How to successfully launch your book or product – with Charlie Hoehn

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In my interview with Charlie Hoehn, Charlie and I discuss how to successfully launch your book or product.

Here are some of the topics we go over:

– The #1 thing you need to include in a product launch
– The lowdown on the data testing process
– How to use Reddit’s forums to get emotional feedback and improve your books’ impact
– Useful tips for developing the right mindset to handle criticism
– How to create book titles that make people eager to buy

…and a bit more about building strategic relationships and how to effectively leverage them to sell more books.

As always, please me know your thoughts about this episode by pinging me on Twitter.com/RachelRofe or Facebook.com/RachelRofe. :)

Resources Mentioned In This Episode:

4-Hour Body – the New York Times bestselling book by Tim Ferriss

Play It Away: A Workaholic’s Cure for Anxiety – book by Charlie

Recession Proof Graduate – book by Charlie

Food Babe – writer with a massive audience

How I Cured My Anxiety – blog post from Charlie that struck an emotional chord

Act Like a Lady, Think Like a Man – example of a book with a polarizing title

Men are from Mars, Women are from Venus – another example of a book with a polarizing title

4-Hour Work Week – example of a brilliantly titled book

I Hope They Serve Beer In Hell – example of a divisive book title

Fifty Shades of Grey – book that channels an existing demand for a topic based on other successful books

Harry Potter – example of a hugely popular book series

Twilight – another example of a hugely popular book series

Ultimate Webinar Marketing Guide – book by Lewis Howes

Jason SurfrApp – he has a podcast on Lewis Howes’ website about making money on the side

Episode Transcript

Click here for a transcript of today’s episode.Click here for a transcript of today’s episode.

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