31 days of social media content ideas (grab this free calendar!)

Wouldn't you love a social media content calendar letting you know what to post each day?

Social media can be useful in growing your business – when done right.

When not done right, it can turn into an overwhelming time-suck.

So to help you overcome your social media stress, I created a 31-day calendar with a new content suggestion for each day. Now you don’t need to think as much about what to post. Just use the calendar as your guide, and use and re-use it throughout the entire year. Just rinse and repeat.

You’ll find the calendar below, which you can download or pin on Pinterest along with some additional social media tips:

This social media calendar gives you 31 days of awesome content ideas. Just plug them in and go!

How To Crush It With Social Media

Step 1 – Plan your content in advance. Write what you want to say in a Google doc or spreadsheet and then just copy and paste when you’re ready to post.

Step 2 – Infuse your personality and voice into your posts. This makes your content sound more authentic and helps to build stronger relationships with your audience.

Step 3 – Schedule your posts using a tool like PostDynamo or BufferApp. This is a huge time-savor.

Step 4 – At the end of each calendar cycle, review your stats and analytics to see what type of content has been working the best and what needs improvement.

Step 5 – Make any necessary changes and start planning next month’s social media content!

I hope this calendar makes your social media efforts less stressful and more efficient. If you try it for the next 31 days, let me know the results you get! 

Wouldn't you love a social media content calendar letting you know what to post each day?

How to “hack” Google with search operators

Google search operators can make life so much easier. Grab some great ones here.

Search “shortcuts” – aka search operators – can help you save a lot of time.

If you’re as impatient as I am, you probably don’t love wading through pages of irrelevant results on Google when you’re looking for something specific.

That’s why this post gives you a bunch of shortcuts you can use to find the best information – fast.

I don’t expect this post to be an “OMG best info ever!” post immediately, but my hope is that you’ll bookmark it and find it growing on you over time. It’s a very useful reference when you need something specific.

Below we go over 50 useful shortcuts, along with examples and an infographic you can download or pin on Pinterest.

First, the infographic:

These Google search operator "hacks" make things so easy! ?

Want this?
Download (a bigger version) infographic here or pin it on Pinterest.

And here’s a little more detail about each one:

1. Search for phrases in page titles = allintitle: 

If you’re looking for a specific phrase in a page title, use the allintitle: search operator…

allintitle:get twitter followers

This can help you get past a lot of ads and get right to good information. For example, with get twitter followers, you have to scroll through 4 ads before getting to any content. When you do allintitle you immediately get to the relevant information:

Google search operators can make life so much easier. Grab some great ones here.

2. Search for keywords in page titles = intitle: 

To find a specific word in a page title, use the intitle: search operator. For example, if you want to make sure your results all include ecommerce somewhere in the title of the article and not just in the body of the text, this is a good operator to use.


3. Search for keywords in blog post titles = inblogtitle: 

If you want to search for keywords found specifically in blog content, use the related inblogtitle: search operator. For example…


This way, if you aren’t interested in other types of content, you can ensure your results all come from blog posts that include the word ecommerce somewhere in the title.

4. Search for phrases in blog post titles = allinblogtitle: 

You can do the same thing for phrases in blog post titles…

allinblogtitle:get twitter followers 

This query gives only those results that include all three keywords in the blog post’s title. The words may not necessarily appear in that order (as you can see in the image below, but they will all be present).

Google search operators can make life so much easier. Grab some great ones here.

5. Search for keywords in page text = intext: 

Similar to the intitle: and inblogtitle: operators, to find a specific word in a page’s text, use the intext: search operator…


This operator isn’t quite as specific as intitle: and inblogtitle: but you’ll likely use it a lot, especially if you spend a good chunk of time searching for articles online like I do. :-)

6. Search for phrases in page text = allintext: 

To find specific phrases in a page’s text, use the allintext: operator. For example…

allintext:ecommerce marketing tips

This is more efficient than searching for ecommerce marketing tips, and you’ll probably use this operator a lot as well. As you can see in the screenshot below, this operator helps you cut past ad content and get right to the good stuff.

Google search operators can make life so much easier. Grab some great ones here.

