shop (trendy products sell fast!)
- Your Own Shopify Store (more control = higher profits)
What to Do:
Start with Etsy or Amazon, then expand to other platforms once you have winning designs.
Ready to Take Action?
Print-on-demand is not too saturated—but you need the right strategy.
Focus on trends, niches, personalization, and consistency.
Go to www.LowHangingSystem.com to start today.
