Picture frames are in many houses which makes them a high-demand item for many shoppers. People love showing off family photos, artwork, and inspirational messages. Because of that, starting to sell picture frames online has become a profitable business opportunity.
In this post, you’ll learn everything you need to know about selling picture frames online. This includes how to optimize your listings and promote your picture frames. I also share a link to a series of free picture frame mockups for you to use. You can add the mockups to your product listings and promotional content to make them stand out more.
Let’s take a look…
1. Create simple designs for your print-on-demand picture frames
Here are a few tips about how to create designs to go with your picture frames:
Keep it simple.
Clean, minimalist design usually works best for most products, including picture frame designs. Avoid using too many colors, fonts, or graphics. They can make your designs look cluttered and confusing.
Simple, text-based designs using one black font typically work the best. But since these designs are going in picture frames, you may want to include more images. Although, framing inspiration quotes could also work well.
Use high-quality images.
Ensure that any images you use in your designs are clear and high-resolution. Low-quality images can make your products look unprofessional. And this can decrease your chances of making sales.
You definitely want to offer personalization with your picture frame designs. Shoppers will likely want to add their own photos or artwork to your frames. So make sure you give them the option to do so. Offering personalization also helps you stand apart from the competition.
2. Optimize your picture frame listings
Here are some tips on how to optimize your picture frame listings on Amazon and Etsy:
Write clear, keyword-rich titles.
Your titles should be clear and keyword-rich. But don’t “keyword stuff.” Include keywords that describe your picture frames, like “acrylic” and “acrylic stand.” Just don’t go overboard. Your titles should be readable and make sense. Use tools like Google Keyword Planner or eRank to find the most relevant keywords.
Here are some popular picture-frame-related keywords according to Etsy and Amazon:
Write detailed descriptions.
In your descriptions, mention your picture frames’ most important details. This includes…
- the picture frame’s size
- and the dimensions of the optional stand
Think of questions shoppers may have about your picture frames. Then, provide answers to those questions in your descriptions.
Here’s what you need to know about CustomHappy’s print-on-demand picture frames:
Use high-quality lifestyle images in your listings.
Besides your main product photo, add photos that show your picture frames in use. These are called lifestyle images. Add photos of people holding your picture frames or placing the frames on desks or shelves around their homes or offices.
Lifestyle images help shoppers visualize what it would be like to own your products. And you can help paint that picture for them with your product photos.
3. Provide top-notch, professional customer service
Providing top-notch, professional customer service is vital for any business. Customers expect to receive a high level of service. And meeting those expectations can result in increased customer loyalty and retention.
Businesses should be attentive, responsive, and empathetic to customer needs. This means responding to customer inquiries within 24 hours. It also means addressing any issues politely and efficiently.
Additionally, businesses should go above and beyond to make their customers feel valued and appreciated. This could be through personalized recommendations or thoughtful gestures.
Ultimately, delivering professional customer service benefits customers and your business. Good customer service can lead to increased customer satisfaction and positive word-of-mouth marketing.
To make your customer service simpler, you can use copy-and-paste scripts for customer service inquiries you receive often. You can find those scripts here.
4. Offer discounts and promotions on your picture frames
Offering discounts and promotions on your picture frames is an excellent way to attract new customers and increase sales. Discounts and promotions incentivize customers to choose your products over your competitors’.
You can offer discounts during special occasions or sales events. These include holidays, Black Friday, or Cyber Monday. Additionally, you can create customer loyalty programs that reward…
- repeat purchases
- social media engagement
By offering discounts and promotions, you can also move inventory that has been sitting idle for a while. Overall, offering discounts and promotions on your picture frames is a smart business strategy. It can help you reach a broader audience and increase customer loyalty.
Click here to learn more about setting up discounts and coupon codes on Amazon and Etsy.
5. Promote your print-on-demand picture frames
Here are some ways to promote your print-on-demand picture frames:
Social media marketing:
Use social media platforms like Instagram, Facebook, Twitter, TikTok, and Pinterest to showcase your picture frames. Post high-quality images of your frames and use relevant hashtags to reach a wider audience.
Collaborate with influencers who have large followings in the home decor or interior design niches. You can offer them free frames or a commission for promoting your frames to their audiences.
Build an email list of customers who are interested in your frames. Then, send them regular newsletters highlighting your latest products, promotions, and discounts.
Create high-quality content that showcases the value of your picture frames. This can include blog posts, videos, and infographics. You can also create DIY tutorials on how to use your frames to decorate a space.
Encourage your customers to leave reviews on your website or social media platforms. Positive reviews can help build trust and credibility for your brand.
Collaborate with other brands in the home decor or interior design niches. Then, offer bundled promotions or discounts to their customers.
Use paid advertising platforms like Google Ads, Facebook Ads, and Instagram Ads. They can help you reach a larger audience and promote your picture frames.
Hashtags and coupon codes to promote your picture frames
Use this list of hashtags to make your social media content visible to more shoppers.
Use this list of coupon codes whenever you run promotions for your picture frames.
As always, make sure to adjust the coupon codes to your brand’s unique pricing and promotions. Also, set clear terms and conditions for each offer.
We’ve also got 80 beautiful mockups made for you. Here’s a preview of some of them:
The picture frame mockups are 100% free to use. And they come in four sizes: Facebook, Twitter, Pinterest, and Instagram. Include them in your product listings or social media posts. That way, you make your content more eye-catching to shoppers.
If you’re interested in receiving these mockups, sign up here. You won’t need to put in your credit card details on the next page (unless you’d like to sign up for other offers on that page). This is just an easy way for us to get you your mockups in as smooth a way as possible. Enjoy! :)
…Want to see how fast you can take your product listings to the next level? Take advantage of my 14-day free trial of the Easy POD Mastermind! It’s the perfect way to test drive our accountability and action-based strategies: www.EasyPODTrial.com.
I hope you liked learning about how to sell more print-on-demand picture frames. If you have any other tips to share, please leave a comment below. And if you enjoyed this post, please share it with your friends and followers.