7. Search for exact matches = quotation marks

Putting quotation marks around phrases helps you be ultra specific about what you’re searching for. For example, to get more relevant search results, query…

“social media posting schedule” infographic

…instead of…

social media posting schedule infographic

That particular example gets you less ads and it brings you to the actual infographics faster:

Google search operators can make life so much easier. Grab some great ones here.

8. Search for keywords in anchor texts = inanchor: 

Find specified keywords in anchor text by using the inanchor: operator…


The inanchor: operator is especially helpful in terms of SEO.

9. Search for phrases in anchor texts = allinanchor: 

And to find phrases in anchor texts, use the allinanchor: operator…

allinanchor:Snapchat marketing tips 

You’ll probably use this operator more often than inanchor: and it’s a good one to memorize.

10. Search for keywords in URLs = inurl: 

If you’re trying to find a specific URL or pages about a particular topic, the inurl: operator can help. For example…


This search operator is great for those times when you can’t quite remember a URL. Or, you need to find web pages that specifically concern a particular topic, like ecommerce.

You could also query something like…

rachel rofe inurl:ecommerce

…if you knew the gist of the URL.

When you run this exact search, you discover all the blog posts I’ve posted on my site that have the tag “ecommerce.” You also discover posts about earning “passive ecommerce income” with the Low Hanging System.

Google search operators can make life so much easier. Grab some great ones here.

11. Search for phrases in URLs = allinurl: 

The allinurl: search operator is even more useful if you’re stumped on a site’s URL. For example…

allinurl:how to get more sales


rachel rofe allinurl:how to get more sales

From this search, you get the following 9 ultra specific results, which sure beats wading through pages and pages of material:

Google search operators can make life so much easier. Grab some great ones here.

12. Search for content by a certain author = allinpostauthor: 

To find content written by a particular author, use the allinpostauthor: search operator.

For example, if you want to find articles written by Neil Patel (not necessarily from his website), this is the easiest and fastest way to go about it.

allinpostauthor:neil patel

Google search operators can make life so much easier. Grab some great ones here.

13. Search for words near each other = AROUND(X)

This search operator enables you to get results including terms that are near each other. The X represents the maximum number of words that can separate two search words or phrases. For example…

marketing AROUND(6) ecommerce

With this search, you will get only those results where the words marketing and ecommerce are within six words of each other. The AROUND (X) operator comes in handy when you need to connect two different topics.

14. Search for phrases near each other

You can also use AROUND(X) to find phrases that are near each other using quotation marks. For example…

“content marketing” AROUND(8) “ecommerce strategies”

This query will give you only those results that connect “content marketing” with “ecommerce strategies” in eight words or less.

15. Search for synonyms = ~

To get results including synonyms for the term or phrase you’re searching for, use a tilde (~). For example…

birthday party ~decor

The results of this query also include similar words to decor, such as decorations and supplies, which saves you time from having to run separate searches for birthday party decorations and birthday party supplies.

Google search operators can make life so much easier. Grab some great ones here.

16. Search for alternate TLDs (top-level domains)

To find sites, especially competitors’ sites, that have the same domain name as your website but a different TLD, run a search like the example below:

site:ebay.* -site:ebay.com 


site:Amazon.* -site:Amazon.com

17. Search for a phone number = phonebook: 

This one seems to be US-specific. But to find a list of phone numbers linked to a particular person’s name in the United States, use the phonebook: operator. For example…

phonebook:patti smith

This gives you all the white pages results for Patti Smith. You can further refine your search results by including the location search operator (loc:) too (see #47).

18. Search using a range of numbers = ..

To get search results within a range of numbers (especially when you’re conducting product research), use two periods (..) to specify a minimum and maximum value.

For example, say you’re in the market for a new Dell laptop but you don’t want to spend more than $600, you might query something like…

dell laptops $400..$600

Google search operators can make life so much easier. Grab some great ones here.

19. Search specific types of domains = site: 

In addition to being able to search for specific websites, you can also search for specific types of domains. For example, if you’re looking for government information, you could query…


…Just add your search terms in the beginning…

2017 taxes site:.gov 

This type of query is useful especially for research purposes—to make sure you’re getting the most official information possible.

20. Search for a movie = movie:

Use this search operator to look up information about specific movies, like which theaters a movie is playing at along with show times.

