2020 is a huge year politically in the United States. It’s a presidential election year. And election happenings have been dominating news coverage for quite a while now.
Will Donald Trump be elected for a second term? Or will one of the numerous other candidates become the new President-elect? If you follow politics at all, then you know this is one of the biggest questions on people’s minds.
All of this election buzz creates an opportunity for you to turn politics into profits by creating election-related designs and promoting these items at opportune times throughout the year.
Anytime a major event is taking place, there’s an opportunity for you to increase your sales and traffic. You don’t have to personally be interested in politics and it doesn’t matter what your beliefs or ideologies are—you can still benefit.
I know a number of people who do LHS made a lot of money off of the 2016 presidential election. And that’s why I decided to whip up a list of resources for anyone who’s interested in cashing in on the 2020 political shenanigans.
Below, you’ll find a list of election-related design ideas, product mockups, and various resources to optimize any promotions you may run. This includes hashtags, coupon codes, and important dates to keep in mind.
However, before we dive into all of that, I want to say that this post is intended to be bias-free. I personally believe it’s to your advantage to create designs and run promotions that include every political party and each candidate who’s running.
Your customers aren’t necessarily going to support your political views and you don’t want to alienate people because, in this case, that translates to money left on the table.
I also want to ask you to please refrain from engaging in any kind of political debate in the comments. That’s not what this post is about or what it’s for.
That said, let’s get started…
First off, who’s running?
Here’s a list of all of the candidates still running at the time of this post’s publication (in alphabetical order):
Senator Michael Bennet, Colorado
Former Vice President Joe Biden
Former New York City Mayor Michael Bloomberg
South Bend, Indiana, Mayor Pete Buttigieg
Representative Tulsi Gabbard, Hawaii
Senator Amy Klobuchar, Minnesota
Former Massachusetts Governor Duval Patrick
Senator Bernie Sanders, Vermont
Tom Steyer, billionaire liberal activist
Senator Elizabeth Warren, Massachusetts
Andrew Yang, entrepreneur
President Donald Trump
Former Representative Joe Walsh, Illinois
Former Massachusetts Governor Bill Weld
Here, you’ll find a few election-related design ideas. And, again, I’d suggest putting aside personal feelings and beliefs so you can make as many designs as you can that appeal to as many customers as possible.
The designs don’t have to be anything super fancy. Simple, text-based designs are great in this case.
Also, with so many candidates still in the race, you can turn one concept into a bunch of designs. You can create different versions using candidates’ full names or just their last name. Plus, for any design you create that’s pro a certain candidate, you can easily flip the message to create a new design that’s anti that same candidate. For example…
Anyone but [candidate’s name] 2020 – for example, Anyone but Joe Biden 2020
Check out the rest of the ideas below:
[Candidate’s name] 2020 – for example, JOE BIDEN 2020 or just BIDEN 2020
[Candidate’s name] FOR PRESIDENT – for example, JOE WALSH FOR PRESIDENT or just WALSH FOR PRESIDENT
Team [candidate’s name] 2020 – for example, Team Sanders 2020
Vote for [candidate’s name]! – for example, VOTE FOR WARREN or Vote for Elizabeth Warren!
[Candidate’s name] has my vote! – for example, Andrew Yang has my vote!
Check if a name, phrase, or image has been trademarked
When it comes to creating designs concerning political parties and presidential candidates, you have to be mindful of trademark issues.
Phrases, slogans, and images associated with political parties or candidates may be trademarked. For example, the phrases “Make America Great Again” and “I will vote” have both been trademarked. And certain names may be trademarked as well if they are used for business purposes. This means they are off-limits to use in your designs.
To see whether a name, phrase, or image has been trademarked, you need to search the USPTO’s trademark database. Go to the Trademark Electronic Search System (TESS) and choose from one of the following search options:
- Basic word mark search
- Word and/or design mark search (structured)
- Word and/or design mark search (free-form)
To learn more about each option, click here.
(NOTE: I am not a lawyer or a legal professional, so please do your own due diligence when it comes to trademarks.)
To make any promotions you run more engaging and eye-catching, I had my two fabulous designers create a series of election-related product mockups.
There are mockups for coffee mugs, shot glasses, tumblers, and pillowcases. And each mockup comes in four sizes: Facebook, Twitter, Pinterest, and Instagram.
You can check out a preview of the mockups and then opt-in to download the full list below.
Here’s the preview:
Opt-in below to download the complete set of 2020 presidential election product mockups:
To get more eyeballs on your 2020 election listings, here’s a list of hashtags to include in any social media posts you make as well as a list of coupon codes for any special sales you run.
I also include a list of important dates related to the 2020 election (caucuses, primaries, debates, etc.). This way, you can time your promotions around when heightened interest and extra buzz is happening.
Social media hashtags
Important dates to remember…
February 7 – Eighth Democratic primary debate
February 11 – New Hampshire primary
February 19 – Ninth Democratic primary debate
February 22 – Nevada Democratic caucus
February 25 – Tenth Democratic primary debate
February 29 – South Carolina Democratic primary
March 3 – Super Tuesday primaries
March 8 – Puerto Rico Republican primary
March 10 – Idaho, Michigan, Mississippi, Missouri, and Washington primaries; Hawaii Republican caucus; North Dakota Democratic primary
March 14 – Northern Marinara Islands Democratic caucus
March 17 – Florida, Illinois, and Ohio primaries; Arizona Democratic primary
March 24 – Georgia primary; American Samoa Republican caucus
March 29 – Puerto Rico Democratic primary
April 4 – Alaska, Hawaii, and Wyoming Democratic primaries/caucuses; Louisiana primary for both parties
April 7 – Wisconsin primary
April 28 – Connecticut, Delaware, Maryland, New York, Pennsylvania, and Rhode Island primaries
May 2 – Kansas and Guam Democratic primary/caucus
May 5 – Indiana primary
May 12 – Nebraska and West Virginia primaries
May 19 – Kentucky and Oregon primaries
June 2 – Montana, New Jersey, New Mexico, South Dakota, and District of Columbia primaries
June 6 – U.S. Virgin Islands Democratic caucus
July 13-16 – Democratic National Convention in Milwaukee, Wisconsin
August 24-27 – Republican National Convention in Charlotte, North Carolina
September 29 – First presidential debate
October 7 – Vice presidential debate
October 15 – Second presidential debate
October 22 – Third presidential debate
November 3 – General Election for the President of the United States
I hope you find these presidential election tips and resources useful! If you create any election-related designs and/or run any promotions, I’d love to hear how they go. Leave a comment below, and if you liked this post, please share it with your friends and followers.