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Today I am speaking with Ron Douglas, a New York Times bestselling author with a huge fan base and an enormously successful business.
In our conversation we discuss:
– How to establish yourself as an authority based on other people’s referrals
– Why you need to focus on what people really want and are already searching for, NOT on reinventing the wheel
– How to tap into what’s hot right now to create a publicity frenzy for your business
– The importance of establishing a relationship with the media to create awareness about you and your brand
– How to make local newspapers excited to publish your story…this technique has a 90% success rate
…and a bit more about the mindset you need to “get in the game” and start making things happen.
Links and Resources Mentioned:
Facebook – Ron’s Facebook page
RecipeSecrets.net – website Ron started in 2003
America’s Most Wanted Recipes: Delicious Recipes from Your Family’s Favorite Restaurants – one of Ron’s books in the America’s Most Wanted Recipes series.
Author page – Ron’s Amazon author page where you can find all of his books
WriterHelpWanted.com – Ron’s new project that helps writers and online marketers get started
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