7 Ways To Add More Value To Your Product

Selling information products? These are some great tips to help you either raise your price or know you're offering something AWESOME.A lot of people like to talk about how to squeeze more money from their customers.

While that’s all well and good, I feel the better discussion is how to add more VALUE to a product.

Not only will your customers be happier, but word of mouth will get around and you’ll end up making more money anyway.

With that said, here are 7 ways to make your product totally awesome.

1. Add transcripts/videos/audio (whatever your product doesn’t have).

It’s easy to make a one-dimensional product (especially in video) and just call it “done”.

But people have different learning styles.

I’ve read studies that say women prefer reading to videos, men prefer videos to reading.

Some people are auditory all together (or just want to listen while driving/working out/etc).

So I recommend accommodating ALL types of learning styles.

It doesn’t take much time to pay a transcriber to transcribe your videos, make videos based off of what you’re teaching, and/or strip audio from those videos.

And by doing that, you’re doing your best to make it inevitable that your customers succeed.

2. Offer checklists.

Checklists are a great way to eliminate overwhelm.

People can retain all the key information by using them and they make it far easier for people to implement what they’ve learned.

3. Offer a supplementary webinar (with replays).

An incredibly nice touch is to offer a webinar.

If you’re selling your product for a limited amount of time, then offer the webinar right after you’re done.

If your product is evergreen, offer the webinar once a month.

This will help you have interaction with your customers and also get all questions answered.

And as a bonus, it’s a great way for you to see what else your customers are looking for – either to add to this product or for future products.

4. Offer email coaching for “x” days with purchase.

If webinars aren’t your style, you can offer email coaching for ‘x” amount of days (I usually go with 14 or 30).

This ensures customers know how to use your information, helps you learn what else may need to be included in your product, and gives buyers the feeling that they’re purchasing from an actual human being who cares.

5. Have beta testers/reviewers look at your product first.

Have people – especially those who would be potential customers – check out your product before you release it.

Have them tell you what they love, what they feel is missing, what they think would make the product incredible.

Sure, you may lose some initial money by giving it away for free… but the satisfaction of knowing you’re offering a world-class product is priceless.

And again, the better your product, the more money you’ll be able to create anyway. Especially long-term.

6. Offer case studies.

While theory/content is great, actually showing people how to do what you’re teaching is invaluable.

Show people via videos or reports exactly how to do what you’re doing.

Let them SEE the steps…

Digest all the intricate details…

And walk away knowing exactly how to do what you’re teaching… without a shadow of a doubt.

7. Make people say, “I’d pay double for that.”

Make it so that people can get at least double their return on investment after they purchase your product.

This makes the purchase seem like a total no-brainer and builds you a lot of extremely loyal fans.

What do YOU think? Do you have a tip I haven’t included? I’d love to hear in the comments below!

24 comments on “7 Ways To Add More Value To Your Product

  1. Yes, thats precisely what I wanted to hear! Fantastic stuff here. The data and the detail had been just best. I think that your perspective is deep, its just well thought out and genuinely great to see an individual who knows how to put these thoughts down so well. Excellent job on this.

  2. Hey Rachel,

    Nice summary of all the ways to lift value (rather than drop the price!) – I’d never heard about women reading and men liking video….but the say we are a visual gender!!

    That comes at the point where I have the video and audio sorted for a WSO but no pdf versions, so maybe I need to take that one on the chin.

    Martin

  3. Thanks – this definitely came at the right time!

  4. Thanks – this definitely came at the right time!

  5. Hi Rachel, it is a very useful “checklist”, I really liked it.
    I will place a link to this page on my website if you don’t mind…
    Thanks
    Alex

  6. Hey Rachel thanks for the info but the only thing is I was unable to read the first 10 or so lines because your share box is in the way. Any way to put that in a different locality? Thanks for a great post.

  7. Hey Rachel thanks for the info but the only thing is I was unable to read the first 10 or so lines because your share box is in the way. Any way to put that in a different locality? Thanks for a great post.

  8. I tend to get so focused on one idea that I forget to ‘branch out’ with other forms of a product for different types of listeners. Thanks for the tips!

  9. Excellent point.. I'm taking notes here! Thank you Barbara! :)

  10. Thanks Matson!! <3 I love checklists too, they make life so much easier (and they're super great for outsourcing!). :)

  11. Oo I love the Skype idea! That's really nice. Thank you for sharing!

    And I thought an email address was a "duh"… mind boggling that it isn't!!

    Thank you for commenting, I really appreciate it. <3

  12. Brian on said:

    Great article! Other ideas might include:

    1. Under-promise, then over-deliver. If you have “101 Ways to Keep Your Mother-In-Law from Visiting”, title your product “99 Ways…” – and then surprise the reader with the other 2 as a bonus. Perception is reality.

    2. Did you mention free updates? Free newsletter subscription? A discussion forum for buyers? Links (clickable!) to other resources? Mobile-friendly version?

    3. In some cases, one or more foreign language translations might be a good idea.

    • admin on said:

      Brian, those are some AWESOME AWESOME ideas! Thank you very much!

      I didn’t include adding a bonus in the sales copy because I think that’s gotten a bit cheapened, but adding unannounced bonuses into the thank you page is always a great idea. I can’t believe I forgot that! :)

      And free updates, free subscriptions, free forums, resources… my heart is smiling just thinking about it all :)

      Thanks again! :)

  13. These are really great tips, Rachel, thank you! I have not seen this done very much but I would also add including a summary page of all the items included in the product along with a brief description of each. This serves as a great reminder that everything the buyer paid for, he got!

  14. These are really great tips, Rachel, thank you! I have not seen this done very much but I would also add including a summary page of all the items included in the product along with a brief description of each. This serves as a great reminder that everything the buyer paid for, he got!

  15. Another great post Rachel! I especially like the idea of checklists!

  16. Another great post Rachel! I especially like the idea of checklists!

  17. Especially if your product is higher-priced, I believe it essential to include an e-mail address where to be reached for problems or instructions. Too many vendors don't do this and the buyer has to find them. Some, though, even include a skype address. How thoughtful!

  18. Especially if your product is higher-priced, I believe it essential to include an e-mail address where to be reached for problems or instructions. Too many vendors don't do this and the buyer has to find them. Some, though, even include a skype address. How thoughtful!

    • Oo I love the Skype idea! That's really nice. Thank you for sharing!

      And I thought an email address was a "duh"… mind boggling that it isn't!!

      Thank you for commenting, I really appreciate it. <3

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