Today’s post more of a tactical one. :) (I like to switch it up!)
When I ran a survey asking what you were most interested in, many people said they’d love more affiliate marketing tips.
So here’s one of my favorite tactics for evergreen affiliate promotions. It involves making an $8 or $9 investment that for me, has always paid for itself many times over.
See, there have always been a few problems with affiliate marketing the traditional way.
First, when you decide to promote something, you typically get a long, ugly link. It just doesn’t look good.
And seeing that link gives people a chance to wonder. Do you really love what you’re promoting? Or are you trying to make money?
(This isn’t just in internet marketing, by the way. I know people who have tested this across multiple niches.)
Here’s how to make this process a LOT easier:
Step 1: Have easy-to-remember, roll-off-the-tongue links that don’t seem “salesy”.
Now, of course you should always be honest. I’m not advocating hiding anything.
But when you’re talking to someone, it can be MUCH easier to have a ready-to-go name that doesn’t give any reason for people to feel weird.
For example, the other day I was at a seminar. Someone told me how hard it was to find GOOD tech people. I said, “Oh yeah! I love MyWebSupportTeam!”
That page goes to my affiliate link. I’d happily volunteer that if asked. But the conversation I was having just kept flowing nicely. There was no “disconnect” that gave the other person any reason to feel discomfort.
(In print, you need disclaimers on your stuff. And I’m not a lawyer nor giving any legal advice.)
If the program you’re promoting allows it, buy easy-to-remember domain names that sound like the service you’re recommending. Here are a few more of mine so you have more examples:
MyFancyHands.com – I use this to talk about my favorite assistant site.
YayHostGator.com – I use this to recommend HostGator.
MyMiracleNoodles.com – When I had my health site, I made tons of sales from this link.
YourGetResponse.com – The autoresponder service I’ve recommended for years.
Again… I am not advocating lying in any way. Be honest that these are affiliate links. But just make it EASY for people.
Step 2: Give people reason to WANT to type in your affiliate link. Often.
There are many ways you can do this.
For example, I used to do a lot of coupon marketing. The premise was that I’d give coupon codes to different websites (let’s say Target) and whenever people clicked through my link and ordered something, I earned a commission.
So then, for all affiliate programs that allowed me, I’d get domains that had their company name + Sale (like TargetSale.com or WalmartSale.com). This was my affiliate link that redirected to all the clearance items at a company’s website.
Because many people were only interested in checking out a company’s clearance items, people would start typing in my domain name without any involvement on my part. They’d go right to TargetSale.com or WalmartSale.com and I was soon making thousands of dollars a month without doing anything.
Another thing you could do is have a link that redirects to all the new books in Kindle for a certain niche (i.e. NewBooksOnScrapbooking.com).
You could also redirect to peoples’ new products, like prolific product creators such as Jason Fladlien or Wil Mattos. Get a domain name like NewRapidCrushProducts.com (if they allow that). This provides major value for people AND earns you cash.
Taking the extra step with a redirected domain name makes the affiliate process much smoother for everyone involved.
And as long as you’re honest about what you do, I highly recommend it.