Powerful 5-minute traffic tips. #3 is awesome.

Every site needs traffic – we all know that.

However, targeted traffic isn’t always the easiest thing to get – especially if you’re not interested in spending hours and hours on drawn out blog posts and backlink strategies.

Because of this, I set out to see if there were any 5-minute traffic tweaks that might make a big difference.

Michaela and I approached this in 3 ways:

  1. Asking 7 industry experts what their top traffic-getting tips were
  2. Reflecting on what I’ve found to work the best
  3. Doing research

Here are some of the top tips we found:

Use Hash Tags When Promoting Your Content

I shared in this video how I got a sale on Instagram in 5 minutes, and it was mostly because of the hash tags I used:

Hash tags work. They might not be as great on Facebook, but they’re great on Twitter and Instagram.

Add This To Your Headlines

You’ve probably seen website headlines that said things like:

“7 Tips For Losing Weight Fast. #5 Will Blow Your Mind!”
“I never knew how much money I could make before I did these 5 specific things. Especially #3.”

These types of headlines drip with intrigue and you can’t help but want to know more.

If you add this type of “extra” to your headline, it really can help you get more traffic. You might not get extra people on your website, but more people on your website will click through.

You could do this with gift-guide type traffic too. I can easily see something like:
“Top 10 Gifts For Pit Bull Lovers. #7 Is Crazy-Cool.”

Add Opt-In Forms To Your Top 5 Posts

This technique is super simple and it’s something that not a lot of people do.

Log into your analytics account and find the five pieces of content on your site that have earned the most views over the last two months.

Add an opt-in form to each of those posts.

This strategy takes almost no effort but it can have a big impact.

Optimize Your Old Posts

If you have old posts that you’ve created in the past, open them up to see if you can make any quick optimization tweaks.

A couple tweaks like adding in a solid title and naming your images could be a huge difference-maker.

Create Personalized Flipboard Magazines

“One tip is to create a personalized Flipboard magazines where we have built followers and flip content to it from the blog.

We trialed one Flipboard magazine content tactic, and on some days, its organic traffic generation kicks sand in Facebook’s face. Some days it drives 25% of our traffic.”

– Jeff Bullas (TwitterwebsiteeBook)

Repurpose Popular Blog Posts

If you wrote a post that ended up being really popular (lots of likes, shares, tweets, etc.), you can take that post and repurpose the content. That is, use it in a different format, such as turning it into a Slideshare PPT or recording it as a podcast.

And be sure to link back to the original post in whatever new format you choose to increase your web visits.

Here’s a post I made a few years back about how to repurpose your podcast or blog content.

Have A New Headline For Each Social Networking Channel

A study conducted by BuzzSumo.com revealed absolutely zero overlap when it came to the most shared “trigrams” (three word phrases) on Facebook and Twitter.

On Facebook, people shared things like lists, questions and quizzes, warning posts, pictures, and funny posts.

On Twitter people shared more more serious and informative things like “the science of” or “the case for”.

If you know this, you can easily manipulate your headlines.

Take this post, for example. We could spin it to:

Facebook: 10 ways you can feel awesome about your web traffic (these are the BEST – especially #3!)

Twitter: The science of fast web traffic – and how you can now get people to your site quicker than ever

OK, the Twitter one wasn’t so great. But the point is, experiment to see if you get higher click-through rates.

Use An Image To Promote Your Content

Before you promote something to social media create an image based on your post.

Image-based posts always outperform text based, and images with (attractive) faces do the best.

Analyze Your Headline

Use a Headline Analyzer tool like this one to see how effective your titles are.

You can use this for product or blog titles.

Post on Quora

Quora can send you a lot of traffic when you post quality information.

This post is about “5 minute tips” so I’m not recommending that you write a dissertation, but I’ve seen some very quick comments get a ton of upvotes and traffic.

I’ve had some very quick-to-write posts get great traffic.

You can even sell products on your Quora when done in a useful way. For example, if someone asks about “Where does society get negative images of pit bulls?“, you can quickly (but helpfully) answer and include a picture of your “Don’t judge my pit bull” mug to show that you don’t feel pit bulls should all be judged negatively.

