When browsing Etsy, it’s easy for buyers to get lost in a sea of creative and beautiful products. With so many competing listings, you’ll want to ensure that you always get the edge you need with creating your product descriptions.
In fact, a standout product description can help make the difference between a first sale or no sales. By utilizing keywords, bullet points, and strategic language, you’ll learn how to craft the best Etsy listings and even how to save time writing them.
In this post, I share eight crucial tips about how to write a good Etsy description that can help your Etsy listings stand out from the competition.
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How to write a good Etsy description
Start with a catchy opening line
The first line of your listing’s description is important because it’s what grabs shoppers’ attention. You want to make sure your opening is catchy and speaks to the main selling points of your product.
Your opening line is what sets the tone for the rest of your listings’ descriptions so it’s important to put some thought into it. Think about what would grab shoppers’ attention and make them want to learn more about your products.
You can use humor and get creative with your opening lines. Just make sure to be genuine and engaging to keep people reading.
Here are some examples of creative and trustworthy opening lines:
- Put a smile on a loved one’s face by giving them a gift from our shop. At [EtsyShopName], we guarantee happiness with every purchase.
- Save time shopping for the perfect gift. At [EtsyShopName], we’ve got you covered.
- The best part is… customizations are FREE. At [YourEtsyShopName)], we pride ourselves on providing product personalization at no extra charge.
Introduce your product and its unique features
After the opening line, you’ll want to give a general overview of your product. This is where you can introduce your product’s unique features or selling points.
The features and selling points you include should paint a picture of everything your product is and what it would be like to own it. Customers should be able to read this information and gain a clear understanding of your product’s specifications and why it’s great.
You want to describe the features customers usually look for and want to know more about, such as…
- Size and weight (e.g. holds 11 ounces of liquid, stands 6 inches tall)
- Color options (if any)
- Materials used (this is especially important with clothing for people with skin allergies)
- Care instructions (e.g. dishwasher or microwave safe, washing/drying information for apparel)
Use persuasive language (and keywords)
Throughout your listings’ descriptions, you want to use persuasive language that will help convince shoppers to buy your products.
You also want to use keywords that shoppers are likely to use when they’re searching for your products. This will help your listing show up in relevant search results.
For instance, if you’re selling a coffee mug, you might use keywords like “coffee,” “tea,” or “mug” in your description.
Examples of powerful and persuasive language include words like…
- You (e.g. You’re going to love it)
- Free (e.g. free shipping, free customization)
- No obligation
- Adding ‘the’ in front of your product (e.g. “The best coffee mug for expecting moms”)
Here’s an example of a persuasive sentence you might include in a description:
“Yes! You will LOVE our coffee mugs and customer service. We guarantee it. Our mugs are one-of-a-kind and not found in stores, so act now and buy a great gift for yourself or loved one!”
If you’re at a loss for what to write, take a look at major companies’ most successful ad campaigns. See what words they use and look for commonalities in phrasing. These ads likely include persuasive language and impactful keywords.
Copy is the heart and soul of any good ad or description, so it’s important to spend some time crafting a well thought out message for your products.
Write clearly and concisely and double-check product accuracy
It’s important to write clearly and concisely in your listings’ descriptions. You want shoppers to be able to understand what you’re saying, and you don’t want to bore them with too much text. So look for extraneous words and remove them. And ask yourself, “Is there a way to say this sentence more concisely?”
It’s also important to make sure that all of the information in your listing is accurate. This includes things like product dimensions, materials, and shipping information. This is especially important to do if you’re selling print-on-demand products.
So always double-check the descriptions from your POD manufacturers and make sure your listing information is the same. You don’t want to accidentally describe your product inaccurately and risk having your customers ask for a refund or leave a negative review.
Additionally, manufacturers sometimes make changes and release new versions of their products. If this happens, you want to inform your customers of these updates.
Keeping your product descriptions up-to-date will pay off in the long run with fewer returns and happier customers.
Plus, your customers will be more likely to leave positive reviews if they know they can trust the accuracy of your descriptions.
Use bullet points to highlight key selling points
Bullet points are a great way to highlight key selling points in your listings’ descriptions and show why your product stands out from the competition. Bullet points help organize your descriptions’ content and let shoppers see what your product has to offer quickly and easily.
Shoppers don’t always have large attention spans, especially if they’re browsing. So it’s important to make it easy for them to see at a glance why your product is worth their purchase.
For example, if you’re selling a piece of jewelry, you might use bullet points to highlight features like:
Presenting this information with bullet points allows shoppers to breeze through your content as opposed to making them wade through a chunky block of text, which is actually more likely to make them click away from your listing.
To make your bullet points more fun, Etsy lets you use emojis in place of traditional bullet point markers. Emojis draw shoppers’ attention and add a playful touch to your listings, making you more likely to capture the interest of potential buyers.
Include information about shipping, returns, and product packaging
At the end of your listing’s description, it’s good to include information about shipping, returns, packaging, and any other relevant details that shoppers need to know before purchasing your product.
This is standard practice on Etsy, and it helps build trust with potential buyers, as they often have questions about these sorts of things. And answering these questions up front can help persuade people to buy your items.
A few of the most common questions customers have about shipping, returns, and product packaging include the following:
- What type of packaging does the product ship in?
- Is the product ready to be gifted?
- Does it come in eco-friendly packaging?
- Does the jewelry come with a free gift box?
- Can I include a gift message?
Answering these questions in your product descriptions also helps save you time in the long run, as it can take some of the customer service work off your plate.
Include any frequently asked questions about the product
Another way to build trust with potential buyers and save time on customer service is to include answers to frequently asked questions (FAQs) about your products in their descriptions.
This is helpful for both you and the shopper. It allows shoppers to get the information they need without having to reach out to you, and it saves you from having to answer the same questions over and over.
You don’t have to answer every single FAQ in your products’ descriptions, though. You can refer customers to your Etsy policies page where they can learn more.
Some examples of FAQs you might want to include in your product descriptions include the following:
- Can I get this product personalized?
- Do you offer shipping upgrades?
- Can you ship to a different address?
- Can you ship by a certain date?
End with a call to action and your shop link
The last thing you want to do is leave potential shoppers hanging. So it’s important to include a call-to-action (CTA) and link to your shop at the end of your product descriptions.
Doing so gives shoppers a “next step” and an easy means of finding more of your awesome offerings.
Your shop link serves as a way for customers to directly navigate to your storefront, which can help increase your sales. And you can use creative calls to action with your URL – for example, “Visit our shop [URL] to see our latest collection!” or “Visit our store [URL] for more great deals!”
Wrapping up your product descriptions with a CTA and your shop URL is a quick and easy means of getting more traffic and boosting your sales.
NOTE: Keep in mind, when writing your store URL, it should always look like this: www.Etsy.com/shop/YOURSTORENAME.
Opt in to download your free product description templates
When you opt in above, you’ll receive a batch of product description templates for the following types of products:
- Coffee mugs
- Travel mugs
- Shot glasses
(Please allow a few minutes for the email to reach your inbox.)
Feel free to copy and use these templates in your own Etsy product descriptions to make the process quicker and easier.
I hope you find this post useful! If you have any other types about how to write a good Etsy description, please leave a comment below. And if you enjoyed this post, please share it with your friends and followers.