31 High-Achievers Share Their Top Tips for Staying Motivated and Productive

This time of year, there’s a lot of craziness going on, in both our personal and professional lives. (I’ve definitely started to feel a little manic over the last couple of weeks!)

And so, if you start to feel your motivation or productivity levels start to wane during all the craziness, I’ve got 31 pieces of advice right here that can help zap you back into high gear.

Awhile back, my assistant got in touch with a variety of high-achieving people, mostly via Udemy and Etsy, and asked them the following question:

In 50-60 words or less, what is the #1 tip you can share for how to keep going and stay productive when you’re not feeling at all motivated?

Most people who responded shared a lot more than 50-60 words!

Below, you’ll find a list of the people who contributed. Then, you’ll get to see the pearls of wisdom these high-achievers had to share along with a link to where you can learn more about each person and what they have to offer.

Hopefully at least one of these tips helps:

  1. Thor Pederson
  2. Ken Wells
  3. Brian Jackson
  4. Doru Catana
  5. Ali Mirza
  6. Sarah O’Leary
  7. Amgad El-Sakka
  8. Jonathan Levi
  9. Martin Georgiev
  10. Iulian Bubolea
  11. Tyler Speegle
  12. Elmira Strange
  13. Carl Pullein
  14. Dr. Roy Naraine
  15. Paulina Antonova
  16. Adam Karsh
  17. Emily Stoneking
  18. Benjamin Hero
  19. Andrew Alexander
  20. Alina Kislenko
  21. Nadine Bekkouche
  22. Dawid Tuminski
  23. Donald Wong
  24. Josh Paulsen
  25. Mike Hohenwarter, MSc
  26. Karen Oliver
  27. Tanmoy Das
  28. Oskars Dombrava
  29. Mr. Mohamed Dafallah
  30. Samantha Lynn
  31. Margaret

You can read each person’s complete advice below or jump down to the bottom to view a more condensed version of the advice shared in a downloadable infographic.

Break bigger goals or tasks down into more bite-sized, manageable steps.

Thor Pederson

It is important to envision the end goal, see and feel having achieved the goal. Break the goal into manageable pieces, keep breaking it down until each step is achievable in a reasonable amount of time. Use rewards, milestones and envision each larger sub-goal.

Ken Wells

When you’re not feeling motivated: go micro…

Once you’re clear on the big picture (your “why”), then you need to break your goals into smaller, manageable chunks.

When you run into motivation issues…focus on even smaller pieces.

Find one tiny piece of the process you can work on to move towards your goal. It could be just focusing on writing a blog post title, instead of the whole blog post.

Brian Jackson

When a problem seems so overwhelming that I don’t know how to begin to solve it, I Swiss cheese the problem.  I break the problem into small, easily performed tasks and begin taking small steps towards my goal.  In other words, I punch small holes in my problem as if I’m making Swiss cheese until the problem is all gone.

Stop over-thinking and start taking action!

Doru Catana

DO IT. What I found, looking at others, at myself, everywhere I look, was that the problem is not motivation, [it’s] not skill, it’s actually taking action and doing. We do excessive research, over-think things, over-complicate things, analyze a million outcomes, when in reality, if we just did it already, we would have been far better off. The problem is we think too much and do too little. So what if you’re wrong? Adapt, change, switch what you’re doing. But at the center of getting things done is actually doing, not thinking about it.

Ali Mirza

Take “MIA” (Massive Imperfect Action). Just get moving and take action. Action brings clarity, and automatically, we start moving towards our goals. Many people get into the “thinking mode” and that’s dangerous. The key is to stop thinking too much and take action.

Sarah O’Leary

As we really started our Etsy shop in the early days of digital products for handmade artists, we really had no place to look for advice. It was really a trial-and-error process for us that lead us to build the business model we have today. One thing we know for sure is that execution trumps knowledge any day of the week.

We really focused on working to building inventory, developing marketing strategies, and sharing our business through social media by never, ever, putting [off until] tomorrow what we could do today. Setting goals and action plans and actually doing them is really the best advice we could have gotten.

