Print-on-demand baby blankets are a new addition to CustomHappy’s lineup. Every parent needs baby blankets, especially new parents. And baby blankets make great gifts all year long. But how do you start if you’ve never sold baby blankets before? And what are some tips for earning more sales?
In this post, I share practical tips to help you optimize your baby blanket sales. I also include a list of hashtags you can add to your social media posts to promote your baby blankets. And I offer a list of coupon codes for any promotions you run.
Lastly, I direct you to a batch of baby blanket mockups created by my designers. You can add these mockups to your product listings or social media posts to make them more eye-catching and engaging.
1. Create simple designs for your print-on-demand baby blankets
You’ve heard me say this before. But I really can’t stress it enough. Simple designs sell the best. Simple, text-based designs have the most widespread appeal for most of the items you sell. But you may want to add cute images to your blankets seeing how they’re for babies.
But with both text- and image-based designs, don’t try to reinvent the wheel. Keep your designs simple and allow for customization. That’s what’s going to set you apart with your designs (more on that below).
Here are a few things to keep in mind when designing your baby blankets:
Customers love customizing their products in general. But they are definitely going to want to customize their baby blankets. They are going to want to add things like their baby’s name and birthdate to the blankets. They might even want to include a special photo.
So any baby blanket design you create should allow for customization. Give customers the option to add a name, date, message, or photo. Offering customization helps you stand out from the competition.
Keep your designs clean and clutter-free.
This goes for all your Low Hanging System products, not just baby blankets. Too much clutter in your designs distracts potential customers from your products. Stick to clean, simple designs and you can’t go wrong.
Use an appropriate color palette.
With baby blanket designs, you should stick to softer colors, like pastels and neutrals. You don’t want anything too harsh or bright. Think of how the blankets are going to be used.
Also, don’t feel like you have to make baby girl blankets pink and baby boy blankets blue. You can take a more modern approach. Plus, gender-neutral colors offer more widespread customer appeal.
Use high-quality images or graphics.
Any images you include with your baby blankets should be clear and well-lit. And if you add graphics, use vector files so you can resize them without reducing their quality.
Create designs for a variety of niches.
Not every niche is suitable for print-on-demand baby blankets. But if you think of things parents or other loved ones might like to see on a baby blanket, you can come up with a lot of options.
Here’s a list of niche ideas to get your creative juices flowing:
- Animal breeds (e.g. cats, dogs, horses, sloths) – You can add images of actual animals or illustrated versions.
- Mythical creatures (e.g. unicorns, mermaids, friendly dragons) – Choose friendly-looking creatures. You don’t want your blankets to be scary!
- Travel (e.g. names of famous cities or countries or simpler travel to the beach or mountains) – Babies obviously aren’t taking many trips. But travel-related designs can still work well. You can add pictures of famous monuments, like the Eiffel Tower, or a beautiful mountain scene.
- Musical instruments (e.g. piano, violin, guitar) – Again, you can add images of actual instruments or illustrated versions.
To see a more in-depth list of niche ideas, check out my Master List Of Design Ideas.
2. Optimize your product listings
After creating your baby blanket designs, you need to create your listings. You want to write compelling copy describing your blankets and convincing people to buy from you.
Here are a few tips:
Create descriptive, keyword-rich titles.
Your titles should be clear, concise, and keyword-rich. You don’t want to “keyword stuff,” however. Include keywords that describe your baby blankets, such as “soft” and “velveteen.” But don’t go overboard. Your titles should be easily readable.
Here’s a list of some popular baby-blanket-related keywords according to Etsy and Amazon:
Write detailed descriptions.
In your descriptions, mention all of your baby blankets’ most important details. This includes what the blankets are made from, their size, and whether their designs are double-sided. Think of questions shoppers may have about your baby blankets. Then, answer those questions in your descriptions.
Here’s what you need to know about CustomHappy’s print-on-demand baby blankets:
Use high-quality product photos.
Besides your main product photo, add photos that show your baby blankets in use. Show images of your blankets in nurseries draped over cribs or on the floor next to a cheerful baby.
These types of images are called lifestyle images. They help shoppers visualize what it would be like to own your baby blankets. So help paint that picture for shoppers with your product photos.
3. Promote your baby blankets
Selling on Amazon and Etsy lets you leverage the existing traffic going to these sites. This is a huge advantage over selling blankets on a personal website, where you’d have to do all the traffic-driving from scratch. However, you still have to make your blankets stand out from other sellers’ Amazon and Etsy listings. So you should still engage in some advertising.
Here are a few ways you can promote your baby blankets:
Use social media.
Social media is an awesome way to reach potential customers and generate interest in your baby blankets. Post regular updates and include photos or videos of your baby blankets in use. And always include relevant hashtags. (You can find a list of those below.)
Facebook and Instagram are both great platforms for running print-on-demand-specific ads. You can target potential customers based on interests, demographics, or location.
Take part in online communities.
You can find lots of online communities dedicated to print-on-demand products. These communities let you connect with potential customers and get your products in front of new shoppers. To find relevant communities, start by searching for groups on Facebook. Search for groups who’d be interested in baby blankets, such as parenting groups.
4. Offer discounts and promotions
Customers love a good deal, especially around the holidays. Discounts and promotions help increase interest in your baby blankets. And more interest leads to more sales. You can offer discounts on Amazon and Etsy or on your website (if you have one). You can offer percentage-off discounts, dollar-amount discounts, or free shipping.
For example, you could run a sale offering 10% off your baby blankets or $5 off your order. You could run holiday-specific promotions (for example, Christmas). Or you can run a promotion “just because.” To learn more about how to set up discounts and coupon codes on Amazon and Etsy, click here.
5. Provide excellent customer service
As an online business owner, you need to provide fantastic customer service to your customers. To keep your customers happy, respond to all messages about your blankets within 24 hours. When issues arise, resolve them quickly and politely. Make your customers feel valued. Always try to put yourself in their shoes and respond how you’d like to be responded to.
To streamline your customer service, you can use scripts for inquiries you frequently receive. To learn more about customer service scripts, click here.
Hashtags and coupon codes to promote and sell your baby blankets
Use the list of hashtags below to enhance your social media content and make your posts visible to more shoppers.
Use this list of coupon codes whenever you run promotions for your baby blankets.
Click below to access your free baby blanket mockups
The baby blanket mockups are free to use. And they come in four sizes: Facebook, Twitter, Pinterest, and Instagram. Add the mockups to your product listings or social media posts to make them stand out more to shoppers.
(You can find additional information about using and accessing the mockups by clicking the link above.)
And of course if you’d like more personal support selling baby blankets, sign up for the Baby Blanket Bootcamp where you can see how to do this all in real time and ask questions along the way. That’s right here:
I hope you find this list of ways to sell more print-on-demand baby blankets useful. If you have any other advice to share, please leave a comment below. And if you enjoyed this post, please share it with your friends and followers.