25 ways to get more podcast reviews

25 Ways To Get More Podcast Reviews | Follow @rachelrofe for more :)Podcast reviews are a great thing to have. The more reviews you have for your show, the more people poking around on iTunes or Stitcher will trust that listening to your podcast is worth their time.

This is something I’ve worked on quite a bit for my podcast, and I’m glad to say the show has gotten 196 reviews in less than 6 months:

25 ways to get podcast reviews | Follow @rachelrofe for more :)I cover this in full detail in PodcastProdigy. But for now, here are 25 ways you can get more reviews:

Bonus: Click here to get the PDF + infographic version of 25 Ways To Get More Podcast Reviews.

1. Ask friends and family.

This is a simple one, but it works.

Ask your friends, family, and co-workers to listen to your podcast and then leave a review.

This alone helped me get about 10 podcast reviews on the day my podcast launched.

2. Ask at the end of each of your posts.

At the end of each of your blog posts or EasyAudello pages, ask people to go through and leave you a review.

Here’s what I say on my pages:

Did you like this?

Thank you for listening to this episode! If you enjoyed it, please feel free to share it using the social media buttons on this page.

I’d also be VERY grateful if you could rate, review, and subscribe to A Better Life on iTunes. Or, if you use Stitcher, you can leave a review right here.

That all helps a lot in ranking this show and would be greatly appreciated. And if you have any comments or questions, leave a comment below!
3. Post links on social media sites
Post links to your podcast on all of your social media accounts: Facebook, Twiter, Reddit, Digg, etc, and encourage your followers to download and review your podcast.

4. Run a contest.

Give away a prize for the first 5 people who leave a review on your podcast.

Having a contest for a small amount of people will incentivize people to move quickly.

How to get podcast reviews | Follow @rachelrofe for more :)5. Ask loyal listeners directly.

People are going to tell you that they love your podcast. When they do, say “Thanks! I would really appreciate if you left a review.”

I have gotten many reviews this way.

John Lee Dumas is pretty extraordinary at this. Check out his Twitter feed for an example of how to do this well.

6. Include it in your autoresponder series.

When people sign up for your list, have a series of follow up messages.

In those follow up messages, mention specific podcast episodes that would benefit them, especially given what they signed up for.

In those emails, ask for a podcast review for when they’re done listening.

Bonus: Click here to get the PDF + infographic version of 25 Ways To Get More Podcast Reviews.

7. Look for people who are already leaving reviews on similar podcasts and write to them.

Do a search for “your niche + podcast review” and reach out to people who are already reviewing similar podcasts. Tell them you’d love their opinion about your podcast.
There are all kinds of people who post about their favorite podcasts.
As an example, I just did a search on “knitting podcast review” and found this post about someone’s top 5 knitting podcasts, this one about knitting podcasts someone listens to most often, and this one about some popular knitting podcasts.

You can reach out to the people who write these posts and ask for their feedback.

8. Create a vanity URL.

Buy an easy-to-remember domain and redirect it to your iTunes review page so people can remember to click through and leave a review.

For example, I own the domain MyFancyHands.com. It’s a redirect link to my affiliate link of an excellent personal assistant service. People remember that name and sign up under my link.

You can buy something like LeaveJaneAReview.com, BeerBrewingReview.com, etc, so people can easily remember.

9. Give away a bonus when people leave a review.

At the time of this writing, this is permissible within iTunes, but I always recommend double checking.

If you can include an incentive for people to leave you an honest review, it makes them much more likely to actually do it.

10. Build a community for your podcast and ask inside of it.
Create a Facebook group, Twitter hashtag, or some kind of forum where people can get together to talk about your podcast.
In that group, where you have raving fans, ask people to leave you a review.

How to get podcast reviews | Follow @rachelrofe for more11. Leave reviews for other podcasters.

I often get emails from people saying that they have left me a rating and review and would appreciate reciprocation if I like their podcast.

If I have the time to check out the podcast and actually do like their show, I will review them back.

12. Tell people you have a goal.

Let your audience know that you have a goal to get ‘x’ reviews by ‘x’ time. Make people a part of the journey to hit a target by a specific time. (Disclosure: I got this idea from Jason Van Orden on this post.)

Bonus: Click here to get the PDF + infographic version of 25 Ways To Get More Podcast Reviews.

