Selling custom coasters on Amazon and Etsy: 101 Guide to earning more POD sales

Selling custom coasters
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Custom coasters are not only practical but also delightful gifts for various occasions, such as birthdays, parties, holidays, and housewarmings. As a member of LHS, selling them on platforms like Amazon and Etsy can be a profitable business venture.

In this post, you’ll discover valuable insights and strategies that will help you answer the question, “How do you make a custom coaster?” That way, you can successfully learn everything you need to know about selling print-on-demand coasters online. These insights include…

  • Crafting compelling product listings
  • Employing effective marketing tactics
  • Providing outstanding customer service
  • And more!

Additionally, I’ve included a link to a collection of free coaster mockups. These mockups enhance your product listings and promotional materials, making them more visually appealing and engaging for customers.

Whether you’re a seasoned ecommerce seller or just starting, this guide can help you attract more traffic and boost your coaster sales.

Let’s get started…

1. Make simple designs for your print-on-demand custom coasters

Here are some quick and easy tips for creating winning coaster designs: 

Create simple, text-based designs for your products.

For the best results, I recommend creating clean and straightforward designs for your custom coasters. Avoid overloading your designs with lots of colors, fonts, or graphics, as this can make your designs appear cluttered. Additionally, it’s tough to predict what elements might deter potential buyers. Therefore, it’s best to stick to simple, text-focused designs that use a single black font, like the one below…

Make and sell custom coasters

Image Source

If you do include images, make sure they’re high-quality.

With any images you do include with your designs, make sure they are clear and high-resolution. Low-quality images diminish the professional look of your products. They potentially reduce the sales opportunities for your custom photo coasters.

Let customers add personal touches to your designs.

Customers love having personalization options, especially on Etsy. Personalization options let customers add text, photos, or artwork to your coaster designs, making them more special and unique. Including customization opportunities also sets your products apart from your competitors’ products.

2. Optimize your coasters’ product listings on Amazon and Etsy

Here are some tips for optimizing your Amazon and Etsy coaster listings: 

Write clear, keyword-rich titles.

Ensure your coaster listing titles are descriptive and optimized with relevant keywords. However, avoid overloading them with keywords, a practice known as keyword stuffing, which can be off-putting. Stick to descriptive terms like “round” and “custom cork coasters” to accurately depict your coasters. Also, keep your titles easy to read for potential buyers.

To find the most relevant keywords, tools like the ones below are great…

Here are some popular coaster-related keywords. They can help you sell coasters on Etsy and Amazon. 

Make and sell custom coasters

Make and sell custom coasters

Write detailed descriptions for your coasters.

In your coasters’ descriptions, mention the most important details. These details include key features and descriptive elements like…

  • Round coaster hardboard
  • Cork backing
  • White front
  • 3.5″ x 3.5″

Anticipate the questions that potential buyers may have about your coasters. Then, address those questions in your listings’ descriptions.

Include high-quality lifestyle images in your coaster listings.

In addition to your main product photo, you should include lifestyle images that showcase your coasters in use. These images can depict your coasters in various settings or being used by people. For example, you could show a person sipping a cup of coffee with a coaster resting nearby. This approach helps shoppers imagine owning your products and it enhances their shopping experience. Use your product images to create a vivid picture for potential buyers.

(You can access my free coaster mockups below for assistance.)

3. Provide professional customer service to your customers

An effective ecommerce business prioritizes exceptional customer service, meeting customers’ high expectations for attentive, supportive assistance. Providing this level of care fosters stronger customer loyalty and retention.

Key practices for excellent customer service include being attentive, responsive, and empathetic to customer needs. You should address inquiries promptly and politely. Plus, you should aim to respond to all inquiries within twenty-four hours.

Satisfied customers are more likely to return and share positive feedback, bolstering your business through word-of-mouth marketing.

To make your customer service run as smoothly and efficiently as possible, consider using pre-written scripts for common inquiries. You can access a collection of these customer service scripts here.

4. Offer discounts and promotions for your custom coasters

To attract new customers and boost sales, consider offering discounts and promotions from time to time. These special offers can incentivize customers to choose your products over competitors’ products.

You can offer discounts during both major and lesser-known holidays, Black Friday, Cyber Monday, and other sales events. Additionally, you can create customer loyalty programs that reward repeat purchases, referrals, and social media engagement.

Using discounts and promotions can also help reduce excess inventory. For detailed instructions on setting up discounts and coupon codes on platforms like Amazon and Etsy, click here.

5. Promote your print-on-demand, custom coasters

Here’s how you can promote your custom coasters to increase your sales on Amazon and Etsy. 

Social media marketing:

To showcase your custom coasters, use social media platforms like…

  • Instagram
  • Facebook
  • Twitter
  • TikTok
  • Pinterest 
  • YouTube

Make sure your content has high-quality images and relevant hashtags. That way, you can reach a larger audience.

Influencer marketing:

Form partnerships with social media influencers. The influences you work with should have large followings in your products’ niches. To encourage influencers to work with you, you can offer them free coasters as gifts. Or you can give them commissions for promoting your products to their audiences.

Email marketing:

Create an email list filled with customers who’ve shown interest in your custom, print-on-demand coasters. Then, send them newsletters every week or month showcasing your latest designs, promotions, and discounted offerings.

Content marketing:

Craft engaging content that showcases the value and distinctiveness of your coasters. This could be through blog posts, videos, or infographics. Use Facebook and Instagram advertising to reach your audience. Design targeted ads that specifically highlight your coasters’ appeal.

Customer reviews:

Encourage your customers to share their experiences and leave reviews about your custom coasters on their social media channels. Positive feedback is essential for building trust and credibility for your brand.


Partner with businesses in the home goods or barware industries to collaborate on special promotions or discounts for each other’s customers.

Hashtags and coupon codes to promote your personalized cork coasters


Use this list of hashtags to make your social media content visible to more shoppers.

  • #Coaster
  • #Coasters
  • #CustomCoaster
  • #CustomCoasters
  • #PersonalizedCoasters
  • #PersonalizedCoasters
  • #CuteCoasters
  • #FunnyCoasters
  • #FunCoasters
  • #CoasterCollector
  • #CoasterCollection
  • #CustomCoasters
  • #CoffeeTable
  • #PrintOnDemand
  • #CoasterDesign
  • #HomeDecor
  • #CustomHome
  • #DrinkCoasters
  • #CoasterArt
  • #CoasterSet
  • #UniqueCoasters
  • #CustomGifts
  • #HomeBar
  • #CoasterCollection
  • #CustomArtwork
  • #CoasterPrinting

Coupon codes

Use this list of coupon codes whenever you run promotions for your customized coasters.


As always, make sure to adjust the coupon codes to your business’ unique promotions. Also, set clear terms and conditions for every offer. 

We’ve also had a bunch of beautiful mockups made for you. Here’s a preview:

Click here to access your free coaster mockups

If you want to receive these mockups, sign up here. You won’t need to put in your credit card details on the next page (unless you’d like to sign up for other offers on that page). This is just an easy way for us to get you your mockups in as smooth a way as possible. Enjoy! :)

Make and sell custom coasters

I hope you liked learning about selling custom drink coasters on Amazon and Etsy. If you have any other tips to share, please leave a comment below. And if you enjoyed this post, please share it with your friends and followers. 

Selling custom coasters

BONUS! Find this helpful? To download this post as a PDF, click here!

2 thoughts on “Selling custom coasters on Amazon and Etsy: 101 Guide to earning more POD sales”

  1. I recently purchased “Get ready for Mother’s Day” course but have not received access to the course! Where, how, when???

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