St. Patrick’s Day is right around the corner (March 17). And while St. Patrick’s Day isn’t one of the major gift-giving holidays, people do still like to dress up for the holiday and buy St. Patrick’s Day-related items.
They like to wear green and have items that say things like “Erin go Bragh,” “Kiss me, I’m Irish,” or “You’re my lucky charm!” So you can create St. Patrick’s Day-related items for your store, then use St. Patrick’s Day promotion ideas to optimize your sales.
Normally, it isn’t the best idea to have a ton of holiday-specific items in your store because those types of items don’t sell well year-round. But you can create designs that focus on Ireland and Irish pride. (It’s okay to have a few designs that say “Happy St. Patrick’s Day” or related phrases.)
If you do a search on Google Images or Etsy for things like “St. Patrick’s Day mugs” or shot glasses, you can find tons of awesome design inspiration. Check it out:
Then, you can offer special discounts and promotions for the items you create. And to help promote these sales, I’ve compiled a list of St. Patrick’s Day coupon codes, hashtags, and social media templates that you can use.
Plus, I had my fantastic designers create a series of St. Patrick’s Day mockups for coffee mugs, shot glasses, and beer steins, which you can add to your product listings and social media posts to make them more engaging and eye-catching.
All of my St. Patrick’s Day promotional content is totally free to use and you can check it out below…
St. Patrick’s Day promotion ideas to boost your sales
To help you promote your St. Patrick’s Day designs, I offer three St. Patrick’s Day promotion ideas below:
St. Patrick’s Day coupon codes
Customers love getting good deals on gifts and holiday merchandise. And to that end, holiday-inspired coupon codes are really fun. In keeping with the spirit of St. Patrick’s Day, you can come up with coupon codes using words and terms reflective of the day.
Here’s a list:
Once you create a code, you can submit it to RetailMeNot.com, making it available to an even wider customer base.
St. Patrick’s Day hashtags
You can promote any St. Patrick’s Day products you create or any St. Patrick’s Day sales you run via social media.
To attract more eyeballs to that content, you can include relevant hashtags, linking your tweets and posts to the holiday. That way, anyone searching for St. Patrick’s Day content will be more likely to find you.
Here’s a list of popular St. Patrick’s Day hashtags you can include with your posts:
St. Patrick’s Day social media templates
And speaking of social media posts, you are obviously free to create your own content and use any of the hashtags or coupon codes listed above. Or, to make matters even simpler, I created a few basic templates that you can work with. Just fill in the blanks and copy and paste into your social media feeds!
Template 1: Happy #StPatricksDay! Everyone’s #Irish today! Celebrate in style with unique gift ideas from our shop: [link]. Promo code _____ saves you _____%
Example 1: Happy #StPatricksDay! Everyone’s #Irish today! Celebrate in style with unique gift ideas from our shop: http://bit.ly/2lchnOu. Promo code LUCKY saves you 15%
Template 2: #StPatsDay is right around the corner. Get in the spirit with this custom _____: [link]. Use promo code _____ to save $_____ [hashtag]
Example 2: #StPatsDay is right around the corner. Get in the spirit with this custom shot glass: [link]. Use promo code RAINBOW to save $3 #KissMeImIrish
Template 3: #StPaddysDay is almost here! It’s time to show your #IrishPride with one of the many awesome gift items from our store: [link]. Promo code _____ lets you take _____% off
Example 3: #StPaddysDay is almost here! It’s time to show your #IrishPride with one of the many awesome gift items from our store: [link]. Promo code SHAMROCK lets you take 10% off
St. Patrick’s Day product mockups
As a way to enhance your product listings and social media content around St. Patrick’s Day, I had my designers create a series of St. Patrick’s day product mockups for coffee mugs, shot glasses, and beer steins, all of which would make great holiday gifts.
Opt-in below to download the complete set of St. Patrick’s Day mockups
(This helps us gauge if people enjoy the mockups and if we should keep adding more. Please allow a few minutes for the email to reach your inbox. And if you have any issues viewing the opt-in, please try using a different browser or clearing your cache.)
After downloading the mockups, add your product designs using any graphic software. Then, upload the images to your listings or promotional content.
I hope you find this post and mockups useful! If you have any other St. Patrick’s Day promotion ideas, leave a comment below. And if you enjoyed this post, please share it with your friends and followers!