Rachel Rofe’

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Weekly Emails

 

3 ways to stand out in ecommerce

If you do a search for something like “how to get more sales” you’ll find a lot of the same advice: have a great product, get reviews, make a good title, and so on.

That’s helpful… AND, everyone already knows those things. 😉

In this post I’m going to share some lesser-known ways you can stand out from the crowd. 2 of these tips will help you get more first-time sales, while others will help you with repeat buyers.

The last tip is Amazon-specific, and the first two can be used on any ecommerce platform – Shopify, Etsy, eBay, or wherever you sell online. You can also, of course, take products from your other sites and put them on Amazon as another sales venue.

Let’s go!

#1: Address Customer Questions In Advance

When shopping online, customers can’t have the same kind of sensory experience that they can get from shopping at brick and mortar stores. They can’t pick up your products, turn them over in their hands, or examine them from all angles so they can be confident they’re making a purchase they won’t regret.

In order to help them out (and increase your conversions!), it’s helpful to anticipate in advance what questions a customer might have and what could hinder them from buying.

So, depending on the product, include a detailed size and usability guide in your products’ descriptions. For example if your product were a pillow case, you’d include the following information:

  • Dimensions (in both inches and centimeters)
  • Weight
  • Thread count
  • Material
  • Softness
  • Care instructions (whether or not it’s machine washable or needs to be ironed)
  • Whether or not it’s hypo-allergenic
  • Available color options

Make your customers’ shopping experience as worry- and question-free as possible. Being thorough upfront helps people now and eliminates returns later.

#2: Include a Personalized Email after Customers Purchase on Amazon

Sending a personal email each time a customer places an order is a nice touch that people appreciate. Personalization is something customers love, as it makes them feel like you care, which makes them more likely to turn into repeat customers and recommend you to their friends.

You can write letters yourself or outsource them to a VA.

An example of a post-purchase email could be something like:

Jessica,

We hope you love your mug. Creating these designs is a labor of love for us. 🙂

We do our best to make sure each mug looks great, is shipped quickly, and makes you happy.

When your order arrives, please let us know how you like it. If you have any issues, please say so and we can fix them immediately. 

And whether you intend to give your mug as a gift or use it yourself, thank you VERY much for your purchase and we hope it exceeds your expectations.

Thank you again,

[YOUR NAME HERE]

P.S. As a valued buyer, I’d love to offer you a discount code for your next purchase. This will take 10% off your next order: [CODE HERE]

To send this type of message on Amazon, go into your Amazon Seller Central account and view your orders. Then, click on an order ID number and scroll to where it says “Contact Buyer.”

When you click a buyer’s name, a contact page opens. Select a subject from the drop-down menu.  I mostly use the “Feedback request” option. Then, you type your message in the space below and hit “Send e-mail.”

To make a discount code, go into the Promotions tab in Seller Central.

#3: Sell Discounted Versions of Your Products Using AMZ Tracker

While Amazon no longer allows incentivized reviews where sellers can offer customers free or discounted products in exchange for their honest opinions, you can still increase your sales volume by offering discount codes.

Sometimes you get lucky and someone still leaves you a review. Either way you get another sale which increases your sales velocity and teaches Amazon to place your product higher in the search engines.

(And by the way, you can still ask people directly for feedback. You’re just not allowed to offer incentives for it.)

To create a discount code for your product, use AMZ Tracker. You can find a detailed guide outlining the process here.

I hope this helps! I tried to make the tips short-and-sweet but still powerful. Please leave a comment or “like” this if you appreciate it, and let me/us know if you have other tips to share!