As the warm months approach, Etsy shoppers are eager to find fresh and stylish items. To help you stay ahead, we’ve gathered the latest Etsy search trends for spring and summer, creating a list of the most exciting trends to boost your sales.
Whether you’re an experienced Etsy seller or just starting, embracing these trends in your designs is a fantastic way to stay competitive in your business.
Let’s jump in and explore what’s hot on Etsy!
Discover what’s trending on Etsy this spring and summer
A big part of LHS involves throwing spaghetti at the walls. But you can take certain actions to get a better feel for what type of designs are more likely to sell well.
And paying attention to what’s trending now is one of those actions. When you pay attention to trends, you can get targeted inspiration for your designs.
Any-occasion printable cards
As we head into the spring and summer seasons, one of Etsy’s top trending items is any-occasion printable cards. These versatile cards are perfect for a variety of occasions, including…
- and thank-you notes
(According to Etsy, there’s been a “38% YoY increase in searches on Etsy containing ‘printable birthday card.'”)
But don’t just stick to more obvious occasions. Think outside the box. You can make printable cards for other occasions or accomplishments as well, such as…
- getting a new job
- running a marathon
- winning a contest
- overcoming an illness or injury
- adopting a new fur baby
Not only are printable cards convenient and affordable, but they also allow for personalization. Shoppers can customize the cards with messages or images. From minimalistic designs to colorful and whimsical prints, you can create endless options to suit any style or preference.
To learn more about creating and selling printables online, check out my Printable Profits Course.
And here are some examples of printable cards I found on Etsy:
Pink lemonade colors and motifs
This refreshing and cheerful color scheme includes shades of pink and yellow, often paired with lemon and citrus designs. From clothing and accessories to home decor and party supplies, this trend pops up in a variety of Etsy items.
(According to Etsy, there’s been a “44% YoY increase in searches on Etsy containing ‘pink lemonade party.'”)
Whether you’re selling cute summer t-shirts or fun and colorful coffee mugs, you have plenty of design options for this trend. So add some sunny and sweet vibes to your ecommerce inventory. Incorporate pink lemonade colors and motifs into your product designs.
Here are some examples of lemonade-inspired designs I found on Etsy:
Postpartum gifts for moms
This year, people are looking for thoughtful and practical ways to support and celebrate new moms. From drinkware to printable baby milestone cards, you can come up with plenty of postpartum designs. You can create designs for baby shower gifts or designs that show appreciation for new moms. Do a search for “postpartum gifts” on Etsy to get inspired.
(According to Etsy, there’s been an “804% YoY increase in searches on Etsy containing ‘mom gift postpartum.'”)
Here are some examples of postpartum designs I found on Etsy:
Millennial and Gen Z themes
Millennials and Gen Z love shopping for unique and trendy products. And having mostly grown up in the 1990s and early 2000s, they love items that speak to their generations and feature designs they can relate to.
(According to Etsy, there’s been a “95% YoY increase in searches on Etsy containing ’90s theme party decoration.'”)
Designs can include…
- catchphrases that were used at the time
- references to toys, TV shows, or movies these generations grew up with (just be mindful of copyright infringement)
- mentions of popular foods, hairstyles, or fashion trends for millennials and gen Z
Here are some examples of products I found on Etsy:
Whimsigoth is a trend that blends whimsical and gothic elements to create an aesthetic that’s been growing in popularity on Etsy. To create designs that fit this style, you need to incorporate both whimsical and gothic elements.
This can include using…
- pastel colors
- cute and playful designs
- and whimsical typography
…along with darker elements, such as…
- and dark flowers
Another way to make your products stand out is by adding personal touches like customizable options.
(According to Etsy, there’s been a “69,679% YoY increase in searches on Etsy containing ‘whimsigoth.'”)
Here are some examples from Etsy:
Personalization has become a staple trend on Etsy. Offering a personalization option can significantly enhance your products’ appeal to customers. You can easily incorporate personalization into most of your designs by allowing customers to add unique details to your products, such as…
- and text
Offering personalization options also creates a more interactive shopping experience.
Combining multiple trends is a great way to create unique and eye-catching designs for your Etsy products. For example, you could create a postpartum design for a new mom and include a pink lemonade color scheme. Or, you could create a printable birthday card in the whimsigoth style. Get creative and see what other fun ideas you can come up with by combining two or more of these trends.