The ultimate character count guide – here’s what studies show are the perfect lengths for your videos, blog posts, social media, and more

This guide about character counts help you optimize your videos, blog posts, social media content, and more!

If you’re going to spend time creating content, you may as well prime it to get as much exposure as possible. And I’ve seen from experience that the length of your posts on social media, blog posts, videos, etc. make a difference.

I remember when I first started selling on Facebook, I’d try to sell a t-shirt by writing up a few pithy statements about how funny the shirt was, the quality, the fast shipping, etc…

Meanwhile, Don’s ads – which always outperformed mine – would literally just say something like “Click here to buy yours.”

@^#&^@!

Knowing that this is a “thing,” Michaela and I went through some studies to find the best length for the content you put out across different channels. You may as well get the most impact possible if you’re going to take the time to post content, right?

In this post I’ve laid out the most ideal character counts and timelines for the following online channels so you can get the most bang for your buck with the content you post. Plus, here’s an infographic you can download  or pin on Pinterest

This guide about character counts help you optimize your videos, blog posts, social media content, and more!

Download the infographic  or pin on Pinterest.

Now let’s go:

Social Media

Facebook

Posts: ideal length of 40 characters

If you have a link in your post, the copy should explain what you’re linking to. The link title + meta description (which is change-able) has been found to be more important than the actual post.

Keep posts on the shorter side and focus on the link’s title and description. The link title is optimal at 50-60 characters and the description is optimal at 155-160.

Instagram

Bio: up to 150 characters

Hashtags: no more than 30 total

Captions: 2,200 characters maximum but aim for less than 125

Instagram is a platform for sharing visual content but it’s still a good idea to provide viewers with some context about what you’re posting.

Keep your posts on the shorter side whenever possible. As soon as your text goes over three lines, readers  need to click “more” to view the rest.

Pinterest

Profile name: 21 characters maximum

User name: 3-15 characters

Bio: less than 160 characters

Pin descriptions: 500 characters maximum

Board names: no more than 100 characters (17 characters is the optimal length)

Board descriptions: 500 characters maximum

This guide about character counts help you optimize your videos, blog posts, social media content, and more!

LinkedIn

Status update: up to 600 characters – however experts say that the ideal LinkedIn status update length comes down to words more than characters. The optimal word length word count for B2B posts is 16-25, and B2C optimal word count is 21-25.

Headline: up to 120 characters

Summary: up to 2,000 characters

This guide about character counts help you optimize your videos, blog posts, social media content, and more!

Position title: up to 100 characters

Position description: 200-2,000 characters

LinkedIn’s Publishing Platform

Original post title: up to 100 characters

Original post body: up to 40,000 characters

Twitter

Tweets without links: 120-130 characters

Tweets with 120-130 characters have been found to have higher click-through rates.

Tweets with links: up to 116 characters

Hashtags: 1-2 hashtags per post and up to 11 characters each

Keep your hashtags short and sweet and don’t overdo it. Twitter is not like Instagram in this regard.

This guide about character counts help you optimize your videos, blog posts, social media content, and more!

Snapchat

Captions: 80 characters maximum

As with the other more visual social media platforms, Snapchat captions should provide context but keep them brief.

Google+

Posts: around 100,000 characters

Blog Posts

Title: 50-60 characters or less

This is to prevent your title from getting cut off on the search engine results page (SERP). With Google, titles max out at a length of 600 pixels, which translates to 60 characters roughly, meaning any characters beyond that probably won’t show up on the SERP.

To verify if your title’s length is okay, use the Google SERP Snippet Optimization Tool (it’s free).

This guide about character counts help you optimize your videos, blog posts, social media content, and more!

As you can see, the title of this blog post is on the longer side and the last six words get cut off in Google’s search results. In this case, though, I wouldn’t be too concerned because the “meat” or the gist of the title comes right at the beginning and the part that gets cut off is more descriptive.

Word count: 1,600-2,500+ words

Different sources say different things about the ideal word count for blog posts.

According to Medium, the read time that captures the most attention on average is seven minutes. Some sources say seven minutes of reading translates to 1,600 words. But other sources argue that the average read time for native English-speaking adults is 300 words per minute, so 300 words X 7 minutes = 2,100 words.

And then there’s HubSpot who found that posts with word counts between 2,250 and 2,500 received the most organic traffic on average. And posts with word counts over 2,500 were shared most often via social media.

