It’s no secret that online marketplaces are a great way to sell candles. Amazon and Etsy are two of the most popular platforms for selling candles and for good reason.
Both Amazon and Etsy offer sellers a wide audience of potential buyers, as well as a host of features that make it easy to list and sell candles online. That way, you can increase your earnings from home and live your best life.
In this post, I walk you through everything you need to know to get started selling candles on Amazon and Etsy. I cover how to set up your listings, what kind of photos to use, how to price your candles, and more.
Let’s take a look…
Setting up your listings
When it comes to setting up your listings, you need to keep a few things in mind. First, you need to make sure that your listings are keyword rich. This means using relevant keywords throughout your titles and descriptions so potential buyers can easily find your candles while browsing on Amazon and Etsy.
You don’t want to stuff your listings with keywords, though, as this can actually hurt your rankings. But you do want to sprinkle in a few good keywords here and there, wherever they make sense and don’t interfere with your listings’ readability.
Second, you need to use high-quality photos. This is especially important on Etsy, where buyers are used to seeing well-styled product photos. Make sure your photos are clear and show your candles in a flattering light.
You might also consider including lifestyle photos showing your candles in use. That way, customers can envision what it’s like to actually own your products.
Finally, you need to be aware of the listing requirements for each platform. Amazon has stricter requirements than Etsy, so be sure to familiarize yourself with their guidelines before creating your listings.
Pricing your candles
As you price your candles, take note of a few things. First, make sure your prices are competitive. Take a look at what other sellers are charging for similar products and then price your candles accordingly.
Second, you need to consider the cost of materials and shipping when setting your prices. You don’t want to price your candles too low and end up losing money on each sale. Also, you might consider pricing your candles a bit higher so you can offer free shipping. Customers really love free shipping and they are often willing to pay a higher price for products as long as the shipping is free.
Finally, you need to decide whether you want to offer discounts or promotions. Sales are a great way to attract new buyers, gain repeat customers, and increase your business’ revenue. but you need to make sure your discounts don’t eat into your profits too much.
Marketing your candles
You can market your candles to potential buyers in a number of ways. First, you can use social media to reach a wider audience. You can photos of your candles on Twitter, Pinterest, Instagram, and Facebook, and attract new potential customers. Just be sure to include links to your listings along with relevant hashtags to make your content more discoverable.
Second, you can participate in online forums and message boards related to candles. This is a great way to connect with potential buyers and build up a rapport before people even visit your store.
Finally, you can run targeted ads on Amazon and Etsy. This is a great way to get your candles in front of potential buyers who are already interested in what you’re selling.
Selling candles online can be a great way to make extra money online. By following the tips in this post, you can set up your listings, price your candles competitively, and market your products to a wide audience of potential buyers. So what are you waiting for? Get started selling candles today!
I hope you find this post useful! If you have any other tips or advice you can share about selling candles online, please leave a comment below. And if you enjoyed this post, please share it with your friends and followers.