Create Shareable Content

“Write the best shareable informative content! Create interesting copy for your readers related to your industry.

Be as informative as you can, use high quality images and make the title of the article enticing!”

– Susan Dolan (Twitterwebsite)

Recycle Social Media Posts

“One of my favorite ways to get more traffic is through recycling social media posts.

Who said that you can only post something on social media once?

It definitely wasn’t me.

In fact, I have been recycling social media updates for years and getting great results with my evergreen blog content.

Here’s the deal, not everyone is going to see your social media updates when you post them. So instead of posting something only once, why not post it again at a later date?

And when you have multiple status updates around multiple evergreen blog posts, you’ll have a nice library of status updates to choose from.

Of course, you can go next level and use a social media automation tool that will recycle and post your updates on your behalf – automatically. As a result you spend less time figuring out what to post and more time on engaging with your audience.

When you recycle social media updates, you’ll be able to make your evergreen content work even harder for you.”

– Chris Makara (Twitterwebsite)

“Channels such as Instagram, Twitter and LinkedIn are especially effective in not only sharing valuable content to promote thought leadership but driving traffic back to your website at the same time.”

– Richard Lorenzen (reported on his behalf by Kayla Starta) (Twitterwebsite)

Blog Pages Rank Higher Than Posts

“There are tons of ways to increase the amount of traffic your website receives. The first thing I recommend you do is add a blog to your website and fill this with relevant, evergreen content.

If you use WordPress as a platform try to concentrate on pages as a content type (rather than blog posts). They often may rank higher.”

– Lucasz Zelezny (Twitterwebsite)

Certain Tools Make A Big Difference

Include some long tail keywords in your blog posts, and promote them on social media. Use ViralContentBuzz to amplify content. Check long tail keywords using SEMRush or Searchmetrics (especially focus on competitors).

Even if these don’t instantly increase your traffic, over time, as they get linked to, they will.

Track your brand mentions with tools like Brand24 and proactively ask (where needed) if mentions can be also linked to your website.

These are [the] easiest ways of getting continual traffic, all it takes is some time (or money) to create some blog posts. And remember – getting traffic is not a sprint, it is a marathon.

Finally, don’t forget to interact with the traffic that appears on your site. If you can engage your audience, they will return, and that’s half the battle.”

– Lucasz Zelezny (Twitterwebsite)

Look For Holes

“For me it is not about tools, but about strategy and execution. Look for holes in your competition: Take a look at your competition’s blogs and websites. Are there content holes they’ve missed that you can take advantage of? Ways to add value not already available and help you stand out.

I know that the more quality content I produce and post, the more regularly I do it, and the more I emotionally connect, engage, and converse with those I am looking to reach…the more my blog will become visited, shared and known. Spend time sharing content of those you want to share you content… liking and commenting on their posts.

Then…syndicate, syndicate, syndicate. Share your content via all social channels always including Twitter, Facebook, Google+, and LinkedIn, which also makes it easy for others to share. And don’t be afraid to do it more than once periodically sharing old posts via your social channels, especially those that were well received. Also, let others freely repost your content with a link back to the original post, and whenever they do…syndicate that as well.

The critical point here is to create a steady stream of valuable and relevant content that your audience (friends/fans/followers), and any audience you are looking to attract, really cares about. Simply put…#NoLetUp!”

– Ted Rubin (TwitterWebsite #1, and Website #2).

Use This Tool

I personally really love this tool and use it to get lots of low hanging traffic:

You can find it here.

I hope you found these traffic-driving tips useful! If you have any advice of your own to share or know of anyone else I should contact, leave a comment below and let me know!

How to send free samples to top Instagram influencers (+ sample scripts)

Post Updated as of May 18 2017 – will keep updating as we get more results.

Instagram is a really effective marketing channel.  It helps you get engagement, drives traffic, and increases brand recognition. It’s also been found to produce a “higher average order value” than other social media platforms like Facebook, Twitter, Pinterest, and Google Plus.

Today’s post goes over an easy-to-implement strategy that helps you “borrow” traffic from some of the most popular Instagram accounts in your niche.

You’ll be able to send out a couple emails and get your product in front of literally thousands of followers in no time.