Meta description: 155-160 characters or less

This refers to the short description you see on SERPs, serving as a preview of what the content is about. Google typically cuts meta descriptions off after two lines of text or after around 923 pixels. And you can use the same Google SERP Snippet Optimization Tool to verify the length of your meta descriptions.

Video

Length: 2 minutes is ideal for just about every platform that supports videos.

Research shows that viewers stay engaged up until around the 120 second mark at which point they start to drop off. But you don’t need to make your videos exactly two minutes long. There are higher levels of engagement for videos of any length up to 120 seconds.

YouTube

Title: no set specifications

With no set specifications, it appears the only way to know whether or not your title is too long is if you get an error message saying, “Your title is too long.”

Description: no set specifications

The same goes for YouTube descriptions.

Channel description: up to 1,000 characters

I hope you found this character count guide useful! Leave a comment and let me know your thoughts down below. 

And again, you can Download the infographic  or pin on Pinterest if you’d like!

This guide about character counts help you optimize your videos, blog posts, social media content, and more!

How to “hack” Google with search operators

Google search operators can make life so much easier. Grab some great ones here.

Search “shortcuts” – aka search operators – can help you save a lot of time.

If you’re as impatient as I am, you probably don’t love wading through pages of irrelevant results on Google when you’re looking for something specific.

That’s why this post gives you a bunch of shortcuts you can use to find the best information – fast.

I don’t expect this post to be an “OMG best info ever!” post immediately, but my hope is that you’ll bookmark it and find it growing on you over time. It’s a very useful reference when you need something specific.

Below we go over 50 useful shortcuts, along with examples and an infographic you can download or pin on Pinterest.

First, the infographic:

These Google search operator "hacks" make things so easy! ?

Want this?
Download (a bigger version) infographic here or pin it on Pinterest.

And here’s a little more detail about each one:

1. Search for phrases in page titles = allintitle: 

If you’re looking for a specific phrase in a page title, use the allintitle: search operator…

allintitle:get twitter followers

This can help you get past a lot of ads and get right to good information. For example, with get twitter followers, you have to scroll through 4 ads before getting to any content. When you do allintitle you immediately get to the relevant information:

Google search operators can make life so much easier. Grab some great ones here.

2. Search for keywords in page titles = intitle: 

To find a specific word in a page title, use the intitle: search operator. For example, if you want to make sure your results all include ecommerce somewhere in the title of the article and not just in the body of the text, this is a good operator to use.

intitle:ecommerce

3. Search for keywords in blog post titles = inblogtitle: 

If you want to search for keywords found specifically in blog content, use the related inblogtitle: search operator. For example…

inblogtitle:ecommerce

This way, if you aren’t interested in other types of content, you can ensure your results all come from blog posts that include the word ecommerce somewhere in the title.

4. Search for phrases in blog post titles = allinblogtitle: 

You can do the same thing for phrases in blog post titles…

allinblogtitle:get twitter followers 

This query gives only those results that include all three keywords in the blog post’s title. The words may not necessarily appear in that order (as you can see in the image below, but they will all be present).

Google search operators can make life so much easier. Grab some great ones here.

5. Search for keywords in page text = intext: 

Similar to the intitle: and inblogtitle: operators, to find a specific word in a page’s text, use the intext: search operator…

intext:ecommerce

This operator isn’t quite as specific as intitle: and inblogtitle: but you’ll likely use it a lot, especially if you spend a good chunk of time searching for articles online like I do. :-)

6. Search for phrases in page text = allintext: 

To find specific phrases in a page’s text, use the allintext: operator. For example…

allintext:ecommerce marketing tips

This is more efficient than searching for ecommerce marketing tips, and you’ll probably use this operator a lot as well. As you can see in the screenshot below, this operator helps you cut past ad content and get right to the good stuff.

Google search operators can make life so much easier. Grab some great ones here.

7. Search for exact matches = quotation marks

Putting quotation marks around phrases helps you be ultra specific about what you’re searching for. For example, to get more relevant search results, query…

“social media posting schedule” infographic

…instead of…

social media posting schedule infographic

That particular example gets you less ads and it brings you to the actual infographics faster:

Google search operators can make life so much easier. Grab some great ones here.

8. Search for keywords in anchor texts = inanchor: 

Find specified keywords in anchor text by using the inanchor: operator…

inanchor:Snapchat

The inanchor: operator is especially helpful in terms of SEO.

