5 Easy strategies to help you sell more print on demand ornaments year-round

Want to learn how to make money selling print on demand ornaments?  LHS members can sell their best print-on-demand ornaments on Amazon and Etsy and earn significant profits, especially in Q4. 

In this post, I go over easy strategies and insights about how to successfully sell more Christmas ornaments in your print-on-demand stores this season. These insights include…

• Tips for creating ornament designs that customers want to buy
• Simple and effective marketing techniques to increase your ornaments’ traffic and sales
• How to price your print-on-demand products
• Easy-to-implement customer service advice (+ scripts)
• And more!

You’ll also gain access to a collection of fantastic ornament mockups I had my designs make. The mockups are 100% free to use and come in 4 sizes: Facebook, Twitter, Pinterest, and Instagram. 

You can use the mockups to make your product listings and social media content a lot more engaging and appealing to shoppers. 

It doesn’t matter if you’re an experienced seller or brand new to ecommerce. This 101 ornament guide can help you sell more print-on-demand ornaments.

Want to see how fast you can take your ornaments to the next level? Check out our ornament bootcamp: https://OrnamentBootcamp.com/

Let’s take a look…

1. Create simple designs for your print-on-demand ornaments

Here are some tips about how to winning create designs for your  print-on-demand Christmas ornaments: 

Keep your ornament designs simple.

With most POD products, including ornaments, simple designs work best. I recommend not using too many colors, fonts, or graphics in your designs. If you include too many design elements, your ornament designs may look confusing and cluttered to shoppers. 

I suggest sticking to simple, text-based designs using a single black font. That way, your ornament designs are clean and clear, and they are more likely to have universal appeal.

Here are some examples of best-selling ornaments from Amazon featuring simple, mostly text designs:  

Image Source

Image Source

If you DO use images with your designs, make sure they’re high-quality.

As I said above, simple, text-based designs work best. But if you want to include images with some of your designs, the images need to be high-quality. Make sure all your images are clear and high-resolution. Low-quality images can make your ornaments look unprofessional. Plus, they may lead to fewer sales.

You can find great holiday flourishes to add to your designs on Canva. Go into the Elements section on the left-hand side and type a keyword related to your design into the search bar. You’ll find…

• Graphics
• Photos
• Shapes
• Frames
• And more

Any element that doesn’t have a crown icon beside it is free to use.

Don’t limit your designs to only those related to Christmas.

Your Christmas ornament designs don’t have to relate only to Christmas. People buy ornaments year-round as gifts for all different kinds of special events and occasions, including…

• Weddings
• Engagements
• Baby showers
• Birthdays
• Anniversaries
• Graduations
• Commemorations for special vacations
• Special people, such as parents, grandparents, children, significant others, friends, co-workers, et cetera

Here are some examples from Etsy:

Image Source

Image Source

Let customers personalize your ornaments. 

Shoppers on every platform love being able to personalize products. But this is especially true with Etsy shoppers. When you let customers personalize your products, you let them create something unique and special.

With almost any design you create, you can give customers a personalization option. You can let customers add…

• text (e.g. their name or a meaningful date)
• photos
• artwork

Providing the option to personalize your products also helps you stand out from the competition.

If you want to get more ideas about how to create winning designs for your print-on-demand Christmas ornaments, check out my TikTok videos:

• Evergreen ideas for your next Etsy product
• Winning print-on-demand ideas for your next Etsy sales
• Funny designs that made over $1,000 on Etsy

2. Optimize your ornament listings on Amazon and Etsy

Here are some tips about how to optimize your Amazon and Etsy Christmas ornament listings: 

Write clear, keyword-rich titles for your best print-on-demand ornaments.

Use descriptive and relevant keywords with your ornament listings. But don’t overload your titles with too many keywords (also known as “keyword stuffing”). Instead, include descriptive words like “ceramic” and “round” that accurately describe your print-on-demand ornaments. Your titles should always be clear and easy to understand.

To find the best keywords for your ornaments, you can use the following tools: 

• Google Keyword Planner
• Erank
• KeySearch
• SEMRush

You can also use the Amazon and Etsy search bar to quickly find relevant keywords. Here are some examples: 

Write detailed descriptions about your print-on-demand ornaments.

Be sure to mention the most important details about your print-on-demand ornaments in their descriptions. These details include…

• Single-sided or double-sided
• Round, square, oval, heart-shaped
• Ceramic
• White gift box with a transparent lid

Get inside your customers’ heads. What questions might they have about print-on-demand Christmas ornaments? Then, answer those questions in your descriptions. You can also use AI tools, like ChatGPT, to create your ornament descriptions.

You can learn more about how that process works here. And you can learn more about what you should include in your CustomHappy print on demand ornament descriptions here.

Use high-quality lifestyle images in your Christmas ornament listings.

In your ornaments’ listings on Amazon and Etsy, include images that show your ornaments in use. These photos are called lifestyle images, and they help shoppers visualize what it would be like to own your ornaments.

You could include an image of someone placing your ornament on a Christmas tree. Or you could add an image of someone opening your ornament from a gift box. (You can access my free ornament lifestyle mockups below.)

Price your print-on-demand ornaments competitively.