13. Ask guests who have been on your show.

Asking guests who have already been on your show to leave a review is an easy way to get reviews.

After all, it’s better for THEM if your show gets more reviews.

More reviews = more potential listeners = more exposure for them.

14. Ask for a review on your show.

Inside your show, mention how reviews help you out a lot and you’d really appreciate if people could leave one.

15. Go on the podcasting subreddit.

There’s an entire section for podcasting on Reddit and it mentions specifically that you can ask for reviews there.

You can find the subreddit here.

16. Read your favorite podcast reviews of the week.

At the beginning of each of your episodes, read your favorite reviews that were left in the last week. People love to hear their names called.

You can even give some kind of a prize for the review of the week (or month) to give it an extra push.

17. Set up a Google alert.

Set up a Google alert to see if people are reviewing podcasts in your niche. If they are, you can reach out to them and see if they’d be interested in reviewing yours, too.

To set this up, just go to http://www.google.com/alerts and type in whichever keywords you would like to receive notifications about, for example, “podcast review + your podcast niche.”

18. Make asking for reviews a social media routine.

Make sure to consistently ask for podcast reviews. Don’t ask once and then assume you shouldn’t do it again. By asking multiple times, you keep it at top of mind for people and keep reaching people who may not have seen you ask before.

You don’t want to be obnoxious about this, obviously, but why not ask once a week or so?

Bonus: Click here to get the PDF + infographic version of 25 Ways To Get More Podcast Reviews.

19. Do a search on Amazon.

Go onto the Top Reviewers section on Amazon (link here) and see if there are people who have reviewed books in your niche. Reach out and see if they’d be interested in also reviewing your podcast, potentially for some kind of incentive.

20. Put a link in your email signature.

In your email signature, let people know that one way to make you extremely happy is to leave you a podcast review.

21. Have a banner on your blog.

On your blog, have a box that says, “Click here to leave a review for “x” podcast!” so people can click right through.

22. Ask for reviews as a birthday present.

When it’s your birthday (or anniversary, or some other event), announce on social media (where people probably wouldn’t get you “real” presents anyway) that the present that you would appreciate the most would be a review.

23. Shout out to people on your podcast.

In your podcast, mention specific people – it could be action takers of your content, people you respect, or industry leaders.

When the podcast airs, let them know you’ve given them a shout out. If they like it, ask for a review. Just like with asking guests for reviews, more reviews = more potential listeners = more exposure for them.

24. Message people on LinkedIn.

In Podcast Prodigy, I interviewed Michelle Evans. She told me that the way she got into New & Noteworthy was by asking people on LinkedIn to rate and review her podcast. It worked for her.

25. Go on forums in your niche and ask people there.

If there are already people passionate enough about your niche to sign up for forums about it, they’d likely love to be given the chance to give an honest review on something they enjoy talking about.

I hope this helps give you some ideas!

And if you’d like to learn more about podcasting, check out PodcastProdigy.com. :)

Bonus: Click here to get the PDF + infographic version of 25 Ways To Get More Podcast Reviews.

19 Ways To Monetize Your Podcast

19 ways to monetize your podcast | www.PodcastProdigy.comOne thing that eludes a lot of people in the podcasting world is how to actually make money from their podcasts.

This is especially true for people who have a “passion” podcast, like I do, and didn’t start with any kind of monetization plan.

Thankfully, I’ve been interviewing a lot of spectacular people for my Podcast Prodigy course and have gotten some awesome ideas on how to monetize your podcast.

Here are 19 of my favorites:

Bonus: Click here to get the PDF version of 19 Ways To Monetize Your Podcast.

1. Sell sponsorships.

This is a very popular option for many podcasters.

If you have a good amount of downloads per podcast episode (John Lee Dumas of Entrepreneur On Fire tells me that the sweet spot for attracting sponsors is 3,000 downloads per episode), you can sell ad space to sponsors.

2. Find coaching clients.

I was recently talking to Michelle Evans of the Breaking Free podcast. She told me that even though her podcast has been around for less than a year, she gets between 4 and 15 emails every week from people who are interested in hiring her. About 70% of those people go on to become clients. Not shabby.

3. Promote a membership site.

I recently interviewed Don McAllister for my Podcast Prodigy course. He told me that he has “several thousand” members in his Screencasts Online membership and that the overwhelming majority of his traffic came from his podcast.