9. Search for phrases in anchor texts = allinanchor: 

And to find phrases in anchor texts, use the allinanchor: operator…

allinanchor:Snapchat marketing tips 

You’ll probably use this operator more often than inanchor: and it’s a good one to memorize.

10. Search for keywords in URLs = inurl: 

If you’re trying to find a specific URL or pages about a particular topic, the inurl: operator can help. For example…

inurl:ecommerce

This search operator is great for those times when you can’t quite remember a URL. Or, you need to find web pages that specifically concern a particular topic, like ecommerce.

You could also query something like…

rachel rofe inurl:ecommerce

…if you knew the gist of the URL.

When you run this exact search, you discover all the blog posts I’ve posted on my site that have the tag “ecommerce.” You also discover posts about earning “passive ecommerce income” with the Low Hanging System.

Google search operators can make life so much easier. Grab some great ones here.

11. Search for phrases in URLs = allinurl: 

The allinurl: search operator is even more useful if you’re stumped on a site’s URL. For example…

allinurl:how to get more sales

Or…

rachel rofe allinurl:how to get more sales

From this search, you get the following 9 ultra specific results, which sure beats wading through pages and pages of material:

Google search operators can make life so much easier. Grab some great ones here.

12. Search for content by a certain author = allinpostauthor: 

To find content written by a particular author, use the allinpostauthor: search operator.

For example, if you want to find articles written by Neil Patel (not necessarily from his website), this is the easiest and fastest way to go about it.

allinpostauthor:neil patel

Google search operators can make life so much easier. Grab some great ones here.

13. Search for words near each other = AROUND(X)

This search operator enables you to get results including terms that are near each other. The X represents the maximum number of words that can separate two search words or phrases. For example…

marketing AROUND(6) ecommerce

With this search, you will get only those results where the words marketing and ecommerce are within six words of each other. The AROUND (X) operator comes in handy when you need to connect two different topics.

14. Search for phrases near each other

You can also use AROUND(X) to find phrases that are near each other using quotation marks. For example…

“content marketing” AROUND(8) “ecommerce strategies”

This query will give you only those results that connect “content marketing” with “ecommerce strategies” in eight words or less.

15. Search for synonyms = ~

To get results including synonyms for the term or phrase you’re searching for, use a tilde (~). For example…

birthday party ~decor

The results of this query also include similar words to decor, such as decorations and supplies, which saves you time from having to run separate searches for birthday party decorations and birthday party supplies.

Google search operators can make life so much easier. Grab some great ones here.

16. Search for alternate TLDs (top-level domains)

To find sites, especially competitors’ sites, that have the same domain name as your website but a different TLD, run a search like the example below:

site:ebay.* -site:ebay.com 

Or…

site:Amazon.* -site:Amazon.com

17. Search for a phone number = phonebook: 

This one seems to be US-specific. But to find a list of phone numbers linked to a particular person’s name in the United States, use the phonebook: operator. For example…

phonebook:patti smith

This gives you all the white pages results for Patti Smith. You can further refine your search results by including the location search operator (loc:) too (see #47).

18. Search using a range of numbers = ..

To get search results within a range of numbers (especially when you’re conducting product research), use two periods (..) to specify a minimum and maximum value.

For example, say you’re in the market for a new Dell laptop but you don’t want to spend more than $600, you might query something like…

dell laptops $400..$600

Google search operators can make life so much easier. Grab some great ones here.

19. Search specific types of domains = site: 

In addition to being able to search for specific websites, you can also search for specific types of domains. For example, if you’re looking for government information, you could query…

site:.gov

…Just add your search terms in the beginning…

2017 taxes site:.gov 

This type of query is useful especially for research purposes—to make sure you’re getting the most official information possible.

20. Search for a movie = movie:

Use this search operator to look up information about specific movies, like which theaters a movie is playing at along with show times.

For example, if you wanted to quickly find out when and where Wonder Woman was playing in your city or town, this operator could be useful. Just type…

movie:wonder woman

21. Search multiple specific types of domains

To search for multiple domain types, use parentheses plus the OR command. For example…

healthcare (site:.gov OR site:.edu)

Again, this really proves helpful when you’re trying to find reliable information. The query above will provide you with a list of results from government and university websites.

22. Search hashtags = #

Have Google include hashtags from social media networks by adding the pound symbol (#) right before your search term. For example…

#marketing

This brings news about #marketing on Twitter up close to the top of the search results, letting you view the conversation that’s currently taking place.