We did expand our knowledge and followed multiple [pieces of] advice from mentors and masterclasses over the years and still [do] to this day, but what is most important is that you apply those principles right now, as soon as you can into your business. By doing that we were able to exceed market expectations and create our dream business.

Find a reason or purpose that inspires and propels you forward and hold onto it. 

Amgad El-Sakka

It’s all about finding a reason, a purpose, a goal, a motive. You can call it what you want, but it can’t be money because money is a result, not a goal by itself.

My personal goal, which may sound cheesy, was marriage and love. I needed money, so I needed to work as much as I could in order to marry this girl because I had a lot of responsibilities. If I’d worked for money only, I wouldn’t have married her.

The point is; this reason, this purpose made me wake up in the morning. It was the first thing that I thought about when I woke up, the last thing I thought about before I slept; because I knew that in order to reach this purpose or this girl, I had to work hard. When I felt disappointed, de-motivated, or even bored while working and that reason simply wasn’t just enough, I had another reason, which was to keep going for my own pride and my family’s pride.

So to cut it short, it’s all about finding a good enough reason for YOU. And only YOU can determine a good enough reason for YOU. Whenever you need to do something and get it done effectively, you have to find the reason. If you don’t have a [reason], you may get things done, but you’re going to hate it and may quit way faster than if you had a really good reason that moves you and helps you to get these things done.

Finally, the trickiest part is when you actually achieve something, I mean, when you actually get to that reason. In this case, you have to celebrate, rest, and find a new reason.

Jonathan Levi

Remember why you’re doing what you’re doing. Nothing keeps you as motivated as the long-term vision as to why your actions matter and what you’re working towards.

Martin Georgiev

If you are not feeling motivated today, then check who are you doing it for? If you [are] doing it for yourself, [that] is not motivating enough. Think of your parents or grandparents (and how much it cost them so you [could] be here today), think of your country or your (future) children.

Iulian Bubolea

To stay productive and motivated when you don’t feel it, remember why you started! It’s natural and normal to feel that laziness. Any natural habit can be changed if we focus on good emotions. One of these good emotions is old feelings of being enthusiastic about your final goal. Remember why you started!

(Link includes a coupon code.)

Tyler Speegle

I’m a writer, so when I don’t feel motivated to write, I go back to the reason why I started in the first place. I started writing because I want to connect with people. Inspire them. Encourage them. That reason why is a constant, so I know I can always depend on it for motivation when I need it most.

Elmira Strange

1. Remember the reasons for starting your project (business). What is it you wanted?  To have independence, to stay at home, to travel the world whilst working ‘online’? Take 2-3 minutes and realize how far you’ve come. This is not the time to procrastinate!

2. Find a reward that will work for you! You can reward yourself with a favorite movie, delicious snack, or some little shopping, but only after you complete today’s project!

Practice visualization. Imagine the life you want (or the one you want to avoid).

Carl Pullein

Staying productive and motivated starts with your vision of the life and lifestyle you want. Without that, you lose motivation and get caught up in unimportant busy work stuff that takes you nowhere, fast. So, my advice, decide what you want, and have one or two tasks each day that take you closer towards achieving the vision you want for you.

Dr. Roy Naraine

The strategy that works best for me is visualization. I analyze the purpose of my task, the consequences of not following through, and the benefits of completing it. I turn these thoughts over in my mind and go through the action of actually carrying out the tasks the night before. The next day, everything works like a charm.

Paulina Antonova

There is a great exercise to get fired up. Remember the moment in your life when you felt greatly empowered. It can be anything, sports competitions, work success etc. Define the exact moment/second when you felt extremely powerful. Relive that moment, feel it to the fullest. What you were wearing, what position you were taking, what were you thinking about. Remember that feeling. It will bring you back to the state of “I can do everything” and will motivate you.

Adam Karsh

My personal technique to maintain productivity when motivation levels are low is simply reminding myself of how the task at hand fits in the bigger picture, and to visualize the positive outcome. I strongly believe in the concept of delayed gratification (i.e. accept present pain and discomfort for future success).