For example, if you wanted to quickly find out when and where Wonder Woman was playing in your city or town, this operator could be useful. Just type…

movie:wonder woman

21. Search multiple specific types of domains

To search for multiple domain types, use parentheses plus the OR command. For example…

healthcare (site:.gov OR site:.edu)

Again, this really proves helpful when you’re trying to find reliable information. The query above will provide you with a list of results from government and university websites.

22. Search hashtags = #

Have Google include hashtags from social media networks by adding the pound symbol (#) right before your search term. For example…


This brings news about #marketing on Twitter up close to the top of the search results, letting you view the conversation that’s currently taking place.

Google search operators can make life so much easier. Grab some great ones here.


23. Search within a date range = daterange: 

To search for results within a certain date range, you can use the daterange: operator…

ecommerce strategies daterange:2457875.43304-2457899.43304

The only thing is this operator uses the Julian calendar format as opposed to the Gregorian calendar format, which is what most people are used to.

But you can use this website to convert dates to the Julian calendar format.

This type of search is useful if you want to find the most up-to-date information about a topic. Things change so fast, so it’s beneficial to be mindful of when information was published.

24. Search by filetype = filetype: 

If you’re looking for a particular filetype or document, the filetype: search operator is useful. For example, if you’re looking for a case study, which is often a certain filetype, you might search…

inbound marketing filetype:pdf

This search will yield information about inbound marketing only in PDF format.

25. Search a specific site = site: 

If you’re looking for results from one specific website, do this: type site: plus the name of the website and then your query. For example…

site:rachelrofe.com how to boost ecommerce sales

Maybe you heard that a particular site offers really great information about a certain topic and you want to check it out. Perhaps you find a particular site to be more credible or trustworthy than others. Or you might just like a particular site’s writing style or find the site easy to navigate. Whatever the case may be, this operator helps you find the most relevant information.

Google search operators can make life so much easier. Grab some great ones here.


26. Search maps = map: 

To view map-based results, type map: plus the location…


Especially if you’re traveling, this operator is useful to get a lay of the land or to discover where the most popular tourist attractions are. Here are the top results you get when you make the above query:

27. Get Google to “fill in the blank” = *

For those times when you can’t remember what’s supposed to go in your search—for example, when you can’t remember song lyrics—use the wildcard operator, or an asterisk (*). For example, if you have this stuck in your head “Drove my Chevy to the levee but the levee was…” but can’t quite put your finger on the rest of the lyrics or the name of the song, just type…

drove my chevy to the levee but the levee was *

…and you’ll discover the song’s name is American Pie by Don McClean, and the word you’re searching for is dry. 

28. Search related sites = related: 

If you’re looking for websites that are related to a site you know, use the related: search operator…


This comes in handy if you want to find other sites that share similar information to a site you are already familiar with.

29. Get more information about a website = info: 

For those times when you need to gather some extra information about a website, use the info: operator…


For example, when I did this for my site, I got the following results:

Google search operators can make life so much easier. Grab some great ones here.

30. Get a definition = define: 

If you need to get the definition of a word, use the define: operator. For example, if you wanted to know what the word microsite refers to, you would query…


And unlike some of the other search operators, this one also works for phrases without having to use quotation marks…

define:inbound marketing

When you type this into Google, you discover…

Google search operators can make life so much easier. Grab some great ones here.

31. Get the weather = weather: 

To learn about the weather in your area or a place you’ll be visiting, just type weather: plus the location. For example, if you live in Boston, MA and you want to know what the weather is going to be like today, you’d query…


Then, you’d discover that the weather in Boston is clear with period clouds and 71 degrees Fahrenheit.

Google search operators can make life so much easier. Grab some great ones here.

32. Exclude words = – 

To exclude certain words from your search results, use a short dash (-). For example…

facebook marketing tips -hootsuite

Say you want to learn about how to market your products on Facebook, but you don’t want to use Hootsuite. Maybe you’re already using Hootsuit and know all about it and want to learn about different strategies. Excluding hootsuite helps give you the more narrowed down results you’re looking for.

And as you can see, without using this search operator, the very first result on the left-hand side comes from Hootsuite’s blog:

Google search operators can make life so much easier. Grab some great ones here.