4. Build a mailing list.

Offer some kind of gift to entice your podcast audience into signing up.

Even if you don’t have something to sell them right now, creating a list is a very powerful monetization method for down the line. You can use it to sell affiliate products, your own products or services, or even just tell people about new episodes so you can build your numbers up for sponsorships.

If you use EasyAudello, you can even have opt-in forms show up during different points of your podcast – i.e., in minute 3, at the same time you mention a gift that people can get for signing up.

5. Sell services.

Denise Griffitts’ show, Your Partner In Success, gets between 4,000 – 6,000 listens a week. While she doesn’t directly try to monetize it, she tells me that many people reach out to her and inquire about hiring her for her web development and/or virtual assistant services.

6. Sell mastermind slots.

If people are interested in your podcast topic, it likely means they want to hear more about it. Create a mastermind of likeminded individuals who want to learn even more about your show topic and/or get individual support.

7. Create information products to sell.

Survey your audience and find out what they’d like to learn more about, then create products to serve them.

When I interviewed John Lee Dumas, he told me that he created his premium course after getting feedback from his audience that they’d be interested in learning more.

To date, he has sold well over a million dollars with that product.

9. Sell books.

In many ways, selling books is harder than ever. There are more and more authors entering Kindle by the day.

If you build a relationship with your book readers via podcasting, you create an excellent way to stand out from everyone else.

A few months ago, I interviewed a gal who said that her key to Kindle success (she’s currently making $80k/month+ with her books and became a NY Times Bestseller – starting from scratch, with zero list) was having consistent communication and interaction with her book readers.

Podcasting is an excellent way to cultivate a relationship and build a loyal following of people who want to buy your books.

Bonus: Click here to get the PDF version of 19 Ways To Monetize Your Podcast.
 

10. Sell products as an affiliate.

There are many ways you can promote products as an affiliate with your podcast.

For example, if it makes sense, Audible has a partner program where they pay you $15 per person who signs up for a free trial account.

11. Have affiliates come on and sell products.

You can interview people on your podcast and then have them offer special discounts (with your affiliate code) to your audience at the end of the interview.

12. Ask for donations.

Before Don McAllister (see #3) created his membership site, people were contacting him and asking how they could donate for his efforts. If you directly ask for donations, it’s very likely that you will get some.

13. Give some content away for free, charge for the rest.

There are a few podcasts – Don’s included – where the host gives away some content, such as the first few minutes of a tutorial (which is still helpful), then people need to pay an upgrade fee to get the rest.

14. Build your brand.

Even if you don’t directly sell something, you can raise your perceived value by aligning yourself with experts.

In this interview, John Jantsch says that he was a “complete unknown” when he started podcasting. That didn’t stop him from asking people like Seth Godin to be on his podcast though.

From the interview: “Since starting the podcast, things have changed dramatically. Jantsch estimates that his business has grown more than 500 percent and he works a lot less.”

15. Sell an iPhone app.

In this interview, Elsie Escobar of “Elsie’s Yoga Class Live and Unplugged” explained how her podcasts offers free yoga classes. She sells an app for $3.99 on that podcast.

When people buy the app, they get anytime access to 70+ yoga classes as well as PDF’s that show the sequence of each class.

16. Repurpose content and sell it.

With some finesse, you can take podcast posts and put them into a book or ebook.

As an example, Nick Loper made money from a podcast that he didn’t even host. (Crazy, right?)

He simply went through 500+ previous episodes of John Lee Dumas’ Entrepreneur on Fire and compiled a listing of the interviewee’s favorite books. (John asks every guest what their favorite book is.)

His book (Work Smarter) became a bestselling book.

17. Brag about your numbers.

If you’re getting great download numbers, you can leverage them when trying to land traditional publishing deals, get sponsorships for events, or book paid speaking gigs.

18. Host an event.

Identify the type of people who you want to attract to your events, then create content that they would respond to.

In your podcasts, mention the (online or offline) events you’ll be holding.

19. Sell physical products.

Onnit, a supplement company, is a big sponsor for some very popular podcasts. If they’re continuing to sponsor, they must be making money doing it. What’s to stop you from selling your own physical product?

Bonus: Click here to get the PDF version of 19 Ways To Monetize Your Podcast.
 I hope this list helps your mind get going with great ideas on monetizing your own podcast.

And if you’d like to learn more about podcasting, please check out Podcast Prodigy.