Emily Stoneking

Honestly, I keep motivated by imagining what my life would be like if I had to grind out a 9-to-5 job somewhere, working for someone else, and not having control over my own hours. I would be miserable. So however much I might want to nap, keeping up with my to-do list takes priority! (But later…a nap!)

Benjamin Hero

The best tip I can give to stay motivated and productive is to embrace all sides of motivation: both the negative and the positive. We have often been told that we need to have a pure source of motivation in order for us to maintain a level head, but tapping into the negative energy, when it is available, will turn you into a productive animal!

Hold yourself accountable.

Andrew Alexander

Most people think they have to “feel” motivated in order to take action. For those who are struggling to take action, they are usually more motivated by avoiding immediate pain. The solution is to find one task you have to do (go to the gym, write one chapter for you book, etc.) and write a $100 check to a friend, and hand it to them. If you take action, you get the check back. If you don’t take action, they cash it. This way, the fear of losing the money will put you in action like it never has before.

(Link includes a coupon code.)

Alina Kislenko

Give a friend 10 or 20 dollars (whatever amount you don’t want to lose) and tell them to only give it back if you finish your project step by a certain date and time. That puts a fire under your as$ like no one’s business and helped me graduate top of my class from my master’s degree!

Take care of yourself first and foremost.

Nadine Bekkouche

To keep going and stay productive when you’re not feeling at all motivated, you need to…

Take care of yourself! Figure out what would make you feel better right now. A jog, a stretch, some music, a chat, a hug, some sleep, some healthy food? Give it to yourself. Once your needs are met, you can remember how passionate you feel about your goals, your work…and get back in there!

Dawid Tuminski

The #1 tip to keep going and stay productive is to just stop and relax until you clear your head. In fact, rest should be the first thing you plan for the day.

There is nothing more demotivating and diminishing to productivity than tiredness. Especially if your work involves creativity, rest is essential to stay positive and full of ideas.

Donald Wong

The most productive entrepreneurs use SIMPLE, FAST TOOLS everyday to CONSISTENTLY perform at their best. Our highest growth clients use at least one of the following each day, even on family days: a 10 minute cold shower, 15 minutes of positive meditation, 10 minutes of future forecasting, and proper hydration. Most importantly, surround yourself with those who push you towards your dreams.

Josh Paulsen

Take 15 minutes to change your physiology. Go for a walk, or run while listing to your favorite music. Spend time meditating, or just taking deep breaths. Even doing a few jumping jacks or push-ups can create enough energy and motivation to help you get going.

Be clear about your goal and top priorities.

Meike Hohenwarter, MSc

Usually, when people do not feel motivated, they are [missing] the big picture. They are stuck in details, which would be clear once they have completely clarified what the goal and outcome of the work should be. But this must not only be done mentally; [it] has to include a clear picture and feel of the outcome.

Karen Oliver

Whenever you feel like you’ve lost sight of why you’re doing something, take a piece of paper, draw a 2×2 grid, and write across the top ‘advantages’ and ‘disadvantages,’ and down the side, write ‘doing it’ and ‘not doing it.’ Then, list the pros and con of completing your task and also of not completing it. This exercise will either keep you on track, or make you rethink your priorities.

Write down your goal and display it where you can see it. 

Tanmoy Das

One way to keep you at your goal is to write it down in BIG LETTERS and hang it right in front of your work desk, where you can see it every time you lift your head from the PC. It reminds me of what I need to achieve and keeps me motivated to stay productive!

Start small and “warm up” first.

Oskars Dombrava

My best productivity tip would be just set a timer for one minute and start doing the task. Similar, like for a workout, you need warm up for work. It will get you in [shape], and after a minute, you probably will want to finish that task, which you started.

Be active, show appreciation, and don’t compare yourself to others.

Mr. Mohamed Dafallah

So here [are] three tips that are really important for me.