33. Exclude multiple words

Use this same operator to exclude multiple words to be even more precise. For example…

facebook marketing tips -hootsuite -bufferapp

You might not want to bother with results that talk about BufferApp either. And by using the short dash operator twice, you can exclude both the terms hootsuite and bufferapp from your results.

34. Exclude exact match phrases

To exclude exact match phrases, use a short dash (-) plus quotation marks…

facebook marketing tips -“facebook live”

Maybe you’re an introvert and shy away from creating any type of video content so you don’t want your search results to include tips about using Facebook Live. This is how you could customize such a search.

35. Exclude multiple phrases

If there are multiple exact match phrases that you want to exclude, do something like this…

facebook marketing tips -“facebook contests” -“facebook ads”

Maybe you already have experience with these techniques and you want to learn about other new ideas. If that’s the case, this is the most efficient way to search. Notice how the left-hand query specifically mentions Facebook contests in the top results…

Google search operators can make life so much easier. Grab some great ones here.

36. Exclude subdomains

To crawl though a website’s subdomains, use a combination of the inurl: and site: operators to narrow your search and exclude any subdomains that aren’t what you’re looking for. For example…

site:DigitalMarketer.com -inurl:www

This query excludes the www subdomain. So anything beginning with www won’t be included in the results.

Google search operators can make life so much easier. Grab some great ones here.37. Include phrases

To include entire phrases, combine the plus sign with what we talked about earlier: using quotation marks to get exact matches…

how to get more sales +”instagram live”

Similar to using the + operator to include specific words, when you add quotation marks around specific phrases, you direct Google to give you the most relevant results. In this case, those results that also include how to increase your sales volume with Instagram Live.

38. Use an AND command = AND

The AND search operator is another option to indicate that all search terms should be present in the results.

ecommerce AND shopify

In this query, you’re telling Google that results must include both the terms ecommerce and shopify

39. Use a customized AND command

Combine the AND operator with quotation marks to specify exact match phrases…

“instagram marketing” AND “pinterest marketing”

This is the same principle as using the + search operator in conjunction with exact match phrases and quotation marks.

40. Use an OR command = OR

The OR operator tells Google to display results that have either A or B present. To do this, just type two keywords into the search bar and separate them with OR. For example…

ecommerce platform shopify OR magento

This operator is great for those times when you don’t need to be super specific but still want to somewhat narrow down your results.

Without using the OR operator, the results on the left mostly pit Shopify and Magento against one another in compare-and-contrast type articles, which isn’t necessarily what you’re looking for. Using the OR operator helps you be more precise about the results you want.

Google search operators can make life so much easier. Grab some great ones here.

41. Use a customized OR command

Further customize your OR searches by including exact match phrases…

“content marketing” OR “social media marketing”

Again, this is useful for when you don’t need to be super specific but you want to use OR with a specific phrase to refine your results.

42. Use an alternative to the OR command

The pipe operator (|) functions exactly the same way as OR. So you can use whichever operator is easiest for you to remember.

Here’s an example of the pipe operator in practice with both keywords and exact match searches:

social media marketing instagram | pinterest


“email marketing” | “social media marketing”

Google search operators can make life so much easier. Grab some great ones here.

43. Identify pages that aren’t secure

To discover webpages that aren’t secure, run a search like in the example below:

site:ebay.com -inurl:https

It’s also a good idea to run this search on your own website. If you’re using HTTPS, then, by and large, your site’s pages should come with the HTTPS certificate.

44. Identify unnecessary text files

Some text files are useful to keep on your site—for example, your robots.txt file. But other text files take up unnecessary space. To expose any unnecessary text files on your site, run a search like the one below:

site:yoursite.com filetype:txt -inurl:robots.txt

For my own site, I would do the following:

site:RachelRofe.com filetype:txt -inurl:robots.txt

(I just tried this for my website, and it looks like no unnecessary text files were found. Yay!)

Google search operators can make life so much easier. Grab some great ones here.

45. See cached versions = cache: 

To view an older version of a website, use the cache: operator…


Sometimes you might need to see an older version of a particular website—for example, if there’s information you need that’s been deleted since you last visited the website.

46. Narrow your search to a specific location = loc: 

Especially if you’re doing local SEO or targeting a location-specific audience, the loc: search operator can come in handy. For example…

coworking space loc:new york city

The results of this query will show only those coworking spaces located in New York, NY.

