The 22 best hidden niches to unlock more Etsy holiday sales

Want to earn more Etsy holiday sales this season? I have found 22 hidden holiday niches for print-on-demand that have loads of potential to supercharge your sales.

I typically tell my LHS members to focus on evergreen niches to ensure year-round selling potential. But sometimes, especially around the holidays, spending 10-20% of your time exploring new niches can be a rewarding strategy.

Now is a great time to create designs that cater to people searching for different types of products – and I don’t mean your typical “Happy Holidays” design.

Before you go through… have you signed up for High Profit Margins Bootcamp yet? Do so HERE before the price rises to $997! 

Let’s check out my favorite unique and hidden holiday niches.

22 Niches to boost your Etsy holiday sales 

1. Hanukkah Foods

Increase your Etsy holiday sales by creating designs that speak to the flavors of Hanukkah with traditional treats and gourmet delights. Think latkes, sufganiyot, and other festive Jewish delicacies.

Here’s an example from Etsy:

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2. Hanukkah Dreidels

Get more Etsy sales 2023 with designs including dreidels and personalized touches to help shoppers celebrate Hanukkah, which is happening December 7-15, 2023.

Here’s an example from Etsy:

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3. Kwanzaa

Mark your Etsy holiday calendar for Kwanzaa, happening December 26 – January 1. Create designs that celebrate African heritage and culture, including the 7 Principles of Kwanzaa. Incorporate traditional symbols and colors, embodying the spirit of unity and community.

Here’s an example from Etsy: 

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4. Winter Solstice

Your Etsy number of sales matters, especially around the holidays when shoppers are majorly in gift-giving mode. Cater to the spiritual and nature-loving crowd with designs inspired by the winter solstice. Your designs could include earthy decorations and celestial-themes.

Here’s an example from Etsy:

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5. Festivus

This niche is perfect for Seinfeld fans.  Embrace the quirkiness of Festivus (December 23) by creating designs that pay homage to this fictional holiday created by author Daniel O’Keefe and made famous by the show Seinfeld. If you’ve never heard of Festivus, you can learn more about it here.

Just be mindful of potential copyright right issues. If you haven’t done so already, consider using a tool like Trademark Inspector to ensure your Etsy listings are clear of trademark complications.

Here’s an example from Etsy:

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6. General Christmas Quotes

Create custom designs for prints, cards, and other holiday merchandise with heartwarming or witty Christmas quotes that resonate with a broad audience.

Here’s an example from Etsy:

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7. Merry

Have a line of designs centered around the word “Merry.” This could include digital greeting cards, coffee mugs, ornaments, and more that spread holiday cheer.

Here’s an example from Etsy:

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8. “It’s The Most Wonderful Time Of The Year”

Boost your Etsy holiday sales by channeling the season’s excitement with designs that capture the sentiment of this classic holiday song. Again, just be mindful of potential copyright issues.

Here’s an example from Etsy:

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9. Ho Ho Ho

From Santa-themed coffee mugs to cheerful holiday ornaments and candles, embrace the jolly spirit with playful “Ho Ho Ho” motifs.

Here’s an example from Etsy:

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10. Let It Snow

Get your best Etsy holiday sales to date with cozy winter-themed designs and products. This could include blankets, mugs, and ornaments all adorned with snow-inspired designs.

Here’s an example from Etsy:

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11. Christmas Trees

On Etsy how to get more sales involves creating unique holiday designs that customers love. Add innovative Christmas tree ornaments and other products with Christmas tree designs to your 2023 holiday inventory.

Here’s an example from Etsy:

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Have you signed up for High Profit Margins Bootcamp yet? Do so HERE before the price rises! :) 

12. Reindeer

The Q4 months are the best months for Etsy sales. People are shopping up a storm, looking for gifts and holiday decorations. To tap into this, capture the magic of Santa’s trusted companions with reindeer-themed products. This could include jewelry, home decor, ornaments, and more.

Here’s an example from Etsy:

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13. Elves

Shoppers in holiday mode affects Etsy shops in the best way possible – by driving more traffic and sales. Delight potential customers with whimsical elf-themed accessories, home decor, and clothing, bringing Santa’s workshop to life.

Here’s an example from Etsy:

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14. Polar Bears

Highlight the beauty and grace of these Arctic animals with designs for downloadable prints, coffee mugs, shot glasses, and more.

Here’s an example from Etsy:

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15. Snowmen

Encourage customers to embrace the charm of winter with snowman-themed decor, clothing, and accessories that evoke nostalgia and joy. Snowmen designs are a great addition to your inventory that can increase your Etsy holiday sales.

Here’s an example from Etsy:

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16. Snowflakes

Create delicate and intricate snowflake-inspired designs for your print-on-demand jewelry, home decor, and ornaments. That way, you add some elegance to the holiday season.

Here’s an example from Etsy:

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17. Hot Cocoa Mugs

Serve up warmth and comfort with festive hot cocoa mugs. You can create simple designs with warm holiday-themed illustrations and messages.

Here’s an example from Etsy:

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18. Winter Wonderland

Transform homes into enchanting winter wonderlands with snow-inspired decorations, drinkware, and seasonal accents.

Here’s an example from Etsy:

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19. New Years

Prepare customers for the New Year with celebratory designs. You can put these designs on virtually anything you sell, including coffee mugs, shot glasses, apparel, and downloadable print. Customers love custom keepsakes that mark new beginnings and resolutions. Consider creating general “Happy New Year” products or personalized items on which customers can include their New Year’s resolutions.

Here’s an example from Etsy:

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20. Motivational Quotes

Offer motivational and inspirational designs that encourage positivity, growth, and reflection as 2023 comes to an end and 2024 will soon begin.

Here’s an example from Etsy:

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21. White Elephant

Create designs that cater to the fun and quirky nature of White Elephant gift exchanges. You can come up with a range of unique and humorous gift ideas. For instance, products with humorous messages like “This is my lousy white elephant gift” have proven to be successful. You can explore similar messages for Secret Santa gifts, which I talk more about below.

Here’s an example from Etsy:

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22. Secret Santa

Offer a variety of affordable designs for gifts that cater to the secrecy and surprise of the classic Secret Santa tradition. You can even create some designs that poke fun at it.

Here’s an example from Etsy:

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In my research on these niches, I found that many have great sales potential with minimal competition. Some of them showed hardly any competition at all, despite being actively sought after. I usually emphasize the importance of evergreen niches. But exploring these trends can be highly rewarding.

…Do you want to get started selling mugs on Etsy and Amazon with ZERO design skills or experience needed? If so, watch my free webinar today and learn how you can create your very own passive income business at home. Here’s the link: https://rachelrofe.com/StartLHSTraining

I hope you find this list of hidden holiday niches useful! If you have any other tips about how to increase your Etsy holiday sales this year, please leave a comment below. 

And don’t forget… sign up for High Profit Margins Bootcamp HERE before the price rises to $997! :)

If you loved this post, check out five articles related to driving more Etsy holiday sales and traffic by clicking the links below: 

• 50+ Easy ways to increase Etsy traffic and get more product views in Q4
• 20 Of the easiest things to sell on Etsy in 2023 (with no design experience)
• 50 Insanely good digital products to sell on Etsy
• Make sales on Etsy: The ultimate guide to boosting your online business
• How to find and recreate designs that have earned thousands of dollars on Etsy