Number 1: Be active. People love talking but they don’t understand that the only thing that will take you a step further to your goal is [if] you do something, anything, even if it is small.

Number 2: Appreciate the people around you, especially those who help you. You cannot accomplish anything on your own, no one ( or very, very rarely) can anyone say they have been successful on their own. The people who believe in you are the most important to you and you should give them your respect and time.

Number 3: Don’t look at a successful person and say that you can never be him/her because he/she has a Bugatti or something you don’t have. You must understand that a successful person’s next step is not your next step, and so, focus on yours and be CONSISTENT at it.

Do/sell what you love.

Samantha Lynn

LOVE YOUR PRODUCT. Don’t stock your shop with something solely because it makes money; you’ll burn out fast. It’s easier to answer the same questions, over and over, when you love talking about your product. It’s easier to wake up early and stay up late when you love your job.

Surround yourself with positive, supportive people.


My motivation comes from the people around me, so when I notice myself losing productivity, I increase interaction with my customers and friends in the community, and that always gives me new ideas and a renewed fire to work with.

Below, you’ll find the infographic I mentioned earlier, which you can view, download, or pin

Here's how you can stay productive and motivated even when your energy levels run low.

I hope you found these motivation and productivity tips useful! Please leave a comment and let me know your thoughts and if you have any other advice to share. 

Here's how you can stay productive and motivated even when your energy levels run low.

31 days of social media content ideas (grab this free calendar!)

Wouldn't you love a social media content calendar letting you know what to post each day?

Social media can be useful in growing your business – when done right.

When not done right, it can turn into an overwhelming time-suck.

So to help you overcome your social media stress, I created a 31-day calendar with a new content suggestion for each day. Now you don’t need to think as much about what to post. Just use the calendar as your guide, and use and re-use it throughout the entire year. Just rinse and repeat.

You’ll find the calendar below, which you can download or pin on Pinterest along with some additional social media tips:

This social media calendar gives you 31 days of awesome content ideas. Just plug them in and go!

How To Crush It With Social Media

Step 1 – Plan your content in advance. Write what you want to say in a Google doc or spreadsheet and then just copy and paste when you’re ready to post.

Step 2 – Infuse your personality and voice into your posts. This makes your content sound more authentic and helps to build stronger relationships with your audience.

Step 3 – Schedule your posts using a tool like PostDynamo or BufferApp. This is a huge time-savor.

Step 4 – At the end of each calendar cycle, review your stats and analytics to see what type of content has been working the best and what needs improvement.

Step 5 – Make any necessary changes and start planning next month’s social media content!

I hope this calendar makes your social media efforts less stressful and more efficient. If you try it for the next 31 days, let me know the results you get! 

Wouldn't you love a social media content calendar letting you know what to post each day?

How to “hack” Google with search operators

Google search operators can make life so much easier. Grab some great ones here.

Search “shortcuts” – aka search operators – can help you save a lot of time.

If you’re as impatient as I am, you probably don’t love wading through pages of irrelevant results on Google when you’re looking for something specific.

That’s why this post gives you a bunch of shortcuts you can use to find the best information – fast.

I don’t expect this post to be an “OMG best info ever!” post immediately, but my hope is that you’ll bookmark it and find it growing on you over time. It’s a very useful reference when you need something specific.

Below we go over 50 useful shortcuts, along with examples and an infographic you can download or pin on Pinterest.

First, the infographic:

These Google search operator "hacks" make things so easy! ?

Want this?
Download (a bigger version) infographic here or pin it on Pinterest.

And here’s a little more detail about each one:

1. Search for phrases in page titles = allintitle: 

If you’re looking for a specific phrase in a page title, use the allintitle: search operator…

allintitle:get twitter followers

This can help you get past a lot of ads and get right to good information. For example, with get twitter followers, you have to scroll through 4 ads before getting to any content. When you do allintitle you immediately get to the relevant information:

Google search operators can make life so much easier. Grab some great ones here.