Google search operators can make life so much easier. Grab some great ones here.

 

23. Search within a date range = daterange: 

To search for results within a certain date range, you can use the daterange: operator…

ecommerce strategies daterange:2457875.43304-2457899.43304

The only thing is this operator uses the Julian calendar format as opposed to the Gregorian calendar format, which is what most people are used to.

But you can use this website to convert dates to the Julian calendar format.

This type of search is useful if you want to find the most up-to-date information about a topic. Things change so fast, so it’s beneficial to be mindful of when information was published.

24. Search by filetype = filetype: 

If you’re looking for a particular filetype or document, the filetype: search operator is useful. For example, if you’re looking for a case study, which is often a certain filetype, you might search…

inbound marketing filetype:pdf

This search will yield information about inbound marketing only in PDF format.

25. Search a specific site = site: 

If you’re looking for results from one specific website, do this: type site: plus the name of the website and then your query. For example…

site:rachelrofe.com how to boost ecommerce sales

Maybe you heard that a particular site offers really great information about a certain topic and you want to check it out. Perhaps you find a particular site to be more credible or trustworthy than others. Or you might just like a particular site’s writing style or find the site easy to navigate. Whatever the case may be, this operator helps you find the most relevant information.

Google search operators can make life so much easier. Grab some great ones here.

 

26. Search maps = map: 

To view map-based results, type map: plus the location…

map:paris

Especially if you’re traveling, this operator is useful to get a lay of the land or to discover where the most popular tourist attractions are. Here are the top results you get when you make the above query:

27. Get Google to “fill in the blank” = *

For those times when you can’t remember what’s supposed to go in your search—for example, when you can’t remember song lyrics—use the wildcard operator, or an asterisk (*). For example, if you have this stuck in your head “Drove my Chevy to the levee but the levee was…” but can’t quite put your finger on the rest of the lyrics or the name of the song, just type…

drove my chevy to the levee but the levee was *

…and you’ll discover the song’s name is American Pie by Don McClean, and the word you’re searching for is dry. 

28. Search related sites = related: 

If you’re looking for websites that are related to a site you know, use the related: search operator…

related:searchenginejournal.com

This comes in handy if you want to find other sites that share similar information to a site you are already familiar with.

29. Get more information about a website = info: 

For those times when you need to gather some extra information about a website, use the info: operator…

info:rachelrofe.com 

For example, when I did this for my site, I got the following results:

Google search operators can make life so much easier. Grab some great ones here.

30. Get a definition = define: 

If you need to get the definition of a word, use the define: operator. For example, if you wanted to know what the word microsite refers to, you would query…

define:microsite

And unlike some of the other search operators, this one also works for phrases without having to use quotation marks…

define:inbound marketing

When you type this into Google, you discover…

Google search operators can make life so much easier. Grab some great ones here.

31. Get the weather = weather: 

To learn about the weather in your area or a place you’ll be visiting, just type weather: plus the location. For example, if you live in Boston, MA and you want to know what the weather is going to be like today, you’d query…

weather:boston

Then, you’d discover that the weather in Boston is clear with period clouds and 71 degrees Fahrenheit.

Google search operators can make life so much easier. Grab some great ones here.

32. Exclude words = – 

To exclude certain words from your search results, use a short dash (-). For example…

facebook marketing tips -hootsuite

Say you want to learn about how to market your products on Facebook, but you don’t want to use Hootsuite. Maybe you’re already using Hootsuit and know all about it and want to learn about different strategies. Excluding hootsuite helps give you the more narrowed down results you’re looking for.

And as you can see, without using this search operator, the very first result on the left-hand side comes from Hootsuite’s blog:

Google search operators can make life so much easier. Grab some great ones here.

33. Exclude multiple words

Use this same operator to exclude multiple words to be even more precise. For example…

facebook marketing tips -hootsuite -bufferapp

You might not want to bother with results that talk about BufferApp either. And by using the short dash operator twice, you can exclude both the terms hootsuite and bufferapp from your results.

34. Exclude exact match phrases

To exclude exact match phrases, use a short dash (-) plus quotation marks…

facebook marketing tips -“facebook live”

Maybe you’re an introvert and shy away from creating any type of video content so you don’t want your search results to include tips about using Facebook Live. This is how you could customize such a search.

