Selling custom shot glasses on Amazon and Etsy: 101 Guide to earning more POD sales

Learn more about selling custom shot glasses
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Custom shot glasses are fun items. They make great gifts for birthdays, parties, holidays, and other special occasions. And selling shot glasses on platforms like Amazon and Etsy is a lucrative business opportunity.

In this post, you’ll learn insights and strategies for successfully selling shot glasses online. These tips include…

  • best practices for creating product listings
  • implementing effective marketing techniques
  • delivering exceptional customer service
  • and more!

I also provide a link to a collection of free shot glass mockups. You can add these mockups to your product listings and promotional content. That way, you make them more visually appealing.

This guide helps both experienced and new ecommerce sellers attract more traffic and increase their sales.

Let’s dive in…

1. Create simple designs for your custom shot glasses

Here are a few tips about how to create designs to go with your shot glasses: 

Keep your designs simple.

For most products, including shot glasses, clean and simple designs are the most effective. I recommend not using lots of colors, fonts, or graphics. They can make designs look cluttered and confusing. Also, you never know what elements are going to turn shoppers off. So I suggest sticking with simple, text-based designs that use a single black font.

Use high-quality images.

If you do add images to your designs, make sure they’re clear and high-resolution. Low-quality images undermine the professional appearance of your products. And they can decrease your sales opportunities.

Offer personalization.

Shoppers love having personalization options. Personalization allows shoppers to add text, photos, or artwork to your shot glass designs. It lets customers make your products truly one-of-a-kind. Offering customization also allows you to differentiate yourself from competitors.

2. Optimize your listings for selling shot glasses on Amazon and Etsy

Here are some tips about how to optimize your shot glass listings on Amazon and Etsy:

Write clear, keyword-rich titles.

Make sure the titles of your shot glass listings are descriptive and optimized with relevant keywords. But avoid excessive “keyword stuffing” in your listings. Stick to descriptive keywords, such as “ceramic” and “two-toned,” to accurately represent your products. Your titles should always be readable.

To find the most relevant keywords, you can use tools like…

Here are some popular shot glass-related keywords. They can help you sell shot glasses on Etsy and Amazon. 

Learn more about selling custom shot glasses

Learn more about selling custom shot glasses


Write detailed descriptions.

Mention your shot glasses’ most important details in their listings’ descriptions. These details include…

  • Ceramic
  • Smooth surface
  • Two-toned (black on the inside, white on the outside)

Anticipate the questions that potential buyers may have about your shot glasses. Then, address those questions in your listings’ descriptions.

Here’s what you need to know about CustomHappy’s print-on-demand shot glasses:

Learn more about selling custom shot glasses

Use high-quality lifestyle images in your shot glass listings.

Besides your main product photo, you should include photos that show your shot glasses in use. Photos like these are called lifestyle images. You can add photos of people holding your shot glasses at a party or bar. Or you can show people doing a cheers with your shot glasses or taking a sip. 

Lifestyle images help shoppers visualize what it would be like to own your products. And you can use your product images to help paint that picture for them. (You can access my free shot glass mockups below.)

3. Provide professional customer service to your customers

A successful ecommerce business should focus on excellent customer service. Customers have high expectations for receiving top-notch attention and support. And providing this level of service leads to enhanced customer loyalty and retention.

You should be attentive, responsive, and empathetic toward your customers’ needs. You should promptly address customer inquiries and handle issues politely. Your goal should be to respond to every inquiry within twenty-four hours.

Satisfied customers are more likely to become repeat customers. And they are most likely to spread positive word-of-mouth marketing about your business.

To simplify the customer service process, you can use copy-and-paste scripts for frequently received inquiries. You can access a collection of these customer service scripts here.

4. Offer discounts and promotions for your custom shot glasses

To attract new customers and increase your sales, try offering discounts and promotions. Special offers incentivize customers to choose your products over those of your competitors.

Consider offering discounts during special occasions or sales events, such as…

  • holidays
  • Black Friday
  • Cyber Monday

Additionally, you can create customer loyalty programs that offer special discounts to reward…

  • repeat purchases
  • referrals
  • social media engagement

Offering discounts and promotions also helps you reduce excess inventory. For further information on setting up discounts and coupon codes on platforms like Amazon and Etsy, click here.

5. Promote your print-on-demand shot glasses

Here’s how you can promote your products to sell more shot glasses on Amazon and Etsy. 

Social media marketing:

To showcase your shot glasses, use social media platforms like…

  • Instagram
  • Facebook
  • Twitter
  • TikTok
  • Pinterest 
  • YouTube

To reach a larger audience on social media, make sure your content has high-quality images and relevant hashtags.

Influencer marketing:

Form partnerships with social media influencers. They should have large followings in your products’ niches. Offer the influencers free shot glasses. Or you can give them commissions for promoting your products to their audiences.

Email marketing:

Create an email list comprised of customers who’ve shown interest in your shot glasses. Then, send them periodic newsletters showcasing your latest designs, promotions, and discounted offerings.

Content marketing:

Develop compelling content that effectively highlights your shot glasses’ value and uniqueness. This content can take the form of blog posts, videos, or infographics. Additionally, leverage Facebook and Instagram advertising platforms. Create create targeted ads that promote your shot glasses.

Customer reviews:

Motivate your customers to leave reviews or share their experiences with your shot glasses on their social media platforms. Positive reviews are crucial for establishing trust and credibility for your business.


Collaborate with businesses operating in the home goods or barware niches. Then, extend special promotions or discounts to the customers of these partnering businesses.

Hashtags and coupon codes to promote your custom shot glasses


Use this list of hashtags to make your social media content visible to more shoppers.

  • #ShotGlass
  • #ShotGlasses
  • #CustomShotGlass
  • #CustomShotGlasses
  • #PersonalizedShotGlass
  • #PersonalizedShotGlasses
  • #CuteShotGlass
  • #FunnyShotGlass
  • #FunShotGlass
  • #CeramicShotGlass
  • #Barware
  • #Shot
  • #Shots
  • #Alcohol
  • #ShotGlassCollector
  • #ShotGlassCollection
  • #Drinks
  • #DrinkingGames

Coupon codes

Use this list of coupon codes whenever you run promotions for your shot glasses.

  • SHOT
  • FUN
  • BAR

As always, make sure to adjust the coupon codes to your business’ unique promotions. Also, set clear terms and conditions for every offer. 

We’ve also had a bunch of beautiful mockups made for you. Here’s a preview:

Learn more about selling custom shot glasses

Click here to access your free shot glass mockups

If you want to receive these mockups, sign up here. You won’t need to put in your credit card details on the next page (unless you’d like to sign up for other offers on that page). This is just an easy way for us to get you your mockups in as smooth a way as possible. Enjoy! :)

Learn more about selling custom shot glasses

…Want to see how fast you can take your product listings to the next level? Take advantage of my 14-day free trial of the Easy POD Mastermind! It’s the perfect way to test drive our accountability and action-based strategies. Here’s the link:

Learn more about selling custom shot glasses

I hope you liked learning about selling custom shot glasses on Amazon and Etsy. If you have any other tips to share, please leave a comment below. And if you enjoyed this post, please share it with your friends and followers. 

Learn more about selling custom shot glasses


BONUS! Find this helpful? To download this post as a PDF, click here!

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