How to sell passport holders: 101 guide to earning more POD sales

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Now that people are traveling again, print-on-demand passport holders are a great item to sell in your ecommerce shops.

Passport holders are handy travel accessories popular with anyone taking a trip. And with a little creativity, you can turn them into a lucrative product line for your POD business.

This post covers everything you need to know about selling passport holders. This includes how to create eye-catching designs and how to promote your products. I also share a link to my passport holder mockups. You can add the mockups to your product listings and promotional content to make them stand out more.

Let’s take a look…

1. Create simple designs for your print-on-demand passport holders

Here are a few tips about how to design the best passport holders:

Keep it simple.

A clean, minimalist design usually works best for most products, including passport holders. Avoid using too many colors, fonts, or graphics. They can make your designs look cluttered and confusing. In general, simple, text-based designs using one black font work best.

Use high-quality images.

If you use images on your passport holders, ensure they’re clear and high-resolution. Low-quality images can make your products look unprofessional. And this can decrease your chances of making sales.

Consider the audience.

Think about who your target market is and design your passport holders accordingly. For example, if you’re targeting young travelers, you might want to create bolder, more adventurous designs. Or, if you’re targeting business travelers, you could make more sophisticated, professional-looking designs.

Use positive quotes.

Include quotes or phrases that inspire people to travel or pursue their dreams. This can be a great way to make your passport holders appeal to lots of customers.

Offer personalization.

Personalization is always a big hit among customers, especially Etsy customers. And pretty much any design you create can be personalized. Allow customers to add a name, date, list of places they’ve visited, or a personal photo. Offering personalization helps you stand apart from the competition.

2. Optimize your passport holder listings

After creating your passport holder designs, you need to make your listings.

Here are a few tips: 

Write clear, keyword-rich titles.

Your titles should be clear and keyword-rich. But don’t “keyword stuff.” Include keywords that describe your passport holders, like “polyurethane leather” and “durable.” Just don’t go overboard. Your titles should be easily readable and make sense. 

Here are some popular passport-holder-related keywords according to Etsy and Amazon:

Learn everything you need to know about how to create and sell print-on-demand passport holders

Learn everything you need to know about how to create and sell print-on-demand passport holders

Write detailed descriptions.

In your descriptions, mention your passport holders’ most important details. This includes…

  • the materials used to make the passport holders
  • the passport holders’ size
  • whether the designs are printed on the front and back of the passport holders 

Think of questions shoppers may have about your passport holders. Then, provide answers to those questions in your descriptions. 

Here’s what you need to know about CustomHappy’s print-on-demand passport holders:

Learn everything you need to know about how to create and sell print-on-demand passport holders

Use high-quality lifestyle images in your listings.

Besides your main product photo, add photos that show your passport holders in use. These are called lifestyle images. Add photos of people holding your passport holders. They could be walking through an airport or packing their suitcases. 

Lifestyle images help shoppers visualize what it would be like to own your products. And you can help paint that picture for them with your product photos.    

3. Provide top-notch, professional customer service

As an ecommerce seller, you need to provide excellent customer service. To keep your customers happy, aim to respond to all messages within 24 hours. Whenever issues arise, resolve them quickly and politely. You need to make your customers feel valued. And always put yourself in your customers’ shoes and respond how you’d like to be responded to. 

You can use copy-and-paste scripts for customer service inquiries you frequently receive. You can find those here.

4. Offer discounts and promotions

Discounts and promotions increase interest in your products. And more interest leads to more sales. Both Amazon and Etsy let you run sales in your shops. You can offer percentage-off discounts, dollar-amount-off discounts, or free shipping.  

For example, you could run a sale offering 5% off your passport holders or $5 off your entire order. You can run holiday-specific promotions (for example, Valentine’s Day). Or you can run promotions “just because.”

Click here to learn more about setting up discounts and coupon codes on Amazon and Etsy.

5. Promote your print-on-demand passport holders

After listing your passport holders, it’s a good idea to do some marketing or advertising. Here are a few simple strategies to spread the word about your passport holders:

Use social media.

Posting on social media is a great way to showcase your passport holders. To make people want to learn more about your products, use…

  • Appealing images
  • Catchy captions
  • Relevant hashtags

You can also use social media to connect with potential customers. The most popular platforms are Facebook, Twitter, Pinterest, Instagram, and TikTok.

Use influencer marketing.

Partner with travel bloggers or Instagram influencers with tons of followers. These people can promote your passport holders to their audiences. And this exposure can increase your chances of making sales.

Run paid ads.

If you have accounts on Facebook and Instagram, you can run ads for your print-on-demand passport holders. You can target potential customers based on demographics, interests, or location. 

Hashtags and coupon codes to promote your passport holders


Use this list of hashtags to make your social media content visible to more shoppers.


Coupon codes

Use this list of coupon codes whenever you run promotions for your passport holders.


Click below to access your free passport holder mockups

Get Your Passport Holder Mockups Here

The passport holder mockups are 100% free to use. And they come in four sizes: Facebook, Twitter, Pinterest, and Instagram. Include them in your product listings or social media posts. That way, you make your content more eye-catching to shoppers.

(Click the link above to learn more about how to use the mockups.)

…and if you want hands-on help with optimizing your product listings, check out my Easy POD Mastermind! We’re all about accountability and taking action to make sales fast. 

I hope you liked learning about how to sell more print-on-demand passport holders. If you have any other tips to share, please leave a comment below. And if you enjoyed this post, please share it with your friends and followers. 

Learn everything you need to know about how to create and sell print-on-demand passport holders

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BONUS! Find this helpful? To download this post as a PDF, click here!

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