Hashtags, templates, and coupon codes for St. Patrick’s Day promos

Sales for creative novelty items spike way more often around holidays and special occasions. People love traditions and getting into the holiday spirit.

During Christmas for example, sales were through the roof. We could barely keep up at the warehouse. I saw another sales spike just before Valentine’s Day, and I even see them for “smaller” holidays like Columbus Day.

Now that St. Patrick’s Day is around the corner, it’s a great time to start planning for that. Take advantage of those holiday spirits and increase your sales.

While not everyone is Irish or of Irish descent, everyone’s Irish on St. Patrick’s Day. It’s a holiday that people love getting dressed up for. They sport green attire, pins, and other paraphernalia, like mugs and shot glasses, with popular sayings, such as “Top of the mornin’ to ya,” “Erin go bragh,” and Kiss me, I’m Irish.”

If you do a search on Google Images or Pinterest, you’ll find tons of awesome design ideas.

And to help you prepare to push your St. Patrick’s Day designs, I’ve detailed three promotional ideas below:

St. Patrick’s Day Coupon Codes

Holiday-inspired coupon codes are really fun, and people love feeling like they’re getting a good deal on gifts and holiday merchandise. So in keeping with the St. Patrick’s Day spirit, you can create coupon codes using words that reflect the day. For instance…

LUCKY

IRISH

EMERALD

POTOFGOLD

SAINTPATS

If you’re using Low Hanging System and want to create codes on ecom sites, here are “how to” articles to create coupons for Amazon, Etsy, and eBay.

Once you create a code, you can submit it to RetailMeNot.com, making it available to an even wider customer base. 

St. Patrick’s Day Hashtags

To promote your products via social media, add the following hashtags to your messages, linking your tweets and posts to the holiday and attracting more viewers:

  • #shamrock
  • #leprechaun
  • #green
  • #Ireland
  • #Irish
  • #clover
  • #parade
  • #kissme
  • #gotgreen
  • #luckycharms
  • #drink
  • #stpattys
  • #stpatricksparade
  • #stpats
  • #paddysday
  • #stpatricksday

St. Patrick’s Day Social Media Templates

And speaking of social media posts, you can obviously feel free to make up your own and add the aforementioned hashtags. Or, to make the process super simple, I’ve created a few templates that you can simply fill in the blanks, and copy and paste.

Template 1: Everyone’s Irish on #StPatricksDay! Celebrate in style with this _____: [link]. Use promo code _____ to get _____% off

Example 1: Everyone’s Irish on #StPatricksDay! Celebrate in style with this fun t-shirt: http://bit.ly/2lchnOu. Use promo code LUCKY to get 25% off

Template 2: Get into the #StPattys spirit with this one-of-a-kind _____: [link]. Save _____ with promo code _____ #green #drink

Example 2: Get into the #StPattys spirit with this one-of-a-kind shot glass: http://bit.ly/2lchnOu. Save $5 with promo code IRISH #green #drink

Template 3: #StPats is almost here! Show your #green spirit with this festive _____: [link]. Promo code _____ saves you _____%!

Example 3: #StPats is almost here! Show your #green spirit with this festive mug: http://bit.ly/2lchnOu. Promo code EMERALD saves you 10%!

I hope you find this useful! Please leave a comment or “like” this if you appreciate it, and let me/us know if you have other holiday promo ideas to share! 

3 “stand out from the crowd” ecommerce techniques to get more sales

 

3 ways to stand out in ecommerce

If you do a search for something like “how to get more sales” you’ll find a lot of the same advice: have a great product, get reviews, make a good title, and so on.

That’s helpful… AND, everyone already knows those things. ;)

In this post I’m going to share some lesser-known ways you can stand out from the crowd. 2 of these tips will help you get more first-time sales, while others will help you with repeat buyers.

The last tip is Amazon-specific, and the first two can be used on any ecommerce platform – Shopify, Etsy, eBay, or wherever you sell online. You can also, of course, take products from your other sites and put them on Amazon as another sales venue.

