I love selling print on demand candles. POD candles make fantastic gifts for birthdays, housewarming parties, holidays, and other special occasions. Amazon and Etsy are great platforms where LHS members can sell their candles.
In this post, I share valuable insights and strategies about how to successfully sell more candles. These insights include…
- Tips for creating winning designs and product listings
- Simple and effective marketing techniques
- Top-notch customer service advice
- And more!
I’ve also included a link to a collection of free candle mockups. You can use these mockups to enhance your candles’ visual appeal in your product listings and promotional content.
Whether you’re an experienced seller or new to ecommerce, this guide will help you attract more traffic and increase your candle sales.
Let’s get started…
1. Create simple designs for your print on demand candles
Here are a few tips about how to create designs for your POD candles:
Keep your designs simple.
When it comes to most POD products, including candles, simple designs work best. Avoid using too many colors, fonts, or graphics. Having a lot of design elements can make your candles look messy and unclear. Stick to simple, text-based designs with a single black font. That way, you keep your designs clean and appealing to lots of shoppers.
Here are some examples of designs with tons of reviews that are all pretty simple text:
If you DO use images — use high-quality ones.
This is a must if you do add images to your designs. Make sure all your images are clear and high-resolution. Low-quality images can make your candles look unprofessional and may lead to fewer sales opportunities. Aside from showing your candles from all angles, it’s also a good idea to include lifestyle images showing your candles in use.
Offer the option to personalize your candles.
Customers enjoy personalization options. With personalization, they can add text, photos, or artwork to your candle designs, making your products unique to them. Providing customization also helps you stand out from your competitors. So whenever possible, allow customers to add personal touches to your candles.
Here’s a fun TikTok video we made with some ideas for candles:
@printondemandrachel Let me show you how this shop made 16,929 sales with their product niches! #personalizedcandles #printondemand2022 #handemadecandles #sellingcandles #candleprintcandle #q4sales #customhappy ? She Share Story (for Vlog) – ????
2. Optimize your listings for selling candles on Amazon and Etsy
Here are some tips about how to optimize your candle listings on Amazon and Etsy:
Write clear, keyword-rich titles.
When creating titles for your candle listings, use descriptive and relevant keywords. Avoid overloading your titles with too many keywords, a practice known as “keyword stuffing.” Instead, focus on using descriptive words like “soy” and “vanilla scented” that accurately describe your candles. Keep your titles easy to read and understand.
To find the best keywords for your candles, you can use tools like…
You can also use Etsy and Amazon to quickly find relevant keywords. Here are some examples:
Write detailed descriptions about your print on demand candles
In your candle listings’ descriptions, be sure to mention the most important details about your products. These details include…
- 9 oz or 16 oz
- Black lid UV printed
- Hand-poured 85/15 soy blend wax for clean burning
- Vanilla, watermelon, birch & black pepper, or Baja breeze scented
Think about the questions potential buyers might ask about your candles. Then, answer those questions in your listings’ descriptions.
You can learn what you need to know about CustomHappy’s print on demand candles here.
Use high-quality lifestyle images in your candle listings.
As I mentioned earlier, you should try to include images that show your candles in use. These photos are called lifestyle images. You could include an image of a person reading a book on their couch while one of your candles burns on a nearby table. Or you could add an image of someone using one of your candles as they take a relaxing bubble bath.
Lifestyle images help shoppers visualize what it would be like to own your products. And you can use your candle images to help paint that picture for them. (You can access my free candle lifestyle mockups below.)
3. Provide professional customer service to your customers
For a successful online store, great customer service is a must. Customers expect top-notch attention and support, and this can lead to loyal and returning customers.
To provide great customer service, you should be attentive, responsive, and empathetic to customers’ needs. Address inquiries politely and promptly. You want to respond to all messages within twenty-four hours.
Happy customers are more likely to come back and spread positive word-of-mouth about your business. And that’s really the best kind of marketing you can get.
To simplify the customer service process, you can use copy-and-paste scripts for common inquiries. You can access a collection of these customer service scripts that my assistant created here.
4. Offer discounts and promotions for your print on demand candles
Consider offering discounts and promotions to attract more customers and boost your sales. Special deals encourage customers to pick your products over competitors. And they are especially impactful around special occasions or sales events, such as…
- gift-giving holidays (Christmas, Hanukkah, Valentine’s Day, Mother’s Day, Fathers, etc.)
- wedding season
- Prime Day
- Black Friday
- Cyber Monday
You can also make customer loyalty programs that offer special discounts to reward…
- repeat purchases
- social media engagement
Aside from boosting sales, offering discounts and promotions helps you move slow-selling items and reduce excess inventory. To get more information about setting up discounts and coupon codes on Amazon and Etsy, click here.
5. Promote your print on demand candles
Here’s a list of ways that you can promote your candles on Amazon and Etsy.
Social media marketing
Use popular social media platforms like the following to highlight your candles:
Make sure your social media posts include high-quality images and relevant hashtags so you can reach a larger audience.
Look for social media influencers with large, engaged followings in your candles’ niches. Offer to send these influencers free candles in exchange for them posting about your products. Additionally, you could offer them a commission for advertising your candles.
Build an email list of customers interested in your print on demand candles. Send them regular newsletters featuring your newest designs, promotions, and discounts. This helps keep customers engaged and informed about your business.
Content marketing and social media ads
Collaborations with like-minded businesses
Collaborate with businesses operating in the home decor niche. Then, offer special promotions or discounts to the customers of any business you partner with.
Hashtags and coupon codes to promote your custom candles
Include hashtags from this list to make your social media content visible to more shoppers.
Use this list of coupon codes whenever you run promotions for your candles.
Remember to customize your coupon codes for your specific promotions and depending on the time of year. Also, be sure to establish clear terms and conditions for each offer.
I also had my designers create a bunch of awesome candle mockups for you. Here’s a preview:
If you want to receive these mockups, sign up here. You won’t need to put in your credit card details on the next page (unless you’d like to sign up for other offers on that page). This is just an easy way for us to get you your mockups in as smooth a way as possible. Enjoy! :)
You can also learn more about earning income with candles in my Candle Bootcamp, which you can access here.
…Want to see how fast you can take your product listings to the next level? Take advantage of my 14-day free trial of the Easy POD Mastermind! It’s the perfect way to test drive our accountability and action-based strategies. Here’s the link: www.EasyPODTrial.com.
I hope you liked learning about selling print on demand candles on Amazon and Etsy. If you have any other tips to share, please leave a comment below. And if you enjoyed this post, please share it with your friends and followers.