2. Search for keywords in page titles = intitle: 

To find a specific word in a page title, use the intitle: search operator. For example, if you want to make sure your results all include ecommerce somewhere in the title of the article and not just in the body of the text, this is a good operator to use.


3. Search for keywords in blog post titles = inblogtitle: 

If you want to search for keywords found specifically in blog content, use the related inblogtitle: search operator. For example…


This way, if you aren’t interested in other types of content, you can ensure your results all come from blog posts that include the word ecommerce somewhere in the title.

4. Search for phrases in blog post titles = allinblogtitle: 

You can do the same thing for phrases in blog post titles…

allinblogtitle:get twitter followers 

This query gives only those results that include all three keywords in the blog post’s title. The words may not necessarily appear in that order (as you can see in the image below, but they will all be present).

Google search operators can make life so much easier. Grab some great ones here.

5. Search for keywords in page text = intext: 

Similar to the intitle: and inblogtitle: operators, to find a specific word in a page’s text, use the intext: search operator…


This operator isn’t quite as specific as intitle: and inblogtitle: but you’ll likely use it a lot, especially if you spend a good chunk of time searching for articles online like I do. :-)

6. Search for phrases in page text = allintext: 

To find specific phrases in a page’s text, use the allintext: operator. For example…

allintext:ecommerce marketing tips

This is more efficient than searching for ecommerce marketing tips, and you’ll probably use this operator a lot as well. As you can see in the screenshot below, this operator helps you cut past ad content and get right to the good stuff.

Google search operators can make life so much easier. Grab some great ones here.

7. Search for exact matches = quotation marks

Putting quotation marks around phrases helps you be ultra specific about what you’re searching for. For example, to get more relevant search results, query…

“social media posting schedule” infographic

…instead of…

social media posting schedule infographic

That particular example gets you less ads and it brings you to the actual infographics faster:

Google search operators can make life so much easier. Grab some great ones here.

8. Search for keywords in anchor texts = inanchor: 

Find specified keywords in anchor text by using the inanchor: operator…


The inanchor: operator is especially helpful in terms of SEO.

9. Search for phrases in anchor texts = allinanchor: 

And to find phrases in anchor texts, use the allinanchor: operator…

allinanchor:Snapchat marketing tips 

You’ll probably use this operator more often than inanchor: and it’s a good one to memorize.

10. Search for keywords in URLs = inurl: 

If you’re trying to find a specific URL or pages about a particular topic, the inurl: operator can help. For example…


This search operator is great for those times when you can’t quite remember a URL. Or, you need to find web pages that specifically concern a particular topic, like ecommerce.

You could also query something like…

rachel rofe inurl:ecommerce

…if you knew the gist of the URL.

When you run this exact search, you discover all the blog posts I’ve posted on my site that have the tag “ecommerce.” You also discover posts about earning “passive ecommerce income” with the Low Hanging System.

Google search operators can make life so much easier. Grab some great ones here.

11. Search for phrases in URLs = allinurl: 

The allinurl: search operator is even more useful if you’re stumped on a site’s URL. For example…

allinurl:how to get more sales


rachel rofe allinurl:how to get more sales

From this search, you get the following 9 ultra specific results, which sure beats wading through pages and pages of material:

Google search operators can make life so much easier. Grab some great ones here.

12. Search for content by a certain author = allinpostauthor: 

To find content written by a particular author, use the allinpostauthor: search operator.

For example, if you want to find articles written by Neil Patel (not necessarily from his website), this is the easiest and fastest way to go about it.

allinpostauthor:neil patel

Google search operators can make life so much easier. Grab some great ones here.

13. Search for words near each other = AROUND(X)

This search operator enables you to get results including terms that are near each other. The X represents the maximum number of words that can separate two search words or phrases. For example…

marketing AROUND(6) ecommerce

With this search, you will get only those results where the words marketing and ecommerce are within six words of each other. The AROUND (X) operator comes in handy when you need to connect two different topics.

14. Search for phrases near each other

You can also use AROUND(X) to find phrases that are near each other using quotation marks. For example…

“content marketing” AROUND(8) “ecommerce strategies”

This query will give you only those results that connect “content marketing” with “ecommerce strategies” in eight words or less.

