Hey everyone! I’m on my honeymoon right now, but had this auto-scheduled to go out June 7th :)
This blog post is another one that I tried to make on the plane, but unfortunately, it was WAY too loud.
Someone recently asked me about my SEO strategy and what I do to get ranked.
Truth be told, I am NOT a big SEO person. I don’t know very much about SEO and I don’t really care to. :) I do know enough to get top 10 rankings for niche sites though, and that’s the main thing I use it for.
If you’re interested in how to get ratings for competitive sites, I think the best resource out there, from what I’m told, is Bring The Fresh. A lot of SEO products will tell you not to try to rank for super-competitive terms, but the guys at BTF not only did it… but they ranked for it very quickly. They say most people make SEO look a LOT harder than it is, and I think that’s the case too. And the guys at BTF teach SEO in a way that’s not overwhelming at all.
Anyway, what I do, that works pretty well, is:
1. I use Angela‘s and Paul‘s backlinks. If you’re not familiar with them, here’s how it works: these places are basically services that show you where you can post links that Google thinks highly of. For example, maybe they find an NBC article that has a high page rank. They’ll tell you about it, you can post on there with a link to your website, and then Google sees your link associated with NBC. Google sees you as more of an authority site and thus rank you higher in the search engines.
I use an amazing guy named Shaon to post links for me. He happens to have more availability, so if you want to hire him, scoop him up! The guy is INCREDIBLE and was Bangladesh’ top freelancer of the year. His email is firstname.lastname@example.org (I get nothing for sharing that).
2. SENuke is a GREAT tool I have my traffic outsourcer do. I don’t know a lot of the details but I know whenever he uses it, our rankings go WAY up.
3. We convert all of our articles into Powerpoints, read them out loud and make videos of them, and then post them to video sharing sites. This helps us leverage the same content in many different formats. (You could also post them as podcasts, which I *think* we’re doing but am honestly not sure).
This alone works pretty decently, especially in small niches.
Honestly though, we do a LOT better with our affiliate program than SEO. If you missed the (free) post I created on how we got 2,536 affiliates, you can check it out here.
And if you have any other internet marketing questions, please feel free to ask them! I’m happy to answer (almost) anything!