When pricing your Christmas ornaments, you need to take several factors into consideration:

• Base cost
• Shipping
• Any fees or commissions associated with the selling platforms

These factors can make pricing your products confusing. To help you keep track of these costs and optimize your profits, you can use my Etsy Profit Calculator. To access this free tool and learn more about how it works, click here.

3. Always provide professional customer service when you sell ornaments on Amazon and Etsy

Building a successful online store requires prioritizing top-tier customer service. Catering to customers’ high expectations by providing top-notch support fosters loyalty. Plus, it generates positive word-of-mouth marketing.

The key to achieving exceptional customer service lies in attentiveness, responsiveness, and empathy. You need to provide polite and prompt responses, with a commitment to a 24-hour message turnaround.

Your response time can be enhanced by using customer service scripts for common queries. This tactic optimizes time and effort and streamlines the customer service process. To access my collection of customer service scripts, click here.

Providing great customer service can also pave the way for earning the Etsy Star Seller badge, which can help drive more sales. Delve deeper into the badge acquisition process or watch my informative YouTube video for additional insights. You can learn more about how to get the badge here. Plus, you can watch my YouTube video: 

4. Offer discounts and run promotions for your print-on-demand ornaments

To attract more customers and boost sales, it’s a good idea to offer discounts and run promotions on your ornaments. Discounts and promotions incentivize shoppers to choose your print-on-demand ornaments over your competitors’. Discounts and promotions are especially useful around special occasions or sales events, such as…

• Gift-giving holidays (Christmas, Hanukkah, Valentine’s Day, Mother’s Day, Father’s Day, etc.) 
• Wedding season
• Back-to-school season
• Amazon Prime Day
• Black Friday
• Cyber Monday

Offering discounts and promotions can also help you move slow-selling products and reduce excess inventory. You can learn more about how to set up discounts and coupon codes on Amazon and Etsy here.

5. Promote your print-on-demand ornaments

Here are some ways that you can promote your print-on-demand ornaments to drive traffic and sales. 

Promote your print-on-demand Christmas ornaments on social media platforms.

Use popular social media platforms like the following to highlight your best print-on-demand ornaments: 

• Instagram
• Facebook
• Twitter
• TikTok
• Pinterest 
• YouTube

Make sure your social media posts include high-quality images and relevant hashtags. That way, you can reach a larger audience. (You’ll find a list of relevant hashtags to include in your content below.) 

Promote your ornaments through influencer marketing.

Go to your preferred social media platform and look for influencers. Influencers are people with large, engaged followings in your ornaments’ niches. Offer to send free ornaments to these influencers in exchange for having them post content about your ornaments to their followers. 

You could suggest they create an unboxing video. Or you could ask them to simply post an image of your ornament with a link to your store. Make sure to give the influencers all the information they need about your ornaments. That way, you make the process as easy as possible and a no-brainer for them. 

Hashtags and coupon codes to promote your best print-on-demand ornaments

Ornament hashtags 

Always include hashtags about your products whenever you post on social media. Hashtags help get your content in front of the right audience. Include hashtags from this list to make your social media content more targeted: 

• #Ornament
• #Ornaments
• #CustomOrnament
• #CustomOrnaments
• #PersonalizedOrnament
• #PersonalizedOrnaments
• #CuteOrnament
• #FunnyOrnament
• #FunOrnament
• #OrnamentCollector
• #OrnamentCollection
• #OrnamentGift
• #ChristmasOrnament
• #ChristmasOrnaments
• #XmasOrnament
• #XmasOrnaments
• FestiveOrnament
• PrintOnDemandOrnaments
• PODOrnaments
• CustomOrnaments

Coupon codes

For any discounts or promotions you run, use one of the coupon code suggestions listed below: 

• ORNAMENT
• ORNAMENTS
• CHRISTMAS
• XMAS
• HOLIDAY
• HOLIDAYS
• SANTA
• GIFTS
• PRESENTS
• FESTIVE
• DECORATE
• XMASTREE
• MERRY

Be sure to establish clear terms and conditions for each offer you create. That way, customers know exactly how the process works. 

Also, as I mentioned above, I had my designers create a bunch of festive ornament mockups that are free for you to use. Here’s a preview of what the mockups look like: 

Click here to access your free ornament mockups

If you want to receive these mockups, sign up here. You won’t need to put in your credit card details on the next page (unless you’d like to sign up for other offers on that page). This is just an easy way for us to get you your mockups in as smooth a way as possible. Enjoy! :)

…Want to see how fast you can take your ornaments to the next level? Check out our ornament bootcamp: https://OrnamentBootcamp.com/ – while we can’t guarantee results, this has been responsible for lots of ornament sales! :) 

I hope you liked learning about selling print-on-demand decorations on Amazon and Etsy. If you have any other tips to share, please leave a comment below. 

If you loved this post, check out five related articles by clicking the links below: 

• Everything you need to win at selling print-on-demand with Etsy and Amazon
• 6 Ways to prepare your Amazon and Etsy shop for Q4 sales
• Free Christmas ornament mockups to give your sales a boost
• Want to grow your Etsy audience and profits? Check out Etsy Teams
• Ornament ideas to sell on Etsy all year long