35. Exclude multiple phrases

If there are multiple exact match phrases that you want to exclude, do something like this…

facebook marketing tips -“facebook contests” -“facebook ads”

Maybe you already have experience with these techniques and you want to learn about other new ideas. If that’s the case, this is the most efficient way to search. Notice how the left-hand query specifically mentions Facebook contests in the top results…

Google search operators can make life so much easier. Grab some great ones here.

36. Exclude subdomains

To crawl though a website’s subdomains, use a combination of the inurl: and site: operators to narrow your search and exclude any subdomains that aren’t what you’re looking for. For example…

site:DigitalMarketer.com -inurl:www

This query excludes the www subdomain. So anything beginning with www won’t be included in the results.

Google search operators can make life so much easier. Grab some great ones here.37. Include phrases

To include entire phrases, combine the plus sign with what we talked about earlier: using quotation marks to get exact matches…

how to get more sales +”instagram live”

Similar to using the + operator to include specific words, when you add quotation marks around specific phrases, you direct Google to give you the most relevant results. In this case, those results that also include how to increase your sales volume with Instagram Live.

38. Use an AND command = AND

The AND search operator is another option to indicate that all search terms should be present in the results.

ecommerce AND shopify

In this query, you’re telling Google that results must include both the terms ecommerce and shopify

39. Use a customized AND command

Combine the AND operator with quotation marks to specify exact match phrases…

“instagram marketing” AND “pinterest marketing”

This is the same principle as using the + search operator in conjunction with exact match phrases and quotation marks.

40. Use an OR command = OR

The OR operator tells Google to display results that have either A or B present. To do this, just type two keywords into the search bar and separate them with OR. For example…

ecommerce platform shopify OR magento

This operator is great for those times when you don’t need to be super specific but still want to somewhat narrow down your results.

Without using the OR operator, the results on the left mostly pit Shopify and Magento against one another in compare-and-contrast type articles, which isn’t necessarily what you’re looking for. Using the OR operator helps you be more precise about the results you want.

Google search operators can make life so much easier. Grab some great ones here.

41. Use a customized OR command

Further customize your OR searches by including exact match phrases…

“content marketing” OR “social media marketing”

Again, this is useful for when you don’t need to be super specific but you want to use OR with a specific phrase to refine your results.

42. Use an alternative to the OR command

The pipe operator (|) functions exactly the same way as OR. So you can use whichever operator is easiest for you to remember.

Here’s an example of the pipe operator in practice with both keywords and exact match searches:

social media marketing instagram | pinterest

Or…

“email marketing” | “social media marketing”

Google search operators can make life so much easier. Grab some great ones here.

43. Identify pages that aren’t secure

To discover webpages that aren’t secure, run a search like in the example below:

site:ebay.com -inurl:https

It’s also a good idea to run this search on your own website. If you’re using HTTPS, then, by and large, your site’s pages should come with the HTTPS certificate.

44. Identify unnecessary text files

Some text files are useful to keep on your site—for example, your robots.txt file. But other text files take up unnecessary space. To expose any unnecessary text files on your site, run a search like the one below:

site:yoursite.com filetype:txt -inurl:robots.txt

For my own site, I would do the following:

site:RachelRofe.com filetype:txt -inurl:robots.txt

(I just tried this for my website, and it looks like no unnecessary text files were found. Yay!)

Google search operators can make life so much easier. Grab some great ones here.

45. See cached versions = cache: 

To view an older version of a website, use the cache: operator…

cache:rachelrofe.com 

Sometimes you might need to see an older version of a particular website—for example, if there’s information you need that’s been deleted since you last visited the website.

46. Narrow your search to a specific location = loc: 

Especially if you’re doing local SEO or targeting a location-specific audience, the loc: search operator can come in handy. For example…

coworking space loc:new york city

The results of this query will show only those coworking spaces located in New York, NY.

47. Track stocks = stocks: 

To learn more information about a particular company’s stocks, use the stocks: operator followed by the company’s ticker symbol. For example, for Bank of America’s stock information, you would search the following:

stocks:BAC

Or, as another example, if you’re a fan of Tesla, you would search…

stocks:TSLA

48. Restrict results to a particular news source = source: 

If you want to see results only from a particular news source, type source: after your query and then specify the news source.

This helps you get information from your most trusted sources.

Examples:

united states health care source:washington post

climate change source:discover magazine or climate change source:national geographic

best copywriting headlines source:copyblogger

Google search operators can make life so much easier. Grab some great ones here.