Let’s go!

#1: Address Customer Questions In Advance

When shopping online, customers can’t have the same kind of sensory experience that they can get from shopping at brick and mortar stores. They can’t pick up your products, turn them over in their hands, or examine them from all angles so they can be confident they’re making a purchase they won’t regret.

In order to help them out (and increase your conversions!), it’s helpful to anticipate in advance what questions a customer might have and what could hinder them from buying.

So, depending on the product, include a detailed size and usability guide in your products’ descriptions. For example if your product were a pillow case, you’d include the following information:

  • Dimensions (in both inches and centimeters)
  • Weight
  • Thread count
  • Material
  • Softness
  • Care instructions (whether or not it’s machine washable or needs to be ironed)
  • Whether or not it’s hypo-allergenic
  • Available color options

Make your customers’ shopping experience as worry- and question-free as possible. Being thorough upfront helps people now and eliminates returns later.

#2: Include a Personalized Email after Customers Purchase on Amazon

Sending a personal email each time a customer places an order is a nice touch that people appreciate. Personalization is something customers love, as it makes them feel like you care, which makes them more likely to turn into repeat customers and recommend you to their friends.

You can write letters yourself or outsource them to a VA.

An example of a post-purchase email could be something like:

Jessica,

We hope you love your mug. Creating these designs is a labor of love for us. :)

We do our best to make sure each mug looks great, is shipped quickly, and makes you happy.

When your order arrives, please let us know how you like it. If you have any issues, please say so and we can fix them immediately. 

And whether you intend to give your mug as a gift or use it yourself, thank you VERY much for your purchase and we hope it exceeds your expectations.

Thank you again,

[YOUR NAME HERE]

P.S. As a valued buyer, I’d love to offer you a discount code for your next purchase. This will take 10% off your next order: [CODE HERE]

To send this type of message on Amazon, go into your Amazon Seller Central account and view your orders. Then, click on an order ID number and scroll to where it says “Contact Buyer.”

When you click a buyer’s name, a contact page opens. Select a subject from the drop-down menu.  I mostly use the “Feedback request” option. Then, you type your message in the space below and hit “Send e-mail.”

To make a discount code, go into the Promotions tab in Seller Central.

#3: Sell Discounted Versions of Your Products Using AMZ Tracker

While Amazon no longer allows incentivized reviews where sellers can offer customers free or discounted products in exchange for their honest opinions, you can still increase your sales volume by offering discount codes.

Sometimes you get lucky and someone still leaves you a review. Either way you get another sale which increases your sales velocity and teaches Amazon to place your product higher in the search engines.

(And by the way, you can still ask people directly for feedback. You’re just not allowed to offer incentives for it.)

To create a discount code for your product, use AMZ Tracker. You can find a detailed guide outlining the process here.

I hope this helps! I tried to make the tips short-and-sweet but still powerful. Please leave a comment or “like” this if you appreciate it, and let me/us know if you have other tips to share! 

 

Copyright Images: What’s safe to use?

During all the holiday madness I made a video (hence the tired voice) but never wrote an email to tell you about it.

It’s a less-than-6-minute video that goes over:

  • What images are safe to use for your products, blog posts, or anything you use commercially?
  • Can you really use any Creative Commons images for anything you want?
  • What is the Fair Use act and how does it apply to selling products?

Check out the video below or view the cleaned up transcript underneath it:

copyright 101Hey, this is Rachel Rofe, and this video is a short video on copyright infringement. A lot of people ask me about which images you can and can not share and I wanted to make this clarification video.

It’s not really my normal style, in terms of what the video looks like because my incredible assistant created this. She created the slides and made an outline that I’m going to work off of.

My hope is this will give you some great insight onto what you can and can not use on your mugs, t-shirts, products, and blog content.

Let’s dig in.

Copyright Infringement

First, what is copyright infringement? Well, it shows up in a few ways.

