Selling custom gifts for moms: Tips for earning more POD sales this Mother’s Day

Mother’s Day is the next big gift-giving holiday and can be a great way to both appreciate your mother and boost your sales this time of year.

Whether you’re a seasoned gift seller or just starting out, I’ve got you covered with winning Mother’s Day design ideas that are sure to impress. And it gets better!  I’ve compiled a list of CustomHappy products that are guaranteed to make fantastic Mother’s Day gifts. From customized mugs to personalized photo albums, you’ll find something perfect for every type of mom.

Let’s dig in…

These products make the best custom gifts for moms

Below, you’ll find a list of products available on CustomHappy.com that have high selling potential around Mother’s Day. You’ll also find a link to mockups for that product plus a design example from Etsy.

When you create designs for your custom gifts for moms, create mostly evergreen designs as opposed to Mother’s Day-specific designs. That way, your products have year-round selling potential.

You can include a few “Happy Mother’s Day” designs if you’d like. But when it comes to selling Mother’s Day gifts, the bulk of your designs should focus on the more evergreen topic of love and appreciation for your mother grandmother, stepmother, mother-in-law, daughter, niece, aunt, et cetera.

And don’t forget to create versions of your designs for the different ways to say mother and grandmother – for example, mom, mama, mommy, grandma, nana, et cetera.

You can also create designs about…

• mothers-to-be – anyone who is pregnant over Mother’s Day
• pet moms – anyone who considers their fur baby (dogs, cats, etc.) to be their child
• mothers who’ve passed away – people who’ve lost their moms still want to keep their memories alive
• Adoptive moms
• Foster moms
• Rainbow moms
• Grandmothers
• Godmothers
• Aunts
• Stepmoms / bonus moms

Create a mix of funny and sweet messages for your designs – for example, “You’re the best mom in the world. I love you to the moon and back” or “If I had another mom, I’d kick her in the shins and go find you.”

Additionally, you can put most designs you come up with for one product on other products as well. For example, if you make a mug that says, “My grandma is my favorite person,” you can also put that phrase on a candle, coaster, journal, et cetera. Always work smarter, not harder.

Here are some additional tips about creating winning Mother’s Day designs: 

• Keep it simple
• Use high-quality images
• Consider your target audience
• Offer personalization (This is a must for Mother’s Day gifts. Let customers add names, dates, photos, or special messages to the designs.)

Now, let’s look at the list of the best Custom Happy products for Mother’s Day…

Coffee mugs

Mother’s Day coffee mug mockups

Image Source

Candles

Candle mockups

Image Source

Coasters

Coaster mockups

Image Source

Jewelry

Check out CustomHappy.com for the available jewelry items, which come in the following shapes:

• Leaf necklace
• Heart angel wings necklace
• Heart key necklace
• Round angel wings necklace
• Diamond/square pendant
• Heart pendant
• Oval earrings
• Leaf-shaped earrings
• Triangle earrings

Necklace and bracelet mockups

Earring mockups

Journals 

Journal mockups

Image Source

Compact mirrors

Compact mirror mockups

Image Source

Teddy bears

Teddy bear mockups

Image Source

Pillowcases

Pillowcase mockups

Image Source

Printable cards

Experimenting with printables

Image Source

How to optimize your custom gifts for moms

Once you create designs for your custom gifts for moms, you need to optimize your listings. Optimizing means adding images that show your product from a variety of angles. Plus, you should add lifestyle images that show your products in use (use my mockups which I link to below).

Additionally, you need to add relevant keywords to your listings’ titles, descriptions, and tags.

Here’s a list of some popular Mother’s Day-related keywords according to Etsy and Amazon:

Etsy

Amazon 

Mother’s Day keywords work well this time of year. And they help your listings gain visibility. But you should swap out your Mother’s Day keywords for evergreen terms after the holiday passes. Shoppers aren’t likely to search for the phrase “Mother’s Day gifts” in July. But they may still search for the phrase “gifts for mom.”

Again, this helps you sell your products year-round, not just around Mother’s Day.

How to promote sales for your custom gifts for moms 

The easiest ways to do this are through social media and special promotions. You can learn more about how to set up Mother’s Day coupons here.

Mother’s Day hashtags 

• #MothersDay
• #MothersDay2023
• #MothersDayGift
• #GiftForMom
• #Mother
• #Mom
• #Mommy
• #Mama
• #MomInLaw
• #MotherInLaw
• #MotherToBe
• #MomToBe
• #Stepmom
• #MomInLaw
• #Grandma
• #Grandmother
• #Nana
• #Mima
• #Godmother
• #Daughter
• #Aunt
• #Niece
• #Family

Mother’s Day coupon codes 

• MOTHERSDAY
• MOMDAY
• MOTHER
• MOM
• MAMA
• MOMMY
• MOMLOVE
• LOVE4MOM
• FAMILY
• MOMGIFT

Social media templates

Template 1: #MothersDay2023 is right around the corner! Show your #mom how much you love her with this _____: [link]. Use promo code _____ to get _____% off

Example 1: #MothersDay2023 is right around the corner! Show your #mom how much you love her with this coffee mug: http://bit.ly/2lchnOu. Use promo code MOMGIFT to get 20% off

Template 2: Shower your #mother with #love (and gifts) this #MothersDay: [link]. Save $__ with promo code _____ #

Example 2: Shower your mother with #love (and gifts) this #MothersDay: http://bit.ly/2lchnOu. Save $5 with promo code LOVE4MOM #Family

Template 3: #MothersDay is almost here! Find the perfect gifts for all the loving #mother figures in your life: [link]. Promo code _____ saves you __% #Hashtag

Example 3: #MothersDay is almost here! Find the perfect gifts for the loving #mother figures in your life: http://bit.ly/2lchnOu. Promo code MOMDAY saves you 10% #MothersDayGift

…Want to see how fast you can take your product listings to the next level? Take advantage of my 14-day free trial of the Easy POD Mastermind! It’s the perfect way to test drive our monthly new workshops and action-based strategies to grow your shop fast: www.EasyPODTrial.com.

Get an inside look below: 

I hope you find this post about selling custom gifts for moms useful. If you have any other tips or ideas you’d like to share about increasing your Mother’s Day sales, leave a comment below. And if you enjoyed this post, please share it with your friends and followers.