49. Use Google as a calculator = in: 

If you want to know how many units of something are in something else, you can use the in: search operator.

For example, if you want to know the number of miles per hour in the speed of light, you’d query…

in:mph in the speed of light

This could be really useful for cooking if you need to do any conversions. For instance, finding out how many ounces are in a pound…

in:ounces in a pound

50. Include words = + 

If you want to make sure certain words are included in your search results, use the plus sign (+)…

email marketing platform reviews +Experiture

The above query is useful because there are tons of articles that talk about the pros and cons of various email marketing platforms. But not all of the articles mention Experiture specifically. So if you want to ensure that your results do talk about Experiture, the + operator is the way to go.

Google search operators can make life so much easier. Grab some great ones here.

 

Whew! That’s it. Thanks to Neil Patel for the inspiration behind this post, and I hope you get a lot of value from it over time.

 

These Google search operator "hacks" make things so easy! ?

Want this?
Download (a bigger version) infographic here or pin it on Pinterest.

I hope you found this list of Google search operators helpful! Leave a comment and let me know if there are any other shortcuts that you think are helpful – or if you found this post useful!

Powerful 5-minute traffic tips. #3 is awesome.

Every site needs traffic – we all know that.

However, targeted traffic isn’t always the easiest thing to get – especially if you’re not interested in spending hours and hours on drawn out blog posts and backlink strategies.

Because of this, I set out to see if there were any 5-minute traffic tweaks that might make a big difference.

Michaela and I approached this in 3 ways:

  1. Asking 7 industry experts what their top traffic-getting tips were
  2. Reflecting on what I’ve found to work the best
  3. Doing research

Here are some of the top tips we found:

Use Hash Tags When Promoting Your Content

I shared in this video how I got a sale on Instagram in 5 minutes, and it was mostly because of the hash tags I used:

Hash tags work. They might not be as great on Facebook, but they’re great on Twitter and Instagram.

Add This To Your Headlines

You’ve probably seen website headlines that said things like:

“7 Tips For Losing Weight Fast. #5 Will Blow Your Mind!”
“I never knew how much money I could make before I did these 5 specific things. Especially #3.”

These types of headlines drip with intrigue and you can’t help but want to know more.

If you add this type of “extra” to your headline, it really can help you get more traffic. You might not get extra people on your website, but more people on your website will click through.

You could do this with gift-guide type traffic too. I can easily see something like:
“Top 10 Gifts For Pit Bull Lovers. #7 Is Crazy-Cool.”

Add Opt-In Forms To Your Top 5 Posts

This technique is super simple and it’s something that not a lot of people do.

Log into your analytics account and find the five pieces of content on your site that have earned the most views over the last two months.

Add an opt-in form to each of those posts.

This strategy takes almost no effort but it can have a big impact.

Optimize Your Old Posts

If you have old posts that you’ve created in the past, open them up to see if you can make any quick optimization tweaks.

A couple tweaks like adding in a solid title and naming your images could be a huge difference-maker.

Create Personalized Flipboard Magazines

“One tip is to create a personalized Flipboard magazines where we have built followers and flip content to it from the blog.

We trialed one Flipboard magazine content tactic, and on some days, its organic traffic generation kicks sand in Facebook’s face. Some days it drives 25% of our traffic.”

– Jeff Bullas (TwitterwebsiteeBook)

Repurpose Popular Blog Posts

If you wrote a post that ended up being really popular (lots of likes, shares, tweets, etc.), you can take that post and repurpose the content. That is, use it in a different format, such as turning it into a Slideshare PPT or recording it as a podcast.

And be sure to link back to the original post in whatever new format you choose to increase your web visits.

Here’s a post I made a few years back about how to repurpose your podcast or blog content.

Have A New Headline For Each Social Networking Channel

A study conducted by BuzzSumo.com revealed absolutely zero overlap when it came to the most shared “trigrams” (three word phrases) on Facebook and Twitter.

On Facebook, people shared things like lists, questions and quizzes, warning posts, pictures, and funny posts.

On Twitter people shared more more serious and informative things like “the science of” or “the case for”.

If you know this, you can easily manipulate your headlines.

Take this post, for example. We could spin it to:

Facebook: 10 ways you can feel awesome about your web traffic (these are the BEST – especially #3!)

Twitter: The science of fast web traffic – and how you can now get people to your site quicker than ever

OK, the Twitter one wasn’t so great. But the point is, experiment to see if you get higher click-through rates.

