As an Etsy seller, you know that customer loyalty is key to your success. If you can get customers to make more than one purchase, you’ll be in a much better position to succeed. But how do you go about doing that?
Being a seller on Etsy is one of the best online jobs you can have. It can help you increase your earnings from home so you can live your best life and do the things you’ve always dreamed of.
In this post, I’m going to share a series of helpful tips about how to increase the number of Etsy purchases your customers make so you can achieve a higher average order value.
Let’s take a look…
1. Provide an incentive for your Etsy customers to buy more
One of the best ways to encourage customers to make additional purchases is to offer them an incentive. This could be in the form of a discount, free shipping, or a gift with purchase. Whatever you decide to offer, make sure it’s something that will appeal to your target market.
For example, if you’re selling products that are targeted at busy moms, an offer of free shipping on orders over $20 would be appealing. Or, if you’re selling luxury items, you could offer a gift with purchase for orders over $100. By offering a little extra incentive, you’ll encourage customers to buy more from you – and they’ll be more likely to come back in the future.
2. Offer a loyalty program
Another great way to get customers to make more than one purchase is to offer them a loyalty program. This could be in the form of a points system, where customers earn points for every purchase they make. Once they reach a certain number of points, they can redeem them for discounts or freebies.
Another option is to offer a tiered loyalty program, where customers move up to different levels based on how much they spend. The more they spend, the higher their level, and the more benefits they receive.
For example, you could offer free shipping for orders over $20 for all customers, but give VIP members free shipping on all orders, regardless of the amount. By offering a loyalty program, you’ll encourage customers to keep coming back – and spending more – to reach the next level.
3. Make it easy for customers to buy from you
If you want customers to make multiple purchases, you need to make it as easy as possible for them to do so. One way to do this is to offer a variety of payment options. In addition to traditional methods like credit cards and PayPal, you could also offer alternatives like Apple Pay and Google Pay.
Another way to make it easy for customers to buy from you is to offer multiple shipping options. For example, in addition to standard shipping, you could offer express shipping for an additional fee, or free shipping for orders over a certain amount. By giving customers different shipping options, you’ll make it more convenient for them to shop with you, and they’ll be more likely to make multiple purchases.
4. Provide excellent customer service
One of the best ways to encourage customers to make additional purchases is to provide them with excellent customer service. If you can give customers a positive experience, they’ll be more likely to come back and buy from you again.
There are a few key things you can do to provide excellent customer service, such as responding quickly to questions and concerns (within 24 hours), offering helpful and friendly customer service, and going above and beyond to solve problems. By giving your customers a positive experience, you’ll encourage them to shop with you again in the future.
5. Offer bundles and discounts
Another great way to increase the amount customers spend is to offer bundles and discounts. For example, you could offer a discount when customers buy multiple items, or you could put together a bundle of products that go well together.
For example, if you sell jewelry, you could create a bundle that includes a necklace, earrings, and a bracelet. Or, if you sell a lot of items with pit bull designs, you could create a bundle that includes a t-shirt, mug, and set of pillow cases. By offering bundles and discounts, you’ll encourage customers to spend more when they shop with you.
6. Use social media to promote your products
If you want to increase the number of sales you make, you need to promote your products. And one of the best ways to do that is through social media.
There are a few things you can do to promote your products on social media. First, you can post pictures and videos of your products. Make sure to use hashtags and tagging features so that your posts reach a wider audience.
You can also run social media ads. These are paid posts that promote your products to a wider audience. You can target your ads so they reach people who are most likely to be interested in your products.
Finally, you can offer social media discounts. For example, you could offer a discount code that can be used on your website or in your Etsy shop. By promoting your products on social media, you’ll reach a wider audience and you’ll be more likely to make sales.
7. Send out a newsletter
Another awesome way to promote your products and encourage customers to make additional purchases is to send out a newsletter. In your newsletter, you can feature new products, highlight popular items, and offer discounts.
Make sure to personalize your newsletter so it’s relevant to the people who are receiving it. You can do this by segmenting your audience and sending out different newsletters to different groups of people.
For example, you could send out a newsletter to people who purchased in the past month, and you could send out a different newsletter to people who haven’t purchased in the past 6 months. By personalizing your newsletters, you’ll be more likely to encourage customers to make additional purchases.
Hopefully, these tips will help you increase the amount customers spend when they shop with you. By offering convenient shipping options, providing excellent customer service, and promoting your products, you’ll be more likely to encourage customers to make additional Etsy purchases.
If you have any additional tips you can share about being a successful seller on Etsy, please leave a comment below. And if you enjoyed this post, please share it with your friends and followers.