While that’s all well and good, I feel the better discussion is how to add more VALUE to a product.
Not only will your customers be happier, but word of mouth will get around and you’ll end up making more money anyway.
With that said, here are 7 ways to make your product totally awesome.
1. Add transcripts/videos/audio (whatever your product doesn’t have).
It’s easy to make a one-dimensional product (especially in video) and just call it “done”.
But people have different learning styles.
I’ve read studies that say women prefer reading to videos, men prefer videos to reading.
Some people are auditory all together (or just want to listen while driving/working out/etc).
So I recommend accommodating ALL types of learning styles.
It doesn’t take much time to pay a transcriber to transcribe your videos, make videos based off of what you’re teaching, and/or strip audio from those videos.
And by doing that, you’re doing your best to make it inevitable that your customers succeed.
2. Offer checklists.
Checklists are a great way to eliminate overwhelm.
People can retain all the key information by using them and they make it far easier for people to implement what they’ve learned.
3. Offer a supplementary webinar (with replays).
An incredibly nice touch is to offer a webinar.
If you’re selling your product for a limited amount of time, then offer the webinar right after you’re done.
If your product is evergreen, offer the webinar once a month.
This will help you have interaction with your customers and also get all questions answered.
And as a bonus, it’s a great way for you to see what else your customers are looking for – either to add to this product or for future products.
4. Offer email coaching for “x” days with purchase.
If webinars aren’t your style, you can offer email coaching for ‘x” amount of days (I usually go with 14 or 30).
This ensures customers know how to use your information, helps you learn what else may need to be included in your product, and gives buyers the feeling that they’re purchasing from an actual human being who cares.
5. Have beta testers/reviewers look at your product first.
Have people – especially those who would be potential customers – check out your product before you release it.
Have them tell you what they love, what they feel is missing, what they think would make the product incredible.
Sure, you may lose some initial money by giving it away for free… but the satisfaction of knowing you’re offering a world-class product is priceless.
And again, the better your product, the more money you’ll be able to create anyway. Especially long-term.
6. Offer case studies.
While theory/content is great, actually showing people how to do what you’re teaching is invaluable.
Show people via videos or reports exactly how to do what you’re doing.
Let them SEE the steps…
Digest all the intricate details…
And walk away knowing exactly how to do what you’re teaching… without a shadow of a doubt.
7. Make people say, “I’d pay double for that.”
Make it so that people can get at least double their return on investment after they purchase your product.
This makes the purchase seem like a total no-brainer and builds you a lot of extremely loyal fans.
What do YOU think? Do you have a tip I haven’t included? I’d love to hear in the comments below!