As promised, here are the survey results from late November. :)
I took a little time reporting because I wanted to take some time to really pore through everything. We had 750+ responses and people were VERY generous with their time and comments. Thank you so much.
The results here are a huge reason I got so fired up to create this coaching opportunity.
So without further ado, here’s what people said:
Question 1: Which of these things are you most interested in? Please check as many as you’d like.
Kindle + Book Publishing: 54%
List Building: 51%
Product Creation: 44%
Affiliate Marketing: 40%
Membership Sites: 36.4%
Video Marketing: 34%
Productivity + Time Management: 33.7%
Mobile Marketing: 25.6%
We had 92 people add more responses to this. Here were the most popular words:
A lot of people gave me some extra great ideas that I’ll be working on implementing. :)
Question 2: How do you prefer learning?
PDF’s – 72.8%
Video – With an over-the-shoulder screen capture video – 63.87%
Blueprints – 34.8%
Case Studies – 33.47%
Video – showing you on a whiteboard – 30%
Audio – 22.5%
Live webinar training – 20.27%
Video (watching me talking to the video) – 17.33%
Interviews – 9.6%
This was an interesting one. I’m with you guys, I like PDF’s WAY better than videos. Whenever I teach via video, I always make sure to have the audio and transcript available too.
So many videos are full of fluff, and it’s excruciating to have to sit there and listen to tons of information that isn’t immediately applicable.
And while 20.27% chose that webinar training was their favorite way to go, 33.47% chose case studies and blueprints, which some webinars encompass. So this information will help me better choose the types of webinars to showcase to you, if I’m going to show any. :)
We had 124 people write in with extra comments too. Many of them asked me to provide one-on-one or group coaching, which is a big reason I created this.
In the comments, people mentioned they also really like checklists and step-by-step guides.
Question 3: How long have you been working on making money online?
1-3 years: 32%
3-5 years: 22%
5-10 years: 14%
6 months – 1 year: 11%
Longer than 10 years: 11%
0-6 months: 11%
Question 4: What are you currently earning online?
1 – $500/month: 45%
$0 – 32%
$500 – $1k/month – 9%
$1k-$2k/month – 6%
$2k – $5k/month – 5%
$5k – $10k/month – 2%
Over $10k/month – 1%
It surprised me that 77% of people are making between $0 – $500/month, but reading through the comments, I could see some patterns. This is yet another reason I felt inspired to do more coaching.
I was thrilled to see that most of the people making $1k/month+ are people I know pretty well… people who email with me back and forth. It made me feel incredible to see their successes. :)
For 2013, I want the 80/20 rule to be reversed… I want 80% of my list to be making more than $1k/month!
The next question made it even clearer on why most people aren’t yet making money:
Question 5: What’s your biggest frustration with internet marketing? (People could choose more than one.)
Too much information: 46.8%
Hard to focus: 43.73%
Too many people giving misinformation: 37.5%
Sales letters promising things and not delivering: 29.1%
Having a hard time getting started: 27.9%
Trying and it’s not working: 27.5%
It changes too quickly: 20%
“Too much information” and “focus” were two of the biggest problems for people, so it makes sense that 77% of people are making $500/month or less online.
I’m forever saying “If you chase two rabbits, both will escape” and this question was a perfect reminder of that.
A lot of people wrote in and said they had a tough time knowing who to believe, that there are lots of marketers with their own agenda.
I felt very honored to see many people told me in the comments they felt they could trust me. And I take that very seriously.
Question 6: Is there anything else you’d like me to know?
There was a LOT of information here.
The two things I found the most:
People asking me for coaching (request granted – check here).
People also thanked me a lot for being a voice they could trust, which made me feel incredible.
I got some phenomenal product ideas (look for a great Kindle one coming soon), and learned a lot about the amazing people reading my emails and communicating with me.
Thank you SO MUCH, again, for all of your help. You have my word that I’ll give you exactly what you asked for this year, in a valuable, non-information-overload way. I’m committed to your success and look forward to 2013 being your best year yet. :)