15. Search for synonyms = ~

To get results including synonyms for the term or phrase you’re searching for, use a tilde (~). For example…

birthday party ~decor

The results of this query also include similar words to decor, such as decorations and supplies, which saves you time from having to run separate searches for birthday party decorations and birthday party supplies.

Google search operators can make life so much easier. Grab some great ones here.

16. Search for alternate TLDs (top-level domains)

To find sites, especially competitors’ sites, that have the same domain name as your website but a different TLD, run a search like the example below:

site:ebay.* -site:ebay.com 


site:Amazon.* -site:Amazon.com

17. Search for a phone number = phonebook: 

This one seems to be US-specific. But to find a list of phone numbers linked to a particular person’s name in the United States, use the phonebook: operator. For example…

phonebook:patti smith

This gives you all the white pages results for Patti Smith. You can further refine your search results by including the location search operator (loc:) too (see #47).

18. Search using a range of numbers = ..

To get search results within a range of numbers (especially when you’re conducting product research), use two periods (..) to specify a minimum and maximum value.

For example, say you’re in the market for a new Dell laptop but you don’t want to spend more than $600, you might query something like…

dell laptops $400..$600

Google search operators can make life so much easier. Grab some great ones here.

19. Search specific types of domains = site: 

In addition to being able to search for specific websites, you can also search for specific types of domains. For example, if you’re looking for government information, you could query…


…Just add your search terms in the beginning…

2017 taxes site:.gov 

This type of query is useful especially for research purposes—to make sure you’re getting the most official information possible.

20. Search for a movie = movie:

Use this search operator to look up information about specific movies, like which theaters a movie is playing at along with show times.

For example, if you wanted to quickly find out when and where Wonder Woman was playing in your city or town, this operator could be useful. Just type…

movie:wonder woman

21. Search multiple specific types of domains

To search for multiple domain types, use parentheses plus the OR command. For example…

healthcare (site:.gov OR site:.edu)

Again, this really proves helpful when you’re trying to find reliable information. The query above will provide you with a list of results from government and university websites.

22. Search hashtags = #

Have Google include hashtags from social media networks by adding the pound symbol (#) right before your search term. For example…


This brings news about #marketing on Twitter up close to the top of the search results, letting you view the conversation that’s currently taking place.

Google search operators can make life so much easier. Grab some great ones here.


23. Search within a date range = daterange: 

To search for results within a certain date range, you can use the daterange: operator…

ecommerce strategies daterange:2457875.43304-2457899.43304

The only thing is this operator uses the Julian calendar format as opposed to the Gregorian calendar format, which is what most people are used to.

But you can use this website to convert dates to the Julian calendar format.

This type of search is useful if you want to find the most up-to-date information about a topic. Things change so fast, so it’s beneficial to be mindful of when information was published.

24. Search by filetype = filetype: 

If you’re looking for a particular filetype or document, the filetype: search operator is useful. For example, if you’re looking for a case study, which is often a certain filetype, you might search…

inbound marketing filetype:pdf

This search will yield information about inbound marketing only in PDF format.

25. Search a specific site = site: 

If you’re looking for results from one specific website, do this: type site: plus the name of the website and then your query. For example…

site:rachelrofe.com how to boost ecommerce sales

Maybe you heard that a particular site offers really great information about a certain topic and you want to check it out. Perhaps you find a particular site to be more credible or trustworthy than others. Or you might just like a particular site’s writing style or find the site easy to navigate. Whatever the case may be, this operator helps you find the most relevant information.

Google search operators can make life so much easier. Grab some great ones here.