Use An Image To Promote Your Content

Before you promote something to social media create an image based on your post.

Image-based posts always outperform text based, and images with (attractive) faces do the best.

Analyze Your Headline

Use a Headline Analyzer tool like this one to see how effective your titles are.

You can use this for product or blog titles.

Post on Quora

Quora can send you a lot of traffic when you post quality information.

This post is about “5 minute tips” so I’m not recommending that you write a dissertation, but I’ve seen some very quick comments get a ton of upvotes and traffic.

I’ve had some very quick-to-write posts get great traffic.

You can even sell products on your Quora when done in a useful way. For example, if someone asks about “Where does society get negative images of pit bulls?“, you can quickly (but helpfully) answer and include a picture of your “Don’t judge my pit bull” mug to show that you don’t feel pit bulls should all be judged negatively.

Create Shareable Content

“Write the best shareable informative content! Create interesting copy for your readers related to your industry.

Be as informative as you can, use high quality images and make the title of the article enticing!”

– Susan Dolan (Twitterwebsite)

Recycle Social Media Posts

“One of my favorite ways to get more traffic is through recycling social media posts.

Who said that you can only post something on social media once?

It definitely wasn’t me.

In fact, I have been recycling social media updates for years and getting great results with my evergreen blog content.

Here’s the deal, not everyone is going to see your social media updates when you post them. So instead of posting something only once, why not post it again at a later date?

And when you have multiple status updates around multiple evergreen blog posts, you’ll have a nice library of status updates to choose from.

Of course, you can go next level and use a social media automation tool that will recycle and post your updates on your behalf – automatically. As a result you spend less time figuring out what to post and more time on engaging with your audience.

When you recycle social media updates, you’ll be able to make your evergreen content work even harder for you.”

– Chris Makara (Twitterwebsite)

“Channels such as Instagram, Twitter and LinkedIn are especially effective in not only sharing valuable content to promote thought leadership but driving traffic back to your website at the same time.”

– Richard Lorenzen (reported on his behalf by Kayla Starta) (Twitterwebsite)

Blog Pages Rank Higher Than Posts

“There are tons of ways to increase the amount of traffic your website receives. The first thing I recommend you do is add a blog to your website and fill this with relevant, evergreen content.

If you use WordPress as a platform try to concentrate on pages as a content type (rather than blog posts). They often may rank higher.”

– Lucasz Zelezny (Twitterwebsite)

Certain Tools Make A Big Difference

Include some long tail keywords in your blog posts, and promote them on social media. Use ViralContentBuzz to amplify content. Check long tail keywords using SEMRush or Searchmetrics (especially focus on competitors).

Even if these don’t instantly increase your traffic, over time, as they get linked to, they will.

Track your brand mentions with tools like Brand24 and proactively ask (where needed) if mentions can be also linked to your website.

These are [the] easiest ways of getting continual traffic, all it takes is some time (or money) to create some blog posts. And remember – getting traffic is not a sprint, it is a marathon.

Finally, don’t forget to interact with the traffic that appears on your site. If you can engage your audience, they will return, and that’s half the battle.”

– Lucasz Zelezny (Twitterwebsite)

Look For Holes

“For me it is not about tools, but about strategy and execution. Look for holes in your competition: Take a look at your competition’s blogs and websites. Are there content holes they’ve missed that you can take advantage of? Ways to add value not already available and help you stand out.

I know that the more quality content I produce and post, the more regularly I do it, and the more I emotionally connect, engage, and converse with those I am looking to reach…the more my blog will become visited, shared and known. Spend time sharing content of those you want to share you content… liking and commenting on their posts.

Then…syndicate, syndicate, syndicate. Share your content via all social channels always including Twitter, Facebook, Google+, and LinkedIn, which also makes it easy for others to share. And don’t be afraid to do it more than once periodically sharing old posts via your social channels, especially those that were well received. Also, let others freely repost your content with a link back to the original post, and whenever they do…syndicate that as well.

The critical point here is to create a steady stream of valuable and relevant content that your audience (friends/fans/followers), and any audience you are looking to attract, really cares about. Simply put…#NoLetUp!”

– Ted Rubin (TwitterWebsite #1, and Website #2).

Use This Tool

I personally really love this tool and use it to get lots of low hanging traffic:

You can find it here.

I hope you found these traffic-driving tips useful! If you have any advice of your own to share or know of anyone else I should contact, leave a comment below and let me know!