One instance is when someone other than the person who possesses the copyright copies the expression of a work, whether it’s a photo, video, song, or something else, without the consent of the person who owns the actual copyright.

To clarify, this could be either when somebody directly copies something, or it could be something that is highly similar to works created by a copyright holder.

People who own copyright, by the way, happen to own it automatically. It’s not something where you need to fill out paperwork or apply for anything like you do with patents and trademarks. It’s automatic.

If you do post copyrighted material, the penalty can be having your content removed, which would be on the lighter side, having your website shut down, or even receiving a lawsuit.

Fair Use

That said, there is something called fair use, which says that works can be used without the copyright holder’s permission for limited and reasonable purposes, as long as they don’t violate the copyright holder’s right.

An example of something you could do within Fair Use would be writing a book review on your website and including an image of the book that you didn’t personally take.

It could also be something where you have criticism of something, or a commentary, or news reporting, teaching, scholarship, research, things like that.

What’s a violation?

Using other people’s images to put on things that you sell is definitely a copyright violation.

You are financially liable, of course, for posting copyrighted materials.

Even if you have a disclaimer on your site, by the way, you have to credit the copyright holder or you have to immediately take the content down.

Which images can you use?

There’s a couple. You really need to know your labels in order to be able to use copyright images the right way.

copyright logo information

If you see something like this, the single C, this means that the copyright holder reserves all rights. You can’t use the image unless it’s considered fair use, which means most of the time you won’t be able to use those images.

creative commons logo

This, the CC, stands for Creative Commons, and it means creators can stipulate which rights they continue to hold and which ones they want to waive in order for other people to use their materials.

You can use an image with this label only in certain circumstances.

Also be aware, by the way, that these stipulations can change at any time. Really, you’re going to have to research if you see the CC, to figure out if you’re able to use this or not.

It’s a little bit trickier, because those rights can change at any time.

public domain mark

If you see images like this, with a C or a zero with a strike through, that means the work is in public domain.

The creator has waived all of their rights, so this is 100% good to use all the time. You can use it in any way that you want, even if it’s for a moneymaking purpose.

This is definitely your simplest route.

This symbol over here is a fair use symbol. This means an image can be used on a case by case basis, provided it meets the criteria of fair use, which includes specific things pertaining to the purposes of the images used. It might be that there are specifics for the image, or the nature of the type of the image, the amount of the image used, the market effect of using the image. Perhaps you can use it a little bit, but you have to make sure that you meet the certain criteria. This, again, is a little bit tricky.

Public domain is certainly the easiest.

If you’re going to use an image…

Your safest bet is to copy both the image’s URL and the name of the person who created the image.

You also may want to contact the image’s creator, tell him or her how you intend to use the image, and then if you can get permission from them, attribute it to them.

To attribute, add the image’s attribution to both its alt and title tags, and name the person who created the image along with their image stream, if applicable, in a caption.

Edit: when it comes to attribution, it’s also a good practice to list the title of the image (if the author has specified an original one) and the license it’s under…e.g. CC. 

If you want to do this the 100% correct, legal way, there is a bit of work to it, but you also get to use some pretty cool pictures.

Wrapping up

I do have other videos, by the way, and blog posts, which I’ll link to underneath this, and the blog post on different places you can get free images that are significantly easier. But for now, this is how you can use them if you have your heart set on a specific copyright image.

Definitely make sure you treat, by the way, infographics and slideshares the same as images. It’s the same thing. Even if you’re not making money from those things directly, you still need to have the same exact treatment of them. That means you have to include a link back to the original source, as well as the creator’s name. Try not to compromise the image’s quality when you’re republishing. Use an embed code whenever you can, not 100%, but whenever you can. For the times that you can’t, leave instructions that say click to enlarge so that people can get the entire picture.

— Disclaimer: This advice is general in nature and not to be taken as personal professional advice. I am not a lawyer. —

You might also like…

Here’s where you can find awesome royalty-free images for commercial use: Blog post

Low Hanging System: Use images (or just text) to put on products and make passive income