47. Track stocks = stocks: 

To learn more information about a particular company’s stocks, use the stocks: operator followed by the company’s ticker symbol. For example, for Bank of America’s stock information, you would search the following:


Or, as another example, if you’re a fan of Tesla, you would search…


48. Restrict results to a particular news source = source: 

If you want to see results only from a particular news source, type source: after your query and then specify the news source.

This helps you get information from your most trusted sources.


united states health care source:washington post

climate change source:discover magazine or climate change source:national geographic

best copywriting headlines source:copyblogger

Google search operators can make life so much easier. Grab some great ones here.

49. Use Google as a calculator = in: 

If you want to know how many units of something are in something else, you can use the in: search operator.

For example, if you want to know the number of miles per hour in the speed of light, you’d query…

in:mph in the speed of light

This could be really useful for cooking if you need to do any conversions. For instance, finding out how many ounces are in a pound…

in:ounces in a pound

50. Include words = + 

If you want to make sure certain words are included in your search results, use the plus sign (+)…

email marketing platform reviews +Experiture

The above query is useful because there are tons of articles that talk about the pros and cons of various email marketing platforms. But not all of the articles mention Experiture specifically. So if you want to ensure that your results do talk about Experiture, the + operator is the way to go.

Google search operators can make life so much easier. Grab some great ones here.


Whew! That’s it. Thanks to Neil Patel for the inspiration behind this post, and I hope you get a lot of value from it over time.


These Google search operator "hacks" make things so easy! ?

Want this?
Download (a bigger version) infographic here or pin it on Pinterest.

I hope you found this list of Google search operators helpful! Leave a comment and let me know if there are any other shortcuts that you think are helpful – or if you found this post useful!

Pictures from Jamaica + Managing Overwhelm


I just got back from a fabulous trip to Jamaica.

Highlights include: staying in the #1 villa in Jamaica for 9 years in a row (it was SO worth the title – see the property here), having a pool attached to our bedroom, beautiful views, crazy-delicious food, a trip to Rick’s Cafe, and most notably – hanging out with the 20 fantastic friends who came to mastermind with Don and I.

Here are a few pictures from the trip:

Silent Waters Villa Jamaica

If you go on my Facebook wall you can find a zillion more, including this 16 second aerial view video. And if you want to see the sunset at Rick’s Cafe, my friend took this 12 second time-lapse video.

Since I’ve been back I’ve been working at our fulfillment center – we just upgraded to a 12k square foot warehouse, my e-commerce store, and a few other projects.

I’ve also been doing my best to enjoy life via walks with Don, outings with friends, and hanging out with my family (especially nephew!).

I’d gotten into work-a-ton-mode when the fulfillment center blew up so quickly. It was needed then but now I’m back to living a life I’ll be happy to reflect on when I’m on my death bed. (I know that sounds morbid, but it’s a very useful guidepost for me.)

Here’s one thing that helped me gain a lot of life back:

Two weeks ago I went onto Google Drive and did a brain dump of all of the random to-do’s swimming in my head. There were 160 of them. Crazy.

Then I added a header with 3 columns – “Task Name”, “Importance Level From 1-10”, and “Rachel or Michaela”.

From there I went through the tasks and deleted some things I was ready to just let go of, labeled what I could delegate to Michaela (my assistant), and rated whatever was left over a 1-10 importance score so I could sort my work by highest priority.

For Michaela’s tasks, I simply made a video explaining to her everything I wanted her to do. This took less than 30 minutes and accounted for a good 50+ tasks being offloaded.

Some things she’s doing: following up with people, launching products on my Shopify store, managing other people on my team, testing out marketing ideas I had, going through courses for me.

I’ve since added 20+ more tasks to the list, but my current to-do list has 85 items. That’s half of the psychic energy in my head unloaded (!) and I’m going to delegate more to Michaela. I can’t wait to see where the number is two weeks from now. :)

This isn’t just good for business tasks, by the way. You can do the same with personal tasks. Here’s an article I wrote a while ago – 99 things you can outsource to a virtual assistant.

f you’re feeling overwhelmed, I hope this helps you. You really don’t have to do it yourself, and you definitely deserve a life you can feel happy about. :)

Have a fantastic day!

With love,