26. Search maps = map: 

To view map-based results, type map: plus the location…


Especially if you’re traveling, this operator is useful to get a lay of the land or to discover where the most popular tourist attractions are. Here are the top results you get when you make the above query:

27. Get Google to “fill in the blank” = *

For those times when you can’t remember what’s supposed to go in your search—for example, when you can’t remember song lyrics—use the wildcard operator, or an asterisk (*). For example, if you have this stuck in your head “Drove my Chevy to the levee but the levee was…” but can’t quite put your finger on the rest of the lyrics or the name of the song, just type…

drove my chevy to the levee but the levee was *

…and you’ll discover the song’s name is American Pie by Don McClean, and the word you’re searching for is dry. 

28. Search related sites = related: 

If you’re looking for websites that are related to a site you know, use the related: search operator…


This comes in handy if you want to find other sites that share similar information to a site you are already familiar with.

29. Get more information about a website = info: 

For those times when you need to gather some extra information about a website, use the info: operator…


For example, when I did this for my site, I got the following results:

Google search operators can make life so much easier. Grab some great ones here.

30. Get a definition = define: 

If you need to get the definition of a word, use the define: operator. For example, if you wanted to know what the word microsite refers to, you would query…


And unlike some of the other search operators, this one also works for phrases without having to use quotation marks…

define:inbound marketing

When you type this into Google, you discover…

Google search operators can make life so much easier. Grab some great ones here.

31. Get the weather = weather: 

To learn about the weather in your area or a place you’ll be visiting, just type weather: plus the location. For example, if you live in Boston, MA and you want to know what the weather is going to be like today, you’d query…


Then, you’d discover that the weather in Boston is clear with period clouds and 71 degrees Fahrenheit.

Google search operators can make life so much easier. Grab some great ones here.

32. Exclude words = – 

To exclude certain words from your search results, use a short dash (-). For example…

facebook marketing tips -hootsuite

Say you want to learn about how to market your products on Facebook, but you don’t want to use Hootsuite. Maybe you’re already using Hootsuit and know all about it and want to learn about different strategies. Excluding hootsuite helps give you the more narrowed down results you’re looking for.

And as you can see, without using this search operator, the very first result on the left-hand side comes from Hootsuite’s blog:

Google search operators can make life so much easier. Grab some great ones here.

33. Exclude multiple words

Use this same operator to exclude multiple words to be even more precise. For example…

facebook marketing tips -hootsuite -bufferapp

You might not want to bother with results that talk about BufferApp either. And by using the short dash operator twice, you can exclude both the terms hootsuite and bufferapp from your results.

34. Exclude exact match phrases

To exclude exact match phrases, use a short dash (-) plus quotation marks…

facebook marketing tips -“facebook live”

Maybe you’re an introvert and shy away from creating any type of video content so you don’t want your search results to include tips about using Facebook Live. This is how you could customize such a search.

35. Exclude multiple phrases

If there are multiple exact match phrases that you want to exclude, do something like this…

facebook marketing tips -“facebook contests” -“facebook ads”

Maybe you already have experience with these techniques and you want to learn about other new ideas. If that’s the case, this is the most efficient way to search. Notice how the left-hand query specifically mentions Facebook contests in the top results…

Google search operators can make life so much easier. Grab some great ones here.

36. Exclude subdomains

To crawl though a website’s subdomains, use a combination of the inurl: and site: operators to narrow your search and exclude any subdomains that aren’t what you’re looking for. For example…

site:DigitalMarketer.com -inurl:www

This query excludes the www subdomain. So anything beginning with www won’t be included in the results.

Google search operators can make life so much easier. Grab some great ones here.37. Include phrases

To include entire phrases, combine the plus sign with what we talked about earlier: using quotation marks to get exact matches…

how to get more sales +”instagram live”

Similar to using the + operator to include specific words, when you add quotation marks around specific phrases, you direct Google to give you the most relevant results. In this case, those results that also include how to increase your sales volume with Instagram Live.

38. Use an AND command = AND

The AND search operator is another option to indicate that all search terms should be present in the results.

ecommerce AND shopify

In this query, you’re telling Google that results must include both the terms ecommerce and shopify

39. Use a customized AND command

Combine the AND operator with quotation marks to specify exact match phrases…

“instagram marketing” AND “pinterest marketing”

This is the same principle as using the + search operator in conjunction with exact match phrases and quotation marks.

