Rachel Rofe’




I just got back from a fabulous trip to Jamaica.

Highlights include: staying in the #1 villa in Jamaica for 9 years in a row (it was SO worth the title – see the property here), having a pool attached to our bedroom, beautiful views, crazy-delicious food, a trip to Rick’s Cafe, and most notably – hanging out with the 20 fantastic friends who came to mastermind with Don and I.

Here are a few pictures from the trip:

Silent Waters Villa Jamaica

If you go on my Facebook wall you can find a zillion more, including this 16 second aerial view video. And if you want to see the sunset at Rick’s Cafe, my friend took this 12 second time-lapse video.

Since I’ve been back I’ve been working at our fulfillment center – we just upgraded to a 12k square foot warehouse, my e-commerce store, and a few other projects.

I’ve also been doing my best to enjoy life via walks with Don, outings with friends, and hanging out with my family (especially nephew!).

I’d gotten into work-a-ton-mode when the fulfillment center blew up so quickly. It was needed then but now I’m back to living a life I’ll be happy to reflect on when I’m on my death bed. (I know that sounds morbid, but it’s a very useful guidepost for me.)

Here’s one thing that helped me gain a lot of life back:

Two weeks ago I went onto Google Drive and did a brain dump of all of the random to-do’s swimming in my head. There were 160 of them. Crazy.

Then I added a header with 3 columns – “Task Name”, “Importance Level From 1-10”, and “Rachel or Michaela”.

From there I went through the tasks and deleted some things I was ready to just let go of, labeled what I could delegate to Michaela (my assistant), and rated whatever was left over a 1-10 importance score so I could sort my work by highest priority.

For Michaela’s tasks, I simply made a video explaining to her everything I wanted her to do. This took less than 30 minutes and accounted for a good 50+ tasks being offloaded.

Some things she’s doing: following up with people, launching products on my Shopify store, managing other people on my team, testing out marketing ideas I had, going through courses for me.

I’ve since added 20+ more tasks to the list, but my current to-do list has 85 items. That’s half of the psychic energy in my head unloaded (!) and I’m going to delegate more to Michaela. I can’t wait to see where the number is two weeks from now. 🙂

This isn’t just good for business tasks, by the way. You can do the same with personal tasks. Here’s an article I wrote a while ago – 99 things you can outsource to a virtual assistant.

f you’re feeling overwhelmed, I hope this helps you. You really don’t have to do it yourself, and you definitely deserve a life you can feel happy about. 🙂

Have a fantastic day!

With love,

Productivity: Need more of it in your life? There are awesome productivity tips here!One question I get asked a lot is how I’m able to get so much done. I sell products on Shopify, Amazon, have 50+ books, my podcast, work in a few niches, experiment with Twitter and Pinterest a lot, do coaching, develop software, etc… and more importantly, also have time for a life filled with travel, friends, and fun.

Enjoying life is definitely a priority for me. Yesterday Don and I dropped work to leave for an indulgent 3 hour lunch, complete with wine and dessert. It was wonderful.

Obviously not having kids yet does give me more time, though a lot of my mom friends tell me that they actually get MORE done now than they did pre-kids because they have to be more focused when they get to work.

Today I thought I’d share my top 3 productivity tips with you. These are my biggest “bang for your buck” productivity habits:

1. Identify your top 3 tasks for the next day before you go to bed.

This helps you hit the ground running when you start work, gives your subconscious time to percolate on whatever it is that you want to create, and helps you identify what’s important.

It’s *so* easy to have endless to-do lists filled with busy work. By focusing on your top 3 items, you’ll feel way more productive at the end of the day because you’ll have taken measurable steps towards your goal.

For more on this, feel free to check out my Huffington Post article – A case for scheduling only 3 things per day.

To make this even more powerful, a friend and I tell each other our top 3 goals each day and pay the other person $10 if we don’t get them done. It helps!

2. Try out “Power Hours”.

One thing that I ADORE doing is having “Power Hours” with my friends.

Every day, a friend and I text each other with what we want to get done in the next hour. When the hour’s up, we’ll come back and celebrate with each other. Here’s an example of a text I sent.

In that hour I responded to 99+ Twitter notifications, hired someone to create a Facebook group photo cover, scripted out a follow-up email, followed up with 5 potential podcast sponsors, linked my Pinterest page to a Shopify account, checked in with 2 people, answered a few customer support emails while my assistant was out, and prepped for a coaching call.

Normally I like to keep things more focused, but this was an “odds and ends” Power Hour that helped me get a LOT done.

Focusing for those hour  bursts helps you forget about email, Facebook, and YouTube and gets you 100% motivated on what needs to be done. I’m actually in the middle of a Power Hour right now!

Sometimes I host Power Hours in my Facebook group, Inspired Hustle. Feel free to join!

3. Outsource wherever you can.

I’m a *huge* fan of outsourcing, as you may know.

I outsource to people whenever I can. And instead of feeling worried about spending money on hiring, I think before every hire, “How can I earn a 2-10x ROI on whatever I’m about to spend?”

Asking the right questions helps a lot.

If you’d like to learn more about outsourcing, feel free to check out my outsourcing course here.

You can also check out 99 Things You Can Outsource To A Virtual Assistant right here.

I hope this helps you!

Productivity: Need more of it in your life? There are awesome productivity tips here!