I’m not just saying this:

We spent a little less than an hour and less than $40 to get in front of 2,001,700 Instagram followers.

Here’s how Michaela did it:

Step 1: Find Top Instagram Influencers In Your Niche

Search for popular Instagram accounts in your niche that may be interested in featuring your products to their followers.

You can find these popular Instagram accounts by searching through Webstagram and Websta Hot.

Just type the keywords you want to search for into the search bar to find the most popular Instagram users who include that keyword in their user name or bio along with the most popular hashtags for that search term.

I did this for the pit bull niche. I typed “pit bulls” into the search bar and saw these results:

Webstagram

Websta Hot

Step 2: Contact Instagram Influencers

After searching through Webstagram and Websta Hot, I made a spreadsheet of about twenty popular Instagram accounts. I chose people with over 1,000 followers who listed either their email address or website on their profile page, as that, to me, meant they were open to being contacted.

Then, I drafted an email and sent it to those twenty people. And for any Instagram user I didn’t hear back from, I followed up a few days later.

All in all, the process took about an  hour to complete.

Here is the exact email I sent:

Hi there, 

My name is Rachel, and I’m a big fan of your Instagram posts.

You might be interested to know that I have an ecommerce store, [website name], that features a variety of dog breeds but especially pit bulls. 

I’m particularly proud of this [product name] mug, and I wonder if you might accept if I pass along a sample of it? 

Or, if you browse our selection of [link to product category] and find something you like even more, then I’d be happy to send a sample of that instead!

And if you like the item as much as I do, perhaps you’ll consider sharing it with your audience?

Please let me know if there’s a business address for me to send a package to, and if you have any questions at all.

Thanks so much!

Best,
Rachel

You can use a modified version of this message to contact Instagram influencers who are relevant to your products’ niches.

Here’s a template:

Hi [Instagram influencer’s name],

My name is _______ , and I’m a big fan of your Instagram posts.

You might be interested to know that I have an ecommerce store called _______ [your store’s name] that features a variety of _______ [items you sell] but especially _______ [top selling items]. 

I’m particularly proud of this _______ [product name with link], and I wonder if you might accept if I pass along a sample of it? 

Or, if you browse our selection of _______ [your niche with link] items and find something you like even more, then I’d be happy to send a sample of that instead!

And if you like the item as much as I do, perhaps you’ll consider sharing it with your audience?

Please let me know if there’s a business address for me to send a package to, and if you have any questions at all.

Thanks so much!

Best,
[your name]

Step 3: Send Out Samples

If you get back positive results (ours are below), send out the samples that people request.

We sent out mugs ($9.90 on UseGearBubble for $4.95 + $4.95 shipping) and got them sent directly to the influencers.

(If you’re in Low Hanging System, this is also covered in Step 7.)

Here Were Our Responses

Of the twenty people I contacted and followed up with, six got back to me (three responded within twenty-four hours!). One person ended up being a competitor. One wasn’t interested. But the other four were positive responses and their accounts are hugely popular!

User pitbullsofinstagram has 1.55 million followers, pitbull_advocate has 239K, xxldesignerpitbulls has 197K, and otterthepitbull has 15.7K.

Pitbullsofinstagram and otterthepitbull selected a different mug from my inventory that they wanted me to send, while pitbull_advocate and xxldesignerpitbulls both chose the mug I had originally pitched.

The four sample mugs are currently in-transit. But as long as the recipients enjoy their free gifts, I’ve asked them to post pictures of the mugs along with a link back to my store to all of their Instagram followers, and three out of four have enthusiastically agreed!

Here’s one of the responses I received:

To Recap:

Time spent: One hour

Money spent: $39.60 (four mugs)

ROI: Exposure to over 2,000,000 Instagram users

Not shabby.

Updates (So Far)

This post was initially published on April 26th.

As of May 18th, we had another influencer respond affirmatively so we’ve now sent out 5 mugs.

Of those 5, 1 person said they’d post but haven’t yet, 2 people haven’t confirmed they’ve gotten the mug, and 2 people posted.

While it’s hard to completely track the sales on this, we’re still sitting pretty.

Here are the posts people made:

This person put our link in her bio (without us asking!), got over 4k likes to the mug (so far), and 29 comments – most with things like “I need this mug”.

