If you’re a seller on Etsy, you know that increasing your sales can be challenging. But it’s not impossible. With the right approach, you can see a significant increase in sales over time, thus increasing your earnings from home allowing you to live your best life.
In this post, I outline seven easy steps that you can take to give your Etsy sales a boost. I also provide helpful tips and advice about how to optimize each step. With a little time and effort, you can turn your Etsy business into the best online job you’ve ever had.
Let’s take a look…
1. Choose the right keywords
When people search for items on Etsy, they use keywords. And you want your items to come up in those searches. That’s why it’s important to choose the right keywords when you list your items for sale.
To find the best keywords for your product, start by brainstorming a list of words and phrases that describe your item. Then, use a keyword research tool like Google AdWords Keyword Planner or Etsy Rank to find out which keywords are most popular with buyers.
When choosing keywords, be sure to focus on ones that are relevant to your product and have low competition. That way, you’re more likely to rank high in search results and get seen by potential customers.
2. Optimize your listings
Once you’ve chosen the right keywords, it’s time to optimize your listings. This means making sure your titles, descriptions, and tags include those keywords.
When writing your titles, use natural language and make sure your keywords are front and center. For example, if you’re selling a wooden coffee table, your title could be something like “Handcrafted Wooden Coffee Table – Perfect for Your Living Room.”
In your descriptions, again, use natural language and include as many relevant keywords as possible without sounding spammy. Be sure to also include important details like dimensions, materials, and shipping information.
Etsy also gives you the option to add tags to your listings. These are keywords that buyers can use to find your products. So be sure to include as many relevant tags as Etsy allows with each of your listings.
3. Use high-quality images
The quality of your images can make or break a sale. After all, buyers can’t physically see or touch your products, so they have to rely on your photos to get an idea of what they’re buying.
To make sure your photos are top-notch, invest in a good quality camera and learn how to take great product photos. You can also hire a professional photographer if you want to splurge.
Another tip is to use multiple photos in your listings. Be sure to include close-ups as well as shots of your product in use. This will give buyers a better idea of what they’re getting and help them envision your item in their home.
4. Offer competitive pricing
No one wants to overpay for something they could get cheaper somewhere else. So it’s important to make sure your prices are competitive.
To find out what other sellers are charging for similar products, do a search on Etsy and take a look at the listings that come up. You can also use a pricing tool like Terapeak to see how much similar items have sold for in the past.
When coming up with your prices, be sure to factor in the cost of materials, shipping, and labor. You also want to leave yourself some wiggle room for discounts and promotions down the road.
5. Provide excellent customer service
In today’s age of online shopping, buyers have high expectations when it comes to customer service. So it’s important to go above and beyond to make sure your customers are happy.
Be responsive to questions and concerns. Ship orders promptly. And if there’s ever a problem with an order, be quick to resolve it.
You can also build customer loyalty by offering perks like free shipping, discounts, and coupons. These are all great ways to show your customers you value their business.
6. Promote your Etsy shop
Just because you have an Etsy shop doesn’t mean people will find it. You need to actively promote your store if you want to drive traffic and make sales.
There are a number of ways to promote your Etsy shop. You can share your listings on social media, run ads, participate in Etsy treasuries, and even do some offline marketing.
The key is to experiment and see what works best for you. There’s no one-size-fits-all solution when it comes to promoting your Etsy shop.
7. Keep track of your analytics
Last but not least, it’s important to keep track of your Etsy analytics. This will give you insights into how buyers are finding your listings, what they’re looking at, and whether or not they’re making a purchase.
Etsy provides a lot of great data in your shop stats. But you can also use Google Analytics to track things like pageviews, time on site, and bounce rate.
Analytics are important because they allow you to track your progress and see what’s working and what’s not. This way, you can adjust your strategies accordingly and continue growing your Etsy business.
Following these simple tips should help you increase your Etsy sales in no time!
I hope you find this post useful! Can you share any other tips about how to increase Etsy sales? Leave a comment below. And if you enjoyed this post, please share it with your friends and followers.