You don’t need to chase trends.
You don’t need to be clever.
You just need to show up where your buyers already are — typing in weirdly specific, emotional, long-tail phrases with their wallets in hand.
This is the exact Etsy keyword method I use (and teach in Low Hanging System) to uncover phrases that look random… but secretly sell like crazy.
Let me show you..
Real-World Example: The Croquet Stand Clip Art That Made $437
I uploaded a simple listing: no text, no trendy phrase.
Just a piece of croquet stand clip art.
It almost didn’t make it online…
But then it earned $437.
Why? Because people were already searching for “croquet stand clip art.”
That’s the power of buyer intent.
Step 1: Start with the Surface Niche
Ask yourself: Who is this for?
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Dog mom
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ICU nurse
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Fisherman
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Theater teacher
Keep it general at this stage.
Step 2: Add an Identity Twist
Now make it personal or descriptive:
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Divorced dog dad
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Retired ICU nurse
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Goth scrapbooker
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First-gen college grad
This is where keyword gold begins to form.
Step 3: Layer in the Emotion, Event, or Occasion
What’s happening in their life?
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Graduation
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Grief
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Diagnosis
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Promotion
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Breakup
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Wedding
Now string it all together:
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“Grief gift for pagan dad”
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“Funny retirement mug for paramedic”
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“LGBTQ nurse graduation ornament”
You’ve now created emotional, low-competition long-tail keywords buyers are actively searching for.
Step 4: Use ChatGPT to Expand Ideas
Prompt example:
“Give me 15 long-tail Etsy search phrases for a [identity] looking for a [gift type] that reflects [emotion or situation].”
You could try:
“Give me 15 Etsy keyword ideas for a divorced dad who bowls and just moved into his own place.”
And then:
“Now make them funny or sarcastic.”
Outputs might include:
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“Bowling dad housewarming gift”
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“Funny divorced dad decor”
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“Strike single life mug”
Step 5: Validate Your Keywords
Use a research tool (I share my fave in Low Hanging System) or just check:
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Etsy autocomplete
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Listings with reviews using your phrase
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Low competition + consistent demand
This = keyword magic.
Final Step: Make the Listing
Use the keyword in:
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Your title
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The first line of your description
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Tags (both exact match + loose match variations)
Boom. You’re no longer chasing trends.
You’re showing up exactly where real buyers are looking.
Want Help Putting This Into Action?
I teach the full process in my program, Low Hanging System, where I show you how to:
- Create Etsy listings in minutes
- Find weird, high-converting niches
- Sell across Etsy, Amazon, and beyond (no ads needed)