40. Use an OR command = OR

The OR operator tells Google to display results that have either A or B present. To do this, just type two keywords into the search bar and separate them with OR. For example…

ecommerce platform shopify OR magento

This operator is great for those times when you don’t need to be super specific but still want to somewhat narrow down your results.

Without using the OR operator, the results on the left mostly pit Shopify and Magento against one another in compare-and-contrast type articles, which isn’t necessarily what you’re looking for. Using the OR operator helps you be more precise about the results you want.

Google search operators can make life so much easier. Grab some great ones here.

41. Use a customized OR command

Further customize your OR searches by including exact match phrases…

“content marketing” OR “social media marketing”

Again, this is useful for when you don’t need to be super specific but you want to use OR with a specific phrase to refine your results.

42. Use an alternative to the OR command

The pipe operator (|) functions exactly the same way as OR. So you can use whichever operator is easiest for you to remember.

Here’s an example of the pipe operator in practice with both keywords and exact match searches:

social media marketing instagram | pinterest


“email marketing” | “social media marketing”

Google search operators can make life so much easier. Grab some great ones here.

43. Identify pages that aren’t secure

To discover webpages that aren’t secure, run a search like in the example below:

site:ebay.com -inurl:https

It’s also a good idea to run this search on your own website. If you’re using HTTPS, then, by and large, your site’s pages should come with the HTTPS certificate.

44. Identify unnecessary text files

Some text files are useful to keep on your site—for example, your robots.txt file. But other text files take up unnecessary space. To expose any unnecessary text files on your site, run a search like the one below:

site:yoursite.com filetype:txt -inurl:robots.txt

For my own site, I would do the following:

site:RachelRofe.com filetype:txt -inurl:robots.txt

(I just tried this for my website, and it looks like no unnecessary text files were found. Yay!)

Google search operators can make life so much easier. Grab some great ones here.

45. See cached versions = cache: 

To view an older version of a website, use the cache: operator…


Sometimes you might need to see an older version of a particular website—for example, if there’s information you need that’s been deleted since you last visited the website.

46. Narrow your search to a specific location = loc: 

Especially if you’re doing local SEO or targeting a location-specific audience, the loc: search operator can come in handy. For example…

coworking space loc:new york city

The results of this query will show only those coworking spaces located in New York, NY.

47. Track stocks = stocks: 

To learn more information about a particular company’s stocks, use the stocks: operator followed by the company’s ticker symbol. For example, for Bank of America’s stock information, you would search the following:


Or, as another example, if you’re a fan of Tesla, you would search…


48. Restrict results to a particular news source = source: 

If you want to see results only from a particular news source, type source: after your query and then specify the news source.

This helps you get information from your most trusted sources.


united states health care source:washington post

climate change source:discover magazine or climate change source:national geographic

best copywriting headlines source:copyblogger

Google search operators can make life so much easier. Grab some great ones here.

49. Use Google as a calculator = in: 

If you want to know how many units of something are in something else, you can use the in: search operator.

For example, if you want to know the number of miles per hour in the speed of light, you’d query…

in:mph in the speed of light

This could be really useful for cooking if you need to do any conversions. For instance, finding out how many ounces are in a pound…

in:ounces in a pound

50. Include words = + 

If you want to make sure certain words are included in your search results, use the plus sign (+)…

email marketing platform reviews +Experiture

The above query is useful because there are tons of articles that talk about the pros and cons of various email marketing platforms. But not all of the articles mention Experiture specifically. So if you want to ensure that your results do talk about Experiture, the + operator is the way to go.

Google search operators can make life so much easier. Grab some great ones here.


Whew! That’s it. Thanks to Neil Patel for the inspiration behind this post, and I hope you get a lot of value from it over time.


These Google search operator "hacks" make things so easy! ?

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I hope you found this list of Google search operators helpful! Leave a comment and let me know if there are any other shortcuts that you think are helpful – or if you found this post useful!