Here’s the other post:

1,945 likes, link inside the description, and 33 comments – also with “I need this cup” type of comments.

It’s hard to track sales, but considering we have things like retargeting software in place to keep marketing to people, plus an email list, plus the exposure – I’m happy already.

Since the first Instagram post on May 2nd we’ve had 10 “pit bull” related sales.

While I feel confident that most if not all of those items were due to Instagram (I’ve barely touched Shopify lately), at least 6 were that exact cup (but in black).

MAJOR FAIL: The white mug was showing as “sold out” on our website!!! Who knows how many people came on for the white, saw it was unavailable, and left? We’ll never know.

For now we’ll call those 6 mug sales definite Instagram sales and the rest as gravy.

Updated Recap:

Time spent: Around an hour

Money spent: $49.5 (five mugs)

ROI: 6 mug sales, other pit bull related sales, over 6,000 likes, and tons of exposure.

The consensus remains: Not shabby.

What do you think about this strategy of reaching out to Instagram influencers? I hope you found it useful! Let me know your thoughts in the comments section below. 

Hashtags, templates, and coupon codes for Cinco de Mayo promos

The holiday posts continue to be a big hit (thanks again for all of your awesome feedback!). So I decided to make another one for Cinco de Mayo, which is coming up in a little over three weeks.

Cinco de Mayo isn’t traditionally thought of as a gift-giving holiday. But it’s still a highly celebrated day and people love taking part in the festivities by going out, listening to mariachi, enjoying delicious Mexican cuisine, and drinking margaritas and cerveza.

Cinco de Mayo also presents a lot of really fun design opportunities for shot glasses, mugs, water bottles, and more—perfect for anyone hosting a Cinco de Mayo party or someone who just wants to get into the spirit of the day.

Here is some design inspiration I found using Google images:

cinco de mayo

You don’t have to create new designs to give your offers a boost, though. Just use the coupon codes, hashtags, and social media templates below to drum up additional sales around the holiday.

Cinco de Mayo Coupon Codes

Use this list of Cinco de Mayo coupon codes to run special promotions for your most relevant offers:

MEXICO

PUEBLA

FIESTA

LUCHALIBRE

MARGARITA

CERVEZA

SOMBRERO

AMIGOS

MARIACHI

FOLKLORICO

Here are some instructional articles about how to make coupon codes for Amazon, Etsy, and eBay if you’re a member of the Low Hanging System and are interested in creating coupon codes on ecommerce websites.

You can also make your coupon codes available to an even wider customer base by submitting them to the website RetailMeNot.com.

Cinco de Mayo Hashtags

Increase the reach of your promotional content by adding the following Cinco de Mayo hashtags to your social media posts:

#CincoDeMayo

#CincoDeMayo2017

#FiestaTime

#EstasLoco

#LuchaLibre

#Tequila

#BattleOfPuebla

#May5

#MexicoFun

#VivaMexico

Cinco de Mayo Social Media Templates

So you don’t have to spend too much time coming up with social media posts to promote your offers, use the following three templates and examples:

Template 1: Happy #CincoDeMayo! Get the #fiesta started with this _____: [link]. Use promo code _____ to get _____% off

Example 1: Happy #CincoDeMayo! Get the #fiesta started with this festive shot glass: http://bit.ly/2lchnOu. Use promo code MEXICO to get 20% off

Template 2: It’s #FiestaTime! Get in the #CincoDeMayo spirit with this fun _____: [link]. Save _____ with promo code _____ #EstasLoco

Example 2: It’s #FiestaTime! Get in the #CincoDeMayo spirit with this fun mug: http://bit.ly/2lchnOu. Save 10% with promo code AMIGOS #EstasLoco

Template 3: #CincoDeMayo2017 is on its way! Celebrate with this _____: [link]. Promo code _____ saves you _____%! #VivaMexico

Example 3: #CincoDeMayo2017 is on its way! Celebrate with this shot glass: http://bit.ly/2lchnOu. Promo code PUEBLA saves you 15%! #VivaMexico

I hope you found this post useful. Keep leaving comments so I know what kinds of content you enjoy most and want more of! :